Non-adherence has reached epidemic proportions, with a study three years ago saying that pharma loses an estimated $637 billion in global revenues due to patient non-adherence to medications for chronic illnesses*. Reasons abound as to why adherence is still a challenge from lack of trust to denial, to regimen difficulty and unpleasant side effects. But there is one thing that most agree on, adherence can be improved when the provider and patient relationship is strengthened.
We need a new approach to non-adherence, one that clarifies joint provider–patient responsibility, to better guide communication about medication adherence.
This webinar will show you how our experts have tackled non-adherence and you will:
Spaces are limited so sign-up now to reserve your spot. If you can’t make it, sign-up anyway and we will send you the recording.
*according to a report from HealthPrize Technologies and Capgemini Consulting
Global Head Digital Marketing
Dr Janos Penzes
Digital Center of Excellence Lead
Vice President, Life Sciences
SCIO Health Analytics
Global Head of Patient Outcomes and Solutions, Patient Solutions Unit