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Time | Day 1 | ||||
---|---|---|---|---|---|
7:00am – 8:30am | REGISTRATION AND WELCOME COFFEE | ||||
8:30am – 12:00pm | Opening Keynotes |
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12:00pm – 1:20pm | LUNCH | ||||
COMMERCIAL | MARKETING | MEDICAL AFFAIRS | PATIENT ENGAGEMENT | MARKET ACCESS & RWE | |
1:20pm – 2:20pm | Advance inclusive stakeholder-led commercial strategies to achieve exponential growth | Connecting the digital dots in your HCPs journey | Medical Affairs: The forefront of pharma | Reprioritize for actionable patient centricity. Part 1 | Overcoming market misalignment to deliver faster access |
2:20pm – 3:20pm | INTERACTIVE WORKSHOPS | ||||
3:20pm – 3:50pm | NETWORKING BREAK | ||||
3:50pm – 5:30pm | Customer expectations are elevated user experiences (UX) | Design digital metrics to meaningfully engage | Master the art of medical engagement in the new digital age | Reprioritize for actionable patient centricity. Part 2 | Break free of old processes and boost patient access |
5:30pm – 7:00pm | NETWORKING DRINKS |
Time | Day 2 | ||||
---|---|---|---|---|---|
8:00am – 9:00am | REGISTRATION AND WELCOME COFFEE | ||||
COMMERCIAL | MARKETING | MEDICAL AFFAIRS | PATIENT ENGAGEMENT | MARKET ACCESS & RWE | |
9:00am – 10:30am | Make your data sing to enable new precision engagement strategies | Orchestrate your omni-channel symphony | Harness digital tools, enrich your medical insights | Empower patients in the age of inequity and misinformation | Reimbursement redefined |
10:40am – 11:20am | NETWORKING BREAK | ||||
11:20pm – 1:00pm | Mindset, skillset, toolkit – the pillars to fieldforce excellence | New data opportunities are new marketing opportunities | Lead the way: The strategy and skills of Medical | Digital patient touchpoints – know and meet yours | Realize the true value of RWE across your organization |
1:00pm – 2:30pm | END OF CONFERENCE BANQUET LUNCH |
08:30am – 08:40am (EST)
Chair Address
Izzy Gladstone Head of Marketing, Pharma & Healthcare Reuters Events
Hannah Brady Head, North America Reuters Events
08:40am – 09:00am (EST)
Case Study The consumerization of healthcare must drive a customer obsessive approach
Gail Horwood Chief Marketing and Customer Experience Officer, US Pharma Novartis
09:00am – 09:20am (EST)
Pharma’s Future Is Not What We Are Made To Believe
Prakash Pothamsetti BU Head & Client Partner Axtria
09:20am – 09:40am (EST)
Keynote Presentation Powerful Partnerships: The New Disruptive Mindset
Alisha Alaimo President, US Biogen
09:40am – 10:10am (EST)
Panel Business-driven and technologically enabled. Unlock your commercial potential through data-centricity
Elaine O'Hara Chief Commercial Officer, North America Vaccines Sanofi
Bradlay Pryde COO OneThree Biotech
Jaya Subramaniam Chief Strategy Officer Analytical Wizards
10:10am – 10:40am (EST)
Networking & Coffee Break
10:40am – 11:00am (EST)
Epidemics hidden in plain sight: Unmet patient needs are driving disruption in healthcare
Doug Langa EVP, Head of North America Operations & President of Novo Nordisk Novo Nordisk
11:00am – 11:20am (EST)
Case Study: Cell therapy’s giant leap in changing the treatment paradigm in blood cancer
Christi Shaw CEO Kite, A Gilead Company
Dr Michelle McMurry-Heath President & CEO BIO
11:20am – 11:40am (EST)
Saving Lives with Data – Empowering pharma with real-time access to the USA’s medical records
Terry Myerson CEO Truveta
11:40am – 12:10pm (EST)
Panel Reaffirm your role in ensuring medical innovation gets to patients
Keren Haruvi President, Head of North America Sandoz
Sandra Milligan EVP, Head of Research & Development Organon
Moderator: Debbie Drane SVP, Global Commercial Development & TA Strategy CSL Behring
12:10pm – 1:15pm (EST)
Lunch
1:15pm – 1:20pm (EST)
Chair Address
Jay DeWalt Chief Operating Officer Arria
1:20pm – 1:40pm (EST)
How a global mindset powered an extraordinary response to unprecedented challenge
Jacopo Andreose SVP, Intercontinental & Global Patient Solutions Gilead Sciences
1:40pm – 2:00pm (EST)
Rx for XM: Agile Experience Management
As technology continues to permeate and modernize the Life Sciences industry, the need for experience management has gone from a nice to have to mission critical.
