The agenda that will shape pharma's future

Full Agenda

Keynote
09:00 – 09:30
Where pharma, customers and technology unite for a new future
  • Technology as the great alignment opportunity: how you and your customers can play on the same team – for the benefit of patients
  • Why cracking the alignment question will unlock value and move your brand reputation to a new level
  • How superior customer support, from inception to implementation can set your company value apart

Join the industry’s innovators, register now to save $400

Break data silos: higher comprehension and confidence in decisions
09:00 – 09:30
Build a data strategy that brings new power to your commercial teams
  • Define the ideal system your portfolios and ambitious require – and determine where data sits
  • Buy, build or borrow? Determine whether you should create your data management system from the ground up
  • Find ways that data science and commercial teams can collaborate on joint projects
  • Smart ways to source and aggregate the data required
  • Establish a coherent plan when working with 3rd party data structures, to ensure that this can be fed seamlessly into the pharma system
09:00 – 09:30
Panel: who, what, where, when? Determine how data should be owned and used
  • Do you own the data? Implications of the Californian law, an ‘American GDPR’ and how you should manage ownership going forward
  • Consent-as-a-service (CaaS) – a new concept for managing and safeguarding permissions
  • Understand the limitation of data use, storage and structures alongside privacy regulations
09:00 – 09:30
Panel: Putting the data to work- power of analytics in driving superior customer engagement
  • What does the continuous feedback loop look like? Create a 360 degree customer view and close the circle for a seamless engagement strategy
  • Streamline multiple data inputs, both internal and through external agencies, in order to drive continuous commercial progresses through real-time decision making
  • Effectively analyse your customer data, streamline the planning process and remove inefficiencies

Join the industry’s innovators, register now to save $400

Technology as an integral component of your marketing
09:00 – 09:30
Make it personal: when customers say “I feel like I’ve known you all my life”
  • An unequivocal guide to achieving personalization through an omnichannel approach combined with longitudinal data and behaviour analysis
  • Observe customer behaviour through data sources, and create content that will really resonate and engage
  • Delve into what we could do with more, what are our limitations and how can we grow this even further in the future
09:00 – 09:30
The Kardashian Rules: how to conquer social media and spread your influence
  • Improve your social stamp and presence by increasing awareness, and establish success metrics to measure ROI
  • Use AI to develop smarter processing tools and react to customer behaviour
09:00 – 09:30
The Eli Lilly Update- Cross team collaboration for 2020 and beyond
  • Hear from Eli Lilly, as they discuss how far they have come in creating an integrated personalized customer engagement model
  • Delve into how you can move from brand to customer focus through centralizing customer data and insights
09:00 – 09:30
Roundtables: Giving Pharma the Tabula Rasa
  • In these interactive Roundtable sessions, we will be discussing why pharma needs to go ‘back to basics. Let’s take a step-back and work together to create a plan for the future.All Stakeholders need to be involved. There are no barriers, let’s create out future vision for pharma.
09:00 – 09:30
AstraZeneca Case Study: Connect the Dots and Build Harmony
  • Understand how AstraZeneca works across the entire enterprise and partners to enable a harmonised brand strategy and how to leverage centralised campaign platforms
  • Delve into how to optimise campaign data in order to enhance marketing campaigns

Join the industry’s innovators, register now to save $400

A new culture for new results
09:00 – 09:30
Alone we can do so little; together we can do so much
  • Collaboration is culture, not strategy: how to encourage a sharing attitude with internal and external partners
  • All the stakeholders at the table: how to get the right people in the room from the beginning of key initiatives
  • Examples of initiatives which have successfully broken down silos
09:00 – 09:30
Attract, develop and keep your greatest talent
  • Can pharma be a destination employer for young tech talent? How to win the war for the smartest staff
  • Give new ideas a mandate: how to ensure digital natives have the ability to influence key decisions
  • Culture top tips: the right culture to retain both seasoned executives and millennials
09:00 – 09:30
How to reorient your targets and incentives around digital KPIs
  • Work cross-functionally and across your brands to build digital piolets and showcase the results en masse
  • Discuss what new KPIs and timeframes should be chosen to drive performance
09:00 – 09:30
Sell value with a smaller, smarter sales force
  • Ensure your reps are armed with insights generated through AI/ML to trigger contact points, predict new customers or enhance communications
  • Drive commercial results by using analytics to tailor customer interactions and messaging
  • Encourage collaboration between marketing and sales departments to allow reps to react to changing preferences in real time

