Unite teams and strategies to exceed changing customer demands

200+ Attendees

35+ Speakers

15+ Interactive Sessions

15+ In-depth Case Studies

Harness data & tech to make marketing meaningful

Your customers’ expectations have shifted to ‘one-click’. They expect more, they’re used to intuitive consumer interactions, and now they’re looking at pharma. At you!

Providing the seamless, personalized experience you’ve been dreaming about has never seemed closer. But marketers can’t do it alone.

The eyeforpharma Marketing Disruption Summit is the only event bringing Marketing, Data and IT experts together to connect the back-end and front-end capabilities. We’re disrupting the old ways of working and showing you how to use data and technology to drive innovation and deliver a blueprint that will revitalize customer relationships.

eyeforpharma is strategically & operationally valuable for staying at the forefront of the pharma industry evolution SVP Marketing, Novo Nordisk

Industry Leading Speakers

… carefully selected to cover every aspect of the back and front-end customer cycle

positive customer experience

Martina Flammer

Boehringer Ingelheim

Martina Flammer

SVP, Customer Value

Heidi Padilla

GSK

Heidi Padilla

Director, Customer Engagement

customer
data

Renaud Sermondade

Sanofi

Renaud Sermondade

Head of Insights and Analytics

Michele Allen

Merck

Michele Allen

Associate Director, Global Pharma Marketing IT

data & back-end infrastructure

Krishna Cheriath

Bristol-Myers Squibb

Krishna Cheriath

Chief Data Officer

Alessandra Almeida

Sanofi

Alessandra Almeida

Global Head - Customer Master Data Management

Marketing Capabilities

Michael Seggev

Teva Digital Health

Michael Seggev

Senior Director/Marketing

Paulo Amaral

GSK

Paulo Amaral

Global Zoster Multi-Channel Marketing Lead

The Marketing Disruption Summit is a unique chance to align internal strategies so that you can deliver your message to HCPs:

Marketers:

Understand the technical capabilities within your business, build results-based strategies, and unite teams behind your vision.

Data:

Communicate your capabilities and gain vital authority in strategic conversations.

Technology:

Show stakeholders what your internal teams can do and inspire new strategies with innovation.

Collaborate:

Build cross functional strategies to revolutionize, personalize and redefine customer interaction

Pharma Marketing, Data and IT Changemakers are coming on board to redefine customer interaction. Explore a small sample of the experts leading the way at the Marketing Disruption Summit:

Director, Data Operations and Strategy- AbbVie
Associate Director Digital Excellence- Astellas
Data Management Leader- AstraZeneca
Omnichannel strategy director- AstraZeneca
Director of Sales- Aktana
Head - Business Effectiveness & Intelligence- Bayer
Vice President, Strategy & Operations- Bayer
Head of Technology and Data Innovation, Customer Value- Boehringer Ingelheim
Digital/IT Leader Canada- Eli Lilly & Co.
Global Head of Digital Excellence- Ferring
Senior Manager, Marketing- Genentech
Commercial Data Officer -GSK
Director, Customer Insights & Solutions -GSK
Director, Customer Engagement & CGA -GSK
SVP, Marketing- InCrowd
Product Manager -Janssen Biotech, Inc
Manager, Business Solution -Lundbeck
Sr. Manager, Digital Solutions- Lundbeck
Director Advanced Analytics Solutions -Merck
Director, Global Pharma Marketing IT -Merck
MDM Service Owner- Sanofi
Head US Oncology Business Unit -Takeda
Senior Director / Marketing -Teva
Sr. Dir. Business Development- The ABIS Group

Get to the truth

See how top Pharma are already disrupting with case studies from:

Understand how to make customer value strategies work

With an Opening Keynote from Martina Flammer, SVP Customer value, Boehringer Ingelheim on “The Why, Where and How of Customer Value”

Discover:

  • How to bring teams together- for the benefit of customer experience
  • What value really is: How to find it, and how to give it.
  • The importance of cross-functional dialogue in developing marketing strategies that will really reach your HCPs.

Why you need to be at the event:

Team Benefits

Strengthen your company culture by learning together – make Philadelphia a team event and save on your passes.

Click here to find out more
Exclusive Dinners

Join attendees for one of our attendee or VIP dinners (invite only) taking place at the event. Enjoy world-class food and drinks amongst peers, old colleagues and new acquaintances.

Register now to find out more
Meeting Service

Make the most of your time out the office with our slick messaging service on the event app, connecting attendees 1-to-1 to ensure you meet those whose goals you share.

Register now to find out more

Exceptional Networking Opportunities

You’d be hard pushed to find better pharma networking anywhere in the world, beyond eyeforpharma’s Marketing Disruption Summit. It is the only place to connect with real innovators and decision-makers. Here’s how:

connected

Connect

With 250 executives from Marketing, Customer Value, Field Operations, IT, Data and Commercial Operations

business deal

Network

15+ hours of peer-to-peer networking, and a dazzling networking drinks reception


online world

Meetings

A slick messaging service on the event app, connecting delegates one-to-one to ensure you meet those whose goals you share

interaction design

Interactivity

Interactive roundtable discussions moderated by industry experts

Meet the industry’s
decision makers



Do business with this
cross-section of pharma



What Delegates are Saying…

of our attendees call our sessions “essential” to their future success

of our attendees say they will likely return next year

of our attendees rated the program very well run

Saskia Burbach

Saskia Burbach
Global Project Director
eyeforpharma

+44 (0) 207 375 7201
SBurbach@eyeforpharma.com