NOTE: Attendance to this session is not included in the Silver or Gold Pass. If you would like to attend, make sure you either select the Diamond Pass or select it as an option when you register here - http://www.eyeforpharma.com/philadelphia/register.php
Inside Amazon's approach to inventing new products and services are a set of simple yet effective activities designed to drive clarity and focus for teams. Getting this process right is a key part of what has given Amazon its reputation for customer obsession, high degree of loyalty, and successful track record of consistent growth and product launches.
Amazon has developed a deceptively straightforward methodology that can be applied to every major initiative. This hands-on workshop, called 'Working Backwards', will be run by Amazon leaders and adapted to the needs of tomorrow's pharmaceutical executives who wish to improve internal culture and working practices.
Attend this workshop to:
- Learn the simple activities that Amazon employ to drive true customer-centricity in the way you develop services for customers.
- Understand how to work with the customer always in your mind by learning how to develop a Working Backwards document which includes a press release, FAQs and visuals.