Unite teams and strategies to exceed changing customer demands

200+ Attendees

35+ Speakers

15+ Interactive Sessions

15+ In-depth Case Studies

Harness data & tech to make marketing meaningful

Your customers’ expectations have shifted to ‘one-click’. They expect more, they’re used to intuitive consumer interactions, and now they’re looking at pharma. At you!

Providing the seamless, personalized experience you’ve been dreaming about has never seemed closer. But marketers can’t do it alone.

The eyeforpharma Marketing Disruption Summit is the only event bringing Marketing, Data and IT experts together to connect the back-end and front-end capabilities. We’re disrupting the old ways of working and showing you how to use data and technology to drive innovation and deliver a blueprint that will revitalize customer relationships.

eyeforpharma is strategically & operationally valuable for staying at the forefront of the pharma industry evolution SVP Marketing, Novo Nordisk

What you can expect when you attend

Industry Leading Speakers from 2019

… carefully selected to cover every aspect of the back and front-end customer cycle

positive customer experience

Martina Flammer

Boehringer Ingelheim

Martina Flammer

SVP, Customer Value

Heidi Padilla

GSK

Heidi Padilla

Director, Customer Engagement

customer
data

Renaud Sermondade

Sanofi

Renaud Sermondade

Head of Insights and Analytics

Michele Allen

Merck

Michele Allen

Associate Director, Global Pharma Marketing IT

data & back-end infrastructure

Krishna Cheriath

Bristol-Myers Squibb

Krishna Cheriath

Chief Data Officer

Alessandra Almeida

Sanofi

Alessandra Almeida

Global Head - Customer Master Data Management

Marketing Capabilities

Paulo Amaral

GSK

Paulo Amaral

Global Zoster Multi-Channel Marketing Lead

The Marketing Disruption Summit is a unique chance to align internal strategies so that you can deliver your message to HCPs:

Marketers:

Understand the technical capabilities within your business, build results-based strategies, and unite teams behind your vision.

Data:

Communicate your capabilities and gain vital authority in strategic conversations.

Technology:

Show stakeholders what your internal teams can do and inspire new strategies with innovation.

Collaborate:

Build cross functional strategies to revolutionize, personalize and redefine customer interaction

Pharma Marketing, Data and IT Changemakers join to redefine customer interaction. Attend this event if you’re a pharma decision-maker in any of the following areas:

Customer Value Marketing Digital
Multi-Channel Omni-Channel Field Operations
Commercial IT Business Intelligence IT Business Partners
Data Officers Commercial Operations Commercial Strategy
Business Analytics

Key features of the Marketing Disruption Summit

Team Benefits

Strengthen your company culture by learning together – make Philadelphia a team event and save on your passes.

Click here to find out more
Exclusive Dinners

Join attendees for one of our attendee or VIP dinners (invite only) taking place at the event. Enjoy world-class food and drinks amongst peers, old colleagues and new acquaintances.

Pre-order your agenda now to find out more
Meeting Service

Make the most of your time out the office with our slick messaging service on the event app, connecting attendees 1-to-1 to ensure you meet those whose goals you share.

Pre-order your agenda now to find out more

Exceptional Networking Opportunities

You’d be hard pushed to find better pharma networking anywhere in the world, beyond eyeforpharma’s Marketing Disruption Summit. It is the only place to connect with real innovators and decision-makers. Here’s how:

connected

Connect

With 250 executives from Marketing, Customer Value, Field Operations, IT, Data and Commercial Operations

business deal

Network

15+ hours of peer-to-peer networking, and a dazzling networking drinks reception


online world

Meetings

A slick messaging service on the event app, connecting delegates one-to-one to ensure you meet those whose goals you share

interaction design

Interactivity

Interactive roundtable discussions moderated by industry experts

Meet the industry’s
decision makers



Do business with this
cross-section of pharma



What attendees say…

of our attendees call our sessions “essential” to their future success

of our attendees say they will likely return next year

of our attendees rated the program very well run

Saskia Burbach

Saskia Burbach
Global Project Director
eyeforpharma

+44 (0) 207 375 7201
SBurbach@eyeforpharma.com