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2018 Conference Agenda

This year's agenda will look at innovation with a critical eye, considering the practicalities, successes and failures of implementation. It will consider the effects that innovation will have on HCP relationships, the patient's experience and the pharma business model.

Day 1 – 16 October. Start time: 9am. Finish time: 6pm, followed be networking drinks
Day 2 – 17 October. Start time: 9am. Finish time: 4pm.


You can download the timed agenda here


Tuesday, 16 October 2018: Day 1 Agenda


7:30

9:00
Registration, Exhibition & Morning Coffee
Keynote Sessions
9:00

9:10
Chairman opening remarks

Chairman: eyeforpharma Paul Simms Chairman eyeforpharma

9:10

9:55
Panel: How the pharma business model and internal culture will need to evolve to allow for real digital transformation
  • Understand that change must begin internally: transform attitudes to digitalisation through education and training before implementing external strategies
  • Why the traditional pharma business model is obsolete and must adapt to changing employee and consumer needs for survival
  • How to embrace technology for more agile working and increased efficiency

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Boehringer Ingelheim Georg van Husen Corporate SVP Boehringer Ingelheim

Truphone Sarah Speake Global Chief Marketing Officer Truphone

LEO Innovation Lab Morten Remmer Chief Growth Officer LEO Innovation Lab

9:55

10:15
What does good look like for an orchestrated launch?
  • Understand where the industry is today with product launches
  • Addressing the key challenges to achieve launch excellence
  • Applying a sound framework for orchestrated launches

IQVIA Richard Gray Business Unit Director, UKI Technology Solutions IQVIA

10:15

10:35
Virtual reality: buzzword or transformative tool?
  • How VR can change the way educational content is delivered to HCPs for a more in-depth learning experience
  • Reform internal training programmes with VR for sessions your work force will want to sign up for

Eli Lilly & co Joerg Schaub Chief Marketing Officer German Hub Eli Lilly & co

10:35

11:05
Exhibition & Networking Coffee Break
11:05

11:50
Panel: Redefine your customer’s experience on a global scale
  • Why digital channels must produce the same quality interaction as human contact
  • How personalised communication based on customer actions, habits and opinions will create more meaningful relationships on both local and international levels
  • Bolster the capabilities of your workforce with technology that gives you real insights and customises correspondence based on a better understanding

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Grünenthal Group Florent Edouard SVP, Global Head of Commercial Excellence and Customer Engagement Grünenthal Group

LEO Pharma Christian Frank Scheuer VP Global Strategy and Commercial Excellence LEO Pharma

LionTrust Asset Management Simon Hildrey Chief Marketing Officer LionTrust Asset Management

11:50

13:00
Interactive Roundtable Discussions — Sign up at the registration if you haven’t already
  1. Education > Promotion
    How to create educational content that physicians will want to engage with about science, disease and your product
  2. Patients = Partners
    Techniques to involve patients in the discussion and create an effective feedback loop that will ultimately make your products and campaigns more patient-focused 
  3. Big Data, Big Deal
    Why a better understanding = a bigger reach, and techniques for gaining a deeper understanding of customers resulting in better, more targeted campaigns
  4. Tech Talks
    De-mystifying AI, AR, and VR– plus strategies on the implementation of technology that will improve your customer’s experience and open the channels of communication
  5. Capability builder
    How to transform your customer engagement by upgrading your workforce’s skills and perspectives and strategies to make training enjoyable and effective 

Roundtable facilitators include:

Four Health Media Emma Statham Chief executive Four Health

Amgen Chris Mann Multichannel Senior Manager Amgen

Merck KGaA Merat Bagha Former Director of Marketing and Digital Health Merck KGaA

company___ Dr Tim Cave MBBS, MFPM Former Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs GlaxoSmithKline

Boehringer Ingelheim Claudia Adreani Head of Customer Marketing Boehringer Ingelheim

MedUniverse Anna Omstedt CEO and Founder MedUniverse

Marketo Michael Hubrich General Manager, DACH Marketo

13:00

14:00
Exhibition & Networking Lunch Break
Change from within for real transformation
14:00

14:05
Chair address:

Kanga Kay Wesley CEO Kanga

14:05

14:25
Revolutionise customer engagement by building your capabilities
  • Raise the digital capabilities of sales representatives so they have the skills to interact with customers face-to-face and online to a consistently high quality
  • Train sales representatives and marketers to analyse customer data and make all decisions to communicate based on a better understanding
  • Establish training programmes that teach proper execution of multichannel marketing for maximum brand exposure and awareness

Tink Labs Andrew Warner Group Chief Marketing Officer Tink Labs

14:25

14:55
Unite traditional and digital channels for a stronger presence
  • Integrate traditional and digital channels for consistent messaging and seamless customer contact
  • Implement customer-centric digitalisation so that HCPs do not dismiss digital campaigns as uninteresting promotional material

Pfizer Dmitry Schourov Strategic Planning and Commercial Solutions Director Pfizer

Build lasting partnerships
with HCPs
14:00

14:05
Chair address:

LG Technologies Mike Bellis Partner Pen CX

14:05

14:55
Panel: Establish a distinctive presence by discovering innovative ways to communicate with customers
  • Deliver information in different formats to traditional channels to get HCPs excited about your product
  • Develop one platform which provides all the data needed by a HCP to make it as easy as possible for them to access information about your product
  • Motivate HCPs to join digital platforms by offering training sessions

Moderator: LG Technologies Mike Bellis Partner Pen CX

Marketo Michael Hubrich General Manager, DACH Marketo

Merck Merat Bagha Former Director of Marketing, Digital Health & Patient Care Business Merck

AbbVie Hannelore Grams Global Director Multichannel, Strategy & Execution AbbVie

Workshops lead by Ashfield and Epsilon (Pharma Only)

Please sign up at the registration desk if you haven’t already

14:55

15:55
Interactive Workshop: Building Lasting HCP Connections with Omnichannel Journeys

This workshop will help you design and deliver stronger omnichannel digital experiences for your HCP audiences, with the aim of building more meaningful and durable partnerships. Epsilon will guide you through a framework to map and orchestrate strategic delivery of the right content through the right channel, at the right point, to deliver a seamless, connected and coordinated experience for HCPs.

At the end of this workshop, you will:

  • Know where your organisation lies on the maturity map for omnichannel orchestration
  • Understand what it takes to move along the maturity spectrum towards more sophisticated and connected HCP journeys
  • Get quick tips on how to kick-start organisation thinking about omnichannel experiences
  • Gain a blueprint of what it takes to be successful in building strong, meaningful journeys for your customers

Epsilon Valerie Popeck Head of Strategy and Insights, EMEA Epsilon

Epsilon Pooja Ranganathan Director, Strategy & Insights (Healthcare) Epsilon

Interactive Workshop: Integration of personal and non-personal channels for maximum impact and returns

Dynamism in your sales model is now just as important as core capabilities and messaging, and to stay at the cutting edge, you need to be able to quickly and competently integrate your personal and non-personal channels for maximum impact and returns. This workshop explores solutions and possibilities for both centralised and decentralised teams across commercial, medical and patient engagement.

We’ll cover:

  • The inputs: metrics, analytics and insights that enable you to determine the optimum model
  • The outputs: the multichannel engagement model you require to maximise ROI on your sales and marketing investment
  • The nuts and bolts: how the ability to flex resources can be achieved, and the likely performance improvements

Ashfield Mark Gibson International Business Director Ashfield

Ashfield Karen Bell Director of Business Development Ashfield

15:55

16:25
Exhibition & Networking Coffee Break
Change from within for real transformation
Build lasting partnerships
with HCPs
16:25

16:45
Case study: GSK’s enterprise three-pronged approach to multichannel capability building
  • Ensure that digital channel execution is aligned with brand strategy by applying real-world digital training to pharma and measuring implementation consistently
  • Provide non-marketers with a simplified version of multichannel training so that the strategy is applied universally
  • Create programmes that educate leaders, so they can challenge inaccuracies in strategy and motivate their teams to implement effectively

GSK Hans Gilhuys Global Multichannel Capability Director GSK

Case study: Using educational virtual meetings to make a step improvement in HCP engagement
  • Motivate HCPs to attend webinars with well-crafted educational content, delivered through world-renowned experts
  • Open valuable channels by providing HCPs with content that makes them want to engage
  • Ways to host virtual meetings with academic institutions

GSK Tim Cave Former VP Head Strategic Planning and Digital Practices, Global Medical Affairs GSK

16:45

17:05
Why a global digital HCP engagement campaign can deliver – by smartly optimizing for local markets
  • Achieve efficiency without loss of effectiveness by using master assets that brand across multiple countries in a unified yet localized manner
  • Understand how data-driven targeting can optimize campaign elements across a wide range of digital channels
  • See how intelligent global-local approaches are delivering more efficient co-creation, audience insights, and measurable results

Aptus Health Sven Awege VP, International Sales & Account Management Aptus Health

Aptus Health Linda Valenta Global Marketing Team Leader Asthma Boehringer Ingelheim

The right digital partner: how to identify and structure a winning digital transformation
  • Avoid the common pitfalls associated with choosing a partner in order to prioritise ROI maximisation
  • How to ensure your solution and approach promotes collaboration and synchronisation, not silos, between internal teams
  • Make your solutions sustainable, affordable and replicable – with limited disruption

MedUniverse Anna Omstedt CEO and Founder MedUniverse

17:05

17:25
How to plan and bench an integrated multichannel approach
  • Close the awareness gap in a crowded market with a fully integrated multichannel communication plan
  • Drive breadth and depth of experience through specific interventions targeted to different customer needs
  • Ensure interactions are timely and relevant by basing them on solid market insights

Eli Lilly Andreas Dach Digital and Multichannel Lead Eli Lilly

Gain a deeper understanding of HCPs to target them more effectively
  • Prioritise communication with the most relevant HCPs by analysing their behaviour, motivations and attitudes rather than age and region
  • Pinpoint the most effective channels of communication for all HCPs by monitoring their engagement from first point of contact to sale
  • Identify the HCPs who engage better with traditional channels and those who prefer digital communication

Novartis Hank Sczerba Head Commercial Strategy and Transformation Novartis

17:25

19:00
Exhibition & Networking Drinks Reception

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription


Wednesday, 17 October 2018: Day 2 Agenda


8:00

9:00
Registration, Exhibition & Morning Coffee
9:00

9:05
Chair

LG Technologies Mike Bellis Partner Pen CX

Chair

eyeforpharma Paul Simms Chairman eyeforpharma

The power of digital innovation
Be a trusted patient partner
9:05

9:50
Panel: Invest in producing better digital channels to expand reach to HCPs and patients
  • Invest in digital channels and platforms to ensure that whenever and wherever the customer reaches out they will find excellent content and communication
  • Improve the customer’s experience and increase engagement by improving the quality of educational content available on all digital platforms
  • Design educational platforms for patients and HCPs that will promote the power of your product

Moderator: Entwine Steve Galt Director, Client Services Entwine

MSD Philippe Kirby Director, Customer Engagement Capabilities MSD

AstraZeneca Lois Pavillet Digital CRM & Multichannel Business Partner AstraZeneca

Amgen Chris Mann Multichannel Senior Manager Amgen

LEO Pharma Patrice Baudry EVP G3M LEO Pharma

Panel: Build a meaningful relationship with patients
  • Create stronger partnerships with patient advocacy groups by sharing expertise that could transform treatment
  • Follow the patient’s journey after they have taken medication to discover the full effects of a disease and treatment plan so that products can be more patient-oriented
  • Generate accessible digital and traditional platforms so patients can share their journeys to build trust and a better understanding

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Actelion Pieter de Muynck Global Marketing Director Actelion

Shire Lillian Ng Head of Patient Support Shire

Trishna Bharadia Award Winning Patient Advocate Chronic Illness

Novartis Mark Grossien Head of Communications & Patient Advocacy Germany & Pharma Region Europe Novartis

9:50

10:10
Understand & engage your customers… stop reading about them!
  • How to involve customers in decision-making to maximize both buy-in and take-up
  • Learn how social media monitoring, well-set up digital channels and frontline data captured by your field force can understanding of populations and individuals
  • Recognise that traditional research has a place in measuring perceptions, customer preferences and increasing knowledge around brand attributes

High Point Solutions Dr. António Pregueiro Vice President of Life Sciences High Point Solutions

Meet commercial business objectives with practical patient-centricity
  • Gain the essential tools to build a commercial strategy, and still support common goals and ensure your initiatives are win-win
  • Delve into why patient-centricity is a business imperative. Act now or you will get left behind.
  • Understand how fundamental decisions can increase the speed of adoption of patient initiatives across the business

Novasecta Ed Corbett Principal Novasecta

10:10

10:30
Establish a customer engagement ecosystem in a digital world
  • Maximise brand exposure to the most relevant HCPs through an integrated approach which combines traditional and digital channels seamlessly
  • Personalise campaigns with individualised messages for a refined customer journey
  • Create higher quality interaction with HCPs by tailoring brand campaigns based on previous interaction and building capabilities