Join the industry’s innovators, register now to save $400

Use cases in technology: understand capabilities and limitations
09:00 – 09:30
“Success is going from failure to failure with no loss of enthusiasm”: where ML and AI are best deployed
  • See applications of AI in use in designing and enhancing customer services
  • Find hidden patterns of information to reveal insights that empower customers and patients
  • Secure every stakeholders’ approval through verifiable data-based findings
09:00 – 09:30
CRM that works now – and in 2025
  • Build a relationship management solution that will accommodate your data ambitions for the next 5 years
  • Understand how to maximize your CRM: accurate tracking, better resource allocation and harmonized account planning across all departments, brands and portfolios
  • Enable mass personalization through tailored messaging and smarter outreach across all channels
09:00 – 09:30
The Complexities of MarTech
  • Delve into the intricacies needed to deliver the right experience to your customer by interacting at the right time and through the right channel- all guided with the right data
  • Learn how a human approach to data can facilitate more meaningful results, and take action to deliver real ROI
09:00 – 09:30
Pfizer Awards Case-Study: Enhance Patient Connectivity and Adherence with Smart Wearable Devices
  • Gain insights on how to create continued improved disease and treatment monitoring tools
  • Deliver into how pharma need to collaborate with technology to keep with the with patient
09:00 – 09:30
Sanofi Case Study: GRASP Virtual Reality
  • Delve into how Sanofi has leveraged VR to demonstrate the power and potential to reshape and reimagine physician education
  • Understand how Sanofi has taken the advancement needed to create a scientific exchange with HCPS
09:00 – 09:30
Blockchain as pharma’s ‘trust catalyst’
  • How technology can redefine relationships with customers & patients
  • Discover how the biggest opportunity that blockchain can offer to us is to build trust and transparency
  • Delve into the complexity of consent management and how this effects your data usage

Plenary

Keynote
09:00 – 09:30
Where pharma, customers and technology unite for a new future
  • Technology as the great alignment opportunity: how you and your customers can play on the same team – for the benefit of patients
  • Why cracking the alignment question will unlock value and move your brand reputation to a new level
  • How superior customer support, from inception to implementation can set your company value apart

Data

Break data silos: higher comprehension and confidence in decisions
09:00 – 09:30
Build a data strategy that brings new power to your commercial teams
  • Define the ideal system your portfolios and ambitious require – and determine where data sits
  • Buy, build or borrow? Determine whether you should create your data management system from the ground up
  • Find ways that data science and commercial teams can collaborate on joint projects
  • Smart ways to source and aggregate the data required
  • Establish a coherent plan when working with 3rd party data structures, to ensure that this can be fed seamlessly into the pharma system
09:00 – 09:30
Panel: who, what, where, when? Determine how data should be owned and used
  • Do you own the data? Implications of the Californian law, an ‘American GDPR’ and how you should manage ownership going forward
  • Consent-as-a-service (CaaS) – a new concept for managing and safeguarding permissions
  • Understand the limitation of data use, storage and structures alongside privacy regulations
09:00 – 09:30
Panel: Putting the data to work- power of analytics in driving superior customer engagement
  • What does the continuous feedback loop look like? Create a 360 degree customer view and close the circle for a seamless engagement strategy
  • Streamline multiple data inputs, both internal and through external agencies, in order to drive continuous commercial progresses through real-time decision making
  • Effectively analyse your customer data, streamline the planning process and remove inefficiencies

