How leading influencer firms have eliminated channel silos to generate customer intelligence
38% of pharma’s commercial leaders* say they’re prioritizing investments in digital tools to improve customer experiences; that’s twice as many as are investing in field forces, Medical/MSL engagement or other customer experience initiatives.
But are we investing wisely? Are we making incremental steps when we could be leapfrogging? Can we steal ideas from the smartest minds in finance, retail and FMCG?
Given our effort – and aspiration – to achieve multi-touchpoint, personalized and authentic interactions with HCPs, it’s no longer good enough to settle for mediocre. We demand a step change.
This free webinar will explore the gap between pharma and the leading B2C and B2B players. We’ll determine how to bridge the divide, including:
WW GM Retail Health Innovation
Vice President of Brand Communications
Chief Digital Officer
Head, Commercial Learning Innovation Centre
Executive Vice President
Global Medical Sales Director
Reckitt Benckiser, Inc.