The agenda that will shape pharma's future

Full Agenda

Keynote morning: Harness Data and Tech to build Holistic Marketing Strategies
09:00 – 09:30
The Why, Where and How of Customer Value
  • Understand what value demonstrations truly means to your customer – value truly is in the eye of the beholder
  • Align goals with all functions whilst maintaining sense of purpose
  • Delver into why in order to demonstrate value, we must create data and measure it
  • How do you implement value in a healthcare system in order to benefit the customer

Martina Flammer SVP, Customer Value Boehringer Ingelheim

09:00 – 09:30
Alone we can do so little; together we can do so much
  • Collaboration is culture, not strategy: how to encourage a sharing attitude with internal and external partners
  • All the stakeholders at the table: how to get the right people in the room from the beginning of key initiatives
  • Examples of initiatives which have successfully broken down silos

Chad Dau Head of Business and Market Analytics Astellas

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

Renaud Sermondade Head of Insights and Analytics Sanofi

Haider Alleg Global Head of Digital Excellence Ferring

09:00 – 09:30
People Technology and Data: The three pillars of accelerated digital transformation (BMS Case Study).
  • How to integrate new technologies to drive insight/data led decision-making across the enterprise
  • Ensure data is usable, whilst remaining secure and protected
  • Find the right balance between a people and technology first approach

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

09:00 – 09:30
Where pharma, customers and technology unite for a new future
  • Technology as the great alignment opportunity: how you and your customers can play on the same team – for the benefit of patients
  • Why cracking the alignment question will unlock value and move your brand reputation to a new level
  • How superior customer support, from inception to implementation can set your company value apart

Haider Alleg Global Head of Digital Excellence Ferring

09:00 – 09:30
Sponsor Presentation Slot

Sponsor presentation slot available please contact Henry at hpayne@eyeforpharma.com


Join the industry’s innovators, register now to save $100

Break data silos: higher comprehension and confidence in decisions
09:00 – 09:30
Build a data strategy that brings new power to your commercial teams
  • Define the ideal system your portfolios and ambitious require – and determine where data sits
  • Buy, build or borrow? Determine whether you should create your data management system from the ground up
  • Find ways that data science and commercial teams can collaborate on joint projects
  • Smart ways to source and aggregate the data required
  • Establish a coherent plan when working with 3rd party data structures, to ensure that this can be fed seamlessly into the pharma system

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

09:00 – 09:30
Panel: who, what, where, when? Determine how data should be owned and used
  • Do you own the data? Implications of the Californian law, an ‘American GDPR’ and how you should manage ownership going forward
  • Consent-as-a-service (CaaS) – a new concept for managing and safeguarding permissions
  • Understand the limitation of data use, storage and structures alongside privacy regulations

Michele Allen Associate Director, Global Pharma Marketing IT Merck

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

09:00 – 09:30
Driving customer engagement with data: the unparalleled power of analytics
  • What does the continuous feedback loop look like? Create a 360 degree customer view and close the circle for a seamless engagement strategy
  • Streamline multiple data inputs, both internal and through external agencies, in order to drive continuous commercial progresses through real-time decision making
  • Effectively analyse your customer data, streamline the planning process and remove inefficiencies

Matt Smith Global Lead, Strategy, Digital & Operations Pfizer

Ramon Vega Director, Global Pharma Marketing IT Merck

Pralay Muhopadhyay Head of Late Stage IO, Strategy Lead AstraZeneca

Frederick Neveu Customer Relationship Management and Analytics Sanofi

Chair: Nick Bartolomeo Head of Digital Strategy, Media and Analytics Fingerpaint

09:00 – 09:30
MasterCard Case Study- The Technology Company and Payments Industry Leader
  • Understand how Mastercard utilises data harmoniously across it’s 3 different business arms through a seamless platform
  • Delve into how Mastercard leverages data to develop and study data analytic products, marketing and loyalty solutions

Marcelo Sobrinho VP Product Development, Data Engineering & Analytics Mastercard

09:00 – 09:30
Drive ROI through data analytics: Gain media efficiency by unifying your audience
  • Create more effective campaigns by leveraging data and aligning aims across diverse marketing teams
  • Push past traditional marketing mix limitations to define a consistent cross-channel customer currency
  • Plan, execute, and measure pinpoint marketing campaigns that consistently engage your customer – the right way

Ian Goldsweig Analytics Service Director Crossix


Join the industry’s innovators, register now to save $100

Customer Engagement: How Technology Helps You Reach Out
09:00 – 09:30
Make it personal: when customers say “I feel like I’ve known you all my life”
  • An unequivocal guide to achieving personalization through an omnichannel approach combined with longitudinal data and behaviour analysis
  • Observe customer behaviour through data sources, and create content that will really resonate and engage
  • Delve into what we could do with more, what are our limitations and how can we grow this even further in the future

Ramon Vega Director, Global Pharma Marketing IT Merck

09:00 – 09:30
MarTech as the key to personalized engagement: How to understand the complexities and build a clear strategy
  • Delve into the intricacies needed to deliver the right experience to your customer by interacting at the right time and through the right channel- all guided with the right data
  • Learn how a human approach to data can facilitate more meaningful results, and take action to deliver real ROI

Nitin Kumar Associate Director Commercial IT Otsuka North America

09:00 – 09:30
Roundtables: Giving Pharma the Tabula Rasa
  • In these interactive Roundtable sessions, we will be discussing why pharma needs to go ‘back to basics. Let’s take a step-back and work together to create a plan for the future.All Stakeholders need to be involved. There are no barriers, let’s create out future vision for pharma.

Heidi Youngkin Independent Consultant PDDC Consulting Network

Jennifer King Marketing Manager Enable Injections


Join the industry’s innovators, register now to save $100

Move Fast and Break Things?! Sustainably Building a New Marketing Culture
09:00 – 09:30
Building pharma’s Silicon Valley: Attract develop and keep your greatest talent.
  • Can pharma be a destination employer for young tech talent? How to win the war for the smartest staff
  • Give new ideas a mandate: how to ensure digital natives have the ability to influence key decisions
  • Culture top tips: the right culture to retain both seasoned executives and millennials

Michele Allen Associate Director, Global Pharma Marketing IT Merck

09:00 – 09:30
How to reorient your targets and incentives around digital KPIs
  • Work cross-functionally and across your brands to build digital piolets and showcase the results en masse
  • Discuss what new KPIs and timeframes should be chosen to drive performance

Jorge Herrera Emerging Markets Digital Lead Pfizer

09:00 – 09:30
Sell value with a smaller, smarter sales force
  • Ensure your reps are armed with insights generated through AI/ML to trigger contact points, predict new customers or enhance communications
  • Drive commercial results by using analytics to tailor customer interactions and messaging
  • Encourage collaboration between marketing and sales departments to allow reps to react to changing preferences in real time

Heidi Padilla Director, Customer Engagement GSK


Join the industry’s innovators, register now to save $100

Collaborative Foundations: Use Cases in Technology to Understand Capabilities
09:00 – 09:30
Abbvie Case Study: Drive engagement through innovation. How Abbvie leveraged new techniques to revolutionize Pharma’s OncoHematology strategy
  • Create value through data partnerships in the era of personalised medicine: How cloud computing, data analytics and AI can help
  • Learn how Abbvie achieved brought together stakeholders and revolutionized its working practices, letting data take centre stage.

Ignacio Quiles Lara Executive Director of Global Marketing and Commercial Operations Abbvie

09:00 – 09:30
GSK Case study: VR as a transformative tool for education and engagement
  • Delve into how GSK has leveraged VR to demonstrate the power and potential to reshape and reimagine physician education
  • Understand how GSK has taken the advancement needed to create a scientific exchange with HCPS

Paulo Amaral Global Zoster Multi-Channel Marketing Lead GSK

09:00 – 09:30
More than a buzz word: How to deploy ML and AI for maximum results
  • See applications of AI in use in designing and enhancing customer services
  • Find hidden patterns of information to reveal insights that empower customers and patients
  • Secure every stakeholders’ approval through verifiable data-based findings

Nishtha Gupta Digital R+D Business and technology consultant GSK

09:00 – 09:30
TEVA Case Study: Transforming patient and customer experience in respiratory care through technological innovation
  • Diversify your digital health offerings with technology- based business models
  • Understand how partnerships are key to developing therapies that can keep pace with tech developments

Michael Seggev Senior Director/Marketing Teva Digital Health

09:00 – 09:30
Bayer Case Study: How leveraging a technology platform enables Bayer to transform customer insights through data
  • Discover how Bayer redefined their processes around insight development based on a technology-enabled, stage-gated process
  • How Bayer turn disparate sources of data into new narratives - and turn ideas into actions and results
  • Explore how technology should provide a focus point for your team’s creativity when bringing your product to the customer

Yan Jiang Head of Business Insight Specialty Medicine Bayer

Daniel Baima Global Customer & Business Insights, Oncology / Xofigo Bayer

09:00 – 09:30
CRM that works now – and in 2025
  • Build a relationship management solution that will accommodate your data ambitions for the next 5 years
  • Understand how to maximize your CRM: accurate tracking, better resource allocation and harmonized account planning across all departments, brands and portfolios
  • Enable mass personalization through tailored messaging and smarter outreach across all channels

Frederick Neveu Customer Relationship Management and Analytics Sanofi

Plenary

Keynote morning: Harness Data and Tech to build Holistic Marketing Strategies
09:00 – 09:30
The Why, Where and How of Customer Value
  • Understand what value demonstrations truly means to your customer – value truly is in the eye of the beholder
  • Align goals with all functions whilst maintaining sense of purpose
  • Delver into why in order to demonstrate value, we must create data and measure it
  • How do you implement value in a healthcare system in order to benefit the customer

Martina Flammer SVP, Customer Value Boehringer Ingelheim

09:00 – 09:30
Alone we can do so little; together we can do so much
  • Collaboration is culture, not strategy: how to encourage a sharing attitude with internal and external partners
  • All the stakeholders at the table: how to get the right people in the room from the beginning of key initiatives
  • Examples of initiatives which have successfully broken down silos

Chad Dau Head of Business and Market Analytics Astellas

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

Renaud Sermondade Head of Insights and Analytics Sanofi

Haider Alleg Global Head of Digital Excellence Ferring

09:00 – 09:30
People Technology and Data: The three pillars of accelerated digital transformation (BMS Case Study).
  • How to integrate new technologies to drive insight/data led decision-making across the enterprise
  • Ensure data is usable, whilst remaining secure and protected
  • Find the right balance between a people and technology first approach

Krishna Cheriath Chief Data Officer Bristol-Myers Squibb

09:00 – 09:30
Where pharma, customers and technology unite for a new future
  • Technology as the great alignment opportunity: how you and your customers can play on the same team – for the benefit of patients
  • Why cracking the alignment question will unlock value and move your brand reputation to a new level
  • How superior customer support, from inception to implementation can set your company value apart

Haider Alleg Global Head of Digital Excellence Ferring

09:00 – 09:30
Sponsor Presentation Slot

Sponsor presentation slot available please contact Henry at hpayne@eyeforpharma.com

Data

Break data silos: higher comprehension and confidence in decisions
09:00 – 09:30
Build a data strategy that brings new power to your commercial teams
  • Define the ideal system your portfolios and ambitious require – and determine where data sits
  • Buy, build or borrow? Determine whether you should create your data management system from the ground up
  • Find ways that data science and commercial teams can collaborate on joint projects
  • Smart ways to source and aggregate the data required
  • Establish a coherent plan when working with 3rd party data structures, to ensure that this can be fed seamlessly into the pharma system

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

09:00 – 09:30
Panel: who, what, where, when? Determine how data should be owned and used
  • Do you own the data? Implications of the Californian law, an ‘American GDPR’ and how you should manage ownership going forward
  • Consent-as-a-service (CaaS) – a new concept for managing and safeguarding permissions
  • Understand the limitation of data use, storage and structures alongside privacy regulations

Michele Allen Associate Director, Global Pharma Marketing IT Merck

Alessandra Almeida Global Head - Customer Master Data Management Sanofi

09:00 – 09:30
Driving customer engagement with data: the unparalleled power of analytics
  • What does the continuous feedback loop look like? Create a 360 degree customer view and close the circle for a seamless engagement strategy
  • Streamline multiple data inputs, both internal and through external agencies, in order to drive continuous commercial progresses through real-time decision making
  • Effectively analyse your customer data, streamline the planning process and remove inefficiencies

Matt Smith Global Lead, Strategy, Digital & Operations Pfizer

Ramon Vega Director, Global Pharma Marketing IT Merck

Pralay Muhopadhyay Head of Late Stage IO, Strategy Lead AstraZeneca

Frederick Neveu Customer Relationship Management and Analytics Sanofi

Chair: Nick Bartolomeo Head of Digital Strategy, Media and Analytics Fingerpaint

09:00 – 09:30
MasterCard Case Study- The Technology Company and Payments Industry Leader
  • Understand how Mastercard utilises data harmoniously across it’s 3 different business arms through a seamless platform
  • Delve into how Mastercard leverages data to develop and study data analytic products, marketing and loyalty solutions

Marcelo Sobrinho VP Product Development, Data Engineering & Analytics Mastercard

09:00 – 09:30
Drive ROI through data analytics: Gain media efficiency by unifying your audience
  • Create more effective campaigns by leveraging data and aligning aims across diverse marketing teams
  • Push past traditional marketing mix limitations to define a consistent cross-channel customer currency
  • Plan, execute, and measure pinpoint marketing campaigns that consistently engage your customer – the right way

Ian Goldsweig Analytics Service Director Crossix

Technology

Customer Engagement: How Technology Helps You Reach Out
09:00 – 09:30
Make it personal: when customers say “I feel like I’ve known you all my life”
  • An unequivocal guide to achieving personalization through an omnichannel approach combined with longitudinal data and behaviour analysis
  • Observe customer behaviour through data sources, and create content that will really resonate and engage
  • Delve into what we could do with more, what are our limitations and how can we grow this even further in the future

Ramon Vega Director, Global Pharma Marketing IT Merck

09:00 – 09:30
MarTech as the key to personalized engagement: How to understand the complexities and build a clear strategy
  • Delve into the intricacies needed to deliver the right experience to your customer by interacting at the right time and through the right channel- all guided with the right data
  • Learn how a human approach to data can facilitate more meaningful results, and take action to deliver real ROI

Nitin Kumar Associate Director Commercial IT Otsuka North America

09:00 – 09:30
Roundtables: Giving Pharma the Tabula Rasa
  • In these interactive Roundtable sessions, we will be discussing why pharma needs to go ‘back to basics. Let’s take a step-back and work together to create a plan for the future.All Stakeholders need to be involved. There are no barriers, let’s create out future vision for pharma.

Heidi Youngkin Independent Consultant PDDC Consulting Network

Jennifer King Marketing Manager Enable Injections

Culture

Move Fast and Break Things?! Sustainably Building a New Marketing Culture
09:00 – 09:30
Building pharma’s Silicon Valley: Attract develop and keep your greatest talent.
  • Can pharma be a destination employer for young tech talent? How to win the war for the smartest staff
  • Give new ideas a mandate: how to ensure digital natives have the ability to influence key decisions
  • Culture top tips: the right culture to retain both seasoned executives and millennials

Michele Allen Associate Director, Global Pharma Marketing IT Merck

09:00 – 09:30
How to reorient your targets and incentives around digital KPIs
  • Work cross-functionally and across your brands to build digital piolets and showcase the results en masse
  • Discuss what new KPIs and timeframes should be chosen to drive performance

Jorge Herrera Emerging Markets Digital Lead Pfizer

09:00 – 09:30
Sell value with a smaller, smarter sales force
  • Ensure your reps are armed with insights generated through AI/ML to trigger contact points, predict new customers or enhance communications
  • Drive commercial results by using analytics to tailor customer interactions and messaging
  • Encourage collaboration between marketing and sales departments to allow reps to react to changing preferences in real time

Heidi Padilla Director, Customer Engagement GSK

Engagement

Collaborative Foundations: Use Cases in Technology to Understand Capabilities
09:00 – 09:30
Abbvie Case Study: Drive engagement through innovation. How Abbvie leveraged new techniques to revolutionize Pharma’s OncoHematology strategy
  • Create value through data partnerships in the era of personalised medicine: How cloud computing, data analytics and AI can help
  • Learn how Abbvie achieved brought together stakeholders and revolutionized its working practices, letting data take centre stage.

Ignacio Quiles Lara Executive Director of Global Marketing and Commercial Operations Abbvie

09:00 – 09:30
GSK Case study: VR as a transformative tool for education and engagement
  • Delve into how GSK has leveraged VR to demonstrate the power and potential to reshape and reimagine physician education
  • Understand how GSK has taken the advancement needed to create a scientific exchange with HCPS

Paulo Amaral Global Zoster Multi-Channel Marketing Lead GSK

09:00 – 09:30
More than a buzz word: How to deploy ML and AI for maximum results
  • See applications of AI in use in designing and enhancing customer services
  • Find hidden patterns of information to reveal insights that empower customers and patients
  • Secure every stakeholders’ approval through verifiable data-based findings

Nishtha Gupta Digital R+D Business and technology consultant GSK

09:00 – 09:30
TEVA Case Study: Transforming patient and customer experience in respiratory care through technological innovation
  • Diversify your digital health offerings with technology- based business models
  • Understand how partnerships are key to developing therapies that can keep pace with tech developments

Michael Seggev Senior Director/Marketing Teva Digital Health

09:00 – 09:30
Bayer Case Study: How leveraging a technology platform enables Bayer to transform customer insights through data
  • Discover how Bayer redefined their processes around insight development based on a technology-enabled, stage-gated process
  • How Bayer turn disparate sources of data into new narratives - and turn ideas into actions and results
  • Explore how technology should provide a focus point for your team’s creativity when bringing your product to the customer

Yan Jiang Head of Business Insight Specialty Medicine Bayer

Daniel Baima Global Customer & Business Insights, Oncology / Xofigo Bayer

09:00 – 09:30
CRM that works now – and in 2025
  • Build a relationship management solution that will accommodate your data ambitions for the next 5 years
  • Understand how to maximize your CRM: accurate tracking, better resource allocation and harmonized account planning across all departments, brands and portfolios
  • Enable mass personalization through tailored messaging and smarter outreach across all channels

Frederick Neveu Customer Relationship Management and Analytics Sanofi

Come together with a cross-section of the best in Marketing, Data and Technology