MSD Philippe Kirby Director Customer Engagement Capabilities MSD

Award finalist case study: discover how Bayer empowered digital opinion leaders to educate the Instagram community
  • Provide vital educational content to a generation of digital-savvy patients through social media platforms
  • Measure the impact of content by considering its relevance, reach and resonance
  • Make social media medical content understandable, engaging and easily digestible for an enhanced patient engagement

Boston Scientific Pelin İçil Regional Marketing Manager Boston Scientific

10:30

11:00
Exhibition & Networking Coffee Break
Customer engagement case studies
11:00

11:30
Award winning case study: How Janssen used virtual reality nurse training in multiple myeloma to improve patient outcomes and minimise delay to treatment
  • Develop a VR training programme with the end-user in mind for improved retention and administration confidence
  • Deliver an immersive experience that has easy to digest content with realistic clinical applicability
  • Consider adult learning principles when designing a VR training programme to ensure improved customer value and a unique user experience

Janssen Abby Fleming Haematology Regional Sales Manager Janssen

Janssen Will Parsons IT Lead, Collaboration and Social Janssen

11:30

11:55
Long pauses can be awkward: Keep the conversation going
  • Despite "going digital" most marketing plans still rely heavily on in person rep visits to drive engagement, even with digital content
  • Discover how new technologies can help you better engage with HCPs, extend the reach of your current content and provide 24/7 service in an easy-to-access way
  • Strengthen your personal reach with new non-personal selling opportunities
  • Dive into how continuing the conversation at your HCPs leisure not only improves their experience but further empowers your sales force, and what that can mean for your brand

AntHill Sari Carter Head of Marketing, Digital Strategist Anthill

11:55

12:20
Case study: how LEO pharma builds lasting relationships with HCPs purely through non-face to face contact
  • Engage HCPs with one central digital hub that makes accessing information effortless and provide customer journey insights
  • Discover the best format and style of content by initiating engagement with HCPs on social media and understanding their interactions and preferences
  • Build the capabilities necessary to develop the tailored and relevant content that will promote your brand and educate HCPs simultaneously

LEO Pharma Christian Scheuer VP LEO Pharma

12:20

12:45
The trials and tribulation of Consumer Marketing in the Laser Eye Surgery market – Can pharma learn anything from consumer marketing?
  • What happens when customers are really the boss and frequently change their mind?
  • How to market a want in a market with no need – and why consumer ROI is elusive and all in the details
  • The striking similarities with Pharma/Medtech in a regulated, healthcare, clinician led service solution

Optegra Baba Awopetu Group Strategy & Marketing Director Optegra

12:45

13:55
Exhibition & Networking Lunch Break
13:55

14:25
Roundtable findings shared from day 1
14:25

14:50
Case study: explore Novo Nordisk’s embedded concept of customer engagement that focuses the multichannel journey on capabilities and processes
  • Concentrate efforts and resources on building competencies so your workforce can execute a multichannel campaign effectively and sustain this new way of working
  • Swap high-level complicated strategies for first-hand and on-the-ground experimentation to tackle challenges and difficulties practically
  • Build general awareness and buy-in from the start so that the organisation is prepared to embed multichannel into every process

Novo Nordisk Marie Louise Schmidt IT Project Manager Europe Novo Nordisk

Novo Nordisk Morten Kruse Sørensen Global Director for Multichannel & Commercial Platforms Novo Nordisk

14:50

15:15
Case study: facilitate effective patient follow-up by bringing useful insights and tools to HCPs
  • Design a digital platform for HCPs to ensure their patients are compliant and getting more from their treatment
  • Prevent the reoccurrence of symptoms and alleviate pressure on HCPs by educating patients on the causes of a condition
  • Ensure successful digital platform launch and patient engagement to help HCPs monitor patients after medication has been prescribed

AstraZeneca Frédéric Ohayon Director Digital, Multichannel and CRM AstraZeneca

15:15

15:40
Two ears, one mouth: how to prioritise listening as your greatest tool in gaining actionable patient insights
  • Ways to harness patient involvement at every stage of the product lifecycle to develop joined-up processes
  • Plan for the long-term by ensuring patient feedback impacts development so patients can choose a product designed by them
  • Rediscover your humanity: shed the corporate exterior to aid patient comfort when sharing genuine experiences that matter

Servier Lode Dewulf Chief Patient Officer Servier

15:40

15:45
Chair Closing Remarks
15:45
Coffee available to stay or go, otherwise, join the patient room for integrating the patient into your work

Tuesday, 16 October 2018: Day 1 Agenda


7:30

9:00
Registration, Exhibition & Morning Coffee
Keynote Sessions
9:00

9:10
Chairman opening remarks

Chairman: eyeforpharma Paul Simms Chairman eyeforpharma

9:10

9:55
Panel: How the pharma business model and internal culture will need to evolve to allow for real digital transformation
  • Understand that change must begin internally: transform attitudes to digitalisation through education and training before implementing external strategies
  • Why the traditional pharma business model is obsolete and must adapt to changing employee and consumer needs for survival
  • How to embrace technology for more agile working and increased efficiency

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Boehringer Ingelheim Georg van Husen Corporate SVP Boehringer Ingelheim

Truphone Sarah Speake Global Chief Marketing Officer Truphone

LEO Innovation Lab Morten Remmer Chief Growth Officer LEO Innovation Lab

9:55

10:15
What does good look like for an orchestrated launch?
  • Understand where the industry is today with product launches
  • Addressing the key challenges to achieve launch excellence
  • Applying a sound framework for orchestrated launches

IQVIA Richard Gray Business Unit Director, UKI Technology Solutions IQVIA

10:15

10:35
Virtual reality: buzzword or transformative tool?
  • How VR can change the way educational content is delivered to HCPs for a more in-depth learning experience
  • Reform internal training programmes with VR for sessions your work force will want to sign up for

Eli Lilly & co Joerg Schaub Chief Marketing Officer German Hub Eli Lilly & co

10:35

11:05
Exhibition & Networking Coffee Break
11:05

11:50
Panel: Redefine your customer’s experience on a global scale
  • Why digital channels must produce the same quality interaction as human contact
  • How personalised communication based on customer actions, habits and opinions will create more meaningful relationships on both local and international levels
  • Bolster the capabilities of your workforce with technology that gives you real insights and customises correspondence based on a better understanding

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Grünenthal Group Florent Edouard SVP, Global Head of Commercial Excellence and Customer Engagement Grünenthal Group

LEO Pharma Christian Frank Scheuer VP Global Strategy and Commercial Excellence LEO Pharma

LionTrust Asset Management Simon Hildrey Chief Marketing Officer LionTrust Asset Management

11:50

13:00
Interactive Roundtable Discussions — Sign up at the registration if you haven’t already
  1. Education > Promotion
    How to create educational content that physicians will want to engage with about science, disease and your product
  2. Patients = Partners
    Techniques to involve patients in the discussion and create an effective feedback loop that will ultimately make your products and campaigns more patient-focused 
  3. Big Data, Big Deal
    Why a better understanding = a bigger reach, and techniques for gaining a deeper understanding of customers resulting in better, more targeted campaigns
  4. Tech Talks
    De-mystifying AI, AR, and VR– plus strategies on the implementation of technology that will improve your customer’s experience and open the channels of communication
  5. Capability builder
    How to transform your customer engagement by upgrading your workforce’s skills and perspectives and strategies to make training enjoyable and effective 

Roundtable facilitators include:

Four Health Media Emma Statham Chief executive Four Health

Amgen Chris Mann Multichannel Senior Manager Amgen

Merck KGaA Merat Bagha Former Director of Marketing and Digital Health Merck KGaA

company___ Dr Tim Cave MBBS, MFPM Former Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs GlaxoSmithKline

Boehringer Ingelheim Claudia Adreani Head of Customer Marketing Boehringer Ingelheim

MedUniverse Anna Omstedt CEO and Founder MedUniverse

Marketo Michael Hubrich General Manager, DACH Marketo

13:00

14:00
Exhibition & Networking Lunch Break
Change from within for real transformation
14:00

14:05
Chair address:

Kanga Kay Wesley CEO Kanga

14:05

14:25
Revolutionise customer engagement by building your capabilities
  • Raise the digital capabilities of sales representatives so they have the skills to interact with customers face-to-face and online to a consistently high quality
  • Train sales representatives and marketers to analyse customer data and make all decisions to communicate based on a better understanding
  • Establish training programmes that teach proper execution of multichannel marketing for maximum brand exposure and awareness

Tink Labs Andrew Warner Group Chief Marketing Officer Tink Labs

14:25

14:55
Unite traditional and digital channels for a stronger presence
  • Integrate traditional and digital channels for consistent messaging and seamless customer contact
  • Implement customer-centric digitalisation so that HCPs do not dismiss digital campaigns as uninteresting promotional material

Pfizer Dmitry Schourov Strategic Planning and Commercial Solutions Director Pfizer

Build lasting partnerships
with HCPs
14:00

14:05
Chair address:

LG Technologies Mike Bellis Partner Pen CX

14:05

14:55
Panel: Establish a distinctive presence by discovering innovative ways to communicate with customers
  • Deliver information in different formats to traditional channels to get HCPs excited about your product
  • Develop one platform which provides all the data needed by a HCP to make it as easy as possible for them to access information about your product
  • Motivate HCPs to join digital platforms by offering training sessions

Moderator: LG Technologies Mike Bellis Partner Pen CX

Marketo Michael Hubrich General Manager, DACH Marketo

Merck Merat Bagha Former Director of Marketing, Digital Health & Patient Care Business Merck

AbbVie Hannelore Grams Global Director Multichannel, Strategy & Execution AbbVie

Workshops lead by Ashfield and Epsilon (Pharma Only)

Please sign up at the registration desk if you haven’t already

14:55

15:55
Interactive Workshop: Building Lasting HCP Connections with Omnichannel Journeys

This workshop will help you design and deliver stronger omnichannel digital experiences for your HCP audiences, with the aim of building more meaningful and durable partnerships. Epsilon will guide you through a framework to map and orchestrate strategic delivery of the right content through the right channel, at the right point, to deliver a seamless, connected and coordinated experience for HCPs.

At the end of this workshop, you will:

  • Know where your organisation lies on the maturity map for omnichannel orchestration
  • Understand what it takes to move along the maturity spectrum towards more sophisticated and connected HCP journeys
  • Get quick tips on how to kick-start organisation thinking about omnichannel experiences
  • Gain a blueprint of what it takes to be successful in building strong, meaningful journeys for your customers

Epsilon Valerie Popeck Head of Strategy and Insights, EMEA Epsilon

Epsilon Pooja Ranganathan Director, Strategy & Insights (Healthcare) Epsilon

Interactive Workshop: Integration of personal and non-personal channels for maximum impact and returns

Dynamism in your sales model is now just as important as core capabilities and messaging, and to stay at the cutting edge, you need to be able to quickly and competently integrate your personal and non-personal channels for maximum impact and returns. This workshop explores solutions and possibilities for both centralised and decentralised teams across commercial, medical and patient engagement.

We’ll cover:

  • The inputs: metrics, analytics and insights that enable you to determine the optimum model
  • The outputs: the multichannel engagement model you require to maximise ROI on your sales and marketing investment
  • The nuts and bolts: how the ability to flex resources can be achieved, and the likely performance improvements

Ashfield Mark Gibson International Business Director Ashfield

Ashfield Karen Bell Director of Business Development Ashfield

15:55

16:25
Exhibition & Networking Coffee Break
Change from within for real transformation
Build lasting partnerships
with HCPs
16:25

16:45
Case study: GSK’s enterprise three-pronged approach to multichannel capability building
  • Ensure that digital channel execution is aligned with brand strategy by applying real-world digital training to pharma and measuring implementation consistently
  • Provide non-marketers with a simplified version of multichannel training so that the strategy is applied universally
  • Create programmes that educate leaders, so they can challenge inaccuracies in strategy and motivate their teams to implement effectively

GSK Hans Gilhuys Global Multichannel Capability Director GSK

Case study: Using educational virtual meetings to make a step improvement in HCP engagement
  • Motivate HCPs to attend webinars with well-crafted educational content, delivered through world-renowned experts
  • Open valuable channels by providing HCPs with content that makes them want to engage
  • Ways to host virtual meetings with academic institutions

GSK Tim Cave Former VP Head Strategic Planning and Digital Practices, Global Medical Affairs GSK

16:45

17:05
Why a global digital HCP engagement campaign can deliver – by smartly optimizing for local markets
  • Achieve efficiency without loss of effectiveness by using master assets that brand across multiple countries in a unified yet localized manner
  • Understand how data-driven targeting can optimize campaign elements across a wide range of digital channels
  • See how intelligent global-local approaches are delivering more efficient co-creation, audience insights, and measurable results

Aptus Health Sven Awege VP, International Sales & Account Management Aptus Health

Aptus Health Linda Valenta Global Marketing Team Leader Asthma Boehringer Ingelheim

The right digital partner: how to identify and structure a winning digital transformation
  • Avoid the common pitfalls associated with choosing a partner in order to prioritise ROI maximisation
  • How to ensure your solution and approach promotes collaboration and synchronisation, not silos, between internal teams
  • Make your solutions sustainable, affordable and replicable – with limited disruption

MedUniverse Anna Omstedt CEO and Founder MedUniverse

17:05

17:25
How to plan and bench an integrated multichannel approach
  • Close the awareness gap in a crowded market with a fully integrated multichannel communication plan
  • Drive breadth and depth of experience through specific interventions targeted to different customer needs
  • Ensure interactions are timely and relevant by basing them on solid market insights

Eli Lilly Andreas Dach Digital and Multichannel Lead Eli Lilly

Gain a deeper understanding of HCPs to target them more effectively
  • Prioritise communication with the most relevant HCPs by analysing their behaviour, motivations and attitudes rather than age and region
  • Pinpoint the most effective channels of communication for all HCPs by monitoring their engagement from first point of contact to sale
  • Identify the HCPs who engage better with traditional channels and those who prefer digital communication

Novartis Hank Sczerba Head Commercial Strategy and Transformation Novartis

17:25

19:00
Exhibition & Networking Drinks Reception

Wednesday, 17 October 2018: Day 2 Agenda


8:00

9:00
Registration, Exhibition & Morning Coffee
9:00

9:05
Chair

LG Technologies Mike Bellis Partner Pen CX

Chair

eyeforpharma Paul Simms Chairman eyeforpharma

The power of digital innovation
Be a trusted patient partner
9:05

9:50
Panel: Invest in producing better digital channels to expand reach to HCPs and patients
  • Invest in digital channels and platforms to ensure that whenever and wherever the customer reaches out they will find excellent content and communication
  • Improve the customer’s experience and increase engagement by improving the quality of educational content available on all digital platforms
  • Design educational platforms for patients and HCPs that will promote the power of your product

Moderator: Entwine Steve Galt Director, Client Services Entwine

MSD Philippe Kirby Director, Customer Engagement Capabilities MSD

AstraZeneca Lois Pavillet Digital CRM & Multichannel Business Partner AstraZeneca

Amgen Chris Mann Multichannel Senior Manager Amgen

LEO Pharma Patrice Baudry EVP G3M LEO Pharma

Panel: Build a meaningful relationship with patients
  • Create stronger partnerships with patient advocacy groups by sharing expertise that could transform treatment
  • Follow the patient’s journey after they have taken medication to discover the full effects of a disease and treatment plan so that products can be more patient-oriented
  • Generate accessible digital and traditional platforms so patients can share their journeys to build trust and a better understanding

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Actelion Pieter de Muynck Global Marketing Director Actelion

Shire Lillian Ng Head of Patient Support Shire

Trishna Bharadia Award Winning Patient Advocate Chronic Illness

Novartis Mark Grossien Head of Communications & Patient Advocacy Germany & Pharma Region Europe Novartis

9:50

10:10
Understand & engage your customers… stop reading about them!
  • How to involve customers in decision-making to maximize both buy-in and take-up
  • Learn how social media monitoring, well-set up digital channels and frontline data captured by your field force can understanding of populations and individuals
  • Recognise that traditional research has a place in measuring perceptions, customer preferences and increasing knowledge around brand attributes

High Point Solutions Dr. António Pregueiro Vice President of Life Sciences High Point Solutions

Meet commercial business objectives with practical patient-centricity
  • Gain the essential tools to build a commercial strategy, and still support common goals and ensure your initiatives are win-win
  • Delve into why patient-centricity is a business imperative. Act now or you will get left behind.
  • Understand how fundamental decisions can increase the speed of adoption of patient initiatives across the business

Novasecta Ed Corbett Principal Novasecta

10:10

10:30
Establish a customer engagement ecosystem in a digital world
  • Maximise brand exposure to the most relevant HCPs through an integrated approach which combines traditional and digital channels seamlessly
  • Personalise campaigns with individualised messages for a refined customer journey
  • Create higher quality interaction with HCPs by tailoring brand campaigns based on previous interaction and building capabilities

