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A Faculty of Experts with Real Experience

This year we’re mixing things up!

Pharma-pharma discussions can only ever cover a small fraction of the solution. This year, pharma will be joined by patients, HCPs and out of industry experts for more interactive sessions than ever before. Expect a new calibre of conversation at this year’s Marketing and Customer Innovation Summit.


Georg van Husen

Georg van Husen

Corporate Senior Vice President, Boehringer Ingelheim

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More information coming soon...

Christian Frank Scheuer

Christian Frank Scheuer

VP Global Strategy and Commercial Excellence, LEO Pharma

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More information coming soon...

Merat Bagha

Merat Bagha

Former Director of Marketing and Digital Health, Merck KGaA

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Merat Bagha, formerly Director of Marketing, Digital Health with Merck KGaA (to be updated with new role)

Mr. Bagha is a seasoned healthcare marketing executive with a global perspective on how technology is shaping interactions and communication of pharma/medtech brands with all stakeholders including healthcare professionals.

Hank Sczerba

Hank Sczerba

Head of Commercial Strategy and Transformation, Novartis

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Hank has held senior positions in pharma since 2002. Hank led a team of 33 employees as department Head of Pharmaceutical Production at Baxter AG until 2004. In 2009 he became a Product Manager for Roche's Oncology Brand and was responsible for 2 successful product launches.

Hank held senior posts at Eli Lilly from 2001 until 2016 and lead their Dermatology product portfolio, as well as helping to define their global marketing strategy.

Hank is currently the Head of Commercial Strategy and Transformation at Novartis. He is responsible for the commercial excellence, digital strategy and multichannel and capability development of 6 business units in Pharma and Oncology.

Florent Edouard

Florent Edouard

SVP, Global Head of Commercial Excellence and Customer Engagement, Grünenthal

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More information coming soon...

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Lode Dewulf

Lode Dewulf

Chief Patient Officer, Servier

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Dmitry Schourov, PhD

Dmitry Schourov, PhD

Strategic Planning & Commercial Solutions Director, Pfizer

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Dmitry has more than 15 years background in senior leadership roles in Russia and Germany Pharma industry. Currently he leads Strategy and Commercial Operations department in Pfizer Russia. Dmitry is an expert in Marketing, Portfolio management, Business & Corporate Strategy, Business Analytics & Forecasting, Training, FFE, Digital and Operational Compliance. Dmitry is a member of several Country and EU Leadership teams and global projects & working groups.

Andreas Dach

Andreas Dach

Digital and Multichannel Lead, Eli Lilly

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Andreas joined Lilly in March 2016 as Multichannel Lead for Austria, Switzerland and Germany. Before, he worked in the pharmaceutical business in diverse digital marketing roles at Boehringer Ingelheim, inVentiv Health and UCB.

Educational background: MBA & sports scientist

Frédéric Ohayon

Frédéric Ohayon

Digital, Multichannel and CRM Director, AstraZeneca

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Frederic initially spent 10 years as a management consultant in Digital and Telecommunication areas. He has 3 years' experience of consulting in the life sciences industry specialising in customer-centric projects and sales force effectiveness. Frederic also has experience working with start-ups in direct marketing in travels and high tech direct marketing

Frederic has been responsible for the digital transformation of Astrazeneca France since 2016 (2 years). The main projects he focuses on are: apps, web portals, connected devices, social media presence, VR. Frederic's vision is that there will be outcome and KPIs based approaches, data centricity and open-innovation with startups / partnerships.

Ed Corbett

Ed Corbett

Principal, Novasecta

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More information coming soon...

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Dr. António Pregueiro

Dr. António Pregueiro

Vice President of Life Sciences, HighPoint

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António is a Vice President of Life Sciences and Commercial Excellence solution lead in Europe. António’s experience spans both biotech and pharma, having worked in strategic marketing, commercial operations and analytics.

Most recently António was the head of a Gastroenterology business unit at Takeda, launching the IBD biologic Entyvio and before that was the head of the Business Operations and Implementation group for Europe and Canada. He received a double honors BSc in Genetics and Biochemistry from the University of Sheffield in the UK and a PhD in Genetics from Dartmouth in the US.

