Patient-to-patient influence truly is the new gamechanger in word-of-mouth pharma. Influencers have the power to divert patients to – or away from – your products in their droves: 9 out of 10 patients ask their doctor about a product after seeing influencer-shared information.*

Pharma’s next step is obvious: we need a clear strategy for securing and nurturing patient partnerships that span macro, nano, rising and micro influencer levels.

That’s why attending Reuters Events’ FREE webinar, ‘Speak to the new wave of patient influences on social media’, on Thursday, Aug 5 at 10am PT / 1pm ET, can make or break your products.

In this exclusive leadership discussion with GSK, Novartis and HealthUnion, leading industry experts will assess what an excellent social media and patient influencer strategy looks like in 2021, and explore how we can delve into the digital brain of patient Gen Z-ers to predict what the next generation of patient engagement strategy looks like.

Attend this webinar and you will:

• Gain an understanding of patient influencer types, their various channel touchpoints with patient groups and how pharma can work with them most effectively.
• Expand your reach through mindful collaborations which tap into the intersectionality of patient influence and advocacy.
• Hear from pharma trailblazers on successful interactions and partnerships, and gain effective techniques for relationship building, common barriers and push backs.
• Address the need for expanding patient-focused team skillsets, from R&D through commercial

*According to a recent WEGO Health survey (now part of HealthUnion)