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Digital is dead. Theoretical discussions about the power of technology are obsolete. But pharma has the potential to transform its customer relationships given the right tools.

eyeforpharma is bringing a practical guide to pharma marketers – a first of its kind event that will bring together all stakeholders and deliver a roadmap to revitalizing customer relationships. Go beyond theoretical discussions around digital innovation and discover how you can transform customer engagement with technology – and most importantly how to future-proof your business model and culture.

  • Go beyond conventional digital: Harness innovations that solves patient and physician problems to increase your product’s value proposition and rebuild your reputation
  • Exceed customer expectations, dominate the market
    Ensure the latest guidance and inspiration is always available for a generation that expects on-demand access to information - and become the go-to source for your customers
  • Big data, big deal: refine analytics for deeper insights that put you on top
    Don’t shout louder, find smarter insights to form a deeper understanding of customer needs for differentiated, targeted content
  • Secure workforce buy-in and customer backing will follow
    Invest in your people with first-rate training and create a culture that will make your workforce want to shout about your products, so your employees become your best advocates

With the latest case studies, panels led by customers and out of industry expert sessions that will help you create the ultimate, effortless customer experience– this is the event to ensure your business is ready to dominate the market.

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

A snapshot of the 2018 speaker faculty:

Martina Flammer
Martina Flammer

Senior Vice President Customer Value

Boehringer Ingelheim

Christina Molt-Wengel
Christina Molt-Wengel

SVP, Head of Global Marketing and Consumer Health Division

ALK

John Spera
John Spera

Vice President Marketing

Novo Nordisk

Jessica Federer
Jessica Federer

Digital Leader, ex-CDO

Bayer

Jim Lefevere
Jim Lefevere

Director, Global Marketing Services and Head of Global Digital Marketing

Kirk Keaffaber
Kirk Keaffaber

Senior Marketing Director

Eli Lilly and Company

Lydia Grossov
Lydia Grossov

Patient Advocate

Sai Rangarao
Sai Rangarao

Senior Marketing Director

Celgene

The Future of Pharma

There is a disconnect between pharma and its customers. You’re up against a bad reputation, increasing customer expectations and new competitors. But, you can re-establish customer relationships, become a trusted source for HCPs and patients alike and change the way customers perceive you.

It’s important to refocus your internal priorities and resources:

  • Technology can make you stronger and faster but first you need to change perspectives and build new capabilities.
  • You can go beyond the traditional business model by becoming the solution; a company that offers a full customer experience and not just a product
  • Promote the power of your products through education and forming lasting partnerships with its customers.

If you can do this, you will survive big consumer companies adopting healthcare initiatives.

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

What our Delegates are saying

We’re mixing things up.

Pharma-pharma discussions can only ever cover a small fraction of the solution. This year, pharma will be joined by patients, HCPs and out of industry experts for more interactive networking sessions than ever before. Expect a new calibre of conversation. Join us to build the lasting partnerships that will help your business model thrive.

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Got a question? Get in touch below!

Ruthana Foulkes

Ruthana Foulkes

VP of Research
eyeforpharma

Phone: +44 (0) 207 375 7553

Email: ruthana@eyeforpharma.com

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription