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A Faculty of Experts with Real Experience

This year we’re mixing things up!

Pharma-pharma discussions can only ever cover a small fraction of the solution. This year, pharma will be joined by patients, HCPs and out of industry experts for more interactive sessions than ever before. Expect a new calibre of conversation at this year’s Marketing and Customer Innovation Summit.


James Winterman

James Winterman

Healthcare Expert

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A highly qualified professional with over 20 years' experience in the Pharmaceutical industry, James has demonstrated a high level of operational results and gained good strategic experience. Being able to have a vision for a new standard and leading and motivating other people to develop and deliver has been central to generating the results achieved. The experience gained in strategic planning, sales, marketing, market access and strategic operations have assisted James in honing leadership skills and team-working skills. James solves problems by creating practical solutions to enable a vision to become a reality.

Dr Tim Cave MBBS, MFPM

Dr Tim Cave MBBS, MFPM

Former Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs, GlaxoSmithKline

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Tim Cave is VP, Medical Affairs Strategic Planning & Digital Practices at GSK, where he has been leading the Medical digital transformation. He trained in medicine at St Thomas's Hospital Medical School and then after working in surgery in the UK he completed a Fellowship at Boston University USA. He has 25 years experience in pharmaceutical medical affairs. Before taking up his current position, he was UK Medical Director for Novartis and has been a Medical Assessor at the Medicines and Healthcare products Regulatory Agency (Dept of Health). He represents the pharmaceutical industry on the UK Clinical Research Collaboration Board which is led by the Chief Medical Officer and aims to improve the UK clinical research environment.

Torkild Stenbock

Torkild Stenbock

Global Marketing and Launch Team Leader, Vifor Pharma

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Torkild is an international Marketer with unique and extensive experience from Global, European, Regional and country Management roles.

He worked 8 years for MSD Nordics followed by 8 years in Daiichi Sankyo Europe - including 1 year as Commercial director in the Italian affiliate.

Since 2016 Torkild has been working in the Global Headquarter of Vifor Pharma as Global Marketing lead and Launch lead for the Cardio-Renal franchise.

This role includes building the HQ team from scratch, development of cross functional launch strategy, develop Marketing and tactical plan, Life Cycle Management, implement pre and post launch activities, support affiliates building the right capacity and capabilities, develop and implement commercial strategy and everything else you expect for a successful launch.

Torkild's previous position was in the European Headquarter of Daiichi Sankyo in Munich, Germany. He held responsibility for Partner Management, portfolio management and for exploring and develop new territories and new business models.

Merat Bagha

Merat Bagha

Former Director of Marketing and Digital Health, Merck KGaA

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Merat Bagha, formerly Director of Marketing, Digital Health with Merck KGaA (to be updated with new role)

Mr. Bagha is a seasoned healthcare marketing executive with a global perspective on how technology is shaping interactions and communication of pharma/medtech brands with all stakeholders including healthcare professionals.

Hank Sczerba

Hank Sczerba

Head of Commercial Strategy and Transformation, Novartis

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Hank has held senior positions in pharma since 2002. Hank led a team of 33 employees as department Head of Pharmaceutical Production at Baxter AG until 2004. In 2009 he became a Product Manager for Roche's Oncology Brand and was responsible for 2 successful product launches.

Hank held senior posts at Eli Lilly from 2001 until 2016 and lead their Dermatology product portfolio, as well as helping to define their global marketing strategy.

Hank is currently the Head of Commercial Strategy and Transformation at Novartis. He is responsible for the commercial excellence, digital strategy and multichannel and capability development of 6 business units in Pharma and Oncology.