The need to listen, understand and act on both patient and healthcare practitioner's needs has never been more important. As COVID-19 has accelerated digital transformation in Life Sciences and Healthcare, it's so important to meet your customers where they are and exceed their expectations across all channels.
DP Brightful President, Worldwide Field Operations Qualtrics
Heidi Celeghin Global XM Strategy Qualtrics
2:00pm – 2:20pm (EST)
Fireside chat Delivering on the Promise of Omnichannel
Alison Reichert Head, Digital & Omnichannel Marketing, US Oncology Takeda Oncology
2:20pm – 3:20pm (EST)
Interactive Hour
To learn more about the interactive sessions - inlcuding workshops and roundtables - at Pharma USA, click the Interactive Sessions tab at the top of the agenda sections
3:20pm – 3:50pm (EST)
Networking & Coffee Break
3:50pm – 4:10pm (EST)
Case Study Plan for all outcomes to create an agile go-to-market launch strategy: GSK’s successful BLENREP launch
Amy Garrison Senior Director, US Brand Lead, Hematology Marketing GSK
4:10pm – 4:30pm (EST)
Engaging and Empowering HCPs, Consumers and Patients on Their Post-Pandemic Terms
Ric Cavieres Partner and Commercial Leader IBM Life Sciences Consulting
4:30pm – 4:50pm (EST)
Case Study New environment, new models, new experiences: Product development 101
Cynthia Queano Associate New Product Leader, Global Neuroscience (Rare Disease pipeline) Takeda
4:50pm – 5:30pm (EST)
Panel Create personalized user experiences through innovation investments
Vaibhav Katkade Global Therapeutic Area Lead Pfizer
Samer Ansari Head of Data, Digital & Technology Takeda Oncology
Stephanie Grgurich Head of Customer Experience - Vaccine Sanofi
Bharti Rai VP, Insights, Analytics, Data and Commercial Operations Novartis
Akeel Williams VP, Strategy & Operations, Manufacturer Solutions GoodRx
5:50pm – 6:50pm (EST)
Networking Drinks
Sponsored by:
1:15pm – 1:20pm (EST)
Chair Address
Seth Gordon General Manager, Engage HCP EVERSANA
1:20pm – 1:40pm (EST)
Keynote Cutting through the Noise: How to get real world value from your real world data and avoid only getting artificial benefits from your artificial intelligence
Daniel Rothman Chief Information Officer Sumitovant Biopharma & Chief Digital Officer Dainippon Sumitomo Pharma
1:40pm – 2:00pm (EST)
HCPs are people too: Creating individual experiences with content hyper-personalization
Kumar Ritwik Associate Principal ZS
2:00pm – 2:20pm (EST)
Accelerating Business Strategies by Innovation Disruption and Embedding Data, Digital & Technology Capabilities
Samer Ansari Head of Data, Digital & Technology Takeda Oncology
2:20pm – 3:20pm (EST)
Interactive Hour
To learn more about the interactive sessions - inlcuding workshops and roundtables - at Pharma USA, click the Interactive Sessions tab at the top of the agenda sections
3:20pm – 3:50pm (EST)
Networking & Coffee Break
3:50pm – 4:10pm (EST)
Fireside chat Leveraging the voice of the Patient with HCPs to change behavior
Engaging hearts is just as important as engaging minds with Healthcare Providers. Leveraging the Voice of the Patient with Healthcare Provider audiences can be a powerful tool to overcome biases, ensure full appreciation of patient unmet needs and influence treatment decisions.
