Highlights of 2019’s industry shaping agenda

Full Agenda

07:30 – 08:45
Registration and Coffee
08:45 – 08:50
Chairman Opening Address

Paul Simms Chairman eyeforpharma

08:50 – 09:10
Case Study: Stay ahead of the pack: Why Novo Nordisk’s value-added diabetic services succeed in a crowded market
  • Revealed: how Novo Nordisk differentiated and succeeded with a new 'connected insulin' service in an overpopulated.
  • Increase long term engagement through co-creation with HCPs and patients when designing your services.
  • Outfit value-added services to gather data insights which feed into valuable content for patients and HCPs.

Anders Dyhr Toft Corporate Vice President, Commercial Innovation Novo Nordisk

09:10 – 09:30
Accelerate internal mindset evolution with effective CX measurement
  • Select appropriate KPIs to prove the short-term value and determine progress against your long term CX objectives.
  • Measure the effectiveness of your CX activities with CXq assessment to instil internal confidence in the imperative.

Philippe Barrilon VP Head of Insights and Analytics Takeda

09:30 – 09:50
A pharma marketer’s expert guide to CCPA, GDPR and ePrivacy Requirements
  • With global privacy laws like the GDPR, CCPA and impending ePrivacy Regulation creating challenges, ensure you understand implications and impact to your company
  • How to comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in?
  • Best practices for learning overlaps/gaps, maximizing opt-in, gaining consent and complying with the CCPA's ‘do not sell’ and right to request or delete personal information

Efrain Castaneda Privacy Legal Researcher OneTrust

09:50 – 10:30
Panel: The age of exponential collaboration - share knowledge and combine capabilities across teams to build a true customer understanding
  • Promote inter-departmental affinity across marketing, digital, sales, medical affairs and IT teams to fully understand what the customer needs.
  • Medical Affairs: collaborate or isolate? Determine how to balance the integrity of medical affairs with the imperative of the organisation’s commercial objectives.
  • Beat negative cultural perceptions which limit otherwise progressive commercial and scientific business partnerships

Moderator: Paul Simms Chairman eyeforpharma

Anders Dyhr Toft Corporate Vice President, Commercial Innovation Novo Nordisk

Bharat Tewarie Executive Vice President and Chief Marketing Officer UCB

Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb

10:30 – 11:00
COFFEE BREAK
11:00 – 11:20
Pharma’s biggest digital transformation trends: do they matter to you?
  • How AI and Big Data will define new standards and expectations
  • Why digital innovations are the answer to humanising patient and customer experience
  • Disease interception technology: a future where disease is a thing of the past

Maria Raad VP Customer and Digital Strategy Janssen

11:20 – 12:00
Panel: Culture shock: Embrace new attitudes toward digital to accelerate transformation
  • How to foster a more experimental, learning-driven culture by continually evaluating digital investments through new KPIs.
  • Collaborate across functions and regions to establish multidisciplinary pockets of excellence.
  • Achieve the right balance between internal skillset development and out-of-industry expert recruitment

Moderator: Mike Bellis Partner PEN

Christian Scheuer Vice President Global Strategy & Commercial Excellence LEO Pharma

Francesca Wuttke Chief Digital Officer Almirall

Erasmus Holm CMO and Digital Transformation Lead (Nordics and Baltics) MSD

12:00 – 13:00
Roundtables: Engage in discussions with your peers to find solutions to the most pressing issues facing pharma marketeers.
  • Build a “technology backbone” to integrate and measure all customer touch points (digital and analogue).
  • How predictive modelling and other scientific approaches can solve pharma’s independent level data conundrum.
  • How to create effective short-term KPIs for long-term above-brand marketing initiatives.
  • Assimilate global digital initiatives and objectives into local affiliates.
  • Target investment and partnerships with external technology providers and start-ups. 
  • Create a winning content generation strategy – creativity and audience suitability.     
  • Digital Education: how to increase the awareness and knowledge in your company

Roundtable Facilitators include:

