The agenda that creates pharma’s future

150Research Calls

We guarantee our topics are relevant to you – having spent over 150 hours speaking to pharma executives like you.

100Insightful Sessions

Covering everything from big picture to the devilish details. Use the filters to choose which topics get you going.

1Big Theme

‘Where pharma and patients accelerate the value roadmap’: Let’s find out how pharma can be the total solution and be rewarded for it.

  • 7:15am - 8:30am
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Registration & Welcome Coffee
  • 8:30am - 8:40am
  • Day 1
  • Blue Room
    • Keynotes
Chairperson's Opening Address

Paul Simms

Chairman

eyeforpharma

  • 8:40am - 9:05am
  • Day 1
  • Blue Room
    • Keynotes
Fireside chat: Forget Empowerment: Patients as Partners in Innovation, Education and More
  • How the smartest companies are able to go beyond empowerment, beyond advocacy and work with patients for sustained access in a virtuous circle

Percival Barretto-Ko

President, Americas

Astellas

Marc Boutin

President

National Health Council

  • 9:05am - 9:25am
  • Day 1
  • Blue Room
    • Keynotes
Field Force Effectiveness in a “Many-to-Many” World
  • Learn about the new system of influencers in the changing world of pharma
  • Discover the four changes life sciences companies need to make to succeed in this “many-to-many” world

Jude Konzelmann

Prinicipal

ZS

  • 9:25am - 9:40am
  • Day 1
  • Blue Room
    • Keynotes
Awards Winners Announcement: Most Valuable Patient Initiative & Patient Champion
  • 9:40am - 10:00am
  • Day 1
  • Blue Room
    • Keynotes
Fireside chat: Value Rewind: How Pharma can Demonstrate Meaningful and Measurable Impact by Redefining Value from the Patient Perspective
  • Understand the changing landscape of patient-centered drug development, and the move to quantify the qualitative and validate the subjective
  • Find out how pharma can incorporate the patient perspective into R&D in scientifically rigorous and meaningful ways
  • Hear how to scale patient insights into value frameworks that resonate across the health ecosystem – from regulators and payers, to patients and providers

Peter Anastasiou

Executive Vice President, North America

Lundbeck

  • 10:00am - 10:40am
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Networking Coffee Break
  • 10:40am - 11:00am
  • Day 1
  • Blue Room
    • Keynotes
Transforming Disease Care to Health Care
  • Science and business have aligned to make disease interception a new frontier
  • Why Janssen is advancing its World Without Disease Strategy to spark change now

Ben Wiegand

Global Head, World Without Disease Accelerator

Janssen R&D

  • 9:00am - 9:00am
  • Day 1
  • Blue Room
    • Keynotes
Panel: Unite Patients, Providers and Payers to Bring Preventative Care to Life
  • Preventative care changes lives: how we can transform patient health care experience
  • Go beyond unmet needs to address individual’s pre-disease
  • Align stakeholders to create the market for prevention, interception and cure solutions

Ben Wiegand

Global Head, World Without Disease Accelerator

Janssen R&D

Avi Spira, MD, MsC.

Global Head of Lung Cancer Initiative

Janssen R&D

Anish Suri, Ph.D.

Chief Scientific Officer

Cue Biopharma

  • 11:40am - 11:55am
  • Day 1
  • Blue Room
    • Keynotes
Awards Winners Announcement: Most Valuable Healthcare Initiative & Most Valuable Collaboration
  • 11:55am - 12:15pm
  • Day 1
  • Blue Room
    • Keynotes
Cracking Complexity – The Essential Edge For Leaders in Pharma
  • How leaders can overturn dogma, remove blind spots and gain breakthrough results by applying a specific mindset and toolset to grand challenges
  • Drive speed, innovative thinking, buy-in and alignment on product launch, LOE, re-organization, pipelines/portfolios, RWE & AI
  • Diagnose and cure the biggest problems facing your brands and companies 10x faster!

David Komlos

Chief Executive Officer

Syntegrity

  • 12:15pm - 12:35pm
  • Day 1
    • Keynotes
Partner Your Way to a Real Solution
  • What’s your partnership approach? How to identify the organizations that will take your offerings to a completely different level
  • How to combine digital, digital therapeutic, devices and service into a single unit, designed around the ultimate customer.

Michelle Carnahan

North America Head of Primary Care Business Unit

Sanofi

  • 12:35pm - 12:55pm
  • Day 1
    • Keynotes
Fireside chat: How Fighting Cancer Requires the Entire Healthcare Industry to Work Together

Zach Weinberg

Co-Founder, President and COO

FlatIron Health

  • 1:00pm - 2:00pm
  • Day 1
    • Commercial Excellence
    • Digital & Customer Experience
    • Medical Affairs
Lunch & Learn with Williams Lea Tag
  • 1:00pm - 2:00pm
  • Day 1
    • Patient Value
Lunch & Learn with Spencer Health Solutions
  • 12:55pm - 2:05pm
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Lunch Break
  • 2:05pm - 2:15pm
  • Day 1
  • Red Room
    • Commercial Excellence
Chairperson Opening Address

