Sorry you missed out - Stay updated for next years show here!

The agenda that shaped pharma's future in 2019

Full Agenda

07:45 – 08:50
REGISTRATION
08:50 – 09:00
Opening remarks
09:00 – 09:30
The Why, Where and How of Customer Value
  • Understand what value demonstrations truly means to your customer – value truly is in the eye of the beholder
  • Align goals with all functions whilst maintaining sense of purpose
  • Delver into why in order to demonstrate value, we must create data and measure it
  • How do you implement value in a healthcare system in order to benefit the customer

Martina Flammer SVP, Customer Value Boehringer Ingelheim

09:30 – 10:00
Where pharma, customers and technology unite for a new future
  • Technology as the great alignment opportunity: how you and your customers can play on the same team – for the benefit of patients
  • Why cracking the alignment question will unlock value and move your brand reputation to a new level
  • How superior customer support, from inception to implementation can set your company value apart

Haider Alleg Global Head of Digital Excellence Ferring

10:00 – 10:25
There’s something missing from the data. Humanity
  • Combining traditional and untraditional, structured and unstructured data to understand the patient and physician
  • Creating human solutions to address all dimensions of the experience

Robert Rothschild SVP, Global Strategy Lead Health, MRM Mccann

10:25 – 11:05
Break
11:05 – 11:50
Alone we can do so little; together we can do so much
  • Collaboration is culture, not strategy: how to encourage a sharing attitude with internal and external partners
  • All the stakeholders at the table: how to get the right people in the room from the beginning of key initiatives
  • Examples of initiatives which have successfully broken down silos

Beth Schmidt Head of Digital Excellence Astellas

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

Renaud Sermondade Head of Insights and Analytics Sanofi

Haider Alleg Global Head of Digital Excellence Ferring

Martina Flammer SVP, Customer Value Boehringer Ingelheim

11:50 – 12:10
People Technology and Data: The three pillars of accelerated digital transformation (BMS Case Study).
  • How to integrate new technologies to drive insight/data led decision-making across the enterprise
  • Ensure data is usable, whilst remaining secure and protected
  • Find the right balance between a people and technology first approach

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

12:10 – 12:30
How to Succeed in a Privacy-First World
  • Learn why pharmas will soon be impacted by privacy and technology changes more than any other industry
  • Discover how pending privacy legislation in just two states will impact over 20% of US HCPs and how that affects pharmas
  • Explore how advertising technologies and 3rd-party cookies, are already being heavily restricted by companies, such as Apple and Google
  • Learn how to establish an effective strategy for a privacy-first world with evolved media targeting guidelines and approaches, Rx-based ROI analysis, and a flexible marketing, regulatory, and technology approach

Lori Grant President Klick Health

Holly Henry Chief Medical Officer Klick Health

12:30 – 13:40
lunch break
13:40 – 13:45
Chairman's Address

Paul Simm Chairman eyeforpharma

13:45 – 14:05
Building pharma’s Silicon Valley: Attract develop and keep your greatest talent.
  • Can pharma be a destination employer for young tech talent? How to win the war for the smartest staff
  • Give new ideas a mandate: how to ensure digital natives have the ability to influence key decisions
  • Culture top tips: the right culture to retain both seasoned executives and millennials

Michele Allen Associate Director, Global Pharma Marketing IT Merck

14:05 – 14:25
Ahead of the Curve: Using Formulary Disruption to Drive Patient and Physician Brand Selection
  • Discover how Boehringer Ingelheim and Aptus health created a hyper-personalized, hyper-targeted user experience to deliver high-value, relevant information to healthcare providers (HCPs) and patients.
  • Why a geo-targeted approach to mobile ad campaigns, along with the sophisticated use of integrated data allowed for the creation of a fast-tracked innovative Geodome Market Access Pull-Through Campaign- featuring HCP and patient messages aligned to payor information.
  • Discover the details and results of the campaign including a double-digit ROI.

