Medical comes of age

North America’s largest commercial pharma conference

The stage is set: Medical leadership must now drive the era of value-based care

Our reorientation around patient value is fundamentally changing the nature of the medical function. Customers are crying out for science-driven, authentic interaction. Capable leaders must balance face-to-face relationships with managing RWE and making smarter connections across the lifecycle. Patients want to be better informed and better educated: we need to get them there.

The ability for our industry to make this leap depends entirely on whether medical acts decisively and pro-actively. Make no mistake, medical affairs can repair the reputation of pharma while meeting the value needs of an increasingly complex web of stakeholders.

It sounds like a mountain to climb, but together we can get there. We’re pulling together panels of medical leaders to break down the various permutations of what’s possible. Digital transformation and appropriate use of AI is critical, with new tools available to streamline and coordinate customer interaction.

The message is clear: medical, it’s time to step up. Join us at eyeforpharma Philadelphia to discover how.

Medical Affairs leaders include:

Carefully selected to cover every aspect of your medical affairs strategy.

Rob Scott - Headshot
Abbvie - Logo

Rob Scott Chief Marketing Officer Abbvie

Terry Griesing - Headshot
Pfizer - Logo

Terry Griesing VP, North America Medical Affairs Pfizer


Sebastian Sorsaburu - Headshot
Amgen - Logo

Sebastian Sorsaburu VP Medical Affairs Amgen

Paul Rowe, MD - Headshot
Sanofi Genzyme - Logo

Paul Rowe, MD VP, Head of Global Medical, Immunology Sanofi Genzyme


Rachele Berria, MD PhD - Headshot
AstraZeneca - Logo

Rachele Berria, MD PhD VP, Head of Medical Affairs, US BioPharmaceuticals AstraZeneca

Sonal Bhatia, MD - Headshot
Pfizer - Logo

Sonal Bhatia, MD VP, North America Medical Lead, Rare Disease Pfizer

Key Medical Affairs themes:

Your new role in 2020 and beyond: Hear industry leaders deconstruct the future model of medical. Understand how your role and goals will change in the era of value-based care.

Become the custodian of value: Set the Evidence and Value strategy across the lifecycle, by becoming the cross-functional authority on value and steering RWE positioning.

Create a field force capable of change: As medical steps up the vision, capacity need to keep pace. Discover your blueprint how creating and managing an effective field engagement capability.

Why you need to attend

Technology is the star of the show

From the big names, such as Google and Flatiron, to industry leading pharma and disruptive start-ups – the 6 tracks alongside this track, will be packed with the latest use cases in AI, ML, AR, VR, blockchain and more.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Choose from 8 streams

Choose from a dedicated medical affairs stream, or from 7 other tracks of interlinking areas such as market access, RWE, patient engagement and digital marketing.

8 focused tracks

Commercial & Sales Connect to customers through intelligent engagement and empathetic partnerships

Learn more about this track

RWE & Data Science Let's optimize and accelerate our industry with a vision that powers strategy with evidence and insights

Learn more about this track


Patient Engagement Destroy tokenism by providing meaningful and measurable value to patients

Learn more about this track

The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more

Learn more about this track


Digital & Marketing Prioritize tactics and tools to create powerful connections with customers through digital innovation

Learn more about this track

Medical Affairs Win back the trust of patients, payers and providers with a new lifecycle strategy that puts stakeholder value first

Learn more about this track


Digital Clinical Trials It’s time for new types of trial: democratized, patient-preferred, siteless and virtual

Learn more about this track

Market Access Create your value story for the next generation of pharma innovation and ensure patient access to life-changing care.

Learn more about this track

An action-packed timetable

Attended by pharma and health innovators from:

servier's Logo
bill_melinda_gates_foundation__red's Logo
teva's Logo
Caribou Biosciences's Logo

NHS's Logo
UICC's Logo

Proteus Digital Health's Logo
Google's Logo

Helsinn healthcare's Logo
janssen's Logo
astra_zeneca's Logo
pfizer's Logo



csl's Logo
bayer's Logo
nestle_health_science's Logo
23andme's Logo

Nutricia's Logo
novartis's Logo

ada_health's Logo
Babylon Health's Logo

iavi's Logo
norgine's Logo
gsk_logo's Logo
otsuka_us's Logo



IAPO's Logo
Daiichi Sankyo's Logo
Grunenthal's Logo
biogen's Logo

healthcare_businesswomans_association's Logo
Flatiron Health's Logo

novo_nordisk's Logo
Vifor Pharma's Logo

boehringer_ingelheim's Logo
Galapagos pharma's Logo
grifols's Logo
transcelerate's Logo



sanofi's Logo
amgen's Logo
takeda's Logo
Lundbeck's Logo

ViiV Healthcare's Logo
UCB's Logo

Benevolent AI's Logo
Merck KGaA's Logo

alnylam_pharmaceuticals's Logo
shire's Logo
EMA's Logo
Oxford University's Logo



abbvie's Logo
Medopad's Logo
NICE's Logo
lilly's Logo

bms's Logo
FDA's Logo

Amazon's Logo
allergan's Logo

Boston Scientific's Logo
Medable's Logo
Abbott's Logo
LEO Pharma's Logo



merck's Logo
Napp Pharma's Logo
Eisai's Logo
Reckitt Benckiser's Logo

Almirall's Logo
astellas's Logo

EFPIA's Logo
roche's Logo

celgene's Logo
johnson_johnson's Logo
mylan's Logo
Gedeon Richter's Logo



You won’t find your next big idea at home. Make the most of the networking with:

1200+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 1200 of them.

Real diversity

eyeforpharma Philadelphia attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

It’s not just about conference sessions. eyeforpharma Philadelphia is also home to a 80+ booth exhibition hall – packed with solutions to market access, commercial, digital, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 400 meetings were set up in 2019!

Roundtable Zone

Join one of the 30+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs.

Innovation Stage

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phones!

Digital Clinical Trials Stage

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage

...

#efpphilly is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

Blair Gottscho Headshot

Blair Gottscho VP Operations


Izzy Gladstone Headshot

Izzy Gladstone VP Marketing


Karla Sharp Headshot

Karla Sharp Head of North America


Hannah Brady Headshot

Hannah Brady International Project Director


Saskia Burbach Headshot

Saskia Burbach International Project Director



Liz Swift Headshot

Liz Swift Head of Partnerships

Ed Harris Headshot

Ed Harris Director, Business Development


Joseph Hargreaves Headshot

Joseph Hargreaves Director, Business Development


Alex Norman Headshot

Alex Norman Director, Business Development - Clinical