Dean McAlister

Senior VP, Client Relationship Development

STEM Healthcare

  • 2:05pm - 2:15pm
  • Day 1
  • Blue Room
    • Digital & Customer Experience
Chairperson Opening Address

Norm Phillips

Executive Vice President & Chief Marketing Officer

BioPharm Communications

  • 2:05pm - 2:15pm
  • Day 1
  • Pink Room
    • Patient Value
Chairperson Opening Address

Jean McCoy

SVP, Partnerships

Health Perspectives Group

  • 2:05pm - 2:15pm
  • Day 1
  • Green Room
    • Medical Affairs
Chairperson Opening Address
  • 2:05pm - 2:15pm
  • Day 1
  • Purple Room
    • Market Access
    • RWE
Chairperson Opening Address

Steve Girling

President

Ipsos Healthcare

  • 2:15pm - 2:35pm
  • Day 1
  • Red Room
    • Commercial Excellence
Partner with Providers to Transform Patient Experience
  • Patient Experience requires salesforce to think beyond the product to deliver value
  • Connect and collaborate with your providers to improve patient outcomes
  • Case Study: How AstraZeneca partnered with Geisinger to give Asthma patients mHealth support

Tosh Butt

Area Vice President, Latin America

AstraZeneca

  • 2:15pm - 2:35pm
  • Day 1
  • Blue Room
    • Digital & Customer Experience
Who Executes in an Omni-Channel era?
  • Craft an operational strategy capable of unlocking the benefits of omnichannel
  • How AI omni-channel strategy will finally deliver relevant customer experience
  • The new model for Sales and Marketing partnership to execute channel strategy

Peter Barschdorff

Vice President, Commercial Insights

GSK

  • 2:15pm - 2:35pm
  • Day 1
  • Pink Room
    • Commercial Excellence
    • Patient Value
Patient Centricity 2.0
  • Move beyond Patient Reported Outcomes to Patient Relevant Outcomes
  • Engage with expert patients to re-think trial design, regulatory, and access plans
  • Unite cross-functional leaders to push traditional scope and discover new patient value

Amy Nicole Nayar

Head of Global Patient Relations

Abbvie

  • 2:15pm - 2:35pm
  • Day 1
  • Green Room
    • Medical Affairs
Now or Never: It’s Time for Medical Leadership
  • Seize the initiative and lead the cross-functional effort to present pharma’s authentic face and deliver real value
  • Use this window of opportunity to establish medical’s strategic position in your company
  • How medical can own the response to value-based customer decisions
  • Shape your medical function as a future model for your company, based on scientific authenticity and patient importance

Zhen Su

Senior Vice President & Chief Medical Officer

EMD Serono

  • 2:15pm - 2:35pm
  • Day 1
  • Purple Room
    • Market Access
    • RWE
Supporting the Commercial Organization to Achieve Value-Based Market Access
  • Learn about critical leadership and collaboration principles to achieve success

Shontelle Dodson

Senior Vice President, Healthcare Systems

Astellas

  • 2:35pm - 2:55pm
  • Day 1
  • Red Room
    • Commercial Excellence
    • Digital & Customer Experience
Performance Comes From Purpose
  • Win top talent and motivate your team by putting patient value first
  • Champion empathy to create genuine partnerships with stakeholders
  • Focus first on value to deliver relevant customer engagement

David Fortanbary

Head of North America Commercial Training

UCB US

  • 2:35pm - 2:55pm
  • Day 1
  • Blue Room
    • Commercial Excellence
    • Digital & Customer Experience
Building a Culture to Capitalize on Analytical Insights
  • Use a ground-up approach to ensure that your company works effectively with new data
  • Translate insights into solid, actionable steps for success
  • Understand your analytics teams to capitalize on their work and ensure integration between them

Mike Injaychock

Executive Director, Data and Analytics

Celgene

  • 2:35pm - 2:55pm
  • Day 1
  • Pink Room
    • Commercial Excellence
    • Patient Value
Focus on Patient Experience to deliver Patient-Centric Support
  • Put yourself in the shoes of the patient in order to understand unmet needs
  • Analyze patient experience to discover why patients slip through the cracks of PSPs
  • How empathy with the patient set UCB strategy to simplify Patient Access

Peter Stueckemann

Head of Patient Experience & Value

UCB

  • 2:35pm - 2:55pm
  • Day 1
  • Green Room
    • Medical Affairs
    • Market Access
How Should Medical Affairs be Optimally Organized to Maximize Effectiveness?