Jim Hunsicker Director, Payor Solutions Marketing Boehringer Ingelheim

Chris Gardella SVP Sales Aptus Health

14:25 – 15:25
Roundtables: Giving Pharma the Tabula Rasa
  • How can marketers prove ROI
  • Develop more patient-focused campaigns with patients as partners
  • Empower Patients through data
  • Digital Therapeutics as a major portfolio opportunity • Customer Experience: measure yourself against the hardest metrics, including loyalty and advocacy

Ike Ogbaa US Medical Lead, New products and integrated diabetes care Sanofi

Heidi Youngkin Independent Consultant PDDC Consulting Network

Jennifer King Marketing Manager Enable Injections

Rockwell Griffin Senior Director, Customer Strategy & Insights, Global Marketing Pfizer

15:25 – 15:55
Break
15:55 – 16:15
More than a buzz word: How to deploy ML and AI for maximum results
  • See applications of AI in use in designing and enhancing customer services
  • Find hidden patterns of information to reveal insights that empower customers and patients
  • Secure every stakeholders’ approval through verifiable data-based findings

Nishtha Gupta Digital R+D Business and technology consultant GSK

16:15 – 16:35
Gain media efficiency through a multichannel approach
  • Create more effective campaigns by aligning aims across diverse marketing teams
  • Push past traditional marketing mix limitations to measure multiple media channels for an overall view of campaign performance
  • Leverage data to optimize campaigns and drive higher conversion benefits

Ian Goldsweig Senior Director, Analytics Services Crossix

16:35 – 16:55
How to reorient your targets and incentives around digital KPIs
  • Work cross-functionally and across your brands to build digital piolets and showcase the results en masse
  • Discuss what new KPIs and timeframes should be chosen to drive performance

Jorge Herrera Emerging Markets Digital Lead Pfizer

16:55 – 19:15
Evening networking drinks

Join the industry’s innovators, register now to save $

08:40 – 08:45
Chairman's Address
08:45 – 09:05
GSK Case study: VR as a transformative tool for education and engagement
  • Delve into how GSK has leveraged VR to demonstrate the power and potential to reshape and reimagine physician education
  • Understand how GSK has taken the advancement needed to create a scientific exchange with HCPS

Paulo Amaral Global Zoster Multi-Channel Marketing Lead GSK

09:05 – 09:25
Spotlyte: Allergan’s innovative approach that speaks to patients as consumers
  • Learn from Allergan’s game changing approach that treats patients as healthcare consumers
  • See how Spotlyte solved the problems of credibility, personalization and informed decision making that healthcare consumers face everyday
  • Understand how you can use the Spotlyte framework and principles to change the way you communicate with your patient population

Erin Russell General Manager, Spotlyte ALLERGAN

09:25 – 09:45
Bayer Case Study: How leveraging a technology platform enables Bayer to transform customer insights through data
  • Discover how Bayer redefined their processes around insight development based on a technology-enabled, stage-gated process
  • How Bayer turn disparate sources of data into new narratives - and turn ideas into actions and results
  • Explore how technology should provide a focus point for your team’s creativity when bringing your product to the customer

Yan Jiang Head of Business Insight Specialty Medicine Bayer

Daniel Baima Global Customer & Business Insights, Oncology / Xofigo Bayer

09:45 – 10:05
CRM that works now – and in 2025
  • Build a relationship management solution that will accommodate your data ambitions for the next 5 years
  • Understand how to maximize your CRM: accurate tracking, better resource allocation and harmonized account planning across all departments, brands and portfolios
  • Enable mass personalization through tailored messaging and smarter outreach across all channels

Frederick Neveu Customer Relationship Management and Analytics Sanofi

10:05 – 10:25
break
10:25 – 10:45
Sell value with a smaller, smarter sales force
  • Ensure your reps are armed with insights generated through AI/ML to trigger contact points, predict new customers or enhance communications
  • Drive commercial results by using analytics to tailor customer interactions and messaging
  • Encourage collaboration between marketing and sales departments to allow reps to react to changing preferences in real time

Heidi Padilla Director, Customer Engagement GSK

10:45 – 11:25
Panel: Who, what, where, when? Determine how data should be owned and used
  • Do you own the data? Implications of the Californian law, an ‘American GDPR’ and how you should manage ownership going forward
  • Consent-as-a-service (CaaS) – a new concept for managing and safeguarding permissions
  • Understand the limitation of data use, storage and structures alongside privacy regulations

