Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Download your Brochure
Reserve your place

Industry’s Chosen Themes

Here’s the 2018 Marketing and Customer Experience USA industry leading themes.


Keynote Sessions
08:30 - 09:00
One Vision for Healthcare: Unite with your Customers for a Shared Future
  • From product (pill) to valued service – what role do marketing play to inform company strategy in the increasing customer centric, personalized world?
  • Define a portfolio of services that support both the product and the customer to increase patient compliance
  • Join forces with outside experts such as marketing agencies and digital therapy providers to combine knowledge and capabilities that realize a brighter future for healthcare
  • Uplift DTC campaigns to educate patients with holistic product benefits and empower them with choice of treatment

Speaker Logo Martina Flammer Senior Vice President Customer Value Boehringer Ingelheim

08:30 - 09:00
The Emerging Landscape
  • As commercial models change within pharma, so does culture and mindset. But in what way?
  • As sales forces continue to diminish, marketing goes form strength to strength. Understand where to place priorities and the skill sets required in this new era
  • Take a look at new company structures and cross team collaboration

Speaker Logo Kishan Kumar Director, Commercial Consulting Novartis

08:30 - 09:00
Wearables, Apps and Gamification – done right!
  • Insight generation: The importance of continuous engagement with patients and stakeholders to truly understand the unmet needs of the patient
  • The how to of the creative design and testing phase. Successfully involve the patient and stakeholder to ensure that the tech product is user friendly and fills the required gaps
  • Continued evolution: Tech is not a static product. Ensure that differing products are produced for patient groups and enhance the quality as technology moves forward

Speaker Logo David Kuperstein US Hemophilia Director / Team Leader Pfizer

08:30 - 09:00
Cross Team Collab – The Not So Secret Sauce of Success
  • Moving from an historical advertising & sales model to an integrated personalized customer engagement model
  • Where to start?  Moving from brand to customer focus and centralizing customer data & insights.
  • Designing the customer experience?  Being relevant at every stage of the customer journey and integrating the experience across the various touchpoints.
  • Key capabilities needed?  Customer data, marketing processes, content management, automation tools, advanced analytics, and some imagination
  • Measuring results?  Extending beyond KPIs to real business impact

Speaker Logo Kirk Keaffaber Senior Marketing Director Eli Lilly and Company

Speaker Logo Trisha Myers Senior Director Lilly USA IT Eli Lilly and Company

Process & Channels
08:30 - 09:00
Dare To Dare: Redefine Your Customer Approach and Get Ready for Transformation
  • Change your perspective. Engage with patients as the key decision makers they’re becoming, and empower them to make educated decisions about their own health.
  • Go deep to understand the patient journey and core customer needs. Do it well, and the insights can reveal hidden value pools, and possibly force you to change your company strategy
  • Meet the needs of your customers by applying relevant digital tools. Implement by applying a start-up way of working, and it will be rocket fuel for your strategy.

Speaker Logo Christina Molt-Wengel Senior Vice President ALK

08:30 - 09:00
Become social media savvy in order to engage your customers (HCPs)on an established platform
  • Establishing your presence on social media by leveraging customer insights, channel preferences, and emotion to connect to your audience
  • Understanding the possibilities of each social media platform as an individual channel and tailor your content appropriately
  • Developing appropriate KPIs for social media channels
  • Analyzing programs leveraging test/control scenarios to measure success across platforms/channels

Speaker Logo Deb Nevins Senior Associate Director Jardiance Boehringer Ingelheim

08:30 - 09:00
Build a Content Strategy that Leverages Data and Technology
  • Identify your audience and develop content with signature hooks that are relatable and engaging
  • Experimentation, experimentation, experimentation. Develop a conversion focused campaign that keeps customers coming back for more
  • Discuss the technology, data collection, management and analysis that makes personalization possible and necessary

Gina Czark VP, Content Management Northwell Health

Joseph Fierro VP Customer Insights & analytics Northwell Health

08:30 - 09:00
Make Use of the Digital Skill Set

Successful digital marketing requires constant tracking, measuring success, tweaking, evolving and sometimes a complete change in direction. In summary, it moves fast. How can these working methods and internal digital teams become more than an ‘add on’ but part of the core values?

