Bring quality, authenticity and evidence to every outcome

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1300+ Attendees

100+ Speakers

100+ Patients

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The world's largest international gathering
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The need for more open, scientific dialogue with HCPs has never been greater. Patient voices are louder and more impactful than ever, and HTA/payers require more real-world, patient focused evidence.

It is clear that Medical Affairs is the only department that will drive the necessary change in an outcomes-or-nothing world, where credibility and results are the determinants of performance.

At eyeforpharma Medical Affairs Europe at Barcelona 2019 (March 12-14) we’re bringing together pharmaceutical executives from across medical and other key functions to ensure amongst all the change, authenticity rules.

Key themes explored at Medical Affairs Europe 2019:

Value, driven. Incremental improvements don’t demonstrate outcomes. A more courageous mindset enables you to seek and deliver value wherever it lies, even if there’s no precedent.

Authenticity rules. Our job is to have better patient insights than anyone else, educate stakeholders and generate more beneficial products and services. The analytics won’t lie.

We are technology. Technology enables deeper data insights – let’s use it to power digital solutions driven by ML/AI/NLP, develop universal standards and create the connected future.

Prevention is better than cure. We must understand the non-patient and keep them that way. Embrace gene sequencing, cell therapy, regenerative medicine and better personalisation.

Sneak-peek of 2019 speakers:

Brent Saunders

Brent SaundersCEO

Belén Garijo

Belén GarijoMember of the Executive Board, CEO Healthcare


David Meek

David MeekCEO

Gitte Aabo

Gitte AaboPresident & CEO


Bharat Tewarie

Bharat TewarieEVP & Chief Marketing Officer

Ana Cespedes

Ana CespedesSVP Global Marketing & Strategy, Project Lead



Drive Sales:Achieve greater alignment of drugs to customer value- and a deeper understanding of the patient journey

Orchestrate your customer journey:Address the key pillars of commercial excellence in the right order to have your customers singing to your tune

A holistic understanding:
Create a single customer view through sales and marketing integration

The new technology opportunity:
Apply cutting edge analytics and data resources to evolve your commercial department

2018’s speaker line-up included:

Alfredo Barón de Juan

Alfredo Barón de JuanEVP Global Commercial Operations

Lutz Bonacker

Lutz BonackerSenior Vice President and General Manager, Commercial Operations Europe


Patrik Grandits

Patrik GranditsHead Commercial Operations Oncology Europe

Carlos Sosa

Carlos SosaDirector Global Sales Operations Excellence


Mark Milton Edwards

Mark Milton EdwardsGlobal Commercial Senior Director

Colin Sims

Colin SimsSVP, Head, Transversal Corporate Strategy



Change the nature of the conversation: develop a more authentic partnership with customer and HCPs

Gain traction and harness technology: drive digital solutions for efficient and effective customer interactions

Be more than just a partner: develop services to ensure you become the go-to point for all information- from physicians, patients and beyond

2018’s speaker line-up included:

Milind Kamkolkar

Milind KamkolkarChief Data Officer

Sebastian Guth

Sebastian GuthExecutive Vice President and Chief Marketing Officer


Gregory Miller

Gregory MillerVice President and Global Head of Innovation Accelerator CoE

Ulrich Betz

Ulrich BetzVice President Innovation


Rafael Ramon

Rafael RamonCustomer Engagement Excellence Leader EEMEA

Bahija Jallal

Bahija JallalExecutive Vice-President



We’re in this together: build long-lasting partnerships with patient groups and competitors in order to co-create real solutions for patients

Strengthen your patient centric chain with buy in and support from all external and internal stakeholders

Delve into patient data and translate insights intro strategy to improve outcomes

2018’s speaker line-up included:

Lars Joensson

Lars JoenssonVice President and Head of Patient Engagement

Amy Nicole Nayar

Amy Nicole NayarHead Of Global Patient Relations


Beatriz Faro

Beatriz FaroRegional President, Intentional Developed Markets

Ruth Wilson

Ruth WilsonGlobal Head of Patient Advocacy


Jean-Luc Eiselé

Jean-Luc EiseléCEO

Dr. Cary Adams

Dr. Cary AdamsCEO



Become pharma’s bastion of value: Bring in new levels of patient insight and make sure they influence both development and commercial activities

Perfect your field force:Ensure MSL skills, expertise and digital capabilities are complimentary to external needs in a tightening environment

Because you’re worth it:Create tangible and relatable KPIs to prove medical’s value and abolish deep-rooted reservations. 

Harness real-world evidence:Educate internal colleagues and external stakeholders with new levels of high-quality scientific product information and understanding 

2018’s speaker line-up included:

Mark Mallon

Mark MallonExecutive Vice President, Global Product and Portfolio Strategy, Global Medical Affairs & Corporate Affairs

Shreeram Aradhye

Shreeram AradhyeChief Medical Offcier


Steven Hildemann

Steven HildemannChief Medical Officer, Senior Vice President Head of Global Medical Affairs & Global Patient Safety

Sandra Silvestri

Sandra SilvestriSenior Vice President, Head of Global Medical Affairs, General Medicine & Emerging Market Business Unit


Martina Muttke

Martina MuttkeGroup Vice President & Head of International Medical Affairs

Thomas D’Hooghe

Thomas D’HoogheVice-President and Head Global Medical Affairs Fertility



Ensure credibility: Bring new levels of data quality with replicable study standards, transparency, technological assurance and analytical excellence

Expand horizons: See emerging uses of RWE in drug development and the increasingly usable range of data sources offering new level of quality insights

Unite capabilities: Accelerate the growth of the data ecosystem through collaboration with the full stakeholder environment, to break silos and maximise on combined expertise

2018’s speaker line-up included:

Chris Chinn

Chris ChinnHead of RWE Strategy for Market Access

Bart Vannieuwenhuyse

Bart VannieuwenhuyseSenior Director Health Information Sciences


Martin Gibson

Martin GibsonDirector Greater Manchester

Patrick Loerch

Patrick LoerchSenior Director, Data Sciences


Enkeleida Nikai

Enkeleida NikaiDirector of Real World Evidence

Stefan Schröder

Stefan SchröderVP, Head of Data Generation & Business Excellence



Translate patient to payer value: Create patient measures in pricing modelling effective in demonstrating product value that counts

Big data, big opportunity: Ensure real-world evidence meet payer data requirements to truly impact decision-making

Jumpstart the Market Access ecosystem: Foster greater payment innovation through earlier dialogue and partnership with regulators, HTAs and payers

Access from day 1: Make Market Access a companywide imperative, from early development to commercialisation

2018’s speaker line-up included:

Steve Wooding

Steve WoodingHead, Global Commercial and Market Access Strategy Organisation

Silvia Nicht

Silvia NichtHead of Market Access & Value Demonstration Europe & Canada


Florence Penicaud

Florence PenicaudHead of Market Access, Switzerland

Amanda Cunnington

Amanda CunningtonHead of Market Access


Carla Deakin

Carla DeakinAssociate Director, Office for Market Access

Lara Pippo

Lara PippoHead of Market Access