Larry Schneeberg Brand Director - Cabotegravir ViiV Healthcare
4:10pm – 4:30pm (EST)
Cracking the Code: Creating a Support Program Where Patients Start, Stay and Succeed
Swathi Rangan Principal Herspiegel Consulting
Brian Torres Partner Herspiegel Consulting
Christine Szymanski Obesity Consumer Marketing Lead Novo Nordisk
4:30pm – 4:50pm (EST)
Fireside chat What can pharma learn from up and coming start-ups?
Jessica Federer Partner, Boston Millennia Partners & ex-Chief Digital Officer, Bayer Boston Millennia Partners
4:50pm – 5:30pm (EST)
Panel Remain relevant and connected with HCPs in a rapidly evolving digital landscape
Daphne Earley Senior Director of Multi-channel Marketing ViiV Healthcare
Amit Phull SVP of Strategy & Medical Director Doximity
Mica Bard VP of User Experience Novartis
Moderator:: Elaine Gamble Director, Digital & Omnichannel Engagement - CNS Division Otsuka Pharmaceutical Companies (U.S.)
5:50pm – 6:50pm (EST)
Networking Drinks
Sponsored by:
1:15pm – 1:20pm (EST)
Chair Address
Stacey Rivkin Vice President of Client Solutions H1
1:20pm – 1:40pm (EST)
Case Study Medical 2.0: The new, solution orientated horizon in Medical to lead transformation in Oncology
Sunil Verma SVP, Global Head of Oncology, Medical AstraZeneca
1:40pm – 2:00pm (EST)
Case Study The Road to MVP: Accelerate your digital transformation journey to unleash scaled and personalized engagement
Andrew Rosen Senior Director, Integrated Evidence Team Leader Moderna
2:00pm – 2:20pm (EST)
Case Study The North Star of Medical Affairs: How the Medical function is still evolving to meet the needs of patients
Eddie Power VP, North America, Medical Affairs Pfizer
2:20pm – 3:20pm (EST)
Interactive Hour
To learn more about the interactive sessions - inlcuding workshops and roundtables - at Pharma USA, click the Interactive Sessions tab at the top of the agenda sections
3:20pm – 3:50pm (EST)
Networking & Coffee Break
3:50pm – 4:10pm (EST)
Case Study Hybrid Medical engagement: Monitor rapidly changing HCP needs, MSL virtual vs in-person best practices, and new value-add opportunities
Luca Dezzani VP, US Oncology, Medical Affairs Johnson & Johnson
4:10pm – 4:30pm (EST)
Utilize medical insights and outcomes to drive strategic KOL engagement plans and build meaningful relationships
Manish Sharma CEO & Founder TikaMobile
Hung Khuc Senior Director, Client Engagement & Delivery TikaMobile
4:30pm – 4:50pm (EST)
Case Study Open your eyes to Open Innovation
Stan Tsvirko Head, Medical Affairs Innovation Lab Novartis
4:50pm – 5:30pm (EST)
Panel Evolve your Medical congress strategy to maximize engagement and allow your MSLs to continue gathering meaningful insights in the digital era
Melissa Levy Director, Medical Engagement & Scientific Communications GSK
Laura Engles-Horton Director, Medical Affairs Training Bayer
Jaya Subramaniam Chief Strategy Officer Analytical Wizards
Moderator: Darin Dobler Executive Director, WW Congress Medical Strategy Bristol Myers Squibb
5:50pm – 6:50pm (EST)
Networking Drinks
Sponsored by:
1:15pm – 1:20pm (EST)
Chair Address
Lou Lanza Survivor and Patient Advocate
1:20pm – 1:40pm (EST)
Rewriting the patient-centric story
Maria Rivas MD SVP and Chief Medical Officer EMD Serono
1:40pm – 2:00pm (EST)
Transform patient experience amid accelerated consumerization in healthcare
Tom Swanson Head of Healthcare Strategic Marketing Adobe
2:00pm – 2:20pm (EST)
Case Study A new eco-system for actionable patient centricity
Marianne Gandee VP, Patient Solutions & Alliances, Oncology Pfizer
Shelley Fuld Nasso CEO National Coalition for Cancer Survivorship
2:20pm – 3:20pm (EST)
Interactive Hour
To learn more about the interactive sessions - inlcuding workshops and roundtables - at Pharma USA, click the Interactive Sessions tab at the top of the agenda sections
3:20pm – 3:50pm (EST)
Networking & Coffee Break
3:50pm – 4:10pm (EST)
Case Study Patient services aren’t fit for purpose: Reinvent your function to meet new patient expectations
Eden Wells VP & Head, Patient & Specialty Services Novartis
4:10pm – 4:30pm (EST)
Patient engagement redefined - patient centric and consumer led
Manish Menon Principal ZS
Asheesh Shukla Principal ZS
4:30pm – 4:50pm (EST)
Case Study Develop patient centricity mindsets among your sales teams to improve the patient experience
Kathleen Hill Oncology Therapeutic Area Manager & Field Leadership Advisory Group Genentech
Venu Vittaladevuni Director, Patient Engagement & Field Leadership Advisory Group Genentech
4:50pm – 5:30pm (EST)
Panel Patient centricity’s state of play – what has pharma actually achieved?
Hazel Moran VP, Global Patient Insights & Advocacy EMD Serono
Laurie Meyers Executive Director, Engagement & Experience Design Genentech
Ashley Lora Eczema Patient Advocate
Sarah Krug Founder & Executive Director Health Collaboratory / Cancer 101
David Kiger GVP, Therapeutics biofourmis
5:50pm – 6:50pm (EST)
Networking Drinks
Sponsored by:
1:15pm – 1:20pm (EST)
Chair Address
Brandi Greenberg VP, Market Strategy & Customer Insight Optum
Solomon Banjo Managing Director, Life Sciences Research Advisory Board
1:20pm – 1:40pm (EST)
Fireside Discussion: Policy implications and outcomes for US access: Innovation will suffer if current legislation moves forward
Lisa Joldersma SVP, Policy & Research Pharmaceutical Research and Manufacturers of America
1:40pm – 2:00pm (EST)
Launch is too late: Why pharma execs should rethink evidence generation strategies to support the coming wave of precision therapies
Brandi Greenberg VP, Market Strategy & Customer Insight Optum
Solomon Banjo Managing Director, Life Sciences Research Advisory Board
2:00pm – 2:20pm (EST)
Facilitate increased access and adherence by reducing patient and HCP burden
Rob Truckenmiller VP & Head of GSK US Market Access GSK
2:20pm – 3:20pm (EST)
Interactive Hour
To learn more about the interactive sessions - inlcuding workshops and roundtables - at Pharma USA, click the Interactive Sessions tab at the top of the agenda sections
3:20pm – 3:50pm (EST)
Networking & Coffee Break
3:50pm – 4:10pm (EST)
Case Study How ViiV successfully deployed specialist payer science liaisons with clinical and formulary expertise to upgrade their payer engagement
Debra Kronschnabel Director, NA Medical Scientists & Global Medical Capability ViiV Healthcare
Aimee Metzner Payer Medical Science Liaison ViiV Healthcare
