Customer Experience: the definitive guide to commercial success
Great customer experience (CX) means that at any time, a customers touch points with an organisation matches or even exceeds their expectations. It’s therefore no surprise that an organisation providing a positive experience has loyal customers, much more likely to repeat and refer and ultimately drive further business.
So when we think of the CX gods of the consumer world – think airlines, banks and retail – we all have a personal, often emotional, response to the brands we choose to use. So why should pharma be any different?
This in-depth report will act as a ‘manual’ for how to build and implement a CX strategy. It offers a comprehensive view of CX in the industry, as well as a self-assessment tool to measure current maturity. As well as all this, you will find:
Cutting edge case studies of CX from pharma and beyond
Industry survey data on the current maturity of CX in pharma
Best practices on building a CX framework from industry experts
Valuable advice on implementing a CX strategy
If you want the definitive guide to commercial success then this is the report for you! The brand new insights will be available March 2018!
Customer Experience Management 2015
Put the customer at the centre of your strategy, organization and capabilities.
Learn what Customer Experience means for your company and how to align it with your commercial strategy.
Understand how to structure your organization around the customer in practical steps.
Make it work with real cases of adapting processes to customer centricity.
Value Added Services 2015
3 tailored roadmap's to solutions in healthcare beyond the pill.
Understand the creation of successful services by looking at organizational structure and internal processes, how to partner with external stakeholders, and how to make projects economically viable.
A roadmap tailored to your company with three scenarios for creation, development, implementation and up-scaling of ‘Value Added Services’.
In-depth case studies of company-wide initiatives and specific projects, such as Janssen Healthcare Innovation, Sanofi Integrated Care, Pfizer Integrated Health, Grunenthal's ‘My pain feels like’ and Boehringer-Ingelheim's ‘Picasso’.
Real World Data Report 2013-14
Understanding how real world data is developing the pharmaceutical industry’s business model.
The best sources of RWD - What makes these sources the best and for which purpose.
Case studies and detailed discussions from industry leaders highlighting their priorities going forward and how RWD is affecting their roles.
Payor needs - What do pharma need to do in order to satisfy the payor and achieve reimbursement.