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An Unrivalled Speaker Line-up

Martina Flammer

Martina Flammer

Senior Vice President Customer Value, Boehringer Ingelheim

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Zheng Yang

Zheng Yang

Head of Technology and Data Innovation, Customer Value, Boehringer Ingelheim

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John Spera

John Spera

Vice President Marketing, Novo Nordisk

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Steve Wong

Steve Wong

Director Marketing Excellence and Support, Boehringer Ingelheim

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David Kuperstein

David Kuperstein

Managing Director Hemophilia, Pfizer

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David Kuperstein is Director/Team Lead for Pfizer’s US hemophilia portfolio. During his time as a marketer with Pfizer, David has worked in a number of therapeutic areas in addition to rare disease including vaccines, inflammation, and oncology, and in different roles across consumer and HCP marketing. His experience across these teams has included product launch and LOE, and he has launched and managed traditional campaigns, patient ambassador programs, mobile applications, and social media efforts. Prior to working at Pfizer, David was a senior consultant with Capgemini Consulting’s Life Sciences practice, where he advised mid-tier and market-leading pharmaceutical companies on promotional effectiveness, closed-loop and multichannel marketing, organizational design, and portfolio management, and authored several articles. David earned an MBA in Strategy, Marketing, and Corporate Finance at NYU’s Stern School of Business and a BA in Economics from Brandeis University.

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John Lineen

John Lineen

Global Digital Channel Lead, GSK

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Joyce Chehade

Joyce Chehade

Marketing Manager Hematology, CSL Behring

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Deb Nevins

Deb Nevins

Senior Associate Director Jardiance, Boehringer Ingelheim

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Christina Molt-Wengel

Christina Molt-Wengel

SVP, Head of Global Marketing and Consumer Health Division, ALK

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Jim Lefevere

Jim Lefevere

Head of Global Marketing, Roche Diagnostics

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Tricia Brown

Tricia Brown

Executive Director, Leader of US Promotion, Merck

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Grant Huang

Grant Huang

Director Established Product Portfolio Marketing, Otsuka

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Jessica Federer

Jessica Federer

Digital Leader, ex-CDO, Bayer

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Jennifer Miller

Jennifer Miller

Assistant Professor , Yale School of Medicine

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Sai Rangarao

Sai Rangarao

Senior Marketing Director, Celgene

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Kirk Keaffaber

Kirk Keaffaber

Senior Marketing Director, Eli Lilly and Company

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Glenn McAnanama

Glenn McAnanama

Senior Director of Marketing, Mitsubishi Tanabe Pharma

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Amit Pherwani

Amit Pherwani

Director - Digital Marketing, Novo Nordisk

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Carmine Attanasio

Carmine Attanasio

Senior Product Manager, Digital Myeloma Marketing, Celgene

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Lydia Grossov

Lydia Grossov

Patient Advocate

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Kevin Holowicki

Kevin Holowicki

Executive Vice President and Managing Director, Spark Foundry

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Melinda Decker

Melinda Decker

Head of Oncology and Immuno-Oncology, Intelligent Pharmaceuticals (Digital Therapeutics), AstraZeneca

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Melinda Decker is a passionate leader with a rare mix of both commercial and R&D expertise, developed over nearly 20 years in the pharmaceutical-biotech industry. She has broad therapeutic experience with biologic, small molecule and digital health products, across both specialty and primary care, and with both global and local markets. Most recently she was the Oncology TA Head for Intelligent Pharmaceuticals, AstraZeneca’s digital therapeutics team, focused on improving patient outcomes through digital health. In this role, she worked to integrate medicines with technology such as connected devices, sensors, and smart packaging across the entire development cycle of launched, pre-launched and pipeline products. In September, Philadelphia Business Journal honored her as a 2018 Health Care Innovator for this work. She holds an MS in Biochemical Engineering and an MBA in Finance and Marketing.