4:10pm – 4:30pm (EST)
4 Common Roadblocks When Using Real-World Data in Regulatory Submissions
Cherrishe Brown-Bickerstaff, PHD MPH Senior Scientist, Real World Evidence and Insights Cardinal Health
4:30pm – 4:50pm (EST)
Case Study How to adopt a customer experience mindset in Market Access to create more informed engagement with stakeholders
Erica Paine Director, Value & Market Access Chiesi USA
4:50pm – 5:30pm (EST)
Panel Your role in clearly articulating value to successfully maneuver the market landscape
Reg Waldeck VP, Oncology Market Access Strategy Leader Bayer
Indranil Bagchi SVP, Global Head, Value & Access, Oncology Novartis
Nancy Ruscio-Bell VP, Head of US Access Marketing & Oncology Enterprise Accounts EMD Serono
Sharon Phares Chief Scientific Officer National Pharmaceutical Council
5:50pm – 6:50pm (EST)
Networking Drinks
Sponsored by:
9:00am – 9:40am (EST)
Data Simplification vs Complification
A panel discussion with AstraZeneca discussing how to simplify your data’s journey through a clean and simple data governance initiative - during uncertain times
Adell Mendes Commercial Data Management Director AstraZeneca
Helen Brady Data Acquisition Leader AstraZeneca
Josh Greenberg Commercial Data Management AstraZeneca
Preston Redd Associate Director Data Governance AstraZeneca
Fransis Utama Senior Manager, Data Management (Omnichannel) AstraZeneca
9:40am – 10:00am (EST)
Activating the omni-channel strategy to enable seamless orchestration across channels
Rajeev Rangachari CTO D Cube Analytics
Ankit Kohli Chief Data Scientist D Cube Analytics
10:00am – 10:40am (EST)
Panel Centralize data in your commercial strategy and remove barriers that feed into your strategic roadmap
Mayank Misra Head of Business Insights & Analytics Takeda Oncology
Ketan Paranjape VP, Commercial Business Operations, Business Intelligence and Analytics Roche
Ken Park SVP & GM, Life Sciences Solutions Clarify Health Solutions
Moderator: Thomas Lampron U.S. Woman’s Cancers & Eisai Collaboration Leader, U.S. AVP Merck
10:40am – 11:20am (EST)
Networking & Coffee Break
11:20am – 11:40am (EST)
Case Study Timing is everything: How to create competitive advantage through digital engagement excellence across all customer groups
Zhen Su CEO Marengo Therapeutics
11:40am – 12:00pm (EST)
GTN: Easy To Say, Not Easy To Do! Gross-to-Net is not a process, it’s a way of doing business
As a Life Sciences company trying to best create accuracy and transparency in Gross-to-Net, you quickly learn that high risk is involved when discovering that a multitude of pricing scenarios is quickly mounting. Attempting to do this in as many as 25 spreadsheets linked together will render erroneous results. But there’s more to reaching the cornerstone of GTN than tools and technology.
Bob Steller Industry Principal, Life Sciences Vistex
12:00pm – 12:20pm (EST)
Case Study Collaboration between marketing and sales functions is not a suggestion, it’s compulsory
Ketan Paranjape VP, Commercial Business Operations, Business Intelligence and Analytics Roche
12:20pm – 1:00pm (EST)
Panel Is your salesforce keeping up with rapidly evolving HCP preferences?
