Give evidence, get influence

North America’s largest commercial pharma conference

Let RWE illuminate a better path for all stakeholders

Let’s address the elephant in the room: RWE is part of every plan, yet a huge cloud of uncertainty hangs over it.

Why? Because while we see RWE powering positive change, our colleagues don’t understand our worth.

It’s true that RWE is the best tool to succeed in the transition to a value-based model, but if we’re unable to demonstrate how RWE works, we won’t get far. ICER, MIT NEWDIGS, Patient Groups, Transcelerate and several senior industry leaders will congregate at eyeforpharma Philadelphia to determine how RWE can advance critical functional objectives. You will see how RWE can raise the bar on personalized customer engagement, improve scientific education, advance R&D and – perhaps most importantly – prove its value to patients, payers and providers.

RWE & Data Science leaders include:

Carefully selected to cover every aspect of your RWE & Dig Data strategy.

Anne Heatherington - Headshot
Takeda - Logo

Anne Heatherington SVP, Head of Data Sciences Institute Takeda

Chris Leibman - Headshot
Biogen - Logo

Chris Leibman SVP, Value and Access Biogen


Thomas Abbott - Headshot
Astellas - Logo

Thomas Abbott Head, Real World Evidence Astellas

Sarah Emond - Headshot
ICER - Logo

Sarah Emond EVP and COO ICER


Mark Trusheim - Headshot
MIT NEWDIGS - Logo

Mark Trusheim Strategic Director MIT NEWDIGS

Caren Heller - Headshot

Caren Heller CSO Crohns Colitis foundation

4 essential RWE & Data Science themes for 2020

Create cross-functional RWE champions: Convince internal stakeholders with compelling examples of how evidence can rapidly advance functional strategy

Supercharge AI with RWE: Break boundaries across both patient, payer, provider engagement AND clinical research with an AI strategy that is powered by RWE

Collaborate With Your Competition to scale patient registries: Solve the RWE data bottleneck by letting patient groups lead to create willing coalitions built on trust

Demonstrate value through evidence: Help payers and providers gain value from RWE and create the infrastructure to put insights into action across the lifecycle

The conference was an excellent opportunity to hear first-hand experience from those who are already starting to use real world evidence to drive health care decision-making. This is not just the future – it’s now!"

Director, Strategy Capabilities GSK Logo

Why you need to attend

North America’s No1 RWE conference

A dedicated stream bringing together RWE, medical affairs and market access experts together for the most holistic discussion in North America.

Choose from 8 streams

Choose from a dedicated medical affairs stream, or from 7 other tracks of interlinking areas such as market access, RWE, patient engagement and digital marketing.

Technology is the star of the show

From big names, such as Google and Flatiron, to leading pharma and disruptive start-ups – the 6 tracks alongside this RWE track, will be packed with the latest use cases of AI, ML, AR, VR, blockchain and more.

8 focused tracks

Commercial & Sales Connect to customers through intelligent engagement and empathetic partnerships

Learn more about this track

RWE & Data Science Let's optimize and accelerate our industry with a vision that powers strategy with evidence and insights

Learn more about this track


Patient Engagement Destroy tokenism by providing meaningful and measurable value to patients

Learn more about this track

The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more

Learn more about this track


Digital & Marketing Prioritize tactics and tools to create powerful connections with customers through digital innovation

Learn more about this track

Medical Affairs Win back the trust of patients, payers and providers with a new lifecycle strategy that puts stakeholder value first

Learn more about this track


Digital Clinical Trials It’s time for new types of trial: democratized, patient-preferred, siteless and virtual

Learn more about this track

Market Access Create your value story for the next generation of pharma innovation and ensure patient access to life-changing care.

Learn more about this track

An action-packed timetable

Attended by pharma and health innovators from:

Lundbeck's Logo
bill_melinda_gates_foundation__red's Logo
sanofi's Logo
EMA's Logo

bayer's Logo
roche's Logo

Daiichi Sankyo's Logo
Proteus Digital Health's Logo

FDA's Logo
Merck KGaA's Logo
servier's Logo
nestle_health_science's Logo



NICE's Logo
Eisai's Logo
Almirall's Logo
UICC's Logo

Babylon Health's Logo
Grunenthal's Logo

bms's Logo
NHS's Logo

amgen's Logo
mylan's Logo
boehringer_ingelheim's Logo
shire's Logo



UCB's Logo
pfizer's Logo
novartis's Logo
Reckitt Benckiser's Logo

Caribou Biosciences's Logo
teva's Logo

Vifor Pharma's Logo
takeda's Logo

norgine's Logo
allergan's Logo
Amazon's Logo
astellas's Logo



astra_zeneca's Logo
IAPO's Logo
johnson_johnson's Logo
csl's Logo

lilly's Logo
Gedeon Richter's Logo

alnylam_pharmaceuticals's Logo
Medopad's Logo

healthcare_businesswomans_association's Logo
biogen's Logo
gsk_logo's Logo
Medable's Logo



celgene's Logo
Abbott's Logo
novo_nordisk's Logo
transcelerate's Logo

iavi's Logo
Napp Pharma's Logo

abbvie's Logo
otsuka_us's Logo

Helsinn healthcare's Logo
Benevolent AI's Logo
23andme's Logo
Nutricia's Logo



EFPIA's Logo
Boston Scientific's Logo
janssen's Logo
Galapagos pharma's Logo

grifols's Logo
ViiV Healthcare's Logo

Oxford University's Logo
Google's Logo

Flatiron Health's Logo
LEO Pharma's Logo
merck's Logo
ada_health's Logo



You won’t find your next big idea at home. Make the most of the networking with:

1200+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 1200 of them.

Real diversity

eyeforpharma Philadelphia attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

It’s not just about conference sessions. eyeforpharma Philadelphia is also home to a 80+ booth exhibition hall – packed with solutions to market access, commercial, digital, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 400 meetings were set up in 2019!

Roundtable Zone

Join one of the 30+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs.

Innovation Stage

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phones!

Digital Clinical Trials Stage

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage

...

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Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

Blair Gottscho Headshot

Blair Gottscho VP Operations


Izzy Gladstone Headshot

Izzy Gladstone VP Marketing


Karla Sharp Headshot

Karla Sharp Head of North America


Hannah Brady Headshot

Hannah Brady International Project Director


Saskia Burbach Headshot

Saskia Burbach International Project Director



Liz Swift Headshot

Liz Swift Head of Partnerships

Ed Harris Headshot

Ed Harris Director, Business Development


Joseph Hargreaves Headshot

Joseph Hargreaves Director, Business Development


Alex Norman Headshot

Alex Norman Director, Business Development - Clinical