Transform customer engagement through digital insights, collaboration and culture change

250+ Attendees

45+ Speakers

20+ Interactive Sessions

15+ In-depth Case Studies

Align your customer touchpoints to deliver value to your HCPs and patients

Pharma marketers must adopt and master an array of technological innovations to better meet rising expectations. To succeed, you need to unite traditional and digital marketing techniques, collaborate with cross-functional teams to revolutionise your customer journey – and deliver the personalisation your customers expect.

Marketing and Customer Innovation Europe Summit brings you exclusive case studies on delivering superior HCPs and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish. Benchmark yourselves against the rest of the industry - this is your one-stop-shop for future-proofing your customer journey.

eyeforpharma is strategically & operationally valuable for staying at the forefront of the pharma industry evolution SVP Marketing, Novo Nordisk

Industry Leading Speakers

… carefully selected to cover every step of your customer experience journey

Positive Customer Experience

Bharat Tewarie


Bharat Tewarie

Executive Vice President and Chief Marketing Officer

Dana Vigier

Bristol-Myers Squibb

Dana Vigier

VP, Head of Oncology Business Unit


Philippe Barrilon


Philippe Barrilon

VP Head of Insights and Analytics

Louise Hjerno


Louise Hjerno

Global Head of Digital Projects, Consumer Division

data & back-end infrastructure

Roger Domecq

Novartis Spain

Roger Domecq

Head of CRM and Sales Transformation

Vicky Lalumiere


Vicky Lalumiere

Head of Global Digital Platforms & Analytics

Marketing Capabilities

Haider Alleg


Haider Alleg

Global Head of Digital Excellence

Lucy McGillion


Lucy McGillion

Multichannel Marketing Director (Europe & APAC)

Join 250+ Senior Pharma Marketing Executives Under One Roof!

70% of attendees already registered for 2019 are from top ten pharma, including…

Boehringer Ingelheim
Bristol-Myers Squibb
LEO Pharma
Merck KGaA
Novo Nordisk

Representatives include:

  • Business Unit Director
  • Chief Medical Officer & Digital Transformation Leader
  • CMO
  • Commercial Excellence Director EMEAC
  • Digital & Multichannel Lead
  • Director of Strategic Marketing
  • Director, Head of Digital Global Platforms & Analytics
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Global Director Healthcare Innovation
  • Global Head of Digital Excellence
  • Global Tactical Innovation Lead
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Head of MCM
  • Marketing Director
  • VP Head of Oncology Business Unit
  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • VP Sales and Marketing

Practical solutions which put the customer first:

Collaborate or die.
Break internal silos between marketing, commercial and data, partner with healthcare’s key innovators and decision makers, and bring the brightest FMCG knowledge and leadership inside

Harness big data.
Personalise customer interactions with an internal infrastructure built to comprehend and connect insights

Digital transformation needs a cultural revolution.
Demonstrate the value of digital initiatives to ensure adoption across affiliates and departments

Apply purpose-led technology
Cut through the hyperbole and invest in real-life, practical applications of new technology that will transform your customer interactions.

Get over your brand obsession!
Create true customer partnerships with an above-brand, education-led approach

Put theory into practice – real examples and success stories

See how pharma’s market-leaders are applying customer innovation with case studies that disrupt the status quo from:

Opening keynote feature

Anders Dyhr Toft,
Corporate Vice President,
Commercial Innovation

Why Novo Nordisk’s value-added diabetic services succeed in a crowded market:

  • Revealed: how Novo Nordisk differentiated themselves and succeeded with a new ‘connected insulin’ service in an overpopulated market.
  • Increase long-term engagement through co-creation with HCPs and patients when designing your services.
  • Outfit value-added services to gather data insights which feed into valuable content for patients and HCPs.

Why you need to be at the event:

Team Benefits

Strengthen your company culture by learning together – make Marketing and Customer Innovation a team event and save on your passes.

Click here to find out more
Meeting Service

Make the most of your time out the office with our slick messaging service on the event app, connecting attendees 1-to-1 to ensure you meet those whose goals you share.

Register now to find out more
Exceptional Networking

With 250+ attendees, and 10 hours of networking, there is no better place to connect with pharma marketing, digital and data pioneers, influencers and decision-makers to finally destroy silos.

Register now to make the most of the event networking
Exclusive Dinners

Join attendees for one of our attendee or VIP dinners (invite only) taking place at the event. Enjoy world-class food and drinks amongst peers, old colleagues and new acquaintances.

Register now to find out more

Exceptional Networking Opportunities

You’d be hard pushed to find better pharma networking anywhere in the world, beyond eyeforpharma Marketing and Customer Innovation Europe. It is the only place to connect with real innovators and decision-maker. Here’s how:



With 250 executives working in Marketing, Digital, Commercial and Customer-focused roles

business deal


15+ hours of peer-to-peer networking, and a dazzling networking drinks reception

online world


A slick messaging service on the event app, connecting delegates one-to-one to ensure you meet those whose goals you share

interaction design


Over 20 interactive discussions moderated by industry experts

Meet the industry’s
decision makers

Do business with this
cross-section of pharma

What Delegates are Saying…

of our attendees call our sessions “essential” to their future success

of our attendees say they will likely return next year

of our attendees rated the program very well run

Blair Gottscho

Blair Gottscho
Global Project Director

+44 (0) 207 375 7594

Lucy Fisher

Lucy Fisher
Marketing Director