Frank Armenante Director, Commercial Execution Novo Nordisk
Tatiana Yglesias Executive Director Marketing Novartis
Dion Warren VP, Head of U.S. Oncology Business Unit Takeda
Krista Pinto President, Deployment Solutions Eversana
Moderator: Nithya Srinivasan Director of Marketing, Rheumatology Janssen
1:00pm – 2:30pm (EST)
End of Conference Banquet Lunch
9:00am – 9:20am (EST)
Case Study Meet demand for authority through Enterprise Digital Governance
Stephen Framil Enterprise Digital Governance - Founder & Associate Director Merck
9:20am – 9:40am (EST)
Case Study Embrace the cookie concept! Stay connected with your HCP through their entire journey with your brand
Kinshuk Saxena Associate Director, Commercialization Strategy & Operations Novartis
9:40am – 10:00am (EST)
Critical Insights into designing and implementing results-oriented virtual HCP engagement programs in 2022
Michael Carlin General Manager, Engage HCP TrialCard
10:00am – 10:40am (EST)
Panel Enable your full omnichannel capability by de-siloing function strategies
Ryan McGinnis Multichannel Director Eli Lilly
DeAnn West Editorial Manager, Content Operations GSK
John Lineen Senior Director, Engagement Lead (Immunology & Cardiovascular) Bristol Myers Squibb
Moderator:: Shannon Hartley EY Americas Managing Director, Business Transformation, Health Science & Wellness Ernst & Young, LLP
10:40am – 11:20am (EST)
Networking & Coffee Break
11:20am – 11:40am (EST)
Case Study Build brand obsession by leveraging data with your customer experiences and touchpoints
Haider Alleg Global Head of Digital Excellence Ferring
11:40am – 12:00pm (EST)
A Holistic Medical & Marketing Omnichannel Does Not Need to Cost A Million Dollars
Gaurav Kandhari Founder & President ValueDo Life Sciences Consulting
12:00pm – 12:20pm (EST)
Case Study Put a price tag on data: recognize the ROI potential data has to offer
Milena Mitova Director, Digital Marketing Data Enablement Novartis
12:20pm – 1:00pm (EST)
Panel Unlock true customer centricity through consistent feedback insights assisted through AI, ML and Deep Learning
Bharti Rai VP, Insights, Analytics, Data and Commercial Operations Novartis
Amy Brown Founder & CEO Authenticx
Christopher Nugent Senior Director, Digital Marketing & Strategy Kiniksa Pharmaceuticals
Harish Nankani Executive Director, Human Health Data & Analytics Merck
Moderator: Tatiana Sorokina Solutions Director, Data Science & Artificial Intelligence Novartis
1:00pm – 2:30pm (EST)
End of Conference Banquet Lunch
9:00am – 9:20am (EST)
Case Study The HCP horizon: Widen audience reach and elevate Medical authority with social media
Riley Kim Global Medical Affairs Digital Strategy Eli Lilly
9:20am – 9:40am (EST)
Case Study Demystify Artificial Intelligence: What really works in the analysis of Medical Insights?
This educational session is approved for 1 CME/CE credit(s) approved and accredited by the Accreditation Council for Medical Affairs (ACMA). To redeem your credit(s), register for Pharma USA 2022 today then apply for the credit via our event platform app.
Roy Palmer VP Global Medical Affairs Operations Lead Pfizer
9:40am – 10:00am (EST)
Case Study Pandemic and beyond: Specialize your MSL team to ensure they keep pace through current and future landscapes
This educational session is approved for 1 CME/CE credit(s) approved and accredited by the Accreditation Council for Medical Affairs (ACMA). To redeem your credit(s), register for Pharma USA 2022 today then apply for the credit via our event platform app.