Sophie Graham-Godet Global Operations Director – Respiratory GSK

Kim Kjornas VP Sales and Marketing Bluefish Pharmaceuticals

Lazaros Mavridis Data Scientist AbbVie

Adela Schulz Regional Digital Transformation Lead MSD

Tim Cave CEO & Founder SaySo Medical Limited

Nuno Rodrigues Digital & Multichannel Manager Roche

Shrinivas Anikhindi Consultant PEN Partnership

13:00 – 14:00
LUNCH BREAK
14:00 – 14:05
Chairman Address

Mervyn Ward Kanga

14:05 – 14:25
Get your house in order: align existing customer touchpoints before chasing new innovations
  • Discuss the new marketing training necessities required to take interactions beyond the traditional.
  • Explore the evolution of departmental boundaries caused by increasingly merging skillsets and capability requirements.
  • Align the new array of digital touch-points under a single banner and map the customer journey.

Christian Scheuer Vice President Global Strategy & Commercial Excellence LEO Pharma

14:25 – 14:45
Launch Excellence in a disrupted world: challenges and opportunity
  • Understand the rapid evolution of the launch environment and the emerging opportunities
  • Why 80% of launches still haven’t improved on the trajectory established in their first six months – and how you can become one of less than 10% of launches that hit excellence criteria across all key countries
  • Learn which companies are struggling to achieve consistent excellence across launches and which one company has transcended this
  • In an era of DTx, cell and gene therapy, see what a future successful launch will look like

Sarah Rickwood Vice President, European Thought Leadership IQVIA

14:45 – 15:05
Customers don’t need information from you: they have it
  • Build valued customer relationships not through information overload but by providing customised value-added services.
  • Understand how to engage your customer in an age when all the information they need on your product is available at any time.

Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb

15:05 – 16:05
Interactive Workshops (Pharma Only)



Activate your Brand Strategy

  • Discover new techniques that fuel ideation for improving the performance of your brand
  • See which technologies and other disruptions will have greatest impact on you and your marketing strategy
  • Understand how connections will be influenced by AI and Machine learning will have
  • Walk “in the shoes” of UN Women and learn how Kantar activated UN global leaders to act on moments that matter

Jeanette Hodgson, Global Head of Qualitative Strategy, Kantar




The power of customer experience: what’s possible in healthcare?

Dare to dream the ideal experience for your stakeholders. Once you’ve set your ambitions high, this workshop will explore and plan what it will take to deliver it.

  • See how strategic priorities can be derived from the “outside-in” and transform customer experience
  • Understand how to provide clarity of direction to deliver the desired experience
  • Use an example case study which gives you hands-on experience of new thinking
  • Focus on behaviour change – because in the end, nothing changes unless people change.

Mary DeBoos, Consultant, OXFORDSM

16:05 – 16:35
COFFEE
16:35 – 16:55
Shake up your traditional sales team approach by harnessing the digital marketing revolution
  • Learn how through an omni-channel approach, Ferring utilised popular digital networks to enhance key stakeholder engagement.
  • Hear real world examples to demonstrate how a focus on digital marketing can drive sales targets while remaining compliant.
  • Deploy: How we should deploy our various tactics in an effective, efficient and agile way.

Stacey Berold-Kutscher Senior Digital Marketing Manager and Brand Lead Ferring

16:55 – 17:15
Discover the 4 Ds of delivering a future-proof – but fully operational – marketing system
  • Decide: How we should make informed decisions which maximise market opportunities.
  • Design: How we should design the most powerful market engagement solutions.
  • Deploy: How we should deploy our various tactics in an effective, efficient and agile way.
  • Discover: How we should turn data into wisdom, enabling us to add more value with each subsequent loop.

Ryan Connolly Vice President of Creative Department Anthill

17:15 – 17:35
Scale digital with end-to-end governance of the customer experience
  • Bring together marketing and compliance/governance teams to share expertise and ensure clear decision-making.
  • Provide added value to the customer with clear digital governance framework that ensures quality over quantity.

