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2018 Conference Agenda

This year's agenda will look at innovation with a critical eye, considering the practicalities, successes and failures of implementation. It will consider the effects that innovation will have on HCP relationships, the patient's experience and the pharma business model.

Keynote Sessions
08:30 - 09:00
Inspire a generation of HCPs
  • Support HCPs by providing them with the scientific and educational materials they need to offer a better service to their patients
  • Create educational platforms that equip HCPs with revolutionary skills honed from the latest R&D advances
  • Become the solution by giving HCPs the tools they need for earlier diagnosis and more effective treatment

Vifor Pharma Torkild Stenbock Global Marketing and Launch Team Leader Vifor Pharma

08:30 - 09:00
Panel: Redefine your customer’s experience on a global scale
  • Why digital channels must produce the same quality interaction as human contact
  • How personalised communication based on customer actions, habits and opinions will create more meaningful relationships on both local and international levels
  • Bolster the capabilities of your workforce with technology that gives you real insights and customises correspondence based on a better understanding

Grünenthal Group Florent Edouard SVP, Global Head of Commercial Excellence and Customer Engagement Grünenthal Group

LEO Pharma Christian Frank Scheuer VP Global Strategy and Commercial Excellence LEO Pharma

LionTrust Asset Management Simon Hildrey Chief Marketing Officer LionTrust Asset Management

08:30 - 09:00
Two ears, one mouth: how to prioritise listening as your greatest tool in gaining actionable patient insights
  • Ways to harness patient involvement at every stage of the product lifecycle to develop joined-up processes
  • Plan for the long-term by ensuring patient feedback impacts development so patients can choose a product designed by them
  • Rediscover your humanity: shed the corporate exterior to aid patient comfort when sharing genuine experiences that matter

Servier Lode Dewulf Chief Patient Officer Servier

08:30 - 09:00
Panel: Give patients a voice and empower them with choice
  • Make information readily available, and in an easy to understand format, to give patients the knowledge and power to tackle their condition
  • Educate patients so they feel empowered to make a choice about their medication and can decide which treatment is best for them
  • Create patient panels and engagement programmes for greater involvement so products can become more patient oriented

LEO Pharma Patrice Baudry EVP G3M LEO Pharma

LEO Innovation Lab Morten Remmer Chief Growth Officer LEO Innovation Lab

__COMPANY James Winterman Healthcare Expert

08:30 - 09:00
Panel: How the pharma business model and internal culture will need to evolve to allow for real digital transformation
  • Understand that change must begin internally: transform attitudes to digitalisation through education and training before implementing external strategies
  • Why the traditional pharma business model is obsolete and must adapt to changing employee and consumer needs for survival
  • How to embrace technology for more agile working and increased efficiency

Boehringer-Ingelheim Georg van Husen Corporate SVP Boehringer-Ingelheim

Truphone Sarah Speake Global Chief Marketing Officer Truphone

AstraZeneca Scott Curley Vice President – Global Head Commercial Operations and Integrated Patient Solutions (Respiratory) AstraZeneca (TBC)

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Full Agenda - Speaker Faculty - Group Discounts

Build lasting partnerships with HCPs
08:30 - 09:00
Gain a deeper understanding of HCPs to target them more effectively
  • Prioritise communication with the most relevant HCPs by analysing their behaviour, motivations and attitudes rather than age and region
  • Pinpoint the most effective channels of communication for all HCPs by monitoring their engagement from first point of contact to sale
  • Identify the HCPs who engage better with traditional channels and those who prefer digital communication

Novartis Hank Sczerba Head Commercial Strategy and Transformation Novartis

08:30 - 09:00
Establish a customer engagement ecosystem in a digital world
  • Maximise brand exposure to the most relevant HCPs through an integrated approach which combines traditional and digital channels seamlessly
  • Personalise campaigns with individualised messages for a refined customer journey
  • Create higher quality interaction with HCPs by tailoring brand campaigns based on previous interaction and building capabilities

MSD Philippe Kirby Director Customer Engagement Capabilities MSD

08:30 - 09:00
Case Study: turn data into knowledge for a greater awareness of client needs
  • Find value in data by centralising all customer information from every stage of interaction
  • Train your workforce to find meaning in data for higher quality customer relationships
  • Innovate the collection and storage of information by implementing company-wide technology

Merck KGaA Tim Fischer Director Customer Engagement Strategy, Multichannel Excellence and Strategy Merck KGaA

08:30 - 09:00
Panel: Establish a distinctive presence by discovering innovative ways to communicate with customers
  • Deliver information in different formats to traditional channels to get HCPs excited about your product
  • Develop one platform which provides all the data needed by a HCP to make it as easy as possible for them to access information about your product
  • Motivate HCPs to join digital platforms by offering training sessions

Merat Bagha Former Director of Marketing, Digital Health & Patient Care Business Merck

Sanofi Anne-Lise Becker Head of Multichannel Europe Sanofi

AbbVie Hannelore Grams Global Director Multichannel, Strategy & Execution AbbVie

Takeda Hicham Naim Senior Director, Head of Customer Experience Strategy & Operations Takeda

08:30 - 09:00
Case study: how GSK uses educational virtual meetings to make a step improvement in HCP engagement
  • Motivate HCPs to attend webinars with well-crafted educational content, delivered through world-renowned experts
  • Open valuable channels by providing HCPs with content that makes them want to engage
  • Ways to host virtual meetings with academic institutions

Tim Cave Former VP Head Strategic Planning and Digital Practices, Global Medical Affairs GSK

08:30 - 09:00
Case study: how LEO pharma builds lasting relationships with HCPs purely through non-face to face contact
  • Engage HCPs with one central digital hub that makes accessing information effortless and provide customer journey insights
  • Discover the best format and style of content by initiating engagement with HCPs on social media and understanding their interactions and preferences
  • Build the capabilities necessary to develop the tailored and relevant content that will promote your brand and educate HCPs simultaneously

LEO Pharma Christian Scheuer VP LEO Pharma

08:30 - 09:00
XLens - an innovative single platform that delivers excellence in strategy implementation at launch
  • Establish an internal collection of market intelligence through customer facing personnel
  • Capture actionable insights through the dynamic segmentation of customers based on intelligence and point of leverage
  • Create personalised interactions to implement strategy effectively

Visiblegy Mark Bradley Sales Director Visiblegy

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Full Agenda - Speaker Faculty - Group Discounts

The power of digital innovation
08:30 - 09:00
Panel: Invest in producing better digital channels to expand reach to HCPs and patients
  • Invest in digital channels and platforms to ensure that whenever and wherever the customer reaches out they will find excellent content and communication
  • Improve the customer’s experience and increase engagement by improving the quality of educational content available on all digital platforms
  • Design educational platforms for patients and HCPs that will promote the power of your product

Victor Kara Former Associate Vice President of Global Digital and Multichannel Marketing Sanofi

MSD Cyril Mandry Multichannel Marketing Director MSD

GSK Parker Richardson Digital Asset Management & Approval Program Director GSK

AstraZeneca Lois Pavillet Digital CRM & Multichannel Business Partner AstraZeneca

08:30 - 09:00
Unite traditional and digital channels for a stronger presence
  • Integrate traditional and digital channels for consistent messaging and seamless customer contact
  • Implement customer-centric digitalisation so that HCPs do not dismiss digital campaigns as uninteresting promotional material

Pfizer Dmitry Schourov Strategic Planning and Commercial Solutions Director Pfizer

08:30 - 09:00
How to plan and bench an integrated multichannel approach
  • Close the awareness gap in a crowded market with a fully integrated multichannel communication plan
  • Drive breadth and depth of experience through specific interventions targeted to different customer needs
  • Ensure interactions are timely and relevant by basing them on solid market insights

Eli Lilly Andreas Dach Digital and Multichannel Lead Eli Lilly

08:30 - 09:00
Virtual reality: buzzword or transformative tool?
  • How VR can change the way educational content is delivered to HCPs for a more in-depth learning experience
  • Reform internal training programmes with VR for sessions your work force will want to sign up for

Eli Lilly Joerg Schaub Chief Marketing Officer German Hub Eli Lilly

08:30 - 09:00
Artificial intelligence: human replacement or helping hand?
  • Why AI can understand your customer’s needs better than a sales representative but will never replace face-to-face contact
  • Take personalisation to the next level with algorithm-based programmes that create messages your customers want to receive

Teva Kumaran Krishnan Associate Director Teva

08:30 - 09:00
Award winning case study: How Janssen used virtual reality nurse training in multiple myeloma to improve patient outcomes and minimise delay to treatment
  • Develop a VR training programme with the end-user in mind for improved retention and administration confidence
  • Deliver an immersive experience that has easy to digest content with realistic clinical applicability
  • Consider adult learning principles when designing a VR training programme to ensure improved customer value and a unique user experience

Janssen Abby Fleming Haematology Regional Sales Manager Janssen

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Full Agenda - Speaker Faculty - Group Discounts

Be a trusted patient partner
08:30 - 09:00
Panel: Build a meaningful relationship with patients
  • Create stronger partnerships with patient advocacy groups by sharing expertise that could transform treatment
  • Follow the patient’s journey after they have taken medication to discover the full effects of a disease and treatment plan so that products can be more patient-oriented
  • Generate accessible digital and traditional platforms so patients can share their journeys to build trust and a better understanding

AstraZeneca Irina Osovskaya Global Director of Mobile and Customer Experience Strategy AstraZeneca