Rosh Dias

Vice President, Global Scientific Affairs

Amgen

  • 2:35pm - 2:55pm
  • Day 1
  • Purple Room
    • Digital & Customer Experience
    • RWE
Adopt Data-Driven Strategy While Protecting Customer Privacy
  • Translate the promise of omni-channel strategy into a roadmap for operational implementation
  • How to manage a holistic customer approach that sets clear boundaries for customer privacy
  • Create structures that scale to spread the benefits of analytics without compromising compliance

Chapman Richardson

Global Head of Data Consumerization

Sanofi

  • 2:55pm - 3:15pm
  • Day 1
  • Red Room
    • Commercial Excellence
Thought leadership from EY
  • 2:55pm - 3:15pm
  • Day 1
  • Blue Room
    • Digital & Customer Experience
Thought leadership from MRM/McCann
  • 2:55pm - 3:15pm
  • Day 1
  • Pink Room
    • Patient Value
Design an Effective and Compliant Nurse Educator Program to Support Unmet Needs
  • Discover key strategies that impact effective and compliant program design
  • Define the role of the nurse educator and how to appropriately engage with field teams
  • Identify compliant ways to measure Nurse Educator effectiveness

Andrea Heslin Smiley

President and Chief Executive Officer

VMS BioMarketing

  • 2:55pm - 3:15pm
  • Day 1
  • Green Room
    • Medical Affairs
The ABCs on DOLs: Identifying, Engaging and Monitoring Digital Opinion Leaders

-Gregory Imber

  • 2:55pm - 3:15pm
  • Day 1
  • Purple Room
    • Commercial Excellence
    • Market Access
    • RWE
Beyond RWE: Enabling Real World Outcomes by Engaging IDNs Through Augmented Intelligence and Real-time Enriched Real World Data
  • Beyond claims and limited EHR access, how leveraging real time enriched data from multiple IDNs can inform outcome and population health based strategies for success
  • From retrospective research and evidence platforms to real-world prospective pragmatic trials – how working with enriched data and real world outcomes from trusted IDN networks can accelerate and improve clinical development, launch and label expansion
  • The difference between the AI buzzwords and augmented intelligence, how to ensure that data insights can be translated into operationalized changes in care

Elia Stupka

SVP and General Manager Life Sciences Business

Health Catalyst

  • 3:15pm - 4:25pm
  • Day 1
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
6 x Interactive Workshops with Hawkpartners, LIFT, Figure 1, Cognizant, Cap gemini and Accenture
  • 4:25pm - 4:45pm
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Networking Coffee Break
  • 4:45pm - 5:25pm
  • Day 1
  • Red Room
    • Commercial Excellence
Lost in Translation: Why Your Teams Don't Execute Your Strategy
  • Pinpoint dysfunction in commercial strategy through internal diagnostics
  • Align leaders to evidence-driven best practice for the era of digital and value-based case
  • Case Study: How Eli Lilly audited internal process to create a blueprint to empower field force to succeed

James Brewer

Director, Global Commercial Operations

Eli Lilly

Dean McAlister

Senior VP, Client Relationship Development

STEM Healthcare

Mina Makar

SVP US Respiratory and Infectious Disease

AstraZeneca

Dan Zuniga

Vice President of Marketing

AMAG Pharmaceuticals

Dave Giles

National Sales Director, Neurology – Autoimmune and Rare Diseases

Mallinckrodt Pharmaceuticals

  • 4:45pm - 5:25pm
  • Day 1
  • Blue Room
    • Commercial Excellence
    • Digital & Customer Experience
Panel: The Operational Blueprint to Finally Get to Omni-Channel Market Engagement
  • How Marketing must adapt, and what to expect from sales reps, in an omni-channel age
  • How to leverage incentives to drive change
  • How to stop inertia, and drive execution with strategy in mind instead

Peter Barschdorff

Vice President, Commercial Insights

GSK

Matt Smith

Global Lead, Strategy, Digital & Operations

Pfizer

Debra Hussain

Senior Director of Marketing - Multi-Channel Team Leader

Eli Lilly

-Tara Stewart

-Alexander Dudinets

  • 4:45pm - 5:25pm
  • Day 1
  • Pink Room
    • Patient Value
The Importance of Advocacy Groups in Driving Next Generation Patient-Centric Platforms and Engagement
  • Leverage the powerful relationship and credibility that advocacy has with patients
  • Deliver value to the patient by partnering with advocacy groups and navigating the complexity of patient engagement
  • Partner with advocacy to transform the broader health care ecosystem.

Mary Brown

President, CEO

Sickle Cell Disease Foundation of California

Hope Wohl

CEO

breastcancer.org

Kalahn Taylor-Clark

Associate Vice President and Head of Public Affairs, Cardiometabolic Health, US External Affairs

Sanofi

Moderator:

Jonathan Fox

Specialist Leader

Deloitte Consulting

  • 4:45pm - 5:25pm
  • Day 1
  • Green Room
    • Commercial Excellence
    • Digital & Customer Experience
    • Medical Affairs
Panel: Speak the Language of Your Consumer to Increase Engagement
  • Use technology and new information channels to better engage with patients
  • Share information the way consumers want to receive their information in today’s world
  • Use Medical’s role as the scientific face of the company to impart knowledge impartially and become the trusted knowledge source
  • Navigate the Regulatory environment when adapting to new digital platforms

Jimmie Overton

Associate Vice President Global Medical Scientific Information and Library

Allergan

Michele Sharp

Senior Director, Regulatory Affairs

Eli Lilly

Kelly Wygal

Vice President, Data, Evidence and Insights

Mckesson Life Sciences

Reagan Tully

Vice President, Office of Customer Focus and Delivery

RxCrossroads by Mckesson Life Sciences

  • 4:45pm - 5:25pm
  • Day 1
  • Purple Room
    • Market Access
    • RWE
Panel: Affordability – The New Buzzword for Market Access
  • Create mindset shifts within your access team to focus on affordability
  • Promote affordability through the integration of evidence that will shape policy