Michele Allen Associate Director, Global Pharma Marketing IT Merck

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

11:25 – 12:25
Lunch
12:25 – 12:45
Build a data strategy that brings new power to your commercial teams
  • Define the ideal system your portfolios and ambitious require – and determine where data sits
  • Buy, build or borrow? Determine whether you should create your data management system from the ground up
  • Find ways that data science and commercial teams can collaborate on joint projects
  • Smart ways to source and aggregate the data required
  • Establish a coherent plan when working with 3rd party data structures, to ensure that this can be fed seamlessly into the pharma system

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

12:45 – 13:25
Driving customer engagement with data: the unparalleled power of analytics
  • Driving customer engagement with data: the unparalleled power of analytics
  • What does the continuous feedback loop look like? Create a 360 degree customer view and close the circle for a seamless engagement strategy
  • Streamline multiple data inputs, both internal and through external agencies, in order to drive continuous commercial progresses through real-time decision making
  • Effectively analyse your customer data, streamline the planning process and remove inefficiencies

Matt Smith Global Lead, Strategy, Digital & Operations Pfizer

Pralay Muhopadhyay Head of Late Stage IO, Strategy Lead AstraZeneca

Frederick Neveu Customer Relationship Management and Analytics Sanofi

Nick Bartolomeo Head of Digital Strategy, Media and Analytics Fingerpaint

13:25 – 13:45
MarTech as the key to personalized engagement: How to understand the complexities and build a clear strategy
  • Delve into the intricacies needed to deliver the right experience to your customer by interacting at the right time and through the right channel- all guided with the right data
  • Learn how a human approach to data can facilitate more meaningful results, and take action to deliver real ROI

Nitin Kumar Associate Director Commercial IT Otsuka North America

13:45 – 14:25
Panel: Rounding up and looking out: Applying what we’ve learned to customers and patients
  • Discussion of the core themes and top things that have interested our panellists over the course of the conference and how we can apply the technical learnings to best practice interactions with customers and patients

Sandra Yang US Omnichannel Strategy Director AstraZeneca

Nitin Kumar Associate Director Commercial IT Otsuka North America

Rockwell Griffin Senior Director, Customer Strategy & Insights, Global Marketing Pfizer

Chair: Jennifer King Marketing Manager Enable Injections

14:25
End of conference

Day One

07:45 – 08:50
REGISTRATION
08:50 – 09:00
Opening remarks
09:00 – 09:30
The Why, Where and How of Customer Value
  • Understand what value demonstrations truly means to your customer – value truly is in the eye of the beholder
  • Align goals with all functions whilst maintaining sense of purpose
  • Delver into why in order to demonstrate value, we must create data and measure it
  • How do you implement value in a healthcare system in order to benefit the customer

Martina Flammer SVP, Customer Value Boehringer Ingelheim

09:30 – 10:00
Where pharma, customers and technology unite for a new future
  • Technology as the great alignment opportunity: how you and your customers can play on the same team – for the benefit of patients
  • Why cracking the alignment question will unlock value and move your brand reputation to a new level
  • How superior customer support, from inception to implementation can set your company value apart

Haider Alleg Global Head of Digital Excellence Ferring

10:00 – 10:25
There’s something missing from the data. Humanity
  • Combining traditional and untraditional, structured and unstructured data to understand the patient and physician
  • Creating human solutions to address all dimensions of the experience

Robert Rothschild SVP, Global Strategy Lead Health, MRM Mccann

10:25 – 11:05
Break
11:05 – 11:50
Alone we can do so little; together we can do so much
  • Collaboration is culture, not strategy: how to encourage a sharing attitude with internal and external partners
  • All the stakeholders at the table: how to get the right people in the room from the beginning of key initiatives
  • Examples of initiatives which have successfully broken down silos

Beth Schmidt Head of Digital Excellence Astellas

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

Renaud Sermondade Head of Insights and Analytics Sanofi

Haider Alleg Global Head of Digital Excellence Ferring

Martina Flammer SVP, Customer Value Boehringer Ingelheim

11:50 – 12:10
People Technology and Data: The three pillars of accelerated digital transformation (BMS Case Study).
  • How to integrate new technologies to drive insight/data led decision-making across the enterprise
  • Ensure data is usable, whilst remaining secure and protected
  • Find the right balance between a people and technology first approach

