Beyond Digitisation.
Achieve True Customer-Centric Transformation.

  • 250+senior leaders
  • 50+expert speakers
  • 25+case studies
  • 20+interactive sessions

Your new ‘business as usual

The past few months has been a watershed moment for pharma marketeers. We’ve seen quick and often successful digital transformation of customer engagement strategies across the globe. Those with a strong backend structure, a customer-centric mindset and cross-functional approach have been able to retain and even improve performance against the odds. With timelines accelerated from years to weeks, old excuses and barriers are now found left in the dust.

So as others return to ‘business as usual’, we must ensure that we do not fall into the same trap. We must use this momentum to look beyond temporary digital solutions and reaffirm what customer value really is.

At Pharma Marketing Europe you’ll find tangible examples of how industry leaders are creating long-term cultural change, scaling omnichannel and agilely adapting to the evolved customer. Join us to benchmark and be inspired by what’s possible. It’s time for a new ‘business as usual’.

eyeforpharma by Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.

SVP Marketing, Novo Nordisk Novo Nordisk Logo

See the full agenda and speaker line-up here

Speakers already confirmed for 2020:

Melinda Richter - Headshot
Johnson & Johnson - Logo

Melinda Richter Global Head of Innovation, JLABS Johnson & Johnson

Patrice Baudry - Headshot
LEO Pharma - Logo

Patrice Baudry EVP, Marketing, Market Access, Medical Affairs LEO Pharma

Stefani Klaskow - Headshot
Google - Logo

Stefani Klaskow Industry Lead, Healthcare Google

Mo Fors - Headshot
Almirall - Logo

Mo Fors Head of Global Commercial Digital Innovation Almirall

Florent Edouard - Headshot
Grünenthal - Logo

Florent Edouard SVP, Global Head of Commercial Excellence Grünenthal

Danilo Pagano - Headshot
Lundbeck - Logo

Danilo Pagano VP, Digital & Customer Engagement Lundbeck

See the full agenda and speaker line-up here

Key themes for 2020:

Create unprecedented levels of value Go beyond the digitisation of existing practices to develop new engagement channels for the digitally native, post-Covid customer

Cultivate a culture ready to embrace the new normal Learn how to encourage a culture of innovation and agility that can keep up with changing customer needs through cross-functional collaboration and new external partnerships

Achieve omnichannel omnipotence Elevate your content by successfully streamlining marketing channels to provide a meaningful customer experience through purposeful engagement

Engage with the segment of one Develop high quality insights from data to hyper-personalise your engagement strategy through advanced data analytics and backend capabilities

Why Reuters Events: Pharma Marketing Europe 2020 is the must attend pharma event

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, interactive sessions run throughout the conference including roundtables, workshops and panel discussions.

Benchmark against the best

With an agenda packed with real-life case studies (25+ in total), showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.


You won’t find a better place to connect with pharma marketing decision-makers since over 69% of the pharma attendees are director-level or above.

A team learning experience

Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.

Interactive at its core

We know you want more than just a series of online presentations – this is why live Q&A, interactive roundtables, workshops and online networking are all key experiences of Marketing Europe.

World-class online networking

Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.

See the full agenda and speaker line-up here

Everything you can expect from a physical event… and more

Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!

Discuss Comment and question in real time. Spark conversations with your fellow attendees. Follow up with interesting ideas in the online networking platform!

Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!

On-Demand Missed a session? Catch-up in your own time through our on-demand service for 3 weeks. Imagine Netflix but the best of pharma thought leadership.

Attended by pharma and health innovators from:

Novo Nordisk's Logo
AbbVie's Logo
Ferring's Logo

UCB's Logo

GSK Logo's Logo
Roche's Logo

AstraZeneca's Logo
Pfizer's Logo

LEO Pharma's Logo

Takeda's Logo
Merck KGaA's Logo
Actelion's Logo

Almirall's Logo
mundipharma's Logo
Boehringer Ingelheim's Logo

Merz Pharmaceuticals's Logo

Norgine's Logo
Sanofi's Logo

Lundbeck's Logo
Servier's Logo

Janssen's Logo

Novartis's Logo
Bristol-Myers Squibb's Logo
MSD's Logo

Representatives include:

  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • VP Sales and Marketing
  • Associate Director, Digital Transformation Lead
  • Chief Marketing Officer
  • Digital & Multichannel Lead
  • Director of Strategic Marketing
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Global Head of Digital Excellence
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Marketing Director
  • Senior Brand Manager

See the full agenda and speaker line-up here

Meet the industry’s decision makers

Do business with this cross-section of pharma

Exceptional online networking opportunities

You won’t find an online pharma marketing networking experience elsewhere. eyeforpharma Marketing Europe 2020 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:

  • Connect 1-on-1 with fellow attendees: Over several weeks, you’ll have access to our online networking platform, allowing you to connect with like-minded pharma leaders.
  • Interactivity: Over 30 interactive sessions including virtual workshops, roundtables, live Q&As and panels.

Best-in-class virtual conference experience

World class!


72 our of 100- Net promoter score

A special experience
by any measure!

eyeforpharma by Reuters Events: Industry leaders in virtual events

This is not our first rodeo. April this year we turned two of the industry’s largest events, eyeforpharma Philadelphia and Barcelona, into virtual events in the space of a month. With over 30,000 total attendees, here’s what people thought…

eyeforpharma has once again proven why they are the leaders in this space

Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.

An extraordinary, pioneering job!

The content was superb and well done.

Excellent sessions providing great insights into the future of pharma.

Congratulations on the eyeforpharma virtual work! Very interesting talks and extremely well organised.

I’m grateful to #efpvirtual for making it possible to connect.

This is a great forum and it's working so nicely. Deep and thoughtful exploration.

Congratulations and a huge thank you for this virtual event!

Excellent facilitation and fascinating discussions

Congratulations on the virtual eyeforpharma event! It was a great experience! Thank you for all the insights.

I couldn’t help but feel that I was witnessing the roots of the future being sown today.

Another successful event in Pharma at such challenging times

Holy Sh*t – so impressed!

Wonderful platform. Very valuable.

It was a sheer privilege and an honour to participate.

Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.

Thank you so much for providing this program virtually… I have learned so much.

It was a memorable experience for the industry.

Thanks for hosting this and having it free so patient advocates could really attend!

This was conference was very well done! Thank You.

Brilliantly DONE!

Its an amazing way for networking.

This virtual conference turned out amazingly done! Good job!

The conference hits on everything I am passionate about.

Many thanks for educating all of us in this difficult time!

Here to help

Get in touch with the eyeforpharma team