Muna Bhanji

Senior Vice President, Global Market Access

Merck

Jeny McNair

Senior Medical Director

Aetna

Robert Dubois

Executive Vice President and Chief Science Officer

National Pharmaceutical Council

  • 5:25pm - 5:45pm
  • Day 1
  • Red Room
    • Commercial Excellence
Case Study - Behavior Change That Drives Sales Performance
  • Ensure sales leaders and reps repeatedly and consistently demonstrate business critical behaviors that improve the customer experience and sales results
  • Leverage behavioral science to uncover why sales reps act in a way that may be counterproductive to achieving results
  • Analyze the sales environment and identify opportunities to systematically change and remove barriers to performance

-Kim Huggins

-Mike Tilton

  • 5:25pm - 5:45pm
  • Day 1
  • Blue Room
    • Digital & Customer Experience
Thought leadership from HCG
  • 5:25pm - 5:45pm
  • Day 1
  • Pink Room
    • Patient Value
Why Value Based Care means a move to offering Medicine-as-a-Service for Pharma
  • Understand how Pharma must offer services beyond-the-pill to deliver improvements in healthcare outcomes and meet the demands of Value Based Care
  • Delve into the new normal of Medicine-as-a-Service and see how it has been rapidly evolving
  • How Medicine-as-a-Service addresses the challenges that Pharma is facing including: Digital Innovation, RWE, Patient Centricity and much more.

Jim O'Donoghue

President

S3 Connected Health

  • 5:25pm - 5:45pm
  • Day 1
  • Green Room
    • Medical Affairs
Thought leadership from Invivo
  • 5:25pm - 5:45pm
  • Day 1
  • Purple Room
    • Market Access
    • RWE
Thought leadership from Syneos
  • 5:45pm - 6:05pm
  • Day 1
  • Red Room
    • Commercial Excellence
    • Market Access
Collaborating with Health Systems on Disease State Value
  • Developing a value proposition through research
  • Uncovering information to meet the economic gaps identified through the research
  • The process for transforming insights into solutions and getting IDN decision makers on-board

Drew Suiter

Associate Director, Hospital Systems

Genentech

  • 5:45pm - 6:05pm
  • Day 1
  • Blue Room
    • Digital & Customer Experience
What’s unique about User Experience Design within Pharma Marketing?
  • Focus on validated critical customer needs and avoid costly vanity projects that are doomed to fail
  • Sell the value of User-Centered Design to colleagues across commercial
  • Cut the jargon: here’s how we adapt Design Thinking principles into the working culture of pharma

Rahul Avasthy

Lead - Digital Transformation

Abbott

  • 5:45pm - 6:05pm
  • Day 1
  • Pink Room
    • Patient Value
Thought leadership from Luther Clark
  • 5:45pm - 6:05pm
  • Day 1
  • Green Room
    • Commercial Excellence
    • Medical Affairs
Tomorrow’s MSL, today. How Technology and New Attitudes Will Make the MSL the Only F2F Representative
  • See why commercial field roles will be redundant in future payer discussions that require a deeper level of understanding.
  • Develop the skills necessary for Medical to be the only F2F representative and provide more ROI than the current model

Robert Cuddihy

Vice President U.S. Medical Affairs

Amgen

  • 5:45pm - 6:05pm
  • Day 1
  • Purple Room
    • Market Access
    • RWE
Real-world Enrichment of RCT Gold Standards
  • Leverage RWE as early as possible to complement RCT results for faster access
  • Paint a holistic picture of all your data through the synchronized collection and analysis of real-world data and randomized-controlled trials

Jennifer Wong

Senior Director, RWE Strategy & Alliances, Global Medical Affairs

AstraZeneca

  • 6:05pm - 6:25pm
  • Day 1
  • Red Room
    • Commercial Excellence
5 Key Success Factors to Launching New Pharma Brands
  • Kick start your launch strategy
  • Enter a complex market with a principled, planned approach
  • Learn about the 5 key factors that have set the foundation for successful launches at GSK

Jay Sabbah

Senior Director, Marketing

GSK

  • 6:05pm - 6:25pm
  • Day 1
  • Blue Room
    • Digital & Customer Experience
    • RWE
Fireside Chat: The Commercial Data Conundrum

Bharti Rai

VP, Commercial Effectiveness

Novartis

  • 6:05pm - 6:25pm
  • Day 1
  • Pink Room
    • Patient Value
    • Market Access
Thought leadeship session with the National Hemophilia Foundation and Optum Rx

Michelle Rice

Senior Vice President, External Affairs

National Hemophilia Foundation

  • 6:05pm - 6:25pm
  • Day 1
  • Green Room
    • Medical Affairs
Focus on Creating Not Demonstrating MSL Value
  • Focus your team on creating value for stakeholders and let the results speak for themselves
  • Position your MSL team as the go-to source for scientific knowledge and develop relationships that provide quality insight

