It’s time to stop talking, and start doing.
Australian pharma is in desperate need of a business model which starts with the customer – not the medicine. Our focus at eyeforpharma Sydney 2017 will be relentless and comprehensive, with practical "how to" and "how not to" guides to deliver a real customer experience, develop trust and get in sync with what patients want. Join us for 2 days of expert presentations, heated panel discussions, interactive exhibitions and exclusive networking.
We will cover:
- Co-create with customers to design mutual success plans: Develop strong partnerships at the design stage with HCPs and patients
- Stop shouting louder: Generate pull-communication, enable personalisation and change your customer relationship dynamics
- It’s the ecosystem, stupid: Take responsibility for cultivating the pharma-customer-patient ecosystem to drive engagement, adherence and brand loyalty
- From customer service to customer experience: Move from tactical to strategic in your business planning approach - and redefine your customer interactions
- The commercial team of the future: Understand how you should invest now to ensure you are a step ahead of technology and regulatory imperatives