Transform customer engagement through digital insights, collaboration and culture change

250+ Attendees

45+ Speakers

20+ Interactive Sessions

15+ In-depth Case Studies

Align your customer touchpoints to deliver value to your HCPs and patients

Pharma marketers must adopt and master an array of technological innovations to better meet rising expectations. To succeed, you need to unite traditional and digital marketing techniques, collaborate with cross-functional teams to revolutionise your customer journey – and deliver the personalisation your customers expect.

Marketing and Customer Innovation Europe Summit brings you exclusive case studies on delivering superior HCPs and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish. Benchmark yourselves against the rest of the industry - this is your one-stop-shop for future-proofing your customer journey.

eyeforpharma is strategically & operationally valuable for staying at the forefront of the pharma industry evolution SVP Marketing, Novo Nordisk

Industry leading speakers from 2019 included

… carefully selected to cover every step of your customer experience journey

Positive Customer Experience

Bharat Tewarie

UCB

Bharat Tewarie

Executive Vice President and Chief Marketing Officer

Dana Vigier

Bristol-Myers Squibb

Dana Vigier

VP, Head of Oncology Business Unit

customer
data

Philippe Barrilon

Takeda

Philippe Barrilon

VP Head of Insights and Analytics

Louise Hjerno

ALK

Louise Hjerno

Global Head of Digital Projects, Consumer Division

data & back-end infrastructure

Roger Domecq

Novartis Spain

Roger Domecq

Head of CRM and Sales Transformation

Vicky Lalumiere

Lundbeck

Vicky Lalumiere

Head of Global Digital Platforms & Analytics

Marketing Capabilities

Haider Alleg

Ferring

Haider Alleg

Global Head of Digital Excellence

Lucy McGillion

Novartis

Lucy McGillion

Multichannel Marketing Director (Europe & APAC)

Join 250+ Senior Pharma Marketing Executives Under One Roof!

70% of attendees already registered for 2019 are from top ten pharma, including…

AbbVie
Actelion
ALK
Almirall
AstraZeneca
Boehringer Ingelheim
Bristol-Myers Squibb
Ferring
gsk_logo
glenmark
Janssen
j_and_j
LEO Pharma
Lundbeck
Merck KGaA
Merck
Merz
MSD
mundipharma
Novo Nordisk
Norgine
Novartis
Pfizer
Roche
Sanofi
Servier
Takeda
UCB

Representatives include:

  • Business Unit Director
  • Chief Medical Officer & Digital Transformation Leader
  • CMO
  • Commercial Excellence Director EMEAC
  • Digital & Multichannel Lead
  • Director of Strategic Marketing
  • Director, Head of Digital Global Platforms & Analytics
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Global Director Healthcare Innovation
  • Global Head of Digital Excellence
  • Global Tactical Innovation Lead
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Head of MCM
  • Marketing Director
  • VP Head of Oncology Business Unit
  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • VP Sales and Marketing

Put theory into practice – real examples and success stories

See how pharma’s market-leaders are applying customer innovation with case studies that disrupt the status quo from:

Why 250 attendees came to the Marketing Summit in 2019:

Team Benefits

Strengthen your company culture by learning together – make Marketing and Customer Innovation a team event and save on your passes.

Click here to find out more
Meeting Service

Make the most of your time out the office with our slick messaging service on the event app, connecting attendees 1-to-1 to ensure you meet those whose goals you share.

Register now to find out more
Exceptional Networking

With 250+ attendees, and 10 hours of networking, there is no better place to connect with pharma marketing, digital and data pioneers, influencers and decision-makers to finally destroy silos.

Register now to make the most of the event networking
Exclusive Dinners

Join attendees for one of our attendee or VIP dinners (invite only) taking place at the event. Enjoy world-class food and drinks amongst peers, old colleagues and new acquaintances.

Register now to find out more

Exceptional Networking Opportunities

You’d be hard pushed to find better pharma networking anywhere in the world, beyond eyeforpharma Marketing and Customer Innovation Europe. It is the only place to connect with real innovators and decision-maker. Here’s how:

connected

Connect

With 250 executives working in Marketing, Digital, Commercial and Customer-focused roles

business deal

Network

15+ hours of peer-to-peer networking, and a dazzling networking drinks reception


online world

Meetings

A slick messaging service on the event app, connecting delegates one-to-one to ensure you meet those whose goals you share

interaction design

Interactivity

Over 20 interactive discussions moderated by industry experts

Meet the industry’s
decision makers



Do business with this
cross-section of pharma



What Delegates are Saying…

of our attendees call our sessions “essential” to their future success

of our attendees say they will likely return next year

of our attendees rated the program very well run

Josh Bramwell

Josh Bramwell
Conference Director
eyeforpharma

+44 (0) 207 375 7203
jbramwell@eyeforpharma.com

Lucy Fisher

Lucy Fisher
Marketing Director
eyeforpharma

lucy@eyeforpharma.com