How leading influencer firms have eliminated channel silos to generate customer intelligence

38% of pharma’s commercial leaders* say they’re prioritizing investments in digital tools to improve customer experiences; that’s twice as many as are investing in field forces, Medical/MSL engagement or other customer experience initiatives.

But are we investing wisely? Are we making incremental steps when we could be leapfrogging? Can we steal ideas from the smartest minds in finance, retail and FMCG?

Given our effort – and aspiration – to achieve multi-touchpoint, personalized and authentic interactions with HCPs, it’s no longer good enough to settle for mediocre. We demand a step change.

This free webinar will explore the gap between pharma and the leading B2C and B2B players. We’ll determine how to bridge the divide, including:

  • How to find success through personalization-driven, omnichannel solutions that tailor for a diverse set of customers and deepen customer profiles
  • Where marketing automation, unified customer profiles and field execution can pay dividends
  • Where next-gen AI & ML implementations are actually creating sophisticated, multi-touchpoint journeys
  • Business unit roadblocks: how breaking down barriers between functions, channels and customers is unlocking new customer experience initiatives with tangible results
Webinar contributors include:
Neil Jordan

Neil Jordan

WW GM Retail Health Innovation

Microsoft

Taylor Foxman

Taylor Foxman

Vice President of Brand Communications

Parallel

Rob Krugman

Rob Krugman

Chief Digital Officer

Broadridge

Spencer Holt

Spencer Holt

Head, Commercial Learning Innovation Centre

AstraZeneca

Sanjay Virmani

Sanjay Virmani

Executive Vice President

Indegene

Dirk Abeel

Dirk Abeel

Global Medical Sales Director

Reckitt Benckiser, Inc.