Dr Tim Cave MBBS, MFPM

Dr Tim Cave MBBS, MFPM

Former Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs, GlaxoSmithKline

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Tim Cave is VP, Medical Affairs Strategic Planning & Digital Practices at GSK, where he has been leading the Medical digital transformation. He trained in medicine at St Thomas's Hospital Medical School and then after working in surgery in the UK he completed a Fellowship at Boston University USA. He has 25 years experience in pharmaceutical medical affairs. Before taking up his current position, he was UK Medical Director for Novartis and has been a Medical Assessor at the Medicines and Healthcare products Regulatory Agency (Dept of Health). He represents the pharmaceutical industry on the UK Clinical Research Collaboration Board which is led by the Chief Medical Officer and aims to improve the UK clinical research environment.

Jörg Schaub

Jörg Schaub

Chief Marketing Officer German Hub, Eli Lilly Germany

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Over 20 years of experience in the pharmaceutical industry across different functions, such as finance, sales and marketing, most of the time in leadership positions.

With experience in Global Marketing, but most of his career in touch with affiliate marketing tasks. Since April 2017 the CMO for Lilly in Germany with responsibility for Multichannel Engagement, Analytics and other capabilities.

Educational background: Business Administration

Patrice Baudry

Patrice Baudry

EVP G3M, LEO Pharma

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Pieter De Muynck

Pieter De Muynck

Global Marketing Director, Actelion (Johnson & Johnson)

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Pieter is a senior pharmaceutical professional with a strong commercial background. He has a solid track record in the development of winning strategies and held multiple leadership roles in biologics, specialty, OTC and medical devices.

Before joining Actelion, Pieter had 16 years of extensive leadership experience at a global, regional and local level with Johnson & Johnson and Roche. His previous position was as a Commercial Excellence Leader for Roche Region Europe.

His core areas of interest are company culture optimization, commercial strategy transformations and emerging pharmaceutical markets.

Pieter holds an MBA from VLERICK Business School and a Master in Business Economics.

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Valerie Popeck

Valerie Popeck

Head of Strategy and Insights, EMEA, Epsilon

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As Head of Strategy and Insights (S&I), EMEA, for Epsilon International, Valerie is responsible for leading the S&I team across EMEA while helping clients uncover the opportunities and value that can be realised through Epsilon’s unique suite of data-driven solutions.  Central to this, Valerie leads a team which helps clients understand big data and interpreting patterns in order to anticipate how, when and where customers will engage with their brand.  Valerie joined Epsilon in 2016, bringing with her over 15 years of customer strategy, loyalty, CRM and marketing experience with organizations across industry sectors.  Prior to joining Epsilon, she was at Dunnhumby responsible for their Global Loyalty Solutions practice.  She has also held previous strategic consulting and marketing roles at Peppers & Rogers Group, FedEx and IBM.  Valerie holds an International MBA (IMBA) from the University of South Carolina and a Bachelor of Science in Business Administration from American University in Washington, DC.

Pooja Ranganathan

Pooja Ranganathan

Director, Strategy & Insights (Healthcare), Epsilon

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As Director of Strategy & Insights at Epsilon for the team’s global healthcare and pharmaceutical practice, Pooja is responsible for helping Epsilon’s healthcare clients define their marketing vision and strategy while enabling alignment of people, processes and technology to achieve that vision, and driving execution of strategy and measurement for ongoing optimisation. Pooja has a wealth of experience in the global healthcare and pharmaceutical industry and has led projects across top clients to design communication strategies, set transformation roadmaps, build data-driven best-in-class customer experiences, evangelise digital best practices, and measure and optimise marketing efforts.  Prior to joining Epsilon, Pooja was a management consultant in the area of corporate strategy, business transformation and innovation.  Pooja holds an MBA from Symbiosis International University and an MS from Northwestern University.

Morten Remmer

Morten Remmer

Chief Growth Officer, LEO Innovation Lab

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Mr Morten Remmer has been fortunate enough to work in multiple industries across multiple parts of the value chain at the time of their most radical digital transformation. This has given him a deep understanding of how such changes reverberate up and down the value chain and what it requires in strategy, change management and execution to bring teams, organisations and even industries around to fully leverage the new opportunities rather than trying to fight change.