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Full Agenda - Speaker Faculty - Group Discounts


Dmitry Schourov, PhD

Dmitry Schourov, PhD

Strategic Planning & Commercial Solutions Director, Pfizer

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Dmitry has more than 15 years background in senior leadership roles in Russia and Germany Pharma industry. Currently he leads Strategy and Commercial Operations department in Pfizer Russia. Dmitry is an expert in Marketing, Portfolio management, Business & Corporate Strategy, Business Analytics & Forecasting, Training, FFE, Digital and Operational Compliance. Dmitry is a member of several Country and EU Leadership teams and global projects & working groups.

Andreas Dach

Andreas Dach

Digital and Multichannel Lead, Eli Lilly

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Andreas joined Lilly in March 2016 as Multichannel Lead for Austria, Switzerland and Germany. Before, he worked in the pharmaceutical business in diverse digital marketing roles at Boehringer Ingelheim, inVentiv Health and UCB.

Educational background: MBA & sports scientist

Claudia Adreani

Claudia Adreani

Digital Lead, AstraZeneca

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Claudia has a mix of 14 years of experience in entrepreneurship, brand strategy consulting, Global Marketing Capabilities and Digital.

During her career she has set up two successful health care businesses in Venezuela, as well as advised companies in different countries within Latin America to develop brand strategies that delivered value to their businesses. In her 8 years at AstraZeneca, Claudia has been part of the Global Marketing Excellence team driving Marketing Capabilities across markets as well as developing core programs for the Global Organisation. She has also been part of the Global digital team, sharing best practice globally, and now in the UK, leading the digital team, supporting the business with digital plans and tactics that enhance the customer experience AstraZeneca's brands offer and the effectiveness of their resources.

Claudia's core areas of interest are Digital and Multi-channel marketing in general and driving the capability and organisational transformation to make them happen.

Claudia holds an MBA from London Business School and a master in Innovation and Knowledge management from the Universidad Complutense de Madrid.

Frédéric Ohayon

Frédéric Ohayon

Digital, Multichannel and CRM Director, AstraZeneca

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Frederic initially spent 10 years as a management consultant in Digital and Telecommunication areas. He has 3 years' experience of consulting in the life sciences industry specialising in customer-centric projects and sales force effectiveness. Frederic also has experience working with start-ups in direct marketing in travels and high tech direct marketing

Frederic has been responsible for the digital transformation of Astrazeneca France since 2016 (2 years). The main projects he focuses on are: apps, web portals, connected devices, social media presence, VR. Frederic's vision is that there will be outcome and KPIs based approaches, data centricity and open-innovation with startups / partnerships.

Cyril Mandry

Cyril Mandry

Multichannel Marketing Director Europe, MSD

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Mr Cyril Mandry is a senior marketing professional with 20 years' experience in blue chip companies (Unilever, MSD, Coca-Cola) at international and local levels. He is a strategic and energising leader with a strong track record in building brands and categories, growing equity and relaunching brands, developing NPD and 360 communications, and identifying new business opportunities whilst managing teams to achieve P&L targets. Mr Mandry has strong international exposure with 10 years European and global marketing experience.

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Full Agenda - Speaker Faculty - Group Discounts


Georg van Husen

Georg van Husen

Corporate Senior Vice President, Boehringer Ingelheim

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More information coming soon...

Jörg Schaub

Jörg Schaub

Chief Marketing Officer German Hub, Eli Lilly Germany

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Over 20 years of experience in the pharmaceutical industry across different functions, such as finance, sales and marketing, most of the time in leadership positions.

With experience in Global Marketing, but most of his career in touch with affiliate marketing tasks. Since April 2017 the CMO for Lilly in Germany with responsibility for Multichannel Engagement, Analytics and other capabilities.

Educational background: Business Administration

Patrice Baudry

Patrice Baudry

EVP G3M, LEO Pharma

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More information coming soon...

Pieter De Muynck

Pieter De Muynck

Global Marketing Director, Actelion (Johnson & Johnson)

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Pieter is a senior pharmaceutical professional with a strong commercial background. He has a solid track record in the development of winning strategies and held multiple leadership roles in biologics, specialty, OTC and medical devices.

