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Industry’s Chosen Themes

Conference Timings – Start: 9:00am Nov 14. End: 5.00pm Nov 15

Here’s the 2018 Marketing and Customer Experience USA industry leading themes.


You can download the timed agenda here

08:00 - 09:20
REGISTRATION, EXHIBITION & WELCOME COFFEE
09:20 - 09:30
Chairman opening remarks

Speaker Logo Paul Simms Chairman eyeforpharma

09:30 - 10:00
One Vision for Healthcare: Unite with your Customers for a Shared Future
  • From product (pill) to valued service – what role do marketing play to inform company strategy in the increasing customer centric, personalized world?
  • Define a portfolio of services that support both the product and the customer to increase patient compliance
  • Join forces with outside experts such as marketing agencies and digital therapy providers to combine knowledge and capabilities that realize a brighter future for healthcare
  • Uplift DTC campaigns to educate patients with holistic product benefits and empower them with choice of treatment

Speaker Logo Martina Flammer Senior Vice President Customer Value Boehringer Ingelheim

10:00 - 10:30
Healthy Nudges: Leverage Behavioral Economics to Build Digital Engagement Tools

Nearly 4.5 billion medications are prescribed in the U.S. each year, but many patients don’t take their medications as prescribed or don’t follow the long-term behavioral modifications needed to become healthy.

  • Understand what drives actual behavior change & how to sustain that change over time both across populations and within sub-populations
  • How to target interventions more effectively by understanding the nuances of behavioral economics
  • Discuss how to be more nuanced in understanding BE theory and its application to different groups in the era of increasingly personalized digital interventions
  • Learn how the nuances of motivation within & across target populations will significantly improve the impact of the investments you are making

Speaker Logo Susan Garfield Principal, Commercial Lead, Advisory Life Sciences Sector Ernst & Young

10:30 - 11:00
EXHIBITION & NETWORKING COFFEE BREAK
11:00 - 11:30
Wearables, Apps and Gamification – done right!
  • Insight generation: The importance of continuous engagement with patients and stakeholders to truly understand the unmet needs of the patient
  • The how to of the creative design and testing phase. Successfully involve the patient and stakeholder to ensure that the tech product is user friendly and fills the required gaps
  • Continued evolution: Tech is not a static product. Ensure that differing products are produced for patient groups and enhance the quality as technology moves forward

Speaker Logo David Kuperstein US Hemophilia Director / Team Leader Pfizer

11:30 - 12:00
Emphasize the Value of Pharma – Life Changing, Enhancing and Furthering
  • Prioritizing insights, strategic plans and execution for maximum impact
  • Create a culture that sets the right tone for the future
  • Focus on what is important to the end user whilst sustaining corporate alignment
  • Align goals with all functions whilst maintaining sense of purpose

Speaker Logo Sai Ranagrao Senior Director, Marketing Celgene

12:00 - 2:00
EXHIBITION & NETWORKING LUNCH BREAK
(If you are signed up to the Pixacore Workshop, this begins at 12.50pm)
12:50 - 1:50
Workshop: Getting Hands-on with the Latest AR/VR/MR *Sign ups only*
  • Experience the XR mediums available to life sciences and learn where they belong in your multi-channel ecosystem.
  • How to leverage new and existing immersive content across your channel mix.
  • The Bring Your Own Device (BYOD) era is here. See Mixed Reality in action with Collaborative Xtended Reality

Speaker Logo Sanjiv Mody CEO and Founder Pixacore

Speaker Logo Dhaval Parikh President, Managing Director Pixacore

Speaker Logo Ben Voss CTO Pixacore

2:00 - 2:30
Marketing Smarter with AI and Machine Learning in the Age of Personalization

This session will bring two fireside chats together to discuss how to utilize AI throughout both patient and HCP marketing.

Moderator: Paul Simms, Chairman, eyeforpharma

  • Informed engagement with HCPs -- Coordinate sales and marketing execution, continually optimize brand strategy, and extend value of CRM and marketing automation systems with AI-enabled decision support

Speaker Logo James Anderson Vice President Global Customer Success Aktana

  • AI for patients: Utilize programmatics in the recruitment of clinical trial and also to identify the real-life triggers of behaviors to act in the moment and control negative impulses

Speaker Logo Chris Neuner CRO PulsePoint

2:30 - 3:30
Round Table Discussions

Self-select by topic and engage with the speakers and the audience. Pose questions to each other and garner answers from each other.

Gain an understanding of where the industry is on these topics in relation to yourself and your company.

Details provided on the day of topics.