As a Master of Law Mr Remmer has the skills to quickly dissect complex business environments and understand the agenda of stakeholders involved. His training in communication has helped him collaborate with involved parties and his history as a music composer/producer/artist has helped him to better relate to multiple different disciplines and professions.

Development whether it be business, product or human is what drives Mr Remmer. The bigger the impact the better

Tim Fischer

Tim Fischer

Director Customer Engagement Strategy and Multichannel Excellence, Merck KGaA

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Loïs Pavillet

Loïs Pavillet

Digital, CRM & Multichannel Business Partner, AstraZeneca

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Abby Fleming

Abby Fleming

Haematology Regional Business Manager, Janssen Oncology UK

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Since starting her career with J&J 10 years ago, Abby has been part of teams in both medical devices and pharmaceutical businesses. Having joined as part of the graduate programme in devices, Abby has diverse product lifecycle experience within varying sales and marketing roles across both sectors having worked on an array of key brands for J&J. Experience which has seen her receive internal and external awards including Eye for Pharma 2018 ‘Most Valuable HCP Initiative’, PM Society ‘Bronze Craft Sales Aid’ Award, BHBIA ‘Most Innovative Approach to Market Research’, Marketer of the Year and Internal Platinum Encore Awards.

Abby’s holds a 1st class honours degree in Business and Psychology and a Chartered Institute of Marketing Diploma Qualification. Her current responsibility is to manage the haematology portfolio from a commercial sales perspective, with her previous roles being focused on the commercial strategy and execution in Haematology and Oncology. Abby has a keen interest in driving innovation and using new technologies to solve complex business problems across an array of functions.

Philippe Kirby

Philippe Kirby

Director, Customer Engagement Capabilities, MSD

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Pelin İçil

Pelin İçil

Regional Marketing Manager, Boston Scientific

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Hannelore Grams

Hannelore Grams

Global Director Multichannel, Strategy & Execution, AbbVie

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Hicham Naim

Hicham Naim

Senior Director Customer Experience Strategy and Operations, Takeda

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Kumaran Krishnan

Kumaran Krishnan

Associate Director MSL and Digital Transformation, Teva

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Lillian NG

Lillian NG

Head Patient Support, Shire

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Trishna Bharadia

Trishna Bharadia

Patient Advocate, eyeforpharma Award Winner

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Chris Mann

Chris Mann

Multichannel Senior Manager, Amgen

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Hans Gilhuys

Hans Gilhuys

Director Global Multichannel Capability Director, GSK

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Sarah Speake

Sarah Speake

Global CMO, Truphone

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Andrew Warner

Andrew Warner

Group Chief Marketing Officer, Tink Labs

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Andrew is currently Group Chief Marketing Officer at Tink Labs, leading all marketing activity globally across the company’s brands. Previously he was Executive Vice President & Chief Marketing Officer at Monster Worldwide. Andrew joined Monster in 2014 with a brief to drive a turnaround in the brands fortunes in Europe, before being promoted to the Global CMO, where he added North America and Asia Pacific to his responsibilities.

Andrew has previously held senior positions at major organisations including The BBC, Microsoft, Sony, LG and Expedia where he led the regional marketing team for Europe Middle East and Africa. At Expedia, Andrew led the revitalisation of the brand in Europe, running campaigns that won numerous global awards. These included several Cannes Lions for creativity, the Cannes Lions for Effectiveness and A Gold Effie for marketing effectiveness. WARC identified Expedia as the UK’s most effective advertiser in 2014.

Andrew is a Fellow of The Marketing Society and on the advisory boards of The CMO Council, CMO Benchmarking Network and the Marketing 2020 Initiative. He has been listed in The Marketing Power 100, Marketing Week Vision 100 and LinkedIn named him one of the 10 most influential marketers to follow. He holds a BSc in Marketing from Lancaster University Management School (UK) and studied Strategic Marketing at Kellogg Business School (US).