Francois Motyl Global Digital Governance Lead Novartis

17:35 – 17:55
AWARD WINNING Case Study: How Boehringer Ingelheim’s Interactive Guidelines support HCPs in the daily management of asthma patients
  • Explore how the project’s customer-centric design helped aid HCP schedule constraints to foster sustained use.
  • Examine the interactive design that is turns GINA (Global Initiative for Asthma) recommendations into easily digestible and engaging information.

Alex Parés Bellera Customer Manager COPD/Asthma Boehringer Ingelheim

17:55 – 19:15
Networking drinks

Pre-order a copy of the Brochure here

09:00 – 09:05
Chairman Address

Kay Wesley Kanga

09:05 – 09:25
Case Study: A journey of activating digital eco-system data for targeted communications
  • How ALK created a data-driven go-to-market strategy to gain both big-picture patient perspectives and individualised insights into brand interactions.
  • Benefit from more genuine and real-time behavioural trends in comparison to more traditional targeting techniques.

Louise Hjerno Global Head of Digital Projects, Consumer Division ALK

09:25 – 09:45
Case Study: How the Novartis Spain Lighthouse CRM project used AI to accelerate commercial transformation
  • A guide to the integration of AI and advanced analytics into CRM systems to equip sales teams with new customer understanding.
  • Understand how AI practically enables a higher level of customer engagement

Roger Domecq Head of CRM and Sales Transformation Novartis Spain

09:45 – 10:25
Panel: Don’t drown in data: Manage your customer insights to drive a purposeful digital transformation
  • Analyse customer and patient digital behaviour to drive targeted content creation and multichannel strategies.
  • Leverage data and external partnerships to develop the new skills and capabilities required to deliver value. 
  • Assess the sustainability and evolution of customer solutions with new insights through a feedback loop to address health challenges

Moderator: Radhika Raizada Global Marketing Lead for Tactical Innovation Pfizer

Vicky Lalumiere Head of Global Digital Platforms & Analytics Lundbeck

Oliver Watherston Head of Business Insights & Analytics Novartis

Daniel Davies Head Customer Marketing Sanofi

10:25 – 10:55
COFFEE BREAK
10:55 – 11:25
Case Study: How Sanofi used predictive modelling techniques to understand how customers engage with their content
  • Use predictive modelling to create independent level insights from aggregated data.
  • Understand how predictive modelling can be applied to accurately meet the content needs of individual physicians

Darren Frey Senior Data Scientist Sanofi

Albert Pla Planas Senior Data Scientist Sanofi

11:25 – 11:45
Case Study: How a leading payer went from product-focused to member-centric – and the lessons for pharma
  • DAK, the oldest Statutory Health Care Payer in Germany, faced the same priorities as you in starting with the patient
  • Experience deep, inspirational insights in how relationships were transformed and lessons learned
  • The ‘Always-On’ customer brain – how a new concept enabled a move from push marketing to managed interactions – and could translate to your company

Christoph Schiessl Management Consultant & Managing Director Dynacon

11:45 – 12:05
Case Study: How BMS analyses Customer behaviour to enhance Field Force engagement with digital tools
  • Enable the Field Force to tailor the conversations to HCPs needs and wants.
  • Learn how to foster a change of role and mindset of the field force to ensure truly integrated Multichannel Marketing.

Louise Lauridsen Digital Channel Manager, Europe Bristol-Myers Squibb

12:05 – 12:25
Unlock the power of social media as a reactive and direct engagement channel
  • How to identify the most effective and appropriate social media channels and messaging for your customer type.
  • Ways to adopt social media as a conversational tool for patient and HCP engagement.
  • Analyse reach and interaction statistics across all social channels to inform content and messaging direction

Cyril Mandry Senior Marketing Director MSD

12:25 – 13:05
Panel: Meet the modern customer – how to delight digitally native patients and HCPs
  • Determine the tech solutions which engage on a personal basis in a privacy-first environment.
  • Assess channel suitability to ensure multichannel strategy matches customer need and interactions remain compliant