Before joining Actelion, Pieter had 16 years of extensive leadership experience at a global, regional and local level with Johnson & Johnson and Roche. His previous position was as a Commercial Excellence Leader for Roche Region Europe.

His core areas of interest are company culture optimization, commercial strategy transformations and emerging pharmaceutical markets.

Pieter holds an MBA from VLERICK Business School and a Master in Business Economics.

Oleg Zhurov

Oleg Zhurov

Global Marketing Operations, Ferring Pharmaceuticals

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Mr Oleg Zhurov leads Global Marketing Operations at Ferring Pharmaceuticals, a global private biopharmaceutical company headquartered in Switzerland. Ferring’s primary focus is on specialty areas of Fertility, Obstetrics, Urology / Uro-Oncology, and Gastroenterology. In his role Oleg supports the Chief Commercial Officer, ensuring alignment across commercial, R&D, product supply functions, and coordinating corporate Transformation Initiatives.

In his thirteen years with Ferring, Oleg worked on establishing and expanding the company’s capabilities in the areas of medium- and long-term corporate planning, customer insights, competitive intelligence, value analysis and optimisation of R&D portfolio projects, as well as in strategic marketing, market access, operational and strategic pricing.

Oleg’s twenty five years of leadership and management experience were mostly in Pharmaceuticals. Before joining Ferring, he worked at Bristol-Myers Squibb across different therapeutic areas, from consumer medicines to primary care to oncology, in various functions: strategic marketing, lifecycle management, marketing communications, business development, and operations.

During the course of his career Oleg has lived and worked in Russia, Italy, Czech Republic, Belgium, Denmark and now Switzerland. He is a member of IMD Alumni Club in Lausanne, and is currently pursuing a part-time PhD by Research programme at the University of Hertfordshire Business School.

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Full Agenda - Speaker Faculty - Group Discounts


Morten Remmer

Morten Remmer

Chief Growth Officer, LEO Innovation Lab

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Mr Morten Remmer has been fortunate enough to work in multiple industries across multiple parts of the value chain at the time of their most radical digital transformation. This has given him a deep understanding of how such changes reverberate up and down the value chain and what it requires in strategy, change management and execution to bring teams, organisations and even industries around to fully leverage the new opportunities rather than trying to fight change.

As a Master of Law Mr Remmer has the skills to quickly dissect complex business environments and understand the agenda of stakeholders involved. His training in communication has helped him collaborate with involved parties and his history as a music composer/producer/artist has helped him to better relate to multiple different disciplines and professions.

Development whether it be business, product or human is what drives Mr Remmer. The bigger the impact the better

Tim Fischer

Tim Fischer

Director Customer Engagement Strategy and Multichannel Excellence, Merck KGaA

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More information coming soon...

Loïs Pavillet

Loïs Pavillet

Digital, CRM & Multichannel Business Partner, AstraZeneca

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More information coming soon...

Abby Fleming

Abby Fleming

Haematology Regional Business Manager, Janssen Oncology UK

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Since starting her career with J&J 10 years ago, Abby has been part of teams in both medical devices and pharmaceutical businesses. Having joined as part of the graduate programme in devices, Abby has diverse product lifecycle experience within varying sales and marketing roles across both sectors having worked on an array of key brands for J&J. Experience which has seen her receive internal and external awards including Eye for Pharma 2018 ‘Most Valuable HCP Initiative’, PM Society ‘Bronze Craft Sales Aid’ Award, BHBIA ‘Most Innovative Approach to Market Research’, Marketer of the Year and Internal Platinum Encore Awards.

Abby’s holds a 1st class honours degree in Business and Psychology and a Chartered Institute of Marketing Diploma Qualification. Her current responsibility is to manage the haematology portfolio from a commercial sales perspective, with her previous roles being focused on the commercial strategy and execution in Haematology and Oncology. Abby has a keen interest in driving innovation and using new technologies to solve complex business problems across an array of functions.

