10:00am – 11:00am (EST)
Panel:Embed the lived experience into your company’s DNA - change the hiring paradigm to achieve true patient centricity
Heather Dean VP, US Hematology Franchise Head Takeda
Wendy Erler Head of Patient Experience Alexion
Scott Townsend Operations Manager - GSK Response Center Alphanumeric
Heidi Floyd Patient Advocate and Consultant
Moderator: Gokul Gopalan VP, Global Medical Affairs Vertex
11:00am – 11:15am (EST)
Presentation:The new infrastructure of patient-centricity
Anthony Yanni SVP and Global Head Patient Centricity Astellas Pharma
11:30am – 11:45am (EST)
Presentation:Building new capabilities to embed patients' needs and perspectives
Tina Deignan SVP and US Business Unit Head for Immunology Bristol Myers Squibb
2:00pm – 3:00pm (EST)
Panel:Overcoming site barriers in trial enrolment for underrepresented populations
Elizabeth George Clinical Trial Diversity Leader formerly GlaxoSmithKline
Dellann Elliott Mydland President & Chair EndBrainCancer Initiative
Marie-Ange Noué PhD Senior Director, Head of Scientific Communications EMD Serono
Jessica Azoulay VP, Global Client Team, Centricity & LSCOE Senior Lead Centricity powered by BCD
Moderator: Maimah Karmo President and CEO Tigerlily Foundation
10:15am – 10:30am (EST)
Presentation:The FDA: Driving diversity in clinical data
Rear Admiral Richardae Araojo Associate Commissioner for Minority Health and Director of the Office of Minority Health and Health Equity (OMHHE), Office of the Commissioner FDA
Robyn Bent Director, Patient Focused Drug Development FDA
3:00pm – 3:15pm (EST)
Presentation:Realize an inclusive, hybrid patient interaction model: A holistic look at what we’ve gained and what we’ve lost through the pandemic
Dr Bryn Jones Global Lead, Patient Affairs ViiV Healthcare
2:00pm – 3:00pm (EST)
Panel:Get with the times: Engage a rising tide of next generation patient influencers and social media users
According to a recent survey by WEGO Health, when an influencer shares medical condition information from a pharma company, 9 out of 10 patients will ask their doctor about it.
Gigi Robinson Creative GenZ Thought Leader & Patient Advocate (Chronic Illness & Mental Health)
Linette Roungchun Patient Advocate, Content Creator, Consultant, Director & Producer The Itch Factor
Buddy C. Njere Global Director, Patient Empowerment Strategy & Innovation AstraZeneca
Emily Downward Executive Director, Consumer Strategy & Storytelling Health Union
3:30pm – 4:00pm (EST)
Presentation:Work with patients to be a meaningful channel of lived experience through storytelling
Christiane Langer, M.D. SVP Global Medical Affairs (Ex-China) BeiGene
Eileen Sullivan Patient Advocate