Approximately 1 zettabyte (a trillion gigabytes) of data is generated by our healthcare system – annually. And it’s doubling every two years. So, you’d think we’d by now have a great set of insights to fuel our commercial plans, right?
Because, while the potential to use data to define and deliver value for patients across the healthcare system keeps increasing, usability is decreasing. Different sources, different types and different silos present enormous challenges, and pharma companies must first overcome these data challenges before it becomes truly usable. That means overcoming:
Fragmented data leads to fragmented processes, with critical information gaps at every corner. Pharma companies are putting significant effort into (a) building an internal infrastructure that ensures every relevant facet of the commercial operation has data required, (b) creating a data strategy encompassing the ‘data lifecycle’ across the company, and (c) unifying businesses to reduce silos and remove ‘IT Project’ mindsets.
In our latest free webinar, we will be bring a multi-disciplinary panel together to explore different solutions to creating your data strategy, the impact of increasing privacy regulations (incl. GDPR and the incoming Californian state laws), and collaborative opportunities both internally and externally.
Hear from our panel of experts;
VP, Head of Digital Acceleration – DTx
Mauricio Campos Suarez
Head of IT and Digital Innovation EEMEA Region
Former Innovation, Data & Customer Experience Director