Robin Winter-Sperry

Head, Global Field Based Medical Excellence & Insights

Sanofi

  • 6:05pm - 6:25pm
  • Day 1
  • Purple Room
    • Market Access
    • RWE
Develop an Integrated Strategy for Evidence Generation
  • Provide decision makers with a more complete value story earlier for faster market access
  • Moving from traditional sequential evidence generation to an integrated strategy, to provide better vale for patients

Mike Spencer

Vice President, Market Access Oncology

Janssen

  • 6:25pm - 7:25pm
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Networking Drinks Reception
  • 7:30pm - 9:30pm
  • Day 1
  • SPiN Bar
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Drinks Reception & Ping Pong Competition
  • 7:30pm - 10:00pm
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
VIP Dinner Sponsored by Verix
  • 7:15am - 8:55am
  • Day 2
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Registration and Welcome Coffee
  • 8:55am - 9:00am
  • Day 2
  • Red Room
    • Commercial Excellence
Chairperson's Opening Address
  • 8:55am - 9:00am
  • Day 2
  • Blue Room
    • Digital & Customer Experience
Chairperson's Opening Address

Norm Phillips

Executive Vice President & Chief Marketing Officer

BioPharm Communications

  • 8:55am - 9:00am
  • Day 2
  • Pink Room
    • Patient Value
Chairperson's Opening Address

Jean McCoy

SVP, Partnerships

Health Perspectives Group

  • 8:55am - 9:00am
  • Day 2
  • Green Room
    • Medical Affairs
Chairperson's Opening Address
  • 8:55am - 9:00am
  • Day 2
  • Purple Room
    • Market Access
    • RWE
Chairperson's Opening Address

Steve Girling

President

Ipsos Healthcare

  • 9:00am - 9:40am
  • Day 2
  • Red Room
    • Commercial Excellence
Panel: Coordinate Your Field Force to Engage With The Customer
  • Hear from the customer: What do they want and what do they actually get?
  • How pharma can change the narrative from product promotion to value creation
  • Tactics to build consensus in both providers and pharma to bring ideas to life

Greg Apostol

National Vice President, Key Account Management

Alkermes

Stephen Basilotto

Chief Experience Officer

Froedtert Health

Kyle Skiermont

Chief Operating Officer

Fairview Pharmacy Services

Brandi Greenberg

Managing Director, Life Sciences Research

Advisory Board

  • 9:00am - 9:40am
  • Day 2
  • Blue Room
    • Digital & Customer Experience
Panel: AI-Powered Marketing can Only Move as Fast as Your Content Strategy
  • You’ve worked out how to engage, but can you actually execute?
  • How to keep up with demand and build creative partnerships for content
  • Get strategies to adapt and personalize content to deliver relevant engagement

Debra Hussain

Senior Director of Marketing - Multi-Channel Team Leader

Eli Lilly

Matt Smith

Global Lead, Strategy, Digital & Operations

Pfizer

Harold Johns

Global Director of Digital Platforms, Digital and Connected Commerce Line

Janssen

Peter Schnitzler

Multi Channel Engagement Capabilities Director

Eli Lilly

  • 9:00am - 9:40am
  • Day 2
  • Pink Room
    • Digital & Customer Experience
    • Patient Value
Set your Patient Engagement Framework and Prove Value
  • Set a compliant cross-functional strategy to facilitate leveraging patient insights into strategy
  • Champion awareness of patient engagement to embed a culture
  • Empower departments with tools and guidance for self-sufficient patient engagement

Jodie Sherman Gillon

Global Medical Lead, Patient Engagement Rare Diseases

Pfizer

Helena Chung

Patient Engagement Director for Oncology

AstraZeneca

  • 9:00am - 9:40am
  • Day 2
  • Green Room
    • Patient Value
    • Medical Affairs
Panel: Patient-centric Care: Does the Doctor Know Best?
  • Bridge the communication gap between medical doctors and everyday patients can dramatically improve outcomes
  • How to improve effectiveness for skeptical, time-pressured doctors
  • Real-world, scalable strategies to help doctors connect with their patients’ individual wants and needs

Lynn Nye

Chief Executive Officer

Medical Minds

Mia Nease

Head of Healthcare and Life Science Partnerships

Arivale Patients

Fasiha Haq

Global Medical Education, Rheumatology

Eli Lilly

Sven Gierlinger

Chief Experience Officer

Northwell Health

Stewart Gandolf

Chief Executive Officer

Healthcare Success

  • 9:00am - 9:40am
  • Day 2
  • Purple Room
    • Medical Affairs
    • Market Access
    • RWE
Panel: A Strategic Cross-Functional Approach to Evidence Generation
  • Hear the different perspectives needed for a successful cross-functional strategy
  • Understand where ownership and responsibility should lie across different functions

Safiya Abouzaid

Director, Global Pricing and Market Access

Celgene

Shurjeel Choudhri

Senior Vice President and Head, Medical and Scientific Affairs

Bayer

  • 9:40am - 10:00am
  • Day 2
  • Red Room
    • Commercial Excellence
    • Digital & Customer Experience
Global Strategies for Automation Technology: Boldly Solving Major Business Challenges
  • Separate hype from reality, understand the trends in cognitive automation and how to apply this to your organization
  • Hear how Pharma and Medtech are gaining maximum results and adapting their strategy with the market changes.

