Traditional PSPs – with their focus on branded medicines, interactions at pre-determined points and only a basic grasp of technology (such as the use of non-personalized, interruption-based reminders) – are, frankly, struggling to meet patient’s true needs.

And they’re simply not good enough anymore.

This is a free webinar about how to bring the next generation to us more quickly. We will discuss how to integrate patient input systematically into program development, so that we avoid designing from the medicine’s point of view. We’ll review the efforts to incorporate patient experience into value decisions and establish what works. We’ll determine how advanced analytics can enable us to increase the number of data inputs – far beyond PROs and surveys – using sensors, devices and data from other sources such as pharmacies.

And then we’ll go even further. We’ll work through what the next generation of data sources will be, where digital therapeutics fit in and how behavioural science will have a key role to play in deciding what interventions will really impact patient outcomes. We’ll talk about the practicalities of creating seamless dataflow to and from the patient. And we’ll talk about whether you should own your PSP at all – or if the responsibility should lie with the health system, with technology companies or with a consortium of pharma companies working in tandem.