Make Serious Gains in Adherence Strengthen the Patient-Provider Relationship

FREE WEBINAR | November 15th | 3pm London, 4pm Paris, 10am New York

Non-adherence has reached epidemic proportions, with a study three years ago saying that pharma loses an estimated $637 billion in global revenues due to patient non-adherence to medications for chronic illnesses*. Reasons abound as to why adherence is still a challenge from lack of trust to denial, to regimen difficulty and unpleasant side effects. But there is one thing that most agree on, adherence can be improved when the provider and patient relationship is strengthened.

We need a new approach to non-adherence, one that clarifies joint provider–patient responsibility, to better guide communication about medication adherence.

This webinar will show you how our experts have tackled non-adherence and you will:

  • Learn how unique patient segmentation and advanced analytics can be used to make serious gains in adherence rates: Use Patient Personas that leverage medical and pharmacy claims data, socioeconomic factors, education levels, and behaviors to segment and profile patient populations and identify opportunities to address adherence and expand your market.
  • Find out how to predict the levels of non-adherence with analytics that demonstrate which patient personas are impacting adherence rates, allowing you to adjust and enhance the value of your messages and education programs
  • Assess the “impactability” or the affect that different approaches may have regarding patient adherence.

Spaces are limited so sign-up now to reserve your spot. If you can’t make it, sign-up anyway and we will send you the recording.

*according to a report from HealthPrize Technologies and Capgemini Consulting

Panelists include:
Haider Alleg

Haider Alleg

Global Head Digital Marketing

Ferring

Dr Janos Penzes

Dr Janos Penzes

Digital Center of Excellence Lead

Gedeon Richter

John Pagliuca

John Pagliuca

Vice President, Life Sciences

SCIO Health Analytics

Lisa Egbuonu-Davis

Lisa Egbuonu-Davis

Global Head of Patient Outcomes and Solutions, Patient Solutions Unit

Sanofi

Moderator:
Paul Simms

Paul Simms

Chairman

eyeforpharma