Ensure your digital strategy has the desired customer impact – learn and benchmark from industry best practice
If you’re an HCP, your first priority is to you and your community. How will it help my patients? Is this of value to my practise? If you (pharma) can’t provide a worthy response, whether you work in sales, marketing, medical affairs or market access, your customer engagement strategy will struggle. Key is your understanding of evolving customer priorities in the new digital era, and how you match your digital strategy to serve them with a targeted and effective approach.
In this webinar we will uncover what customer engagement tactics are working, where lessons have been learnt, and how companies are now focusing their investments. We’ll address step-by-step what you need in order to successfully implement digital solutions, overcome challenges in scaling, early stage planning and cross-company consistency, to ensure your customer interactions are a success.
By joining, you will learn how to:
Head, Digital Marketing & Innovation
VP, Marketing & Communications
Global Head of Digital Excellence
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