Catherine Calarco

Senior Director, Industry Strategy and Marketing for Life Sciences

Automation Anywhere

  • 9:40am - 10:00am
  • Day 2
  • Blue Room
    • Digital & Customer Experience
Thought leadership from Cognizant
  • 9:40am - 10:00am
  • Day 2
  • Pink Room
    • Patient Value
Thought leadership from Syneos
  • 9:40am - 10:00am
  • Day 2
  • Green Room
    • Medical Affairs
Ensure Alignment across your Medical Affairs Organization
  • Harmonize the objectives of your field medical team with the direction of the brand
  • Quantify the functional and brand alignment of medical teams to understand and improve performance

Dean McAlister

Senior VP, Client Relationship Development

STEM Healthcare

Jennifer Pappadakis

Vice President, Global Medical Excellence

Allergan

  • 9:40am - 10:00am
  • Day 2
  • Purple Room
    • Market Access
    • RWE
Thought leadership from Veradigm
  • 10:00am - 10:20am
  • Day 2
  • Red Room
    • Commercial Excellence
    • Digital & Customer Experience
Case Study: Empower Your Salesforce Through Dynamic Targeting
  • No Patient Left Behind: Pharma’s critical role in connecting patients to care
  • Ensure saleforce support the physician at the right place and time with predictive analytics
  • How Shire used dynamic targeting to engage with critically needed disease awareness

Chris Sellin

Head of Operational Excellence & Analytics

Takeda

  • 10:00am - 10:20am
  • Day 2
  • Blue Room
    • Digital & Customer Experience
Thought leadership from Healthtech
  • 10:00am - 10:20am
  • Day 2
  • Pink Room
    • Patient Value
From Insights to Outcomes: Best-Practices for Patient Centric R&D
  • Best practices for external engagement to integrate patient perspectives
  • Understand how to avoid overlap and translate insights into business process
  • How to align patient recommendations with potentially competing business priorities

Joseph Collins

Medical Intelligence and Patient Perspectives

Sanofi

  • 10:00am - 10:20am
  • Day 2
  • Green Room
    • Medical Affairs
    • Market Access
Accelerate Science through Effective Collaborations
  • Achieve better solutions for patients by unleashing the power of strategic collaboration
  • Identify partner organizations that heighten the odds of a solution that betters patient outcomes
  • Collaborate across industries to provide greater impact

Diane Moniz Reed

Executive Director and Head, Strategic Collaborations, U.S. Medical

Bristol-Myers Squibb

  • 10:00am - 10:20am
  • Day 2
  • Purple Room
    • Market Access
    • RWE
How to Establish an Effective RWE Strategy Across your Product Lifecycle
  • Involve R&D colleagues from Phase II onwards to incorporate endpoints that align with RWE goals
  • Choose the appropriate data sources and methodological approaches to structure and analyze data to produce viable action plans
  • Establish a robust partnership ecosystem that enables the effective deployment of the RWE strategy

Christopher Boone

Vice President, Global Real-World Evidence Center of Excellence, Patient & Health Impact

Pfizer

  • 10:20am - 10:40am
  • Day 2
  • Red Room
    • Commercial Excellence
    • Digital & Customer Experience
Grow Your Brand’s Influence While Marketing Throughout the Patient Journey
  • Establish trust & authority earlier in the patient experience
  • Increase impact on patient and HCP decisions
  • Preserve position with both branded and unbranded programs
  • Achieve the right balance between AI & human interactions

Dawn Lacallade

Chief Strategist, Pharma Practice Lead

LiveWorld

  • 10:20am - 10:40am
  • Day 2
  • Blue Room
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
Let the Health Entrepreneurs Show you How
  • With Holmusk, Viver Health, Oshi Health, AdhereTech, Clara Health, Cecelia Health

Vicki Barghout

CEO

Viver Health

Aaron Jun

Head of Marketing

Clara Health

David Weingard

CEO

Cecelia Health

Dan Gusz

Head of Product and Strategy

Adher Tech

-Joydeep Sarkar

  • 10:20am - 10:40am
  • Day 2
  • Pink Room
    • Digital & Customer Experience
    • Patient Value
AI is the Pathway to Personalized Patient Support
  • Case Study: How UCB is using AI to re-invent patient services
  • Apply Advanced analytics to understand patient needs
  • Segment your patient engagement to successfully match patients to appropriate care quicker

Brandon Drew

Head, Global Fracture Demands Action Mission

UCB

  • 10:20am - 10:40am
  • Day 2
  • Green Room
    • Medical Affairs
    • Market Access
    • RWE
Cement RWE’s Utility Through Medical Co-leadership
  • Integrate Medical, Commercial & Outcomes Research team to broaden access of Real-World Evidence to external stakeholders
  • Understand data gaps and how Real-World Evidence can provide a sound scientific platform for data generation for physicians

Sonal Bhatia

Vice President, North America Medical Lead, Rare Diseases

Pfizer

  • 10:20am - 10:40am
  • Day 2
  • Purple Room
    • Market Access
    • RWE
Value-based Contracting Based on Real-world Insights
  • Understanding the complexities and challenges of value based purchasing payments
  • Value-based contracting in the government setting (both federal and state)– Navigating policies and litigation risks