Moderator: Niall O'Driscoll Chief Creative Officer and Co-founder vStream

Haider Alleg Global Head of Digital Excellence Ferring

Nuno Rodrigues Digital & Multichannel Manager Roche

Louise Hjerno Global Head of Digital Projects, Consumer Division ALK

13:05 – 14:00
LUNCH BREAK
14:00 – 14:20
Blocking out the hype: a real-life example of using blockchain effectively within HCP marketing
  • An award-winning campaign that harnessed the innovative power of blockchain within physician marketing
  • Tackle key challenges of programmatic advertising in Pharma, such as effective targeting, brand safety, cost efficiency and transparency
  • Delivered up to >25% cost efficiency and increased reach significantly

Richard Springham Deputy Managing Director, Four Health Media Four Health

14:20 – 14:40
Increasing Physician reach: How Novartis personalized their MCE approach
  • How to use a Global to regional to local approach with market research, and advanced analytics to personalise the customer journey.
  • Understand how local dynamics and regional preferences drove targeted creative customisation, while maintaining brand persistent and optimum reuse

Lucy McGillion Multichannel Marketing Director (Europe & APAC) Novartis

14:40 – 15:00
Case Study: How Lundbeck assess the effectiveness of voice technology
  • Explore how devices growing in popularity such as Alexa and Homehub can be used to provide content
  • Understand the approach Lundbeck took to ensure voice content provides value for the customer and a more personalised engagement journey
  • Learn how to overcome privacy and compliance issues

Vicky Lalumiere Head of Global Digital Platforms & Analytics Lundbeck

15:00 – 15:20
Case Study: Adopt targeted chatbot placement to more efficiently create one-to-one interactions under budgetary constraints
  • Determine whether you can minimise expenditure by replacing or avoiding human support for non-promoted brands.
  • Best practice in rapidly providing a large pool of medical information to HCPs, patients and carers.
  • Generate new insights into customer behaviours by integrating user interactions into data collection strategy.

Kym Jacks-Bryant Global Digital Marketing Lead Norgine

Hannah Thompson Senior Central Medical Affair Executive Norgine

15:20 – 16:00
Coffee to stay or go

Day One

07:30 – 08:45
Registration and Coffee
08:45 – 08:50
Chairman Opening Address

Paul Simms Chairman eyeforpharma

08:50 – 09:10
Case Study: Stay ahead of the pack: Why Novo Nordisk’s value-added diabetic services succeed in a crowded market
  • Revealed: how Novo Nordisk differentiated and succeeded with a new 'connected insulin' service in an overpopulated.
  • Increase long term engagement through co-creation with HCPs and patients when designing your services.
  • Outfit value-added services to gather data insights which feed into valuable content for patients and HCPs.

Anders Dyhr Toft Corporate Vice President, Commercial Innovation Novo Nordisk

09:10 – 09:30
Accelerate internal mindset evolution with effective CX measurement
  • Select appropriate KPIs to prove the short-term value and determine progress against your long term CX objectives.
  • Measure the effectiveness of your CX activities with CXq assessment to instil internal confidence in the imperative.

Philippe Barrilon VP Head of Insights and Analytics Takeda

09:30 – 09:50
A pharma marketer’s expert guide to CCPA, GDPR and ePrivacy Requirements
  • With global privacy laws like the GDPR, CCPA and impending ePrivacy Regulation creating challenges, ensure you understand implications and impact to your company
  • How to comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in?
  • Best practices for learning overlaps/gaps, maximizing opt-in, gaining consent and complying with the CCPA's ‘do not sell’ and right to request or delete personal information

Efrain Castaneda Privacy Legal Researcher OneTrust

09:50 – 10:30
Panel: The age of exponential collaboration - share knowledge and combine capabilities across teams to build a true customer understanding
  • Promote inter-departmental affinity across marketing, digital, sales, medical affairs and IT teams to fully understand what the customer needs.
  • Medical Affairs: collaborate or isolate? Determine how to balance the integrity of medical affairs with the imperative of the organisation’s commercial objectives.
  • Beat negative cultural perceptions which limit otherwise progressive commercial and scientific business partnerships