Philippe Kirby

Philippe Kirby

Director, Customer Engagement Capabilities, MSD

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More information coming soon...

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Full Agenda - Speaker Faculty - Group Discounts


Christian Frank Scheuer

Christian Frank Scheuer

VP Global Strategy and Commercial Excellence, LEO Pharma

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Pelin Icil

Pelin Icil

Healthcare Industry Expert

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More information coming soon...

Anne-Lise Becker

Anne-Lise Becker

Head Multichannel Europe, Sanofi

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More information coming soon...

Hannelore Grams

Hannelore Grams

Global Director Multichannel, Strategy & Execution, AbbVie

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More information coming soon...

Hicham Naim

Hicham Naim

Senior Director Customer Experience Strategy and Operations, Takeda

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More information coming soon...

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Full Agenda - Speaker Faculty - Group Discounts


Kumaran Krishnan

Kumaran Krishnan

Associate Director MSL and Digital Transformation, Teva

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More information coming soon...

Irina Osovskaya

Irina Osovskaya

Global Director Mobile and Customer Experience Strategy, AstraZeneca

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Lillian NG

Lillian NG

Head Patient Support, Shire

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Trishna Bharadia

Trishna Bharadia

Patient Advocate, eyeforpharma Award Winner

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More information coming soon...

Victor Kara

Victor Kara

Former Associate VP Global Digital and Multichannel Marketing, Sanofi

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More information coming soon...

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Full Agenda - Speaker Faculty - Group Discounts


Parker Richardson

Parker Richardson

Director Digital Asset Management, GSK

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More information coming soon...

Chris Mann

Chris Mann

Multichannel Senior Manager, Amgen

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More information coming soon...

Hans Gilhuys

Hans Gilhuys

Director Global Multichannel Capability Director, GSK

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More information coming soon...

Florent Edouard

Florent Edouard

SVP, Global Head of Commercial Excellence and Customer Engagement, Grünenthal

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More information coming soon...

Lode Dewulf

Lode Dewulf

Chief Patient Officer, Servier

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More information coming soon...

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Full Agenda - Speaker Faculty - Group Discounts


Sarah Speake

Sarah Speake

Global CMO, Truphone

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More information coming soon...

Andrew Warner

Andrew Warner

Former Chief Marketing Officer, LG Technologies

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A prominent marketing thought leader for over 20 years, Andrew Warner has held senior roles at companies including BBC, Microsoft, Sony, LG and Expedia.  Most recently he was Executive Vice President and Global Chief Marketing Officer at Monster Worldwide.

A Fellow of The Marketing Society, Andrew is also on the advisory boards of The CMO Council, Marketing2020 and the CMO Benchmarking Network.  LinkedIn named him as a top 10 global marketing influencer, Marketing Week placed him in their Vision 100 and Campaign included Andrew in their Marketing Power 100.

Currently Andrew is working with a number of early stage and venture capital funded businesses.  In his view these businesses often receive poor marketing advice, focused on “cookie-cutter” tactics, ill considered use of social media and “hustle”.  His consultancy, Susumi, challenges them to build more robust marketing strategies and to execute them with a sense of mischief.

Andrew is an alumnus of Kellogg School of Management (USA) and Lancaster University Management School (UK).

Simon Hildrey

Simon Hildrey

Chief Marketing Officer, Liontrust Asset Management

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More information coming soon...

Gareth Shaw

Gareth Shaw

General Manager, Pulsepoint

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More information coming soon...

Mark Bradley

Mark Bradley

Sales Director, Visiblegy

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More information coming soon...

Download the brochure

Full Agenda - Speaker Faculty - Group Discounts


Rikke Lynch

Rikke Lynch

Head of Customer Operations UK, Janssen

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More information coming soon...

Baba Awopetu

Baba Awopetu

Group Strategy & Marketing Director, Optegra

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More information coming soon...