James Anderson

James Anderson

Vice President of Global Customer Success, Aktana

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James is focused on ensuring consistent customer success and optimization of process and services across Aktana deployments globally. He came to Aktana with two decades of experience in the pharmaceutical industry. Previously, James was responsible for developing strategy and driving multichannel solutions for world-class brands at both ZS Associates and Merkle. James spent 11 years at Bristol-Myers Squibb in sales, marketing, and engineering, and he was managing partner at two small businesses, including a successful startup.

Gina Czark

Gina Czark

Vice President, Content Management, Northwell Health

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Gina Czark is a strategic communications executive with more than 15 years of experience in storytelling and content creation, social media, crisis communications and brand building. She is the Vice President of Content Management for Northwell Health, one of the largest health systems in the country with 23 hospitals and more than 66,000 employees. At Northwell Health, she is responsible for all content initiatives across print, digital, social media, photography and videography. Prior to that, she established the award-winning social media department at NewYork-Presbyterian Hospital. A former PR executive and journalist, Gina is a storyteller and engagement strategist passionate about enhancing patient and staff experiences through related content.

Joseph Fierro

Joseph Fierro

VP Customer Insights & Analytics, Northwell Health

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Joseph Fierro is an accomplished and award-winning digital marketing executive with specialties in marketing technology, automation, predictive analytic modeling, analytics and customer relationship management. Throughout his career he’s served in leadership roles in a variety of industries including healthcare, financial, retail and media/telecommunications. His work is critical to businesses looking to grow profitability and create seamless ‘moment of truth’ experience at the intersection of people and technology.

He is the Vice President of Customer Insights and Analytics at Northwell Health, the largest integrated health system in New York State, with 23 hospitals, nearly 600 community and research facilities and more than 66,000 employees.

With more than four million annual patient visits, Joe is responsible for understanding the Northwell customer and aligning cross-functional teams to develop growth, loyalty and retention strategies. He was the lead architect and developer of a sophisticated and customized marketing technology stack that integrates a data management platform with segmentation and insights to achieve audience customization through real-time personalization.

Prior to Northwell, Joe served in similar digital and analytical leadership roles at JP Morgan Chase, Nielsen, Cablevision (Altice USA), The Children’s Place and Scholastic. He began his career at Sperry Corporation (now Unisys), where he built sophisticated radar and missile systems. He received a Naval Commendation for his work on the Trident Submarine.

Joe also is a professor of a graduate level course in analytics and visualization at New York University.

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Catherine Marks

Catherine Marks

Principal, Life Sciences, Brand Growth & Innovation, Capgemini Invent

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Catherine Marks runs the Brand Growth and Innovation Practice for Life Sciences at Capgemini Invent. With over 12 years’ experience in marketing, brand strategy, and communications both at agencies and in consulting, she helps biopharma teams think differently. Her areas of expertise include brand and franchise planning, product launches, competitive differentiation, innovation process design, operational effectiveness, and interactive workshop facilitation.

Kishan Kumar

Kishan Kumar

Director, Commercial Strategy & Operations , Novartis Oncology, Novartis

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Kishan brings a deep background in sales and marketing effectiveness. With a strong management consulting background and experience in working across several Pharmaceutical/ biotech companies, Kishan joined Novartis as the lead for US commercial consulting in 2017. He has now transitioned into her new role as a Director in the Commercial Strategy & Operations team for US Oncology. Since joining Novartis in 2017, Kishan has le Kishan has led several engagements across sales, marketing and market access functions. His specific areas of expertise include, Go-To market planning, sales force size and structuring, brand launch planning, commercial model design, Data Management and Business Analysis. Prior to joining Novartis, Kishan has served as a Management Consultant to various Life Science and pharmaceutical companies globally. He has a master’s degree from University of Pennsylvania in Pharmaceutical Biotechnology.

Chris Neuner

Chris Neuner

CRO, PulsePoint

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Chris Neuner, Chief Revenue Officer at PulsePoint, has 20 years’ experience driving performance in the interactive marketing and media space. He brings to PulsePoint a proven track record of partnering with leading pharmaceutical companies and agency partners to build successful businesses.

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