On the one hand, pharma marketeers must adopt and master an array of technological innovations to transform customer relationships and better meet rising expectations.
On the other, successful innovation is currently inhibited by our failure to master the basics - with inconsistent multichannel interaction and a low cultural acceptance of non-traditional methods, whether it’s digital or education-led initiatives.
Let’s build the capability to create new collaborations and partnerships, both internally and externally, to strengthen what’s possible yet at the same time deliver on the fundamentals of customer-value. It’s no longer a nice-to-have – we must do this or face rapid extinction.
eyeforpharma Marketing and Customer Innovation Europe will bring together 250+ Marketing, Digital, CX, IT/CRM and Business Partnership/Technology pharma executives to bridge internal divides, share the industry pushing case studies and build market-leading customer experiences.
Collaborate or die.
Break internal silos in commercial and medical affairs, partner with healthcare’s key innovators and decision makers, and bring the brightest FMCG knowledge and leadership inside
You’re brand obsessed!
Create true customer partnerships and influence behaviours with an above-brand, education-led approach
Digital transformation needs a cultural revolution.
Demonstrate the value of digital initiatives to ensure adoption across affiliates and departments
Harness big data.
Personalise customer interactions with an internal infrastructure built to comprehend and connect insights
Ensure new channel innovations and digital investments remain purpose-led to meet customer needs
Real-life technological innovation.
Channel your investments and cut through unnecessary hyperbole with current applications of technology breakthroughs
VP Head of Insights and Analytics
Anders Dyhr Toft
Corporate Vice President, Commercial Innovation
Chief Digital Officer
VP, Global Head Commercial Data Solutions
Head of Digital Projects (Global)
You’d be hard pushed to find better pharma networking anywhere in the world, beyond eyeforpharma Marketing and Customer Innovation Europe. It is the only place to connect with real innovators and decision-makers
With 250 executives working in Marketing, Digital, Commercial and Customer-focused roles
15+ hours of peer-to-peer networking, and a dazzling networking drinks reception
A slick messaging service on the event app, connecting delegates one-to-one to ensure you meet those whose goals you share
Over 20 interactive discussions moderated by industry experts
of our attendees call our sessions “essential” to their future success
of our attendees say they will likely return next year
of our attendees rated the program very well run