Tamar Thompson

Head, Federal Payment Policy & State Government Affairs/Alliance Development

Bristol-Myers Squibb

  • 10:40am - 11:20am
  • Day 2
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Networking Coffee Break
  • 11:20am - 11:40am
  • Day 2
  • Red Room
    • Commercial Excellence
Hacking the Patient Journey: Harnessing Consumer Insights to Treat the Person, Not the Condition
  • Unlock growth by understanding how to harness insights to gain a full view of the patient as people beyond their condition via real examples from other industries
  • Identify the questions you should be asking internally and of your agency partners to make more informed decisions
  • Learn how to effectively prioritize channels and drive conversion based on consumers’ relationship with your brand, their physician and the competition

Rick Acampora

Chief Operating & Growth Officer

Wavemaker

  • 11:20am - 11:40am
  • Day 2
  • Blue Room
    • Digital & Customer Experience
Thought leadership from Appian
  • 11:20am - 11:40am
  • Day 2
  • Pink Room
    • Digital & Customer Experience
    • Patient Value
    • RWE
Gamification of Healthcare: the Emergence of the Digital Practitioner
  • Transform the application of behavioral economics through gamification
  • Understand the role clinical practice guidelines could play to determine the appropriateness of gamification for patients
  • Meet your future partner, the ‘digital practitioner’

Eli Phillips, Jr.

Vice President, Insights and Engagement

Cardinal Health

  • 11:20am - 11:40am
  • Day 2
  • Green Room
    • Medical Affairs
Thought leadership from Cognizant
  • 11:20am - 11:40am
  • Day 2
  • Purple Room
    • Market Access
    • RWE
How Payers and IDNs Think about Value and the Data they Trust to Make Decisions
  • Hear how payers and providers make coverage and appropriate use decisions
  • Learn what evidence your customers value and trust
  • Adapt your medical narratives to effectively engage diverse decision-makers

Brandi Greenberg

Managing Director, Life Sciences Research

Advisory Board

  • 11:40am - 12:00pm
  • Day 2
  • Red Room
    • Commercial Excellence
Train and develop field force capable of successfully engaging IDNs
  • Overcome ingrained habits to restructure teams around KAM principles
  • Throw away sales incentives and train field force to collaboratively engage to discover value
  • Apply customer-centric principles to take insights through a design process that creates customer solutions

Matt Portch

Vice President, Managed Markets

Sunovion

  • 11:40am - 12:00pm
  • Day 2
  • Blue Room
    • Digital & Customer Experience
From Internal Hubs to Acquisition - Best practices for Marketing Innovation
  • Pharma can’t deliver the omni-channel alone: but what’s the best way forward?
  • How to assess and allocate budget to internal projects
  • When to grow capabilities through external partnerships and acquisition

Emmanuel Fombu

Global Commercial Strategy and Digital Innovation

Johnson & Johnson

  • 11:40am - 12:00pm
  • Day 2
  • Pink Room
    • Digital & Customer Experience
    • Patient Value
Innovate to Engage in Pediatric Care
  • Case Study: Takeda and MIT Media Lab are reimagining PRO collection for pediatric care
  • Design for your audience and tailor gamification strategies to keep patients engaged
  • Why Takeda are open-sourcing their IP once it has received FDA Approval

Magdalena Schoeneich

Global Head, Digital Accelerator

Takeda

  • 11:40am - 12:00pm
  • Day 2
  • Green Room
    • Medical Affairs
Different Country, Same Objectives. See How Medical Teams in Different Geographies can Learn from Each Other
  • Look past the intricacies of each reimbursement model to see how your medical team can take findings from one another
  • How central functions can support regional and local nuances whilst staying true to the science and insights

Victoria Ho

WW Field Medical & Communications Lead

Bristol-Myers Squibb

  • 11:40am - 12:00pm
  • Day 2
  • Purple Room
    • Market Access
    • RWE
Boost clinical trial enrolment with clinical trial matching
  • Use a patient’s data to find the most suitable clinical trial for each patient
  • Work with stakeholders to increase trial numbers and seed up the approval process

Shawn Tedman

Director, Clinical Trials Business

23andMe

  • 12:00pm - 1:05pm
  • Day 2
  • Red Room
    • Commercial Excellence
Panel Deep Dive: Capability Development for your Future Sales Force
  • Understand how to replicate the success of your top performing reps – find out what leading companies are doing to drive winning behaviours, recruit top talent and train for success.
  • Gain insights into how top performers are charged by the power of purpose to engage customers and strive for patient outcomes
  • Gain insights into how top sellers use the power of purpose to engage customers and strive for patient outcomes

Jennifer Muszik

US Commercial Learning Lead

Biogen

David Fortanbary

Head of North America Commercial Training

UCB US

Bryan Selby

Vice President, Sales & Marketing

Retrophin

Jill Donahue

Founder

EngageRX

  • 12:00pm - 1:05pm
  • Day 2
  • Blue Room
    • Digital & Customer Experience
Interactive Roundtables - Commercial

See details of the roundtables here.