Oscar Segurado Chief Medical Officer ASC Therapeutics
10:00am – 10:40am (EST)
Panel Transform your Medical Affairs function with a digitally enabled omni-channel strategy
Liliana Alfaya VP, Head of Medical Affairs & Patient Advocacy Cellectis
Paul O'Grady Global Oncology Scientific Communications & Strategy Head GSK
Moderator: Stacey Gorski Head of Medical Excellence, US Oncology AstraZeneca
10:40am – 11:20am (EST)
Networking & Coffee Break
11:20am – 11:40am (EST)
Case Study Medical Affairs 2032: Building a Capabilities Roadmap for the Future
Jill Massey, PharmD, MBA, BCMAS VP, Global Medical Strategic Operations Gilead Sciences
11:40am – 12:00pm (EST)
Fireside Chat The modernized MSL strategy: Envision the evolution of Medical Affairs
Camille Hertzka VP, Head of Oncology, US Medical AstraZeneca
12:00pm – 12:20pm (EST)
Case Study Move from generalized to personalized content to maximize on every HCP and KOL engagement opportunity
Vaibhav Katkade Global Therapeutic Area Lead Pfizer
12:20pm – 1:00pm (EST)
Panel New world, new skills: transfigure your engagement strategies with new skills and capabilities
Yuichiro Nishimura Worldwide Director of MSL Excellence Novartis
Larry Stern Director, Digital Innovation US Medical Affairs Merck
Moderator: Andrew Moore Associate Director, Global Medical Affairs Digital & Multi-Channel Solutions Abbvie
1:00pm – 2:30pm (EST)
End of Conference Banquet Lunch
9:00am – 9:20am (EST)
Case Study Advance health equity by amplifying and embedding minority patient voices throughout healthcare
Patrice Matchaba, MD Head, US Corporate Responsibility at Novartis and President, Novartis US Foundation Novartis
9:20am – 9:40am (EST)
Case Study Seize the moment! Embrace patient enthusiasm for pharma collaboration to drive co-creation
Lisa Shea Director, Scientific Patient Engagement Research Leader Janssen
9:40am – 10:00am (EST)
Pharma Brandemic 2022: How COVID vaccine brand awareness has turbo-charged patient empowerment
Karen Strauss Chief Strategy Officer M Booth Health
Mark Westall SVP, Research & Innovation M Booth Health
10:00am – 10:40am (EST)
Panel Healthcare’s most -trusted source? Champion patient empowerment in the age of misinformation
Camille Hertzka VP, Head of Oncology, US Medical AstraZeneca
Trellis Usher Patient Experience SME, DEI Strategist & Advocate Nova Health Labs
Frank Spinelli Medical Director, US Patient Affairs ViiV Healthcare
Moderator: Michael Petroutsas SVP, US Oncology Business Unit GSK
10:40am – 11:20am (EST)
Networking & Coffee Break
11:20am – 11:40am (EST)
Rethinking adherence through the patient journey
Scott Simpson SVP, Pharmaceutical Partnerships BlinkHealth
11:40am – 12:00pm (EST)
Transforming Patient Engagement with Artificial Intelligence
Jen Wilson Chief Financial Officer VMS Biomarketing
12:00pm – 12:20pm (EST)
Case Study Reimagine the patient experience and maximize digital engagement
Justin McCabe Patient Marketing Lead for the Oncology Business Unit Takeda
Vashti Gray Patient Support Program Lead for the Oncology Business Unit Takeda
12:20pm – 1:00pm (EST)
Panel Ensure digital accessibility: Achieve universal patient access to pharma’s digital tools
Stephen Framil Enterprise Digital Governance - Founder & Associate Director Merck
Melissa Penn Director, Patient Engagement R&D Bayer
Anthony Stephens Director of Development & Communications American Council of the Blind
Jon Cohen Head of Life Sciences Industry Go-To-Market - Americas Service Now
moderator: Shelley Fuld Nasso CEO National Coalition for Cancer Survivorship
1:00pm – 2:30pm (EST)
End of Conference Banquet Lunch
9:00am – 9:20am (EST)
Case Study Reassess your HCP and patient journeys for better service implementation
Dane Hartung Senior Director, Market Access Marketing Acceleron
9:20am – 9:40am (EST)
Case Study Insurance Design, Financial Toxicity and Affordable Access: Who’s paying the Price?
