Bring quality, authenticity and evidence to every outcome

See why 1300+ come to Barcelona

1300+ Attendees

100+ Speakers

90+ Exhibitors

40+ Patients

6 Stages

8 Days remaining of €500 discount

The need for more open, scientific dialogue

with HCPs has never been greater.

Patient voices are louder and more impactful than ever, and HTA/payers require more real-world, patient focused evidence.

It is clear that Medical Affairs is the only department that will drive the necessary change in an outcomes-or-nothing world, where credibility and results are the determinants of performance.

At eyeforpharma Medical Affairs Europe at Barcelona 2019 (March 12-14) we’re bringing together pharmaceutical executives from across medical and other key functions to ensure amongst all the change, authenticity rules.

Key Themes Explored in 2019


Become pharma’s bastion of value: Bring in new levels of patient insight and make sure they influence both development and commercial activities

Perfect your field force:Ensure MSL skills, expertise and digital capabilities are complimentary to external needs in a tightening environment

Because you’re worth it:Create tangible and relatable KPIs to prove medical’s value and abolish deep-rooted reservations.

Harness Real-World Evidence:Educate internal colleagues and external stakeholders with new levels of high-quality scientific product information and understanding

A Sneak-peek of 2019 Medical Affairs Speakers

Christopher Keenan

Christopher Keenan Head, Worldwide Medical Customer Engagement, Medical Capabilities

Thomas D'Hooghe

Thomas D'HoogheVice President and Head, Global Medical Affairs Fertility


Pol Vanderbroucke

Pol VanderbrouckeSVP, Chief Development Officer

Mauricio Silva de Lima

Mauricio Silva de LimaVP, Medical Europe


Jose Antonio Buron Vidal

Jose Antonio Buron VidalVice President EMEA Medical Affairs

Vladimir Kopernicky

Vladimir KopernickyVice President, International Medical Affairs



Explore the rest of eyeforpharma Barcelona 2019

Value, driven.Change your mindset to reach beyond the incremental - and find bold solutions for real patients. Only then will outcomes be transformed.

Authenticity rules.Use greater patient insights to build trust with customers and fight for the best patient journey. Make education and credibility your mantra!

Tech is fundamental. See how digital ML & AI are delivering the data that rewrites your business plan, sets new standards and makes the connected future a reality.

Welcome new customers. Exceed elevated expectations by aligning to consumerisation – and setting new goals in wellbeing, prevention and regeneration.


Sneak-peek of 2019 Keynote Speakers

Brent Saunders

Brent SaundersCEO

Belén Garijo

Belén GarijoMember of the Executive Board, CEO Healthcare


David Meek

David MeekCEO

Mark Mallon

Mark MallonExecutive Vice President, Global Product and Portfolio Strategy


Kris Sterkens

Kris SterkensCompany Groups Chairman, Europe, Middle East and Africa

Kabir Nath

Kabir NathPresident and CEO



Drive sales:Through greater alignment of medical solutions to customer value and the patient journey

Orchestrate your customer journey:How addressing the key pillars of commercial performance to have your customers singing to your tune

A holistic understanding:
Use a single, integrated customer view to overhaul communications, inspire and educate

The new technology opportunity:
Apply cutting edge analytics and data resources to make rapid, confident commercial decisions


Snapshot of 2019's Commercial Leaders

Florent Edouard

Florent EdouardSVP, Global Head of Commercial Excellence and Customer Engagement

Ana Cespedes

Ana CespedesChief Operating Officer


Gregory Miller

Gregory MillerVice President and Global Head Innovation Accelerator CoE

Simon Eade

Simon EadeHead Global Commercial Strategy


Dirk Abeel

Dirk AbeelGlobal Head - Medical Field Effectiveness

Christina Molt Wengel

Christina Molt WengelSenior Vice President and Head of Global Marketing



Change the nature of the conversation:Develop a more authentic partnership with customer and HCPs

Gain traction and harness technology:Drive digital solutions for efficient and effective customer interactions

Be more than just a partner:Develop services to ensure you become the go-to point for all information- from physicians, patients and beyond


Snapshot of 2019's Digital Leaders

Andrew Thompson

Andrew ThompsonCo-Founder and CEO

Kasper Jerlang

Kasper JerlangHead of Global Digital Marketing and Engagement


Ryan Olohan

Ryan OlohanManaging Director, Healthcare

Florent Edouard

Florent EdouardSVP, Global Head of Commercial Excellence and Customer Engagement


Davidek Herron

Davidek HerronHead of Outbound Digital Channels, Europe and Interantional Markets

Naji Gehchan

Naji GehchanChief Marketing Officer & Bio Medicines Leader - France



We’re in this together!Work on the ‘same side’ as patients and partners to build long-lasting, meaningful services

Foster a patient-centric supply chain With buy in and support from all external and internal stakeholders

Use patient dataTo translate insights into strategy that differentiates you


Snapshot of 2019's Patient Leaders

David Montgomery

David MontgomeryVice President, Global Science Exchange

Lynn Taylor

Lynn TaylorSVP, Global Healthcare Government & Public Affairs


Simon Eade

Simon EadeHead Global Commercial Strategy

Pol Vanderbroucke

Pol VanderbrouckeSVP, Chief Development Officer


Kristin Millburn

Kristin MillburnHead of Partnership

Panos Papakonstantinou

Panos PapakonstantinouMusculoskeletal Mobility Solutions Commercial Director



Become pharma’s bastion of value: Bring in new levels of patient insight and make sure they influence both development and commercial activities

Perfect your field force:Ensure MSL skills, expertise and digital capabilities are complimentary to external needs in a tightening environment

Because you’re worth it:Create tangible and relatable KPIs to prove medical’s value and abolish deep-rooted reservations.

Harness Real-World Evidence:Educate internal colleagues and external stakeholders with new levels of high-quality scientific product information and understanding


Snapshot of 2019's Medical Affairs Leaders

Christopher Keenan

Christopher Keenan Head, Worldwide Medical Customer Engagement, Medical Capabilities

Thomas D'Hooghe

Thomas D'HoogheVice President and Head, Global Medical Affairs Fertility


Pol Vanderbroucke

Pol VanderbrouckeSVP, Chief Development Officer

Mauricio Silva de Lima

Mauricio Silva de LimaVP, Medical Europe


Jose Antonio Buron Vidal

Jose Antonio Buron VidalVice President EMEA Medical Affairs

Vladimir Kopernicky

Vladimir KopernickyVice President, International Medical Affairs



Ensure credibility:Bring new levels of data quality with replicable study standards, transparency, technological assurance and analytical excellence

Expand your horizons:Witness the emerging uses of RWE in drug development and the increasingly usable range of data sources offering new level of quality insights

Unite and grow capabilities:Accelerate the growth of the data ecosystem through collaboration with more stakeholders, breaking silos and maximising combined expertise


Snapshot of 2019's Real-World Evidence Leaders

Amanda Golembesky

Amanda GolembeskyHead of Real World Evidence Analytics Center of Excellence

Zach	Weinberg

Zach WeinbergCo-Founder


David Leather

David LeatherMedical Vice President, Respiratory Franchise

Páll Jónsson

Páll JónssonAssociate Director Science Policy and Research


Wim Goettsch

Wim GoettschSpecial Advisor HTA, ZINL; Affiliate Associate Professor International Collaboration in HTA, Universiteit Utrecht

Khair ElZarrad

Khair ElZarrad Deptuy Director, Office of Medical Policy



Build the market access ecosystem:Foster genuine payment innovation with stakeholder collaboration to match rapidly increasing treatment effectiveness

Access at Day 1:Make market access a company-wide imperative, from the start of development through commercialisation

Translate patient to payer value: Find KPIs which justify pricing models through measuring real patient journeys

Big data, bigger opportunity:Ensure real-world evidence meets payer standards to guarantee decision-making impact


Snapshot of 2019's Market Access Leaders

Daniel Jackson

Daniel JacksonGlobal Head, Market Access Solutions and Strategy

Gillian Leng

Gillian LengDeputy Chief Executive Officer


Martin Price

Martin PriceVice President, Health Economics, Market Access & Reimbursement

Ulf Staginnus

Ulf StaginnusSenior Vice President, Head Global Market Access & Pricing


Giuseppe Rosano

Giuseppe RosanoMember CVWP, European Medicines Agency, Consultant Cardiologist, Agenzia Italiana del Farmaco

Wim Goettsch

Wim GoettschSpecial Advisor HTA, ZINL; Affiliate Associate Professor International Collaboration in HTA, Universiteit Utrecht



New for 2019

The ‘Open your Eyes’ Stage

A showcase of bleeding-edge, industry-transforming science and new ideas which will open your eyes to the coming disruptions.

Click here to explore more

Patient-focussed conferences are usually designed by pharma. Until now! This time, patients have created the agenda and line-up.

Find out more here
The Networking Party

Join 400 of us at the W Hotel Barcelona for a cocktail, canapes, a coastal view and the very best networking in pharma.

Contact us for more info
24/7 Interactive Roundtables

Moderated by industry experts, you can now join your fellow attendees in interactive roundtable sessions running throughout the entire event.

See the full action packed agenda here

Quality, not quantity

It might feel like eyeforpharma Barcelona is all about scale. But quality is the key to attendance. Our net promoter score (NPS) has been consistently positive, with +35 recorded in the 2018 meeting. See what people told us in their feedback:

Giselle Quartin

Giselle Quartin
Head, International
eyeforpharma

+44 (0) 207 375 7176
gquartin@eyeforpharma.com

James Mackintosh

James Mackintosh
Product Director
eyeforpharma

+44 (0) 207 375 7163
jmackintosh@eyeforpharma.com