THE PHARMA MARKETING DISRUPTION SUMMIT (2-3rd OCT) IS CO-LOCATED WITH THE PATIENT SUMMIT US AND FREE TO ALL ATTENDEES OF THIS EVENT.
About this event:
As awareness of what Data and Technology can do comes to the fore in decision making, the culture of marketing is evolving. The Marketing Disruption Summit 2019 is bringing together industry leading voices to discuss the practical ways they are driving that change.
This is the only event to show you how to:
Drive agile business: Fulfil your front-end business and capability needs by building internal infrastructures that are fit for purpose
Make collaboration effortless: Break down silos and create a cross-functional culture across portfolios and brands to streamline business
Complete customer engagement: Create a well-defined data strategy with the latest technology solutions to increase and maintain interaction
With over 15 case studies covering everything from data, to technology to culture, to capabilities, this is the only event you need to attend to thrive in today’s pharma marketing environment. Leave with insights on:
Hear how Abbvie uses cloud computing, data analytics and AI to match patients with the personalized drugs with Ignacio Quiles Lara, Executive director of Global Marketing and Commercial at Abbvie
Discover how your data is used, and discuss the implications to insurance costs, ownership, and drug development with Michele Allen, Associate Director IT, Merck & Co and Alessandra Almeida, Snr Director, Global Head of Master Data Management,
How to develop more patient-focused campaigns with patients as partners with Lydia Groosov, patient and Empower Patients through data with Jennifer King from Enable Injections.
How to apply what we’ve learned to customers and patients with Sandra Yang, MCRM Director, AstraZeneca and Nitin Kumar, Associate Director of Digital Technologies at Otsuka Pharmaceutical Companies (U.S.).
And many more…
When you attend The Patient Summit USA, you will get access to ALL the sessions from Pharma Marketing Disruption Summit – FREE!