3:30 - 4:00
EXHIBITION & NETWORKING COFFEE BREAK
4:00 - 4:30
AI — Super Hearing for Healthcare Marketers
  • Learn the risks that voice interfaces present to every healthcare brand and how voice-driven search is transforming communication strategy
  • Discuss a real-world implementation of artificial intelligence (AI) to solve a common healthcare marketing challenge
  • Learn how AI accelerates identification and validation of critical market insights that empower creation of a durable competitive advantage

Speaker Logo Hans Kaspersetz President and Chief Strategist Arteric

4:30 - 5:00
Case Study: Work Effectively with Patient Support Programs
  • Understand the role of Patient Support Programs and the challenges they can pose
  • Support patients through their medical journey to ensure adherence and the best outcome possible
  • Create an integrated solution that employs the help of positions to form a tight feedback loop and a strong support system for the patient during therapy

Speaker Logo Grant Huang Director, Established Product Portfolio Marketing Otsuka

5:00 - 6:30
Networking Drinks Reception in the Exbibition
08:00 - 09:00
REGISTRATION, EXHIBITION & WELCOME COFFEE
09:00 - 09:00
Chair's opening remarks

CVS Shelly Steele former Director, Digital Customer Experience Operations CVS

09:00 - 09:30
The Emerging Landscape
  • As commercial models change within pharma, so does culture and mindset. But in what way?
  • As sales forces continue to diminish, marketing goes form strength to strength. Understand where to place priorities and the skill sets required in this new era
  • Take a look at new company structures and cross team collaboration

Speaker Logo Kishan Kumar Director, Commercial Strategy and Operations at Novartis Oncology Novartis

09:30 - 10:00
Case Study: Prioritize Tech for Data Analysis
  • Build a tech ecosystem: Get to grips with the MarTech stack to collect, store and analyze customer data that better supports decision making and bolsters value propositions
  • Look at where automation offers the biggest wins and how to select the supporting tech. infrastructure and deployment
  • Learn how to apply AI and tactics such as social media listening to find meaning in unstructured data and anticipate your customer’s needs at every stage
  • Security & Compliance – a crucial topic when collecting, storing and analyzing data

Speaker Logo Steve Wong Director Marketing Excellence and Support Boehringer Ingelheim

10:00 - 10:30
Panel: Face-to-Face Meetings – the Formation of Meaningful Patient Relationships
  • Conduct patient advisory boards to give patients a voice in the drug production process in order that the product can meet their needs more effectively
  • Facilitate face-to-face meetings with patients to build trust and change their perception of pharma in a scalable way
  • Balance patient contribution with training to ensure they are empowered to contribute but with the right knowledge

Moderator: Lydia Grossov Patient Advocate

Panelists: Speaker Logo Joyce Chehade Marketing Manager Hematology CSL Behring

Speaker Logo John Spera Ex-VP Marketing – BioPharmaceuticals Portfolio Novo Nordisk

10:30 - 11:00
EXHIBITION & NETWORKING COFFEE BREAK
11:00 - 11:30
Panel: Dinosaurs to Unicorns - Build Process, Practice and Expectation That Supports Innovation
  • Innovation limitations – know the regulatory restrictions to service and treatment development
  • Develop more rapid MVP iterations with build-measure-learn loops, associated data collection methods and pivot-or-preserve decisions
  • Realign your workforce priorities with reward schemes & KPIs that encourage ‘out-of-box’ thinking rather than straight marketing metrics
  • Attract and retain the digital talent and partner established brands with innovative start-up disrupters to evolve pharma

Moderator: Speaker Logo Paul Simms Chairman eyeforpharma

Panelists: Speaker Logo Jessica Federer ex-CDO and Digital Leader Bayer

Speaker Logo Catherine Marks Principal, Life Sciences, Brand & Growth Innovation Capgemini Invent

11:30 - 12:00
Data Science in Healthcare Innovation
  • Data Science is key to Healthcare Innovation
  • BI three case studies in digital stethoscope, mobile cough detection, and Open Source Imaging Consortium

Speaker Logo Zheng Yang Head of Technology and Data Innovation, Customer Value Boehringer Ingelheim

12:00 - 12:30
Fireside Chat: Develop Successful Digital Therapeutics
  • Understand the benefits and challenges of different regulatory approval options
  • Partner with 3rd party tech companies to harness their expertisze and develop therapies that can keep pace with tech developments
  • The data conundrum – who owns it, who stores it, who has license to use it for alternate purposes

