You wanted more practical sessions. We listened and so for 2020, join us on “Day Zero” (April 14) for an afternoon of workshops that allow you to get your hands dirty and develop tools, skills and new approaches. What’s more, they are FREE for attendees.
Choose from the following sessions, created for business pharma leaders like you:
As the Pharma industry continues to consolidate, we are starting to see beyond boarders. Companies are facing intense pressure to differentiate themselves from the competition and avoid commoditization of their offerings bringing added value and value based to the conversation. Commercial teams are responding by trying to sell value but are generally being rebuffed by disinterested buyers.
Our workshop will show a proven alternative approach to co-create value with and become strategic to your largest and most important customers. The Strategic Account Management Association will run a short introductory session to reach a common understanding on the principles of SAM where successful practitioners will share not only what they did, but how they did it in a highly interactive session.
Moderated by the Strategic Account Management Association and leading pharma companies.
This workshop, hosted by the Digital Health Coalition, will convene thought leaders from various pharmaceutical companies and change management firms to explore how organizational structure, culture, and communication can impact the success of business innovation initiatives – or limit their long-term adoption. Whether it means bringing innovation in-house, developing smart strategic partnerships, or adopting agile marketing, all marketers are now being asked to reexamine the structure of their teams. The content and discussion topics of this workshop are designed for HCP and patient marketers, brand leads, and digital COE roles.
Moderated by the Digital Health Coalition and pharma leaders.
Get in touch with the eyeforpharma team
Paul Simms Chairman
Blair Gottscho VP Operations
Izzy Gladstone VP Marketing
Karla Sharp Head of North America
Hannah Brady International Project Director
Saskia Burbach International Project Director
Liz Swift Head of Partnerships
Ed Harris Director, Business Development
Joseph Hargreaves Director, Business Development
Alex Norman Director, Business Development - Clinical