Moderator: Paul Simms Chairman eyeforpharma

Anders Dyhr Toft Corporate Vice President, Commercial Innovation Novo Nordisk

Bharat Tewarie Executive Vice President and Chief Marketing Officer UCB

Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb

10:30 – 11:00
COFFEE BREAK
11:00 – 11:20
Pharma’s biggest digital transformation trends: do they matter to you?
  • How AI and Big Data will define new standards and expectations
  • Why digital innovations are the answer to humanising patient and customer experience
  • Disease interception technology: a future where disease is a thing of the past

Maria Raad VP Customer and Digital Strategy Janssen

11:20 – 12:00
Panel: Culture shock: Embrace new attitudes toward digital to accelerate transformation
  • How to foster a more experimental, learning-driven culture by continually evaluating digital investments through new KPIs.
  • Collaborate across functions and regions to establish multidisciplinary pockets of excellence.
  • Achieve the right balance between internal skillset development and out-of-industry expert recruitment

Moderator: Mike Bellis Partner PEN

Christian Scheuer Vice President Global Strategy & Commercial Excellence LEO Pharma

Francesca Wuttke Chief Digital Officer Almirall

Erasmus Holm CMO and Digital Transformation Lead (Nordics and Baltics) MSD

12:00 – 13:00
Roundtables: Engage in discussions with your peers to find solutions to the most pressing issues facing pharma marketeers.
  • Build a “technology backbone” to integrate and measure all customer touch points (digital and analogue).
  • How predictive modelling and other scientific approaches can solve pharma’s independent level data conundrum.
  • How to create effective short-term KPIs for long-term above-brand marketing initiatives.
  • Assimilate global digital initiatives and objectives into local affiliates.
  • Target investment and partnerships with external technology providers and start-ups. 
  • Create a winning content generation strategy – creativity and audience suitability.     
  • Digital Education: how to increase the awareness and knowledge in your company

Roundtable Facilitators include:

Sophie Graham-Godet Global Operations Director – Respiratory GSK

Kim Kjornas VP Sales and Marketing Bluefish Pharmaceuticals

Lazaros Mavridis Data Scientist AbbVie

Adela Schulz Regional Digital Transformation Lead MSD

Tim Cave CEO & Founder SaySo Medical Limited

Nuno Rodrigues Digital & Multichannel Manager Roche

Shrinivas Anikhindi Consultant PEN Partnership

13:00 – 14:00
LUNCH BREAK
14:00 – 14:05
Chairman Address

Mervyn Ward Kanga

14:05 – 14:25
Get your house in order: align existing customer touchpoints before chasing new innovations
  • Discuss the new marketing training necessities required to take interactions beyond the traditional.
  • Explore the evolution of departmental boundaries caused by increasingly merging skillsets and capability requirements.
  • Align the new array of digital touch-points under a single banner and map the customer journey.

Christian Scheuer Vice President Global Strategy & Commercial Excellence LEO Pharma

14:25 – 14:45
Launch Excellence in a disrupted world: challenges and opportunity
  • Understand the rapid evolution of the launch environment and the emerging opportunities
  • Why 80% of launches still haven’t improved on the trajectory established in their first six months – and how you can become one of less than 10% of launches that hit excellence criteria across all key countries
  • Learn which companies are struggling to achieve consistent excellence across launches and which one company has transcended this
  • In an era of DTx, cell and gene therapy, see what a future successful launch will look like

Sarah Rickwood Vice President, European Thought Leadership IQVIA

14:45 – 15:05
Customers don’t need information from you: they have it
  • Build valued customer relationships not through information overload but by providing customised value-added services.
  • Understand how to engage your customer in an age when all the information they need on your product is available at any time.

Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb

15:05 – 16:05
Interactive Workshops (Pharma Only)



Activate your Brand Strategy

  • Discover new techniques that fuel ideation for improving the performance of your brand
  • See which technologies and other disruptions will have greatest impact on you and your marketing strategy
  • Understand how connections will be influenced by AI and Machine learning will have
  • Walk “in the shoes” of UN Women and learn how Kantar activated UN global leaders to act on moments that matter

Jeanette Hodgson, Global Head of Qualitative Strategy, Kantar




The power of customer experience: what’s possible in healthcare?

