Our reorientation around patient value is fundamentally changing the nature of the medical function. Customers are crying out for science-driven, authentic interaction. Capable leaders must balance face-to-face relationships with managing RWE and making smarter connections across the lifecycle. Patients want to be better informed and better educated: we need to get them there.
The ability for our industry to make this leap depends entirely on whether medical acts decisively and pro-actively. Make no mistake, medical affairs can repair the reputation of pharma while meeting the value needs of an increasingly complex web of stakeholders.
It sounds like a mountain to climb, but together we can get there. We’re pulling together panels of medical leaders to break down the various permutations of what’s possible. Digital transformation and appropriate use of AI is critical, with new tools available to streamline and coordinate customer interaction.
The message is clear: medical, it’s time to step up. Join us at eyeforpharma Philadelphia to discover how.
Carefully selected to cover every aspect of your medical affairs strategy.
Rob Scott Chief Marketing Officer Abbvie
Terry Griesing VP, North America Medical Affairs Pfizer
Sebastian Sorsaburu VP Medical Affairs Amgen
Paul Rowe, MD VP, Head of Global Medical, Immunology Sanofi Genzyme
Rachele Berria, MD PhD VP, Head of Medical Affairs, US BioPharmaceuticals AstraZeneca
Sonal Bhatia, MD VP, North America Medical Lead, Rare Disease Pfizer
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Your new role in 2020 and beyond: Hear industry leaders deconstruct the future model of medical. Understand how your role and goals will change in the era of value-based care. |
Become the custodian of value: Set the Evidence and Value strategy across the lifecycle, by becoming the cross-functional authority on value and steering RWE positioning. |
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Create a field force capable of change: As medical steps up the vision, capacity need to keep pace. Discover your blueprint how creating and managing an effective field engagement capability. |
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Technology is the star of the show
From the big names, such as Google and Flatiron, to industry leading pharma and disruptive start-ups – the 6 tracks alongside this track, will be packed with the latest use cases in AI, ML, AR, VR, blockchain and more.
All stakeholders. All functions. 1 place.
The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.
Choose from 8 streams
Choose from a dedicated medical affairs stream, or from 7 other tracks of interlinking areas such as market access, RWE, patient engagement and digital marketing.
A case-study packed agenda
The agenda is packed with case studies showing you how pharma are innovating their clinical trials and scaling for success. You will leave with ideas and insights you can implement straight away.
Get under the skin of the issue
Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, roundtable debates run throughout the conference across all audience and topic areas. Get your sleeves rolled up.
The Digital Clinical Trials Conference
Your pass also includes access to the Digital Clinical Trials Conference, with pharma leaders and healthcare innovators showing you how they are digitally transforming clinical trials.
The Innovation Stage
Your pass also includes access to The Innovation Stage showcasing healthcare innovators who are using next-generation technology NOW to disrupt and transform pharma and healthcare. See the future. Now.
1200+ networkers Everyone in commercial pharma
15+ hours
of networking
1 conference app Connecting you with fellow attendees
Total interaction Roundtables, workshops and break-out sessions.
Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 1200 of them.
eyeforpharma Philadelphia attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.
It’s not just about conference sessions. eyeforpharma Philadelphia is also home to a 80+ booth exhibition hall – packed with solutions to market access, commercial, digital, medical and clinical development challenges.
With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 400 meetings were set up in 2019!
Join one of the 30+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs.
Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.
Grab a coffee and a pastry and recharge your batteries, and your phones!
Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.
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Olivier GRYSON
Head of global digital marketing (mature and emerging markets)
Kym Jacks-Bryant
Global Digital Marketing Lead at Norgine - Leading commercial digital strategy
Get in touch with the eyeforpharma team
Paul Simms Chairman
Blair Gottscho VP Operations
Izzy Gladstone VP Marketing
Karla Sharp Head of North America
Hannah Brady International Project Director
Saskia Burbach International Project Director
Liz Swift Head of Partnerships
Ed Harris Director, Business Development
Joseph Hargreaves Director, Business Development
Alex Norman Director, Business Development - Clinical
The companies with solutions to share.
Read the full 20 page white paper The digital transformation of medical
With insights from:
