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Panelist: Ira Rubenstein Chief Marketing and Digital Officer PBS
Panelist: Dan Salzman Global Head of Media, Insights & Analytics HP
Panelist: Cory Haik Chief Digital Officer VICE MEDIA
Panelist: Brajesh Jha Global Head, Media and Entertainment Genpact
Moderator: Laurel Mintz CEO & Founder Elevate My Brand
The media industry is in the middle of a tectonic shift and this presents a host of challenges - and opportunities - for marketing leaders. Businesses that don't react now will lose their competitive edge.
On the one hand, audiences are steadily moving away from television and live content toward on-demand, digital experiences. And on the other, the line between media companies and technology companies is blurring - with social media and content aggregators, such as Facebook and Google, more mindful of their role in publishing and distributing content, and traditional media houses racing to set up digital platforms. The events of the past year have only accelerated these trends and brands who do not leverage these opportunities will fall behind.
Manage the challenges, leverage the opportunities:
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