Dare to dream the ideal experience for your stakeholders. Once you’ve set your ambitions high, this workshop will explore and plan what it will take to deliver it.

  • See how strategic priorities can be derived from the “outside-in” and transform customer experience
  • Understand how to provide clarity of direction to deliver the desired experience
  • Use an example case study which gives you hands-on experience of new thinking
  • Focus on behaviour change – because in the end, nothing changes unless people change.

Mary DeBoos, Consultant, OXFORDSM

16:05 – 16:35
COFFEE
16:35 – 16:55
Shake up your traditional sales team approach by harnessing the digital marketing revolution
  • Learn how through an omni-channel approach, Ferring utilised popular digital networks to enhance key stakeholder engagement.
  • Hear real world examples to demonstrate how a focus on digital marketing can drive sales targets while remaining compliant.
  • Deploy: How we should deploy our various tactics in an effective, efficient and agile way.

Stacey Berold-Kutscher Senior Digital Marketing Manager and Brand Lead Ferring

16:55 – 17:15
Discover the 4 Ds of delivering a future-proof – but fully operational – marketing system
  • Decide: How we should make informed decisions which maximise market opportunities.
  • Design: How we should design the most powerful market engagement solutions.
  • Deploy: How we should deploy our various tactics in an effective, efficient and agile way.
  • Discover: How we should turn data into wisdom, enabling us to add more value with each subsequent loop.

Ryan Connolly Vice President of Creative Department Anthill

17:15 – 17:35
Scale digital with end-to-end governance of the customer experience
  • Bring together marketing and compliance/governance teams to share expertise and ensure clear decision-making.
  • Provide added value to the customer with clear digital governance framework that ensures quality over quantity.

Francois Motyl Global Digital Governance Lead Novartis

17:35 – 17:55
AWARD WINNING Case Study: How Boehringer Ingelheim’s Interactive Guidelines support HCPs in the daily management of asthma patients
  • Explore how the project’s customer-centric design helped aid HCP schedule constraints to foster sustained use.
  • Examine the interactive design that is turns GINA (Global Initiative for Asthma) recommendations into easily digestible and engaging information.

Alex Parés Bellera Customer Manager COPD/Asthma Boehringer Ingelheim

17:55 – 19:15
Networking drinks

Day Two

09:00 – 09:05
Chairman Address

Kay Wesley Kanga

09:05 – 09:25
Case Study: A journey of activating digital eco-system data for targeted communications
  • How ALK created a data-driven go-to-market strategy to gain both big-picture patient perspectives and individualised insights into brand interactions.
  • Benefit from more genuine and real-time behavioural trends in comparison to more traditional targeting techniques.

Louise Hjerno Global Head of Digital Projects, Consumer Division ALK

09:25 – 09:45
Case Study: How the Novartis Spain Lighthouse CRM project used AI to accelerate commercial transformation
  • A guide to the integration of AI and advanced analytics into CRM systems to equip sales teams with new customer understanding.
  • Understand how AI practically enables a higher level of customer engagement

Roger Domecq Head of CRM and Sales Transformation Novartis Spain

09:45 – 10:25
Panel: Don’t drown in data: Manage your customer insights to drive a purposeful digital transformation
  • Analyse customer and patient digital behaviour to drive targeted content creation and multichannel strategies.
  • Leverage data and external partnerships to develop the new skills and capabilities required to deliver value. 
  • Assess the sustainability and evolution of customer solutions with new insights through a feedback loop to address health challenges

Moderator: Radhika Raizada Global Marketing Lead for Tactical Innovation Pfizer

Vicky Lalumiere Head of Global Digital Platforms & Analytics Lundbeck

Oliver Watherston Head of Business Insights & Analytics Novartis

Daniel Davies Head Customer Marketing Sanofi

10:25 – 10:55
COFFEE BREAK
10:55 – 11:25
Case Study: How Sanofi used predictive modelling techniques to understand how customers engage with their content
  • Use predictive modelling to create independent level insights from aggregated data.
  • Understand how predictive modelling can be applied to accurately meet the content needs of individual physicians