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

12:10 – 12:30
How to Succeed in a Privacy-First World
  • Learn why pharmas will soon be impacted by privacy and technology changes more than any other industry
  • Discover how pending privacy legislation in just two states will impact over 20% of US HCPs and how that affects pharmas
  • Explore how advertising technologies and 3rd-party cookies, are already being heavily restricted by companies, such as Apple and Google
  • Learn how to establish an effective strategy for a privacy-first world with evolved media targeting guidelines and approaches, Rx-based ROI analysis, and a flexible marketing, regulatory, and technology approach

Lori Grant President Klick Health

Holly Henry Chief Medical Officer Klick Health

12:30 – 13:40
lunch break
13:40 – 13:45
Chairman's Address

Paul Simm Chairman eyeforpharma

13:45 – 14:05
Building pharma’s Silicon Valley: Attract develop and keep your greatest talent.
  • Can pharma be a destination employer for young tech talent? How to win the war for the smartest staff
  • Give new ideas a mandate: how to ensure digital natives have the ability to influence key decisions
  • Culture top tips: the right culture to retain both seasoned executives and millennials

Michele Allen Associate Director, Global Pharma Marketing IT Merck

14:05 – 14:25
Ahead of the Curve: Using Formulary Disruption to Drive Patient and Physician Brand Selection
  • Discover how Boehringer Ingelheim and Aptus health created a hyper-personalized, hyper-targeted user experience to deliver high-value, relevant information to healthcare providers (HCPs) and patients.
  • Why a geo-targeted approach to mobile ad campaigns, along with the sophisticated use of integrated data allowed for the creation of a fast-tracked innovative Geodome Market Access Pull-Through Campaign- featuring HCP and patient messages aligned to payor information.
  • Discover the details and results of the campaign including a double-digit ROI.

Jim Hunsicker Director, Payor Solutions Marketing Boehringer Ingelheim

Chris Gardella SVP Sales Aptus Health

14:25 – 15:25
Roundtables: Giving Pharma the Tabula Rasa
  • How can marketers prove ROI
  • Develop more patient-focused campaigns with patients as partners
  • Empower Patients through data
  • Digital Therapeutics as a major portfolio opportunity • Customer Experience: measure yourself against the hardest metrics, including loyalty and advocacy

Ike Ogbaa US Medical Lead, New products and integrated diabetes care Sanofi

Heidi Youngkin Independent Consultant PDDC Consulting Network

Jennifer King Marketing Manager Enable Injections

Rockwell Griffin Senior Director, Customer Strategy & Insights, Global Marketing Pfizer

15:25 – 15:55
Break
15:55 – 16:15
More than a buzz word: How to deploy ML and AI for maximum results
  • See applications of AI in use in designing and enhancing customer services
  • Find hidden patterns of information to reveal insights that empower customers and patients
  • Secure every stakeholders’ approval through verifiable data-based findings

Nishtha Gupta Digital R+D Business and technology consultant GSK

16:15 – 16:35
Gain media efficiency through a multichannel approach
  • Create more effective campaigns by aligning aims across diverse marketing teams
  • Push past traditional marketing mix limitations to measure multiple media channels for an overall view of campaign performance
  • Leverage data to optimize campaigns and drive higher conversion benefits

Ian Goldsweig Senior Director, Analytics Services Crossix

16:35 – 16:55
How to reorient your targets and incentives around digital KPIs
  • Work cross-functionally and across your brands to build digital piolets and showcase the results en masse
  • Discuss what new KPIs and timeframes should be chosen to drive performance

Jorge Herrera Emerging Markets Digital Lead Pfizer

16:55 – 19:15
Evening networking drinks

Day Two

08:40 – 08:45
Chairman's Address
08:45 – 09:05
GSK Case study: VR as a transformative tool for education and engagement
  • Delve into how GSK has leveraged VR to demonstrate the power and potential to reshape and reimagine physician education
  • Understand how GSK has taken the advancement needed to create a scientific exchange with HCPS

Paulo Amaral Global Zoster Multi-Channel Marketing Lead GSK

09:05 – 09:25
Spotlyte: Allergan’s innovative approach that speaks to patients as consumers
  • Learn from Allergan’s game changing approach that treats patients as healthcare consumers
  • See how Spotlyte solved the problems of credibility, personalization and informed decision making that healthcare consumers face everyday
  • Understand how you can use the Spotlyte framework and principles to change the way you communicate with your patient population