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Speaker Logo Melinda Decker ex-Head of Oncology and Immuno-Oncology, Digital Therapeutics & Digital Health AstraZeneca

12:30 - 2:00
EXHIBITION & NETWORKING LUNCH BREAK
2:00 - 2:30
Cross Team Collab – The Not So Secret Sauce of Success
  • Moving from an historical advertising & sales model to an integrated personalized customer engagement model
  • Where to start?  Moving from brand to customer focus and centralizing customer data & insights.
  • Designing the customer experience?  Being relevant at every stage of the customer journey and integrating the experience across the various touchpoints.
  • Key capabilities needed?  Customer data, marketing processes, content management, automation tools, advanced analytics, and some imagination
  • Measuring results?  Extending beyond KPIs to real business impact

Speaker Logo Kirk Keaffaber Senior Marketing Director Eli Lilly and Company

Speaker Logo Trisha Myers Senior Director Lilly USA IT Eli Lilly and Company

2:30 - 3:00
Case Study: The Digital Center of Excellence Blueprint – a Holistic Approach
  • Understand how to evolve the digital operating model to optimize global digital marketing
  • Lessons learned from an expert at setting up Global Digital Center of Excellence, at scale
  • Do more with less: Grow work with creative resourcing and a start-up approach to prioritize investments

Speaker Logo Jim Lefevere Director, Global Marketing Services and Head of Global Digital Marketing Roche

3:00 - 3:30
Dare To Dare: Redefine Your Customer Approach and Get Ready for Transformation
  • Change your perspective. Engage with patients as the key decision makers they’re becoming. Empower them to make educated decisions about their own health.
  • Go deep to understand the patient journey and core customer needs. Do it well, and the insights can reveal hidden value pools, and possibly force you to change your company strategy
  • Meet the needs of your customers by applying relevant digital tools. Implement by applying a start-up way of working, and it will be rocket fuel for your strategy.

Speaker Logo Christina Molt-Wengel Senior Vice President ALK

3:30 - 4:00
Case Study: Secure Customer Buy-In Pre-Product Launch – story of an Orphan drug launch
  • Join forces with medical teams and host educational webinars to support physicians
  • Recruit patients on the platforms they already engage with through advocacy groups and social media
  • Stay ahead of patient questions through on-demand educational information and take the heat off physicians

Speaker Logo Keith Atchison Senior Manager, Marketing Mitsubishi Tanabe

08:00 - 09:20
REGISTRATION, EXHIBITION & WELCOME COFFEE
09:20 - 09:30
Chairman opening remarks

Speaker Logo Paul Simms Chairman eyeforpharma

09:30 - 10:00
One Vision for Healthcare: Unite with your Customers for a Shared Future
  • From product (pill) to valued service – what role do marketing play to inform company strategy in the increasing customer centric, personalized world?
  • Define a portfolio of services that support both the product and the customer to increase patient compliance
  • Join forces with outside experts such as marketing agencies and digital therapy providers to combine knowledge and capabilities that realize a brighter future for healthcare
  • Uplift DTC campaigns to educate patients with holistic product benefits and empower them with choice of treatment

Speaker Logo Martina Flammer Senior Vice President Customer Value Boehringer Ingelheim

10:00 - 10:30
Healthy Nudges: Leverage Behavioral Economics to Build Digital Engagement Tools

Nearly 4.5 billion medications are prescribed in the U.S. each year, but many patients don’t take their medications as prescribed or don’t follow the long-term behavioral modifications needed to become healthy.

  • Understand what drives actual behavior change & how to sustain that change over time both across populations and within sub-populations
  • How to target interventions more effectively by understanding the nuances of behavioral economics
  • Discuss how to be more nuanced in understanding BE theory and its application to different groups in the era of increasingly personalized digital interventions
  • Learn how the nuances of motivation within & across target populations will significantly improve the impact of the investments you are making

Speaker Logo Susan Garfield Principal, Commercial Lead, Advisory Life Sciences Sector Ernst & Young

10:30 - 11:00
EXHIBITION & NETWORKING COFFEE BREAK
11:00 - 11:30
Wearables, Apps and Gamification – done right!
  • Insight generation: The importance of continuous engagement with patients and stakeholders to truly understand the unmet needs of the patient
  • The how to of the creative design and testing phase. Successfully involve the patient and stakeholder to ensure that the tech product is user friendly and fills the required gaps
  • Continued evolution: Tech is not a static product. Ensure that differing products are produced for patient groups and enhance the quality as technology moves forward