Darren Frey Senior Data Scientist Sanofi

Albert Pla Planas Senior Data Scientist Sanofi

11:25 – 11:45
Case Study: How a leading payer went from product-focused to member-centric – and the lessons for pharma
  • DAK, the oldest Statutory Health Care Payer in Germany, faced the same priorities as you in starting with the patient
  • Experience deep, inspirational insights in how relationships were transformed and lessons learned
  • The ‘Always-On’ customer brain – how a new concept enabled a move from push marketing to managed interactions – and could translate to your company

Christoph Schiessl Management Consultant & Managing Director Dynacon

11:45 – 12:05
Case Study: How BMS analyses Customer behaviour to enhance Field Force engagement with digital tools
  • Enable the Field Force to tailor the conversations to HCPs needs and wants.
  • Learn how to foster a change of role and mindset of the field force to ensure truly integrated Multichannel Marketing.

Louise Lauridsen Digital Channel Manager, Europe Bristol-Myers Squibb

12:05 – 12:25
Unlock the power of social media as a reactive and direct engagement channel
  • How to identify the most effective and appropriate social media channels and messaging for your customer type.
  • Ways to adopt social media as a conversational tool for patient and HCP engagement.
  • Analyse reach and interaction statistics across all social channels to inform content and messaging direction

Cyril Mandry Senior Marketing Director MSD

12:25 – 13:05
Panel: Meet the modern customer – how to delight digitally native patients and HCPs
  • Determine the tech solutions which engage on a personal basis in a privacy-first environment.
  • Assess channel suitability to ensure multichannel strategy matches customer need and interactions remain compliant

Moderator: Niall O'Driscoll Chief Creative Officer and Co-founder vStream

Haider Alleg Global Head of Digital Excellence Ferring

Nuno Rodrigues Digital & Multichannel Manager Roche

Louise Hjerno Global Head of Digital Projects, Consumer Division ALK

13:05 – 14:00
LUNCH BREAK
14:00 – 14:20
Blocking out the hype: a real-life example of using blockchain effectively within HCP marketing
  • An award-winning campaign that harnessed the innovative power of blockchain within physician marketing
  • Tackle key challenges of programmatic advertising in Pharma, such as effective targeting, brand safety, cost efficiency and transparency
  • Delivered up to >25% cost efficiency and increased reach significantly

Richard Springham Deputy Managing Director, Four Health Media Four Health

14:20 – 14:40
Increasing Physician reach: How Novartis personalized their MCE approach
  • How to use a Global to regional to local approach with market research, and advanced analytics to personalise the customer journey.
  • Understand how local dynamics and regional preferences drove targeted creative customisation, while maintaining brand persistent and optimum reuse

Lucy McGillion Multichannel Marketing Director (Europe & APAC) Novartis

14:40 – 15:00
Case Study: How Lundbeck assess the effectiveness of voice technology
  • Explore how devices growing in popularity such as Alexa and Homehub can be used to provide content
  • Understand the approach Lundbeck took to ensure voice content provides value for the customer and a more personalised engagement journey
  • Learn how to overcome privacy and compliance issues

Vicky Lalumiere Head of Global Digital Platforms & Analytics Lundbeck

15:00 – 15:20
Case Study: Adopt targeted chatbot placement to more efficiently create one-to-one interactions under budgetary constraints
  • Determine whether you can minimise expenditure by replacing or avoiding human support for non-promoted brands.
  • Best practice in rapidly providing a large pool of medical information to HCPs, patients and carers.
  • Generate new insights into customer behaviours by integrating user interactions into data collection strategy.

Kym Jacks-Bryant Global Digital Marketing Lead Norgine

Hannah Thompson Senior Central Medical Affair Executive Norgine

15:20 – 16:00
Coffee to stay or go