Europe’s leading event to benchmark your digital and marketing strategy

  • 250+senior leaders
  • 50+expert speakers
  • 25+case studies
  • 20+interactive sessions

Align your customer touchpoints to deliver value to your HCPs and patients

Pharma marketers must adopt and master an array of technological innovations to better meet rising expectations. To succeed, you need to unite traditional and digital marketing techniques, collaborate with cross-functional teams to revolutionise your customer journey – and deliver the personalisation your customers expect.

Marketing and Customer Innovation Europe Summit brings you exclusive case studies on delivering superior HCPs and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish. Benchmark yourselves against the rest of the industry - this is your one-stop-shop for future-proofing your customer journey.

eyeforpharma by Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.

SVP Marketing, Novo Nordisk Novo Nordisk Logo

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Pharma marketing speakers in the past have included:

Bharat Tewarie - Headshot
UCB - Logo

Bharat Tewarie Executive Vice President and Chief Marketing Officer UCB

Philippe Barrilon - Headshot
Takeda - Logo

Philippe Barrilon VP Head of Insights and Analytics Takeda

Roger Domecq - Headshot
Novartis Spain - Logo

Roger Domecq Head of CRM and Sales Transformation Novartis Spain

Haider Alleg - Headshot
Ferring