Speaker Logo Carmine Attanasio Senior Product Manager, Digital Myeloma Marketing Celgene

08:30 - 09:00
Case Study: Work Effectively with Patient Support Programs
  • Understand the role of Patient Support Programs and the challenges they can pose
  • Support patients through their medical journey to ensure adherence and the best outcome possible
  • Create an integrated solution that employs the help of positions to form a tight feedback loop and a strong support system for the patient during therapy

Speaker Logo Grant Huang Director, Established Product Portfolio Marketing Otsuka

09:30 - 10:00
Panel: Face-to-Face Meetings – the Formation of Meaningful Patient Relationships
  • Conduct patient advisory boards to give patients a voice in the drug production process in order that the product can meet their needs more effectively
  • Facilitate face-to-face meetings with patients to build trust and change their perception of pharma in a scalable way
  • Balance patient contribution with training to ensure they are empowered to contribute but with the right knowledge

Moderator: Lydia Grossov Patient Advocate

Panelists: Speaker Logo Joyce Chehade Marketing Manager Hematology CSL Behring

Speaker Logo Jennifer Miller Assistant Professor Yale University School of Medicine

09:30 - 10:00
Panel: Dinosaurs to Unicorns - Build Process, Practice and Expectation That Supports Innovation
  • Innovation limitations – know the regulatory restrictions to service and treatment development
  • Develop more rapid MVP iterations with build-measure-learn loops, associated data collection methods and pivot-or-preserve decisions
  • Realign your workforce priorities with reward schemes & KPIs that encourage ‘out-of-box’ thinking rather than straight marketing metrics
  • Attract and retain the digital talent and partner established brands with innovative start-up disrupters to evolve pharma

Moderator: Speaker Logo Paul Simms Chairman eyeforpharma

Panelists: Speaker Logo Jessica Federer ex-CDO and Digital Leader Bayer

Speaker Logo James Anderson Vice President, Global Customer Success Aktana

Speaker Logo Catherine Marks Principal, Life Sciences, Brand & Growth Innovation Capgemini Invent

Tech and Data
08:30 - 09:00
Case Study: Prioritize Tech for Data Analysis
  • Build a tech ecosystem: Get to grips with the MarTech stack to collect, store and analyze customer data that better supports decision making and bolsters value propositions
  • Look at where automation offers the biggest wins and how to select the supporting tech. infrastructure and deployment
  • Learn how to apply AI and tactics such as social media listening to find meaning in unstructured data and anticipate your customer’s needs at every stage
  • Security & Compliance – a crucial topic when collecting, storing and analyzing data

Speaker Logo Steve Wong Director Marketing Excellence and Support Boehringer Ingelheim

08:30 - 09:00
Emphasize the Value of Pharma – Life Changing, Enhancing and Furthering
  • Prioritizing insights, strategic plans and execution for maximum impact
  • Create a culture that sets the right tone for the future
  • Focus on what is important to the end user whilst sustaining corporate alignment
  • Align goals with all functions whilst maintaining sense of purpose

Speaker Logo Sai Ranagrao Senior Director, Marketing Celgene

08:30 - 09:00
Develop Successful Digital Therapeutics
  • Understand the benefits and challenges of different regulatory approval options
  • Partner with 3rd party tech companies to harness their expertisze and develop therapies that can keep pace with tech developments
  • The data conundrum – who owns it, who stores it, who has license to use it for alternate purposes

Speaker Logo Melinda Decker ex-Head of Oncology and Immuno-Oncology, Digital Therapeutics & Digital Health AstraZeneca

08:30 - 09:00
Pixacore workshop
Team Structure & Skill Set
08:30 - 09:00
Case Study: The Digital Center of Excellence Blueprint – a Holistic Approach
  • Understand how to evolve the digital operating model to optimize global digital marketing
  • Lessons learned from an expert at setting up Global Digital Center of Excellence, at scale
  • Do more with less: Grow work with creative resourcing and a start-up approach to prioritize investments