Technology

Technology as an integral component of your marketing
09:00 – 09:30
Make it personal: when customers say “I feel like I’ve known you all my life”
  • An unequivocal guide to achieving personalization through an omnichannel approach combined with longitudinal data and behaviour analysis
  • Observe customer behaviour through data sources, and create content that will really resonate and engage
  • Delve into what we could do with more, what are our limitations and how can we grow this even further in the future
09:00 – 09:30
The Kardashian Rules: how to conquer social media and spread your influence
  • Improve your social stamp and presence by increasing awareness, and establish success metrics to measure ROI
  • Use AI to develop smarter processing tools and react to customer behaviour
09:00 – 09:30
The Eli Lilly Update- Cross team collaboration for 2020 and beyond
  • Hear from Eli Lilly, as they discuss how far they have come in creating an integrated personalized customer engagement model
  • Delve into how you can move from brand to customer focus through centralizing customer data and insights
09:00 – 09:30
Roundtables: Giving Pharma the Tabula Rasa
  • In these interactive Roundtable sessions, we will be discussing why pharma needs to go ‘back to basics. Let’s take a step-back and work together to create a plan for the future.All Stakeholders need to be involved. There are no barriers, let’s create out future vision for pharma.
09:00 – 09:30
AstraZeneca Case Study: Connect the Dots and Build Harmony
  • Understand how AstraZeneca works across the entire enterprise and partners to enable a harmonised brand strategy and how to leverage centralised campaign platforms
  • Delve into how to optimise campaign data in order to enhance marketing campaigns

Culture

A new culture for new results
09:00 – 09:30
Alone we can do so little; together we can do so much
  • Collaboration is culture, not strategy: how to encourage a sharing attitude with internal and external partners
  • All the stakeholders at the table: how to get the right people in the room from the beginning of key initiatives
  • Examples of initiatives which have successfully broken down silos
09:00 – 09:30
Attract, develop and keep your greatest talent
  • Can pharma be a destination employer for young tech talent? How to win the war for the smartest staff
  • Give new ideas a mandate: how to ensure digital natives have the ability to influence key decisions
  • Culture top tips: the right culture to retain both seasoned executives and millennials
09:00 – 09:30
How to reorient your targets and incentives around digital KPIs
  • Work cross-functionally and across your brands to build digital piolets and showcase the results en masse
  • Discuss what new KPIs and timeframes should be chosen to drive performance
09:00 – 09:30
Sell value with a smaller, smarter sales force
  • Ensure your reps are armed with insights generated through AI/ML to trigger contact points, predict new customers or enhance communications
  • Drive commercial results by using analytics to tailor customer interactions and messaging
  • Encourage collaboration between marketing and sales departments to allow reps to react to changing preferences in real time

Capabilities

Use cases in technology: understand capabilities and limitations
09:00 – 09:30
“Success is going from failure to failure with no loss of enthusiasm”: where ML and AI are best deployed
  • See applications of AI in use in designing and enhancing customer services
  • Find hidden patterns of information to reveal insights that empower customers and patients
  • Secure every stakeholders’ approval through verifiable data-based findings
09:00 – 09:30
CRM that works now – and in 2025
  • Build a relationship management solution that will accommodate your data ambitions for the next 5 years
  • Understand how to maximize your CRM: accurate tracking, better resource allocation and harmonized account planning across all departments, brands and portfolios
  • Enable mass personalization through tailored messaging and smarter outreach across all channels
09:00 – 09:30
The Complexities of MarTech
  • Delve into the intricacies needed to deliver the right experience to your customer by interacting at the right time and through the right channel- all guided with the right data
  • Learn how a human approach to data can facilitate more meaningful results, and take action to deliver real ROI
09:00 – 09:30
Pfizer Awards Case-Study: Enhance Patient Connectivity and Adherence with Smart Wearable Devices
  • Gain insights on how to create continued improved disease and treatment monitoring tools
  • Deliver into how pharma need to collaborate with technology to keep with the with patient
09:00 – 09:30
Sanofi Case Study: GRASP Virtual Reality
  • Delve into how Sanofi has leveraged VR to demonstrate the power and potential to reshape and reimagine physician education
  • Understand how Sanofi has taken the advancement needed to create a scientific exchange with HCPS
09:00 – 09:30
Blockchain as pharma’s ‘trust catalyst’
  • How technology can redefine relationships with customers & patients
  • Discover how the biggest opportunity that blockchain can offer to us is to build trust and transparency
  • Delve into the complexity of consent management and how this effects your data usage

Come together with a cross-section of the best in Marketing, Data and Technology