Speaker Logo David Kuperstein US Hemophilia Director / Team Leader Pfizer

11:30 - 12:00
Emphasize the Value of Pharma – Life Changing, Enhancing and Furthering
  • Prioritizing insights, strategic plans and execution for maximum impact
  • Create a culture that sets the right tone for the future
  • Focus on what is important to the end user whilst sustaining corporate alignment
  • Align goals with all functions whilst maintaining sense of purpose

Speaker Logo Sai Ranagrao Senior Director, Marketing Celgene

12:00 - 2:00
EXHIBITION & NETWORKING LUNCH BREAK
(If you are signed up to the Pixacore Workshop, this begins at 12.50pm)
12:50 - 1:50
Workshop: Getting Hands-on with the Latest AR/VR/MR *Sign ups only*
  • Experience the XR mediums available to life sciences and learn where they belong in your multi-channel ecosystem.
  • How to leverage new and existing immersive content across your channel mix.
  • The Bring Your Own Device (BYOD) era is here. See Mixed Reality in action with Collaborative Xtended Reality

Speaker Logo Sanjiv Mody CEO and Founder Pixacore

Speaker Logo Dhaval Parikh President, Managing Director Pixacore

Speaker Logo Ben Voss CTO Pixacore

2:00 - 2:30
Marketing Smarter with AI and Machine Learning in the Age of Personalization

This session will bring two fireside chats together to discuss how to utilize AI throughout both patient and HCP marketing.

Moderator: Paul Simms, Chairman, eyeforpharma

  • Informed engagement with HCPs -- Coordinate sales and marketing execution, continually optimize brand strategy, and extend value of CRM and marketing automation systems with AI-enabled decision support

Speaker Logo James Anderson Vice President Global Customer Success Aktana

  • AI for patients: Utilize programmatics in the recruitment of clinical trial and also to identify the real-life triggers of behaviors to act in the moment and control negative impulses

Speaker Logo Chris Neuner CRO PulsePoint

2:30 - 3:30
Round Table Discussions

Self-select by topic and engage with the speakers and the audience. Pose questions to each other and garner answers from each other.

Gain an understanding of where the industry is on these topics in relation to yourself and your company.

Details provided on the day of topics.

3:30 - 4:00
EXHIBITION & NETWORKING COFFEE BREAK
4:00 - 4:30
AI — Super Hearing for Healthcare Marketers
  • Learn the risks that voice interfaces present to every healthcare brand and how voice-driven search is transforming communication strategy
  • Discuss a real-world implementation of artificial intelligence (AI) to solve a common healthcare marketing challenge
  • Learn how AI accelerates identification and validation of critical market insights that empower creation of a durable competitive advantage

Speaker Logo Hans Kaspersetz President and Chief Strategist Arteric

4:30 - 5:00
Case Study: Work Effectively with Patient Support Programs
  • Understand the role of Patient Support Programs and the challenges they can pose
  • Support patients through their medical journey to ensure adherence and the best outcome possible
  • Create an integrated solution that employs the help of positions to form a tight feedback loop and a strong support system for the patient during therapy

Speaker Logo Grant Huang Director, Established Product Portfolio Marketing Otsuka

5:00 - 6:30
Networking Drinks Reception in the Exbibition

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

08:00 - 09:00
REGISTRATION, EXHIBITION & WELCOME COFFEE
09:00 - 09:00
Chair's opening remarks

CVS Shelly Steele former Director, Digital Customer Experience Operations CVS

09:00 - 09:30
The Emerging Landscape
  • As commercial models change within pharma, so does culture and mindset. But in what way?
  • As sales forces continue to diminish, marketing goes form strength to strength. Understand where to place priorities and the skill sets required in this new era
  • Take a look at new company structures and cross team collaboration

Speaker Logo Kishan Kumar Director, Commercial Strategy and Operations at Novartis Oncology Novartis

09:30 - 10:00
Case Study: Prioritize Tech for Data Analysis
  • Build a tech ecosystem: Get to grips with the MarTech stack to collect, store and analyze customer data that better supports decision making and bolsters value propositions
  • Look at where automation offers the biggest wins and how to select the supporting tech. infrastructure and deployment
  • Learn how to apply AI and tactics such as social media listening to find meaning in unstructured data and anticipate your customer’s needs at every stage
  • Security & Compliance – a crucial topic when collecting, storing and analyzing data

Speaker Logo Steve Wong Director Marketing Excellence and Support Boehringer Ingelheim