Speaker Logo Jim Lefevere Director, Global Marketing Strategy and Service Roche

Keynote Sessions
08:30 - 09:00
One Vision for Healthcare: Unite with your Customers for a Shared Future
  • From product (pill) to valued service – what role do marketing play to inform company strategy in the increasing customer centric, personalized world?
  • Define a portfolio of services that support both the product and the customer to increase patient compliance
  • Join forces with outside experts such as marketing agencies and digital therapy providers to combine knowledge and capabilities that realize a brighter future for healthcare
  • Uplift DTC campaigns to educate patients with holistic product benefits and empower them with choice of treatment

Speaker Logo Martina Flammer Senior Vice President Customer Value Boehringer Ingelheim

08:30 - 09:00
The Emerging Landscape
  • As commercial models change within pharma, so does culture and mindset. But in what way?
  • As sales forces continue to diminish, marketing goes form strength to strength. Understand where to place priorities and the skill sets required in this new era
  • Take a look at new company structures and cross team collaboration

Speaker Logo Kishan Kumar Director, Commercial Consulting Novartis

08:30 - 09:00
Wearables, Apps and Gamification – done right!
  • Insight generation: The importance of continuous engagement with patients and stakeholders to truly understand the unmet needs of the patient
  • The how to of the creative design and testing phase. Successfully involve the patient and stakeholder to ensure that the tech product is user friendly and fills the required gaps
  • Continued evolution: Tech is not a static product. Ensure that differing products are produced for patient groups and enhance the quality as technology moves forward

Speaker Logo David Kuperstein US Hemophilia Director / Team Leader Pfizer

08:30 - 09:00
Cross Team Collab – The Not So Secret Sauce of Success
  • Moving from an historical advertising & sales model to an integrated personalized customer engagement model
  • Where to start?  Moving from brand to customer focus and centralizing customer data & insights.
  • Designing the customer experience?  Being relevant at every stage of the customer journey and integrating the experience across the various touchpoints.
  • Key capabilities needed?  Customer data, marketing processes, content management, automation tools, advanced analytics, and some imagination
  • Measuring results?  Extending beyond KPIs to real business impact

Speaker Logo Kirk Keaffaber Senior Marketing Director Eli Lilly and Company

Speaker Logo Trisha Myers Senior Director Lilly USA IT Eli Lilly and Company

Process & Channels
08:30 - 09:00
Dare To Dare: Redefine Your Customer Approach and Get Ready for Transformation
  • Change your perspective. Engage with patients as the key decision makers they’re becoming, and empower them to make educated decisions about their own health.
  • Go deep to understand the patient journey and core customer needs. Do it well, and the insights can reveal hidden value pools, and possibly force you to change your company strategy
  • Meet the needs of your customers by applying relevant digital tools. Implement by applying a start-up way of working, and it will be rocket fuel for your strategy.

Speaker Logo Christina Molt-Wengel Senior Vice President ALK

08:30 - 09:00
Become social media savvy in order to engage your customers (HCPs)on an established platform
  • Establishing your presence on social media by leveraging customer insights, channel preferences, and emotion to connect to your audience
  • Understanding the possibilities of each social media platform as an individual channel and tailor your content appropriately
  • Developing appropriate KPIs for social media channels
  • Analyzing programs leveraging test/control scenarios to measure success across platforms/channels

Speaker Logo Deb Nevins Senior Associate Director Jardiance Boehringer Ingelheim

08:30 - 09:00
Build a Content Strategy that Leverages Data and Technology
  • Identify your audience and develop content with signature hooks that are relatable and engaging
  • Experimentation, experimentation, experimentation. Develop a conversion focused campaign that keeps customers coming back for more
  • Discuss the technology, data collection, management and analysis that makes personalization possible and necessary

Gina Czark VP, Content Management Northwell Health

Joseph Fierro VP Customer Insights & analytics Northwell Health

08:30 - 09:00
Make Use of the Digital Skill Set

Successful digital marketing requires constant tracking, measuring success, tweaking, evolving and sometimes a complete change in direction. In summary, it moves fast. How can these working methods and internal digital teams become more than an ‘add on’ but part of the core values?