MSD Philippe Kirby Director Customer Engagement Capabilities MSD

Award finalist case study: discover how Bayer empowered digital opinion leaders to educate the Instagram community
  • Provide vital educational content to a generation of digital-savvy patients through social media platforms
  • Measure the impact of content by considering its relevance, reach and resonance
  • Make social media medical content understandable, engaging and easily digestible for an enhanced patient engagement

Boston Scientific Pelin İçil Regional Marketing Manager Boston Scientific

10:30

11:00
Exhibition & Networking Coffee Break
Customer engagement case studies
11:00

11:30
Award winning case study: How Janssen used virtual reality nurse training in multiple myeloma to improve patient outcomes and minimise delay to treatment
  • Develop a VR training programme with the end-user in mind for improved retention and administration confidence
  • Deliver an immersive experience that has easy to digest content with realistic clinical applicability
  • Consider adult learning principles when designing a VR training programme to ensure improved customer value and a unique user experience

Janssen Abby Fleming Haematology Regional Sales Manager Janssen

Janssen Will Parsons IT Lead, Collaboration and Social Janssen

11:30

11:55
Long pauses can be awkward: Keep the conversation going
  • Despite "going digital" most marketing plans still rely heavily on in person rep visits to drive engagement, even with digital content
  • Discover how new technologies can help you better engage with HCPs, extend the reach of your current content and provide 24/7 service in an easy-to-access way
  • Strengthen your personal reach with new non-personal selling opportunities
  • Dive into how continuing the conversation at your HCPs leisure not only improves their experience but further empowers your sales force, and what that can mean for your brand

AntHill Sari Carter Head of Marketing, Digital Strategist Anthill

11:55

12:20
Case study: how LEO pharma builds lasting relationships with HCPs purely through non-face to face contact
  • Engage HCPs with one central digital hub that makes accessing information effortless and provide customer journey insights
  • Discover the best format and style of content by initiating engagement with HCPs on social media and understanding their interactions and preferences
  • Build the capabilities necessary to develop the tailored and relevant content that will promote your brand and educate HCPs simultaneously

LEO Pharma Christian Scheuer VP LEO Pharma

12:20

12:45
The trials and tribulation of Consumer Marketing in the Laser Eye Surgery market – Can pharma learn anything from consumer marketing?
  • What happens when customers are really the boss and frequently change their mind?
  • How to market a want in a market with no need – and why consumer ROI is elusive and all in the details
  • The striking similarities with Pharma/Medtech in a regulated, healthcare, clinician led service solution

Optegra Baba Awopetu Group Strategy & Marketing Director Optegra

12:45

13:55
Exhibition & Networking Lunch Break
13:55

14:25
Roundtable findings shared from day 1
14:25

14:50
Case study: explore Novo Nordisk’s embedded concept of customer engagement that focuses the multichannel journey on capabilities and processes
  • Concentrate efforts and resources on building competencies so your workforce can execute a multichannel campaign effectively and sustain this new way of working
  • Swap high-level complicated strategies for first-hand and on-the-ground experimentation to tackle challenges and difficulties practically
  • Build general awareness and buy-in from the start so that the organisation is prepared to embed multichannel into every process

Novo Nordisk Marie Louise Schmidt IT Project Manager Europe Novo Nordisk

Novo Nordisk Morten Kruse Sørensen Global Director for Multichannel & Commercial Platforms Novo Nordisk

14:50

15:15
Case study: facilitate effective patient follow-up by bringing useful insights and tools to HCPs
  • Design a digital platform for HCPs to ensure their patients are compliant and getting more from their treatment
  • Prevent the reoccurrence of symptoms and alleviate pressure on HCPs by educating patients on the causes of a condition
  • Ensure successful digital platform launch and patient engagement to help HCPs monitor patients after medication has been prescribed

AstraZeneca Frédéric Ohayon Director Digital, Multichannel and CRM AstraZeneca

15:15

15:40
Two ears, one mouth: how to prioritise listening as your greatest tool in gaining actionable patient insights
  • Ways to harness patient involvement at every stage of the product lifecycle to develop joined-up processes
  • Plan for the long-term by ensuring patient feedback impacts development so patients can choose a product designed by them
  • Rediscover your humanity: shed the corporate exterior to aid patient comfort when sharing genuine experiences that matter

Servier Lode Dewulf Chief Patient Officer Servier

15:40

15:45
Chair Closing Remarks
15:45
Coffee available to stay or go, otherwise, join the patient room for integrating the patient into your work

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