Pharma marketers must adopt and master an array of technological innovations to better meet rising expectations. To succeed, you need to unite traditional and digital marketing techniques, collaborate with cross-functional teams to revolutionise your customer journey – and deliver the personalisation your customers expect.
Marketing and Customer Innovation Europe Summit brings you exclusive case studies on delivering superior HCPs and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish. Benchmark yourselves against the rest of the industry - this is your one-stop-shop for future-proofing your customer journey.
SVP Marketing, Novo Nordiskeyeforpharma by Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.
Bharat Tewarie Executive Vice President and Chief Marketing Officer UCB
Philippe Barrilon VP Head of Insights and Analytics Takeda
Roger Domecq Head of CRM and Sales Transformation Novartis Spain
Haider Alleg Global Head of Digital Excellence Ferring
Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb
Louise Hjerno Global Head of Digital Projects, Consumer Division ALK
Get under the skin of the issue
Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, interactive sessions run throughout the conference including roundtables, workshops and panel discussions.
Benchmark against the best
With an agenda packed with real-life case studies (25+ in total), showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.
You won’t find a better place to connect with pharma marketing decision-makers since over 69% of the pharma attendees are director-level or above.
A team learning experience
Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.
Interactive at its core
We know you want more than just a series of online presentations – this is why live Q&A, interactive roundtables, workshops and online networking are all key experiences of Marketing USA.
World-class online networking
Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.
You won’t find an online pharma marketing networking experience elsewhere. eyeforpharma Marketing USA 2020 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:
A special experience
by any measure!
This is not our first rodeo. April this year we turned two of the industry’s largest events, eyeforpharma Philadelphia and Barcelona, into virtual events in the space of a month. With over 30,000 total attendees, here’s what people thought…
eyeforpharma has once again proven why they are the leaders in this space
Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.
An extraordinary, pioneering job!
The content was superb and well done.
Excellent sessions providing great insights into the future of pharma.
Congratulations on the eyeforpharma virtual work! Very interesting talks and extremely well organised.
I’m grateful to #efpvirtual for making it possible to connect.
This is a great forum and it's working so nicely. Deep and thoughtful exploration.
Congratulations and a huge thank you for this virtual event!
Excellent facilitation and fascinating discussions
Congratulations on the virtual eyeforpharma event! It was a great experience! Thank you for all the insights.
I couldn’t help but feel that I was witnessing the roots of the future being sown today.
Another successful event in Pharma at such challenging times
Holy Sh*t – so impressed!
Wonderful platform. Very valuable.
It was a sheer privilege and an honour to participate.
Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.
Thank you so much for providing this program virtually… I have learned so much.
It was a memorable experience for the industry.
Thanks for hosting this and having it free so patient advocates could really attend!
This was conference was very well done! Thank You.
Its an amazing way for networking.
This virtual conference turned out amazingly done! Good job!
The conference hits on everything I am passionate about.
Many thanks for educating all of us in this difficult time!