Erin Russell General Manager, Spotlyte ALLERGAN

09:25 – 09:45
Bayer Case Study: How leveraging a technology platform enables Bayer to transform customer insights through data
  • Discover how Bayer redefined their processes around insight development based on a technology-enabled, stage-gated process
  • How Bayer turn disparate sources of data into new narratives - and turn ideas into actions and results
  • Explore how technology should provide a focus point for your team’s creativity when bringing your product to the customer

Yan Jiang Head of Business Insight Specialty Medicine Bayer

Daniel Baima Global Customer & Business Insights, Oncology / Xofigo Bayer

09:45 – 10:05
CRM that works now – and in 2025
  • Build a relationship management solution that will accommodate your data ambitions for the next 5 years
  • Understand how to maximize your CRM: accurate tracking, better resource allocation and harmonized account planning across all departments, brands and portfolios
  • Enable mass personalization through tailored messaging and smarter outreach across all channels

Frederick Neveu Customer Relationship Management and Analytics Sanofi

10:05 – 10:25
break
10:25 – 10:45
Sell value with a smaller, smarter sales force
  • Ensure your reps are armed with insights generated through AI/ML to trigger contact points, predict new customers or enhance communications
  • Drive commercial results by using analytics to tailor customer interactions and messaging
  • Encourage collaboration between marketing and sales departments to allow reps to react to changing preferences in real time

Heidi Padilla Director, Customer Engagement GSK

10:45 – 11:25
Panel: Who, what, where, when? Determine how data should be owned and used
  • Do you own the data? Implications of the Californian law, an ‘American GDPR’ and how you should manage ownership going forward
  • Consent-as-a-service (CaaS) – a new concept for managing and safeguarding permissions
  • Understand the limitation of data use, storage and structures alongside privacy regulations

Michele Allen Associate Director, Global Pharma Marketing IT Merck

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

11:25 – 12:25
Lunch
12:25 – 12:45
Build a data strategy that brings new power to your commercial teams
  • Define the ideal system your portfolios and ambitious require – and determine where data sits
  • Buy, build or borrow? Determine whether you should create your data management system from the ground up
  • Find ways that data science and commercial teams can collaborate on joint projects
  • Smart ways to source and aggregate the data required
  • Establish a coherent plan when working with 3rd party data structures, to ensure that this can be fed seamlessly into the pharma system

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

12:45 – 13:25
Driving customer engagement with data: the unparalleled power of analytics
  • Driving customer engagement with data: the unparalleled power of analytics
  • What does the continuous feedback loop look like? Create a 360 degree customer view and close the circle for a seamless engagement strategy
  • Streamline multiple data inputs, both internal and through external agencies, in order to drive continuous commercial progresses through real-time decision making
  • Effectively analyse your customer data, streamline the planning process and remove inefficiencies

Matt Smith Global Lead, Strategy, Digital & Operations Pfizer

Pralay Muhopadhyay Head of Late Stage IO, Strategy Lead AstraZeneca

Frederick Neveu Customer Relationship Management and Analytics Sanofi

Nick Bartolomeo Head of Digital Strategy, Media and Analytics Fingerpaint

13:25 – 13:45
MarTech as the key to personalized engagement: How to understand the complexities and build a clear strategy
  • Delve into the intricacies needed to deliver the right experience to your customer by interacting at the right time and through the right channel- all guided with the right data
  • Learn how a human approach to data can facilitate more meaningful results, and take action to deliver real ROI

Nitin Kumar Associate Director Commercial IT Otsuka North America

13:45 – 14:25
Panel: Rounding up and looking out: Applying what we’ve learned to customers and patients
  • Discussion of the core themes and top things that have interested our panellists over the course of the conference and how we can apply the technical learnings to best practice interactions with customers and patients

Sandra Yang US Omnichannel Strategy Director AstraZeneca

Nitin Kumar Associate Director Commercial IT Otsuka North America

Rockwell Griffin Senior Director, Customer Strategy & Insights, Global Marketing Pfizer

Chair: Jennifer King Marketing Manager Enable Injections

14:25
End of conference