Deliver sustainable growth with superior commercial and digital strategy

Sales and Marketing Excellence Australia 2012 will gather the thought leaders and pioneers of the industry to carefully dissect and answer the critical issues that your business is currently facing.

Click here to download the 2013 conferences brochure with full speaker and session line-up

Key Topics Under Discussion at Sales and Marketing Excellence 2012:

• eBusiness, eMarketing, eHealth: Get ahead of your competition by successfully integrating social media into your marketing strategy and get up to date with the latest policies and monitoring of ebuiness and social media.
• Latest sales force toolkit: Retain your best staff and collaborate in-field effectiveness with a changed mindset that will help encourage mental toughness
• Rules & Regulation: Familiarise yourself with the changes to PBS pricing, distribution challenges and the need for a new sustainable commercial model
• Engage with stakeholders and your customers: Learn from your customer. Hear from doctors, pharmacists and patient organisations and understand their requirements in order to work effectively with them
• Branded products vs generics : Discover how your brand can continue to outsell a newly competing generic and gain insights on which channels deserve more of our promotional attention
• Specialty drug commercialisation: Hear key case studies from smaller pharma companies on how to successfully develop these niche products
• Mobile CRM: Discover the importance of mobile CRM to create a successful transition to a complete digital strategy and tips on change management when deploying this system

Top Speakers for 2012 Included:

• Ian Thompson, Managing Director, Amgen
• Peter Stephenson, Head Multi-channel marketing, MSD
• Deborah Monk, Director Innovation and Policy, Medicines Australia
• David Kwasha, Managing Director Australasia, Alexion Pharma
• Tony Potter, Head of Sales, Abbott
• Colleen Kavanagh, Learning & Development Manager, Sanofi Aventis

See the full list of topics and speakers for 2012

Why should you attend Sales and Marketing Excellence?

• Unrivalled networking. Sales and Marketing Excellence Australia remains the only event where you will be able to meet representatives from both sales and marketing, so make the most of the 20 hours of dedicated networking time
• High level keynote sessions. These sessions will enable you to debate the tough industry wide issues facing us all at the moment, including the challenges of working within a digital era, PBS pricing and reforms, the new commercial model and marketing specialty and niche products. You will hear from the most senior level speakers who will share their knowledge and expertise with you.
• Brand new interactive panel sessions and roundtables. These sessions will provide a great platform to facilitate informal discussion over the most pressing topics- this is where the real gems of knowledge can be shared!
• New focused sales and marketing and emarketing tracks. We have separated the event into separate tracks, enabling us to discuss the core issues facing both teams in much more depth and making the event bigger & more specialised than ever before.

This event remains the leading pharma conference within Australia. Hear what our delegates from the show last year said:

The best conference I have participated in. The speakers are real visionaries and have excellent presence

Associate Director, Pfizer

A very high quality event. Great speakers and chairs. The organisation of this event was outstanding- as highlighted by the volume and level of management attendance

Director, Life Sciences Partners

If you want to get inside some of the best mind in the pharmaceutical industry - this is the event you should attend.

Manager, Field Force Execution, sanofi-aventis

The Eyeforpharma conference is a critical industry event to attend if you're serious about driving change in your organisation.

Sales Effectiveness Manager, AstraZeneca

For all the information you need on the event - download the brochure here

If you have any questions please don't hesitate to contact me on the below.

I hope to see you in October in Sydney!