Simon Hildrey

Simon Hildrey

Chief Marketing Officer, Liontrust Asset Management

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Rikke Lynch

Rikke Lynch

Head of Customer Operations UK, Janssen

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Baba Awopetu

Baba Awopetu

Group Strategy & Marketing Director, Optegra

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Emma Statham

Emma Statham

Chief executive, Four Health

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Emma is the agency’s healthcare sector lead. She has more than 20 years’ experience in pharma and healthcare media and a specialist in media strategy, digital insight, analytics and global best practice. She is a well-known thought leader in the pharma marketing industry. Prior to Four Emma founded MSA Media in 2004 and developed an agency that came to dominate the global pharmaceutical and healthcare media sector.

Linda Valenta

Linda Valenta

Global Marketing Team Leader Asthma, Boehringer Ingelheim

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Sven Awege

Sven Awege

VP, International Sales & Account Management, Aptus Health

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Morten Kruse Sørensen

Morten Kruse Sørensen

Global Director for Multichannel & Commercial Platforms, Novo Nordisk

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Anna Omstedt

Anna Omstedt

CEO and Founder, MedUniverse

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CEO and Co-Founder of MedUniverse, a digital patient case engagement platform. A proven entrepreneur and leader of digital media organizations with a solid track-record of developing companies from non-existence to profitability and high market shares. Several years of experience from implementing successful business strategies, running start-ups towards aggressive financial and market targets within the digital landscape. Also known for creating dynamic and high-performing teams in sales-oriented environments within the media, online/digital, life science and service sector. Experiences from both selling and acquiring businesses. Over fifteen years involvement as a board member of both public and private companies from the start-up, online, e-commerce, media, life science and service sectors. Over the last five years focus in helping traditional companies with their digital transformation. Mentor to several of Sweden’s most successful start-ups.

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Will Parsons

Will Parsons

IT Lead, Collaboration and Social, Janssen

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Will joined Janssen 3 years ago as the UK and Ireland IT Lead for Collaboration and Productivity. In this post he was the IT Product Owner for the virtual reality project which won the Eye for Pharma 2018 ‘Most Valuable HCP Initiative’. His career proceeding Janssen covers most sectors including Media (TV & Film), Finance, Resources and Telecoms. With each step of his career he has applied his interest in Technology and Innovation as well as creative skills to bring something new to every company he has been involved with.

This drive to push the boundaries has led him to be the technical lead on projects that involve virtual reality, internal social networks, conversational computing (Alexa, Google Assistant), gamification and mobile applications.

Richard Gray

Richard Gray

Business Unit Director, UKI Technology Solutions, IQVIA

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Richard heads up the UKI Technology Solutions BU, leading the team in the delivery of IQVIA’s next generation of technology solutions and using his extensive life sciences experience to drive customer success.

Richard started his career as a provider in 1994, starting as a Data Analyst and working his way up through Account Management, Client Servicing and Sales Director roles. During his career he has gained extensive knowledge of data, technology, analytics and intelligence, both from a strategic HO level to tactical field implementation. Richard’s current responsibilities include team leadership, commercial and operations and shaping solutions across the IQVIA technology portfolio including Orchestrated Customer Engagement (OCE), CRM, Compliance, MDM, Analytics and Reporting and Marketing Solutions.

Sari Carter

Sari Carter

Head of Marketing, Digital Strategist, Anthill

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Sari is passionate about bringing omni-channel marketing to life and at Anthill has worked closely with clients through speaking engagements and workshopping to do just that. As Head of Marketing she works hard to practice what is preached. Before coming to Anthill, Sari worked as a Global Brand Manager at LEO Pharma. She has hands on experience in the development and execution of launch and post-launch marketing plans and building a portfolio strategy.

Claudia Adreani

Claudia Adreani

Head of Customer Marketing, Boehringer Ingelheim

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Claudia has a mix of 14 years of experience in entrepreneurship, brand strategy consulting, Global Marketing Capabilities and Digital.

During her career she has set up two successful health care businesses in Venezuela, as well as advised companies in different countries within Latin America to develop brand strategies that delivered value to their businesses. In her 8 years at AstraZeneca, Claudia has been part of the Global Marketing Excellence team driving Marketing Capabilities across markets as well as developing core programs for the Global Organisation. She has also been part of the Global digital team, sharing best practice globally, and now in the UK, leading the digital team, supporting the business with digital plans and tactics that enhance the customer experience AstraZeneca’s brands offer and the effectiveness of their resources.

