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This year’s business critical agenda

Keynote Session:
  • Invest in market access: engage government as a true partner to make the case for win-win reimbursement and speed up access to therapy for patients
  • The demand for holistic healthcare: how to be part of enabling patients access to services beyond your medicines
  • Examples of positive results and treatment for patients via compassionate access approval
  • Gain approval for your medicines: fully understand Therapeutic Goods Administration decision pathways
  • How the priority approval pathway works and the latest insights whether your medicine might be determined to be a priority for Australian patients

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Customer Experience and Digital Transformation
  • The story of Aspen Xpress - provide HCPs with medical information in their pocket
  • How do you choose your vendors? How to select tools for quick deployment, effective engagement and quality UX
  • Become a Digital Leader: Multi-channel Customer Engagement
  • Discover strategies to speed up content creation and co-create with your audience
  • How have other industries succeeded in delivering quality CX and digital?

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Your Commercial for Success in Australia: how to launch in an uncertain market
  • Embed agile decision into culture to speed up product launch
  • Examining what the ecosystem looks like to redesign your commercial model
  • How big pharma aligned medical, marketing and sales with collaboration
  • Aligning your increasingly complex Field Force to Customer Centricity
  • Insights from Australia’s first ever MSL survey: gain value for your business and patients

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Stakeholder engagement: “Pharmacy is the new stakeholder but the HCP is still king”
  • Case study: how Epilepsy Australia and UCB have created a true partnership to deliver value to their patients
  • How will pharma’s supply-chain be disrupted in Australia
  • Case study: example of how Kidney Australia collaborate with pharma to educate HCPs to result in improved patient support
  • Engage the HCP by giving them what they want
  • Case study: Brain Health Report - an international collaboration between Pharma, neurologists and patient organisations

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