  • 12:00pm - 1:05pm
  • Day 2
  • Pink Room
    • Patient Value
    • Market Access
Regulator Panel: Essential Briefing on the FDA's Work to The Advance Patient Voice
  • Update on current FDA efforts related to patient engagement
  • 21st CC and user fee related commitments to advance the science of patient input (CDRH’s patient preference initiative, CDER/CBER’s PFDD methodological guidance development, etc.)
  • How can patient experience data inform key stakeholders (e.g., patient stakeholders, medical product developers, regulators) and what opportunities are there for stakeholders

Pujita Vaidya

Senior Advisor, Patient-Focused Drug Development Program

FDA

Samir Shaikh

Deputy Director, Patient Affairs

FDA

Michelle Tarvar

Director of Patient Science & Engagement

FDA

Megan Moncur

Sr Advisor Science of Patient Input

FDA

  • 12:00pm - 1:05pm
  • Day 2
  • Green Room
    • Medical Affairs
Interactive Roundtables - Medical Affairs

See details of the roundtables here.

  • 12:00pm - 1:05pm
  • Day 2
  • Purple Room
    • Market Access
    • RWE
Interactive Roundtables - Market Access & RWE

See details of the roundtables here.

  • 1:05pm - 2:15pm
  • Day 2
  • Exhibition Hall
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Lunch & Networking
  • 1:10pm - 2:10pm
  • Day 2
    • Keynotes
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Lunch & Learn with CMI/Compas
  • 2:15pm - 2:25pm
  • Day 2
  • Blue Room
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
Chairperson's Opening address + Announcement of the Lifetime Achievement Award
  • 2:15pm - 2:25pm
  • Day 2
  • Pink Room
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Chairperson's opening address
  • 2:25pm - 3:05pm
  • Day 2
  • Blue Room
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
Panel: Patient Partnerships are the Only Path to Value-based Care. So How can we Make Them Work? Why Patient Groups Will Become Pharma's Essential Link to Value Beyond the Pill
  • Perfect Match: learn what pharma and patient groups both require for partnerships to succeed
  • How National Kidney Foundation worked with 25+ pharma partners to translate advocacy into FDA change

Anthony Gucciardo

Senior Vice President, Strategic Partnerships

National Kidney Foundation

Tom Croce

VP, Global Advocacy Relations

Amgen

Scott Williams

VP, Head of Global Patient Advocacy and Strategic Partnerships

EMD Serono

  • 2:25pm - 3:05pm
  • Day 2
  • Pink Room
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Where Rubber Hits the Road: Value Based Contracts in Practice
  • What lessons can we learn from previous attempts at VBC?
  • Write a roadmap for future VBC agreements that go beyond theory and into practice

Ira Klein

Senior Director, Healthcare Quality Strategy

Janssen

Michael Kolodziej

Former National Medical Director, Oncology Solutions

Aetna

  • 3:05pm - 3:25pm
  • Day 2
  • Blue Room
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
Digital Engagement: How Physicians Really Behave Online
  • Transform insights into action based on data collected from more than 4600 medical, science, and research sites
  • Learn how to adapt your digital marketing strategies using data-driven tactics to meet HCPs where they are, with the right message, at the right time

Amy Turnquist

Executive Vice President Of Sales

eHealthcare Solutions

Paul Kudlow

CEO, Founder

TrendMD

  • 3:05pm - 3:25pm
  • Day 2
  • Pink Room
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Thought leadership session TBC
  • 3:25pm - 3:45pm
  • Day 2
  • Blue Room
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
Healthcare innovator from Teva
  • 3:25pm - 3:45pm
  • Day 2
  • Pink Room
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Chasing the elusive goal: data and analytics driving policy
  • Reflect on what organizations have already achieved through data and analytics.
  • Learn what more beyond those accomplishments is needed to ensure that Data Scientists and Business Leaders can inform policy decisions

Névine Zariffa

Senior Vice President, Biometrics and Information Sciences

AstraZeneca

  • 3:45pm - 4:05pm
  • Day 2
  • Blue Room
    • Commercial Excellence
    • Digital & Customer Experience
    • Patient Value
Fireside Chat: Commercial Excellence, Customer Experience and The Future of Pharma
  • The current state of customer experience, commercial operations and future opportunities for customer engagement.
  • Hear how pharma is making investments in innovation, partnerships, and integrating models of success back into the core business – and ultimately the brands.

Nancy Phelan

Biopharma Commercial Executive

Mark Bard

Co-founder

Digital Health Coalition

  • 3:45pm - 4:05pm
  • Day 2
  • Pink Room
    • Patient Value
    • Medical Affairs
    • Market Access
    • RWE
Increasing Value by Focusing on Real-World Patient Outcomes
  • Given the important role that medicines have in treating expensive, complex and chronic diseases, value-based arrangements are essential to connect reimbursement structures with real-world patient outcomes.
  • Find out how Eli Lilly and Company is heightening it’s focus on value by seeking non-traditional customers, integrating value measures into clinical development, and embracing digital solutions.

Erin Huntington

Senior Director, Payer Strategy and Marketing

Eli Lilly