Ulrich Neumann Director, Market Access Scientific & External Strategy Janssen
9:40am – 10:00am (EST)
Convergence of RCT and RWD – How integrated capability between EHR and EDC can shape the future of evidence development
Richard Yeatman Co-Founder & Chief Technical Officer IgniteData
Qin Ye Principal ZS
10:00am – 10:40am (EST)
Panel Navigating specialty access and reimbursement landscapes without any good analogues
Lung-I Cheng Head of Global Value & Access, Cell Therapies Takeda
Kris Thiruvillakkat Sr Director, Global Evidence, Market Access & Pricing CSL Behring
Larry Bressler Head of Value and Market Access Chiesi Global Rare Diseases
Swami Subramanian Head, US/Global Pricing and Contracting Regeneron
10:40am – 11:20am (EST)
Networking & Coffee Break
11:20am – 11:40am (EST)
Fireside Chat Generate meaningful evidence from broad, vast data sets
Paul Petraro Global Head, RWE Analytics CoE Boehringer Ingelheim
Moderator: Manu Garg Manager ZS
11:40am – 12:00pm (EST)
Put Real-World Data to Work for Comparative Effectiveness Research
Jess Paulus Director of Epidemiology OM1
12:00pm – 12:40pm (EST)
Panel RWE and Medical Affairs: the strategic roles in product optimization from the early stage to post launch
Jun Su Senior Medical Director, Global Medical Affairs Astellas
Souhila Ahdjoudj Senior Director, Worldwide Field Medical Excellence - Immunology & Fibrosis Bristol Myers Squibb
Kristen Slangerup Medical Director, Scientific Partnerships AstraZeneca
Suzanne Giordano VP, Head of Field Medical Sunovion Pharmaceuticals
1:00pm – 2:30pm (EST)
End of Conference Banquet Lunch
2:20pm – 3:20pm (EST) March 16
Workshop Bring market access insights and experience to your sales teams
Successful Sales teams need to be able to lean into market access conversations, understand how EHR functionality can benefit their brands, and be in the loop with what’s happening with their brands in treatment plans and clinical pathways.
Join this 60-minute, interactive workshop to learn:
Lead and Sponsored by PRECISIONxtract
2:20pm – 3:20pm (EST) March 16
Workshop Increasing relevance and amplifying brand impact with AI: A practical approach to using Real-World Data
Identifying and reaping the benefits from AI and real-word data (RWD) tools can prove difficult in the marketing function. Understanding how to apply RWD and artificial intelligence to the patient care and HCP journey is key to overcoming this challenge.
Join this collaborative, 60-minute workshop, where you’ll learn:
Lead and Sponsored by OptimizeRX
2:20pm – 3:20pm (EST) March 16
Roundtable Delivering patient-centered care with advanced digital health solutions
Prof. Peter Bannister VP, Life Sciences Ada Health
2:20pm – 3:20pm (EST) March 16
Roundtable How can Medical Affairs pioneer cross-functional collaboration to breakdown silos, create valuable internal alignment and improve business strategy
Jake Mathew Head, Medical Affairs Radius Health
2:20pm – 3:20pm (EST) March 16
Workshop Your First Nudge: Learn how to use Behavioral Science to boost your commercial & marketing impact
Don’t get left behind - Behavioral Science is fast becoming a foundational tool in the expert marketers’ toolbox, not only in pharma but in global organizations across industries.
This session will give you the knowledge and skills to help you stay at the cutting edge to remain competitive and impactful, no matter if your target audience is patients or HCPs (we’re all human, after all).
You will:
Suzanne Kirkendall CEO, North America BVA Nudge Consulting
2:20pm – 3:20pm (EST) March 16
Workshop Capture the Societal Impact (SI) of pharmaceutical products & solutions for ESG Sustainability reporting
We believe pharma companies’ impact on society is more than just shareholder value, revenues, and profits. It’s time we explore and understand the importance of SI as part of ESG reporting. In this 60 minute, interactive workshop you’ll learn about Societal Impact (SI) as a concept plus:
Lead and Sponsored by Campana & Schott
2:20pm – 3:20pm (EST) March 16
Workshop "Evolving the patient experience to drive engagement and advocacy "
Lead and Sponsored by Harte Hanks