James Winterman

James Winterman

Healthcare Expert

Read more

A highly qualified professional with over 20 years' experience in the Pharmaceutical industry, James has demonstrated a high level of operational results and gained good strategic experience. Being able to have a vision for a new standard and leading and motivating other people to develop and deliver has been central to generating the results achieved. The experience gained in strategic planning, sales, marketing, market access and strategic operations have assisted James in honing leadership skills and team-working skills. James solves problems by creating practical solutions to enable a vision to become a reality.

Dr Tim Cave MBBS, MFPM

Dr Tim Cave MBBS, MFPM

Former Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs, GlaxoSmithKline

Read more

Tim Cave is VP, Medical Affairs Strategic Planning & Digital Practices at GSK, where he has been leading the Medical digital transformation. He trained in medicine at St Thomas's Hospital Medical School and then after working in surgery in the UK he completed a Fellowship at Boston University USA. He has 25 years experience in pharmaceutical medical affairs. Before taking up his current position, he was UK Medical Director for Novartis and has been a Medical Assessor at the Medicines and Healthcare products Regulatory Agency (Dept of Health). He represents the pharmaceutical industry on the UK Clinical Research Collaboration Board which is led by the Chief Medical Officer and aims to improve the UK clinical research environment.

Torkild Stenbock

Torkild Stenbock

Global Marketing and Launch Team Leader, Vifor Pharma

Read more

Torkild is an international Marketer with unique and extensive experience from Global, European, Regional and country Management roles.

He worked 8 years for MSD Nordics followed by 8 years in Daiichi Sankyo Europe - including 1 year as Commercial director in the Italian affiliate.

Since 2016 Torkild has been working in the Global Headquarter of Vifor Pharma as Global Marketing lead and Launch lead for the Cardio-Renal franchise.

This role includes building the HQ team from scratch, development of cross functional launch strategy, develop Marketing and tactical plan, Life Cycle Management, implement pre and post launch activities, support affiliates building the right capacity and capabilities, develop and implement commercial strategy and everything else you expect for a successful launch.

Torkild's previous position was in the European Headquarter of Daiichi Sankyo in Munich, Germany. He held responsibility for Partner Management, portfolio management and for exploring and develop new territories and new business models.

Merat Bagha

Merat Bagha

Former Director of Marketing and Digital Health, Merck KGaA

Read more

Merat Bagha, formerly Director of Marketing, Digital Health with Merck KGaA (to be updated with new role)

Mr. Bagha is a seasoned healthcare marketing executive with a global perspective on how technology is shaping interactions and communication of pharma/medtech brands with all stakeholders including healthcare professionals.

Hank Sczerba

Hank Sczerba

Head of Commercial Strategy and Transformation, Novartis

Read more

Hank has held senior positions in pharma since 2002. Hank led a team of 33 employees as department Head of Pharmaceutical Production at Baxter AG until 2004. In 2009 he became a Product Manager for Roche's Oncology Brand and was responsible for 2 successful product launches.

Hank held senior posts at Eli Lilly from 2001 until 2016 and lead their Dermatology product portfolio, as well as helping to define their global marketing strategy.

Hank is currently the Head of Commercial Strategy and Transformation at Novartis. He is responsible for the commercial excellence, digital strategy and multichannel and capability development of 6 business units in Pharma and Oncology.

Download the brochure

Full Agenda - Speaker Faculty - Group Discounts


Dmitry Schourov, PhD

Dmitry Schourov, PhD

Strategic Planning & Commercial Solutions Director, Pfizer

Read more

Dmitry has more than 15 years background in senior leadership roles in Russia and Germany Pharma industry. Currently he leads Strategy and Commercial Operations department in Pfizer Russia. Dmitry is an expert in Marketing, Portfolio management, Business & Corporate Strategy, Business Analytics & Forecasting, Training, FFE, Digital and Operational Compliance. Dmitry is a member of several Country and EU Leadership teams and global projects & working groups.