Actelion Pieter de Muynck Global Marketing Director Actelion

Shire Lillian Ng Head of Patient Support Shire

Trishna Bharadia Award Winning Patient Advocate for Chronic Illness

08:30 - 09:00
Case study: strengthen value by becoming service oriented
  • Create a commercially viable patient service that demonstrates the value of a product by offering a solution to a problem that goes beyond just medication
  • Benefit patients without breaking budgets by delivering a free service using technological advances
  • Create digital support programmes to ensure medication compliance and provide educational content

Amgen Chris Mann Multichannel Senior Manager Amgen

08:30 - 09:00
Award finalist case study: discover how Bayer empowered digital opinion leaders to educate the Instagram community
  • Provide vital educational content to a generation of digital-savvy patients through social media platforms
  • Measure the impact of content by considering its relevance, reach and resonance
  • Make social media medical content understandable, engaging and easily digestible for an enhanced patient engagement

Pelin Icil Healthcare Expert

08:30 - 09:00
Case study: facilitate effective patient follow-up by bringing useful insights and tools to HCPs
  • Design a digital platform for HCPs to ensure their patients are compliant and getting more from their treatment
  • Prevent the reoccurrence of symptoms and alleviate pressure on HCPs by educating patients on the causes of a condition
  • Ensure successful digital platform launch and patient engagement to help HCPs monitor patients after medication has been prescribed

AstraZeneca Frédéric Ohayon Director Digital, Multichannel and CRM AstraZeneca

08:30 - 09:00
The trials and tribulation of Consumer Marketing in the Laser Eye Surgery market – Can pharma learn anything from consumer marketing?
  • What happens when customers are really the boss and frequently change their mind?
  • How to market a want in a market with no need – and why consumer ROI is elusive and all in the details
  • The striking similarities with Pharma/Medtech in a regulated, healthcare, clinician led service solution

Optegra Baba Awopetu Group Strategy & Marketing Director Optegra

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Full Agenda - Speaker Faculty - Group Discounts

Change from within for real transformation
08:30 - 09:00
Revolutionise customer engagement by building your capabilities
  • Raise the digital capabilities of sales representatives so they have the skills to interact with customers face-to-face and online to a consistently high quality
  • Train sales representatives and marketers to analyse customer data and make all decisions to communicate based on a better understanding
  • Establish training programmes that teach proper execution of multichannel marketing for maximum brand exposure and awareness

LG Andrew Warner Former Chief Marketing Officer LG Technologies

08:30 - 09:00
Eliminate fear of digital to enable successful implementation
  • Change mindsets: embedding the view of digitalisation as a vital part of the cross-functional teams’ roles
  • Educate your peers to overcome fear bred from lack of knowledge about digital channels and/or bad experiences
  • Enhance the planning process to be able to leverage digital channels for stronger customer relationships

AstraZeneca Claudia Adreani Digital Lead AstraZeneca

08:30 - 09:00
Increase efficiency to survive competition and diminishing budgets
  • Tackle shrinking budgets and tighter margins by refining processes and building new skills for a more efficient work force
  • Employ technology to do more with less resources, without sacrificing quality
  • Monitor the quality of customer engagement rather than quantity to ensure the most effective communication

Ferring Oleg Zhurov Senior Director Global Marketing Operations Ferring

08:30 - 09:00
Case study: explore Novo Nordisk’s embedded concept of customer engagement that focuses the multichannel journey on capabilities and processes
  • Concentrate efforts and resources on building competencies so your workforce can execute a multichannel campaign effectively and sustain this new way of working
  • Swap high-level complicated strategies for first-hand and on-the-ground experimentation to tackle challenges and difficulties practically
  • Build general awareness and buy-in from the start so that the organisation is prepared to embed multichannel into every process

Novo Nordisk Marie Louise Schmidt IT Project Manager Europe Novo Nordisk

08:30 - 09:00
Case study: GSK’s enterprise three-pronged approach to multichannel capability building
  • Ensure that digital channel execution is aligned with brand strategy by applying real-world digital training to pharma and measuring implementation consistently
  • Provide non-marketers with a simplified version of multichannel training so that the strategy is applied universally
  • Create programmes that educate leaders, so they can challenge inaccuracies in strategy and motivate their teams to implement effectively

GSK Hans Gilhuys Global Multichannel Capability Director GSK

08:30 - 09:00
Discover how Janssen create a high quality multichannel customer journey through their Customer Interaction Excellence framework
  • Go back to basics and focus on building a simple but effective customer experience and developing a solid platform
  • Utilise insights and analytics to continually improve customer journeys
  • Concentrate on quality interactions rather than a high quantity for an experience that makes a difference to customer lives
  • Change perspectives to secure company-wide buy in for a stronger customer experience framework

Janssen Rikke Lynch Head of Customer Operations UK Janssen

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Full Agenda - Speaker Faculty - Group Discounts