Highlights of 2019’s industry shaping agenda

08:50 – 09:10
Case Study: Stay ahead of the pack: Why Novo Nordisk’s value-added diabetic services succeed in a crowded market
  • Revealed: how Novo Nordisk differentiated and succeeded with a new 'connected insulin' service in an overpopulated.
  • Increase long term engagement through co-creation with HCPs and patients when designing your services.
  • Outfit value-added services to gather data insights which feed into valuable content for patients and HCPs.

Anders Dyhr Toft Corporate Vice President, Commercial Innovation Novo Nordisk

11:00 – 11:20
Pharma’s biggest digital transformation trends: do they matter to you?
  • How AI and Big Data will define new standards and expectations
  • Why digital innovations are the answer to humanising patient and customer experience
  • Disease interception technology: a future where disease is a thing of the past

Maria Raad VP Customer and Digital Strategy Janssen

16:35 – 16:55
Shake up your traditional sales team approach by harnessing the digital marketing revolution
  • Learn how through an omni-channel approach, Ferring utilised popular digital networks to enhance key stakeholder engagement.
  • Hear real world examples to demonstrate how a focus on digital marketing can drive sales targets while remaining compliant.
  • Deploy: How we should deploy our various tactics in an effective, efficient and agile way.

Stacey Berold-Kutscher Senior Digital Marketing Manager and Brand Lead Ferring

17:35 – 17:55
AWARD WINNING Case Study: How Boehringer Ingelheim’s Interactive Guidelines support HCPs in the daily management of asthma patients
  • Explore how the project’s customer-centric design helped aid HCP schedule constraints to foster sustained use.
  • Examine the interactive design that is turns GINA (Global Initiative for Asthma) recommendations into easily digestible and engaging information.

Alex Parés Bellera Customer Manager COPD/Asthma Boehringer Ingelheim

09:05 – 09:25
Case Study: A journey of activating digital eco-system data for targeted communications
  • How ALK created a data-driven go-to-market strategy to gain both big-picture patient perspectives and individualised insights into brand interactions.
  • Benefit from more genuine and real-time behavioural trends in comparison to more traditional targeting techniques.

Louise Hjerno Global Head of Digital Projects, Consumer Division ALK

11:45 – 12:05
Case Study: How BMS analyses Customer behaviour to enhance Field Force engagement with digital tools
  • Enable the Field Force to tailor the conversations to HCPs needs and wants.
  • Learn how to foster a change of role and mindset of the field force to ensure truly integrated Multichannel Marketing.

Louise Lauridsen Digital Channel Manager, Europe Bristol-Myers Squibb