Andreas Dach

Andreas Dach

Digital and Multichannel Lead, Eli Lilly

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Andreas joined Lilly in March 2016 as Multichannel Lead for Austria, Switzerland and Germany. Before, he worked in the pharmaceutical business in diverse digital marketing roles at Boehringer Ingelheim, inVentiv Health and UCB.

Educational background: MBA & sports scientist

Claudia Adreani

Claudia Adreani

Digital Lead, AstraZeneca

Read more

Claudia has a mix of 14 years of experience in entrepreneurship, brand strategy consulting, Global Marketing Capabilities and Digital.

During her career she has set up two successful health care businesses in Venezuela, as well as advised companies in different countries within Latin America to develop brand strategies that delivered value to their businesses. In her 8 years at AstraZeneca, Claudia has been part of the Global Marketing Excellence team driving Marketing Capabilities across markets as well as developing core programs for the Global Organisation. She has also been part of the Global digital team, sharing best practice globally, and now in the UK, leading the digital team, supporting the business with digital plans and tactics that enhance the customer experience AstraZeneca's brands offer and the effectiveness of their resources.

Claudia's core areas of interest are Digital and Multi-channel marketing in general and driving the capability and organisational transformation to make them happen.

Claudia holds an MBA from London Business School and a master in Innovation and Knowledge management from the Universidad Complutense de Madrid.

Frédéric Ohayon

Frédéric Ohayon

Digital, Multichannel and CRM Director, AstraZeneca

Read more

Frederic initially spent 10 years as a management consultant in Digital and Telecommunication areas. He has 3 years' experience of consulting in the life sciences industry specialising in customer-centric projects and sales force effectiveness. Frederic also has experience working with start-ups in direct marketing in travels and high tech direct marketing

Frederic has been responsible for the digital transformation of Astrazeneca France since 2016 (2 years). The main projects he focuses on are: apps, web portals, connected devices, social media presence, VR. Frederic's vision is that there will be outcome and KPIs based approaches, data centricity and open-innovation with startups / partnerships.

Gareth Shaw

Gareth Shaw

General Manager, Pulsepoint

Read more

More information coming soon...

Download the brochure

Full Agenda - Speaker Faculty - Group Discounts


Mark Bradley

Mark Bradley

Sales Director, Visiblegy

Read more

More information coming soon...

Rikke Lynch

Rikke Lynch

Head of Customer Operations UK, Janssen

Read more

More information coming soon...

Sarah Speake

Sarah Speake

Global CMO, Truphone

Read more

More information coming soon...

Andrew Warner

Andrew Warner

Former Chief Marketing Officer, LG Technologies

Read more

A prominent marketing thought leader for over 20 years, Andrew Warner has held senior roles at companies including BBC, Microsoft, Sony, LG and Expedia.  Most recently he was Executive Vice President and Global Chief Marketing Officer at Monster Worldwide.

A Fellow of The Marketing Society, Andrew is also on the advisory boards of The CMO Council, Marketing2020 and the CMO Benchmarking Network.  LinkedIn named him as a top 10 global marketing influencer, Marketing Week placed him in their Vision 100 and Campaign included Andrew in their Marketing Power 100.

Currently Andrew is working with a number of early stage and venture capital funded businesses.  In his view these businesses often receive poor marketing advice, focused on “cookie-cutter” tactics, ill considered use of social media and “hustle”.  His consultancy, Susumi, challenges them to build more robust marketing strategies and to execute them with a sense of mischief.

Andrew is an alumnus of Kellogg School of Management (USA) and Lancaster University Management School (UK).

Simon Hildrey

Simon Hildrey

Chief Marketing Officer, Liontrust Asset Management

Read more

More information coming soon...

Baba Awopetu

Baba Awopetu

Group Strategy & Marketing Director, Optegra

Read more

More information coming soon...

Download the brochure

Full Agenda - Speaker Faculty - Group Discounts