Speaker Logo Carmine Attanasio Senior Product Manager, Digital Myeloma Marketing Celgene

08:30 - 09:00
Case Study: Work Effectively with Patient Support Programs
  • Understand the role of Patient Support Programs and the challenges they can pose
  • Support patients through their medical journey to ensure adherence and the best outcome possible
  • Create an integrated solution that employs the help of positions to form a tight feedback loop and a strong support system for the patient during therapy

Speaker Logo Grant Huang Director, Established Product Portfolio Marketing Otsuka

Register Now

Save $100 with our Last Chance discount. Expires in 8 days

09:30 - 10:00
Panel: Face-to-Face Meetings – the Formation of Meaningful Patient Relationships
  • Conduct patient advisory boards to give patients a voice in the drug production process in order that the product can meet their needs more effectively
  • Facilitate face-to-face meetings with patients to build trust and change their perception of pharma in a scalable way
  • Balance patient contribution with training to ensure they are empowered to contribute but with the right knowledge

Moderator: Lydia Grossov Patient Advocate

Panelists: Speaker Logo Joyce Chehade Marketing Manager Hematology CSL Behring

Speaker Logo Jennifer Miller Assistant Professor Yale University School of Medicine

09:30 - 10:00
Panel: Dinosaurs to Unicorns - Build Process, Practice and Expectation That Supports Innovation
  • Innovation limitations – know the regulatory restrictions to service and treatment development
  • Develop more rapid MVP iterations with build-measure-learn loops, associated data collection methods and pivot-or-preserve decisions
  • Realign your workforce priorities with reward schemes & KPIs that encourage ‘out-of-box’ thinking rather than straight marketing metrics
  • Attract and retain the digital talent and partner established brands with innovative start-up disrupters to evolve pharma

Moderator: Speaker Logo Paul Simms Chairman eyeforpharma

Panelists: Speaker Logo Jessica Federer ex-CDO and Digital Leader Bayer

Speaker Logo James Anderson Vice President, Global Customer Success Aktana

Speaker Logo Catherine Marks Principal, Life Sciences, Brand & Growth Innovation Capgemini Invent

Tech and Data
08:30 - 09:00
Case Study: Prioritize Tech for Data Analysis
  • Build a tech ecosystem: Get to grips with the MarTech stack to collect, store and analyze customer data that better supports decision making and bolsters value propositions
  • Look at where automation offers the biggest wins and how to select the supporting tech. infrastructure and deployment
  • Learn how to apply AI and tactics such as social media listening to find meaning in unstructured data and anticipate your customer’s needs at every stage
  • Security & Compliance – a crucial topic when collecting, storing and analyzing data

Speaker Logo Steve Wong Director Marketing Excellence and Support Boehringer Ingelheim

08:30 - 09:00
Emphasize the Value of Pharma – Life Changing, Enhancing and Furthering
  • Prioritizing insights, strategic plans and execution for maximum impact
  • Create a culture that sets the right tone for the future
  • Focus on what is important to the end user whilst sustaining corporate alignment
  • Align goals with all functions whilst maintaining sense of purpose

Speaker Logo Sai Ranagrao Senior Director, Marketing Celgene

08:30 - 09:00
Develop Successful Digital Therapeutics
  • Understand the benefits and challenges of different regulatory approval options
  • Partner with 3rd party tech companies to harness their expertisze and develop therapies that can keep pace with tech developments
  • The data conundrum – who owns it, who stores it, who has license to use it for alternate purposes

Speaker Logo Melinda Decker ex-Head of Oncology and Immuno-Oncology, Digital Therapeutics & Digital Health AstraZeneca

08:30 - 09:00
Pixacore workshop
Team Structure & Skill Set
08:30 - 09:00
Case Study: The Digital Center of Excellence Blueprint – a Holistic Approach
  • Understand how to evolve the digital operating model to optimize global digital marketing
  • Lessons learned from an expert at setting up Global Digital Center of Excellence, at scale
  • Do more with less: Grow work with creative resourcing and a start-up approach to prioritize investments

Speaker Logo Jim Lefevere Director, Global Marketing Strategy and Service Roche

Don't miss out - register now

Only 8 days left to save $100 with our Last Chance discount. Don't miss out!