10:00 - 10:30
Panel: Face-to-Face Meetings – the Formation of Meaningful Patient Relationships
  • Conduct patient advisory boards to give patients a voice in the drug production process in order that the product can meet their needs more effectively
  • Facilitate face-to-face meetings with patients to build trust and change their perception of pharma in a scalable way
  • Balance patient contribution with training to ensure they are empowered to contribute but with the right knowledge

Moderator: Lydia Grossov Patient Advocate

Panelists: Speaker Logo Joyce Chehade Marketing Manager Hematology CSL Behring

Speaker Logo John Spera Ex-VP Marketing – BioPharmaceuticals Portfolio Novo Nordisk

10:30 - 11:00
EXHIBITION & NETWORKING COFFEE BREAK
11:00 - 11:30
Panel: Dinosaurs to Unicorns - Build Process, Practice and Expectation That Supports Innovation
  • Innovation limitations – know the regulatory restrictions to service and treatment development
  • Develop more rapid MVP iterations with build-measure-learn loops, associated data collection methods and pivot-or-preserve decisions
  • Realign your workforce priorities with reward schemes & KPIs that encourage ‘out-of-box’ thinking rather than straight marketing metrics
  • Attract and retain the digital talent and partner established brands with innovative start-up disrupters to evolve pharma

Moderator: Speaker Logo Paul Simms Chairman eyeforpharma

Panelists: Speaker Logo Jessica Federer ex-CDO and Digital Leader Bayer

Speaker Logo Catherine Marks Principal, Life Sciences, Brand & Growth Innovation Capgemini Invent

11:30 - 12:00
Data Science in Healthcare Innovation
  • Data Science is key to Healthcare Innovation
  • BI three case studies in digital stethoscope, mobile cough detection, and Open Source Imaging Consortium

Speaker Logo Zheng Yang Head of Technology and Data Innovation, Customer Value Boehringer Ingelheim

12:00 - 12:30
Fireside Chat: Develop Successful Digital Therapeutics
  • Understand the benefits and challenges of different regulatory approval options
  • Partner with 3rd party tech companies to harness their expertisze and develop therapies that can keep pace with tech developments
  • The data conundrum – who owns it, who stores it, who has license to use it for alternate purposes

Moderator: eyeforpharma Paul Simms Chairman eyeforpharma

Speaker Logo Melinda Decker ex-Head of Oncology and Immuno-Oncology, Digital Therapeutics & Digital Health AstraZeneca

12:30 - 2:00
EXHIBITION & NETWORKING LUNCH BREAK
2:00 - 2:30
Cross Team Collab – The Not So Secret Sauce of Success
  • Moving from an historical advertising & sales model to an integrated personalized customer engagement model
  • Where to start?  Moving from brand to customer focus and centralizing customer data & insights.
  • Designing the customer experience?  Being relevant at every stage of the customer journey and integrating the experience across the various touchpoints.
  • Key capabilities needed?  Customer data, marketing processes, content management, automation tools, advanced analytics, and some imagination
  • Measuring results?  Extending beyond KPIs to real business impact

Speaker Logo Kirk Keaffaber Senior Marketing Director Eli Lilly and Company

Speaker Logo Trisha Myers Senior Director Lilly USA IT Eli Lilly and Company

2:30 - 3:00
Case Study: The Digital Center of Excellence Blueprint – a Holistic Approach
  • Understand how to evolve the digital operating model to optimize global digital marketing
  • Lessons learned from an expert at setting up Global Digital Center of Excellence, at scale
  • Do more with less: Grow work with creative resourcing and a start-up approach to prioritize investments

Speaker Logo Jim Lefevere Director, Global Marketing Services and Head of Global Digital Marketing Roche

3:00 - 3:30
Dare To Dare: Redefine Your Customer Approach and Get Ready for Transformation
  • Change your perspective. Engage with patients as the key decision makers they’re becoming. Empower them to make educated decisions about their own health.
  • Go deep to understand the patient journey and core customer needs. Do it well, and the insights can reveal hidden value pools, and possibly force you to change your company strategy
  • Meet the needs of your customers by applying relevant digital tools. Implement by applying a start-up way of working, and it will be rocket fuel for your strategy.

Speaker Logo Christina Molt-Wengel Senior Vice President ALK

3:30 - 4:00
Case Study: Secure Customer Buy-In Pre-Product Launch – story of an Orphan drug launch
  • Join forces with medical teams and host educational webinars to support physicians
  • Recruit patients on the platforms they already engage with through advocacy groups and social media
  • Stay ahead of patient questions through on-demand educational information and take the heat off physicians

Speaker Logo Keith Atchison Senior Manager, Marketing Mitsubishi Tanabe

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription