The Medical Affairs Conference: Medical comes of age

1200+ATTENDEES
150+SPEAKERS
80+EXHIBITORS
89%TOP 50 PHARMA
82%SENIOR LEADERS

The stage is set: Medical leadership must now drive the era of value-based care

Our reorientation around patient value is fundamentally changing the nature of the medical function. Customers are crying out for science-driven, authentic interaction. Capable leaders must balance face-to-face relationships with managing RWE and making smarter connections across the lifecycle. Patients want to be better informed and better educated: we need to get them there.

The ability for our industry to make this leap depends entirely on whether medical acts decisively and pro-actively. Make no mistake, medical affairs can repair the reputation of pharma while meeting the value needs of an increasingly complex web of stakeholders.

It sounds like a mountain to climb, but together we can get there. We’re pulling together panels of medical leaders to break down the various permutations of what’s possible. Digital transformation and appropriate use of AI is critical, with new tools available to streamline and coordinate customer interaction.

The message is clear: medical, it’s time to step up. Join us at eyeforpharma Philadelphia to discover how.

Apply to attend for free here

Medical Affairs leaders include:

Carefully selected to cover every aspect of your medical affairs strategy.

Rob Scott Chief Medical Officer Abbvie

Terry Griesing VP, North America Medical Affairs Pfizer

Sebastian Sorsaburu VP Medical Affairs Amgen

Paul Rowe, MD VP, Head of Global Medical, Immunology Sanofi Genzyme

Harmony Garges Chief Medical Officer ViiV Healthcare

Sonal Bhatia, MD VP, North America Medical Lead, Rare Disease Pfizer

Apply to attend for free here

Key Medical Affairs themes:

Your new role in 2020 and beyond: Hear industry leaders deconstruct the future model of medical. Understand how your role and goals will change in the era of value-based care.	Become the custodian of value: Set the Evidence and Value strategy across the lifecycle, by becoming the cross-functional authority on value and steering RWE positioning.
Create a field force capable of change: As medical steps up the vision, capacity need to keep pace. Discover your blueprint how creating and managing an effective field engagement capability.

Why you need to attend

From the big names, such as Google and Flatiron, to industry leading pharma and disruptive start-ups – the 6 tracks alongside this track, will be packed with the latest use cases in AI, ML, AR, VR, blockchain and more.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Choose from a dedicated medical affairs stream, or from 7 other tracks of interlinking areas such as market access, RWE, patient engagement and digital marketing.

Included in your Free Expo Pass to Medical Affairs USA Conference:

A case-study packed agenda

The agenda is packed with case studies showing you how pharma are innovating their clinical trials and scaling for success. You will leave with ideas and insights you can implement straight away.

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, roundtable debates run throughout the conference across all audience and topic areas. Get your sleeves rolled up.

The Digital Clinical Trials Conference

Your pass also includes access to the Digital Clinical Trials Conference, with pharma leaders and healthcare innovators showing you how they are digitally transforming clinical trials.

The Innovation Stage

Your pass also includes access to The Innovation Stage showcasing healthcare innovators who are using next-generation technology NOW to disrupt and transform pharma and healthcare. See the future. Now.

Apply to attend for free here

An action-packed timetable

Exhibition Hall

FREE to all biopharma –
get an Expo Pass

Social

Invite Only

Social

FREE to all biopharma

Conference

Diamond, Gold &
Silver passes only

Tues, April 14
Day 0

SET-UP DAY

Icebreaker Drinks

KAM Workshop

Medical Affairs Workshop

Digital Marketing Workshop

Wed, April 15
Day 1

Medical Affairs

Digital Clinical Trials

Thurs, April 16
Day 2

Medical Affairs

Digital Clinical Trials

Apply to attend for free here

Attended by pharma and health innovators from:

You won’t find your next big idea at home. Make the most of the networking with:

1200+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 1200 of them.

Real diversity

eyeforpharma Philadelphia attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

Showcase your solution with this audience

The biggest showcase of pharma go-to market solutions

It’s not just about conference sessions. eyeforpharma Philadelphia is also home to a 80+ booth exhibition hall – packed with solutions to market access, commercial, digital, medical and clinical development challenges.

What’s happening in the Exhibition Hall?

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 400 meetings were set up in 2019!

Roundtable Zone

Join one of the 30+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs.

Innovation Stage

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phones!

Digital Clinical Trials Stage

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage

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