Claudia’s core areas of interest are Digital and Multi-channel marketing in general and driving the capability and organisational transformation to make them happen.

Claudia holds an MBA from London Business School and a master in Innovation and Knowledge management from the Universidad Complutense de Madrid.

Mark Gibson

Mark Gibson

International Business Director, Ashfield

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Karen Bell

Karen Bell

Director of Business Development, Ashfield

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Steve Galt

Steve Galt

Director, Client Services, Entwine

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Stephen currently leads the Client Services team at Entwine, a HCG agency where he is responsible for supporting the strategy and delivery of digital programs supporting innovative pharma businesses.

Prior to Entwine, Stephen has worked across diverse groups in global and regional leadership roles, most recently as Managing Director of Atlantis Healthcare Australia, where he managed the development of complex Patient Support Programs and HCP clinic management tools. Throughout his professional career, Stephen has utilised innovative technology to solve complex data and information management challenges for insurance and payer groups, healthcare professionals and patients on behalf of pharmaceutical and biotech clients.

Mark Grossien

Mark Grossien

Head of Communications & Patient Advocacy Germany & Pharma Region Europe, Novartis

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Mark Grossien has 20 years’ experience in patient advocacy, communications, digital and social media and policy. He is Head of Communications and Patient Advocacy for Germany and Pharma Region Europe at Novartis. Prior, he was based in Tokyo, Japan where he worked with the local executive team to manage one of the largest reputational crisis in the company’s history. He joined Novartis Global Pharma Communications and Patient Advocacy team in 2008 in Basel, Switzerland. Before, Mark was Director of Communications and External Affairs at the European trade association representing the medical technology industries in Brussels, Belgium. He started his career in global public relations agencies in New York, USA and in Munich, Germany. Mark is a German national and currently lives in Nuremberg, Germany.

Michael Hubrich

Michael Hubrich

General Manager, DACH, Marketo

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Prior to joining Marketo, Michael was responsible for sales at Squirro, a Zurich based startup in the AI space and before that he was the Senior Vice President CEC, Middle & Eastern Europe, for SAP Hybris CEC (Customer Engagement & Commerce). Michael spent 12 years at Hybris, and in his last role with them, he was responsible for a team of 80 who generated revenues in excess of€100M. Michael’s early career was spent in various technical, account management and business development roles with companies such as Verity Germany GmbH, Categoric Software Ltd, Softline AG and at MobiDig (mobile & digital) GmbH.

Merat Bagha

Merat Bagha

Former Director of Marketing and Digital Health, Merck KGaA

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Merat Bagha, formerly Director of Marketing, Digital Health with Merck KGaA (to be updated with new role)

Mr. Bagha is a seasoned healthcare marketing executive with a global perspective on how technology is shaping interactions and communication of pharma/medtech brands with all stakeholders including healthcare professionals.

Hank Sczerba

Hank Sczerba

Head of Commercial Strategy and Transformation, Novartis

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Hank has held senior positions in pharma since 2002. Hank led a team of 33 employees as department Head of Pharmaceutical Production at Baxter AG until 2004. In 2009 he became a Product Manager for Roche's Oncology Brand and was responsible for 2 successful product launches.

Hank held senior posts at Eli Lilly from 2001 until 2016 and lead their Dermatology product portfolio, as well as helping to define their global marketing strategy.

Hank is currently the Head of Commercial Strategy and Transformation at Novartis. He is responsible for the commercial excellence, digital strategy and multichannel and capability development of 6 business units in Pharma and Oncology.

Dmitry Schourov, PhD

Dmitry Schourov, PhD

Strategic Planning & Commercial Solutions Director, Pfizer

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Dmitry has more than 15 years background in senior leadership roles in Russia and Germany Pharma industry. Currently he leads Strategy and Commercial Operations department in Pfizer Russia. Dmitry is an expert in Marketing, Portfolio management, Business & Corporate Strategy, Business Analytics & Forecasting, Training, FFE, Digital and Operational Compliance. Dmitry is a member of several Country and EU Leadership teams and global projects & working groups.

Andreas Dach

Andreas Dach

Digital and Multichannel Lead, Eli Lilly

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Andreas joined Lilly in March 2016 as Multichannel Lead for Austria, Switzerland and Germany. Before, he worked in the pharmaceutical business in diverse digital marketing roles at Boehringer Ingelheim, inVentiv Health and UCB.

Educational background: MBA & sports scientist

Frédéric Ohayon

Frédéric Ohayon

Digital, Multichannel and CRM Director, AstraZeneca

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Frederic initially spent 10 years as a management consultant in Digital and Telecommunication areas. He has 3 years' experience of consulting in the life sciences industry specialising in customer-centric projects and sales force effectiveness. Frederic also has experience working with start-ups in direct marketing in travels and high tech direct marketing

Frederic has been responsible for the digital transformation of Astrazeneca France since 2016 (2 years). The main projects he focuses on are: apps, web portals, connected devices, social media presence, VR. Frederic's vision is that there will be outcome and KPIs based approaches, data centricity and open-innovation with startups / partnerships.

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription


Dr Tim Cave MBBS, MFPM

Dr Tim Cave MBBS, MFPM

Former Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs, GlaxoSmithKline

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Tim Cave is VP, Medical Affairs Strategic Planning & Digital Practices at GSK, where he has been leading the Medical digital transformation. He trained in medicine at St Thomas's Hospital Medical School and then after working in surgery in the UK he completed a Fellowship at Boston University USA. He has 25 years experience in pharmaceutical medical affairs. Before taking up his current position, he was UK Medical Director for Novartis and has been a Medical Assessor at the Medicines and Healthcare products Regulatory Agency (Dept of Health). He represents the pharmaceutical industry on the UK Clinical Research Collaboration Board which is led by the Chief Medical Officer and aims to improve the UK clinical research environment.

Rikke Lynch

Rikke Lynch

Head of Customer Operations UK, Janssen

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More information coming soon...

Emma Statham

Emma Statham

Chief executive, Four Health

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Emma is the agency’s healthcare sector lead. She has more than 20 years’ experience in pharma and healthcare media and a specialist in media strategy, digital insight, analytics and global best practice. She is a well-known thought leader in the pharma marketing industry. Prior to Four Emma founded MSA Media in 2004 and developed an agency that came to dominate the global pharmaceutical and healthcare media sector.

Linda Valenta

Linda Valenta

Global Marketing Team Leader Asthma, Boehringer Ingelheim

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More information coming soon...

Sven Awege

Sven Awege

VP, International Sales & Account Management, Aptus Health

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Event Presentations • Event Audio • On Demand Subscription


Sarah Speake

Sarah Speake

Global CMO, Truphone

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Andrew Warner

Andrew Warner

Group Chief Marketing Officer, Tink Labs

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Andrew is currently Group Chief Marketing Officer at Tink Labs, leading all marketing activity globally across the company’s brands. Previously he was Executive Vice President & Chief Marketing Officer at Monster Worldwide. Andrew joined Monster in 2014 with a brief to drive a turnaround in the brands fortunes in Europe, before being promoted to the Global CMO, where he added North America and Asia Pacific to his responsibilities.

Andrew has previously held senior positions at major organisations including The BBC, Microsoft, Sony, LG and Expedia where he led the regional marketing team for Europe Middle East and Africa. At Expedia, Andrew led the revitalisation of the brand in Europe, running campaigns that won numerous global awards. These included several Cannes Lions for creativity, the Cannes Lions for Effectiveness and A Gold Effie for marketing effectiveness. WARC identified Expedia as the UK’s most effective advertiser in 2014.

Andrew is a Fellow of The Marketing Society and on the advisory boards of The CMO Council, CMO Benchmarking Network and the Marketing 2020 Initiative. He has been listed in The Marketing Power 100, Marketing Week Vision 100 and LinkedIn named him one of the 10 most influential marketers to follow. He holds a BSc in Marketing from Lancaster University Management School (UK) and studied Strategic Marketing at Kellogg Business School (US).

Simon Hildrey

Simon Hildrey

Chief Marketing Officer, Liontrust Asset Management

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Baba Awopetu

Baba Awopetu

Group Strategy & Marketing Director, Optegra

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More information coming soon...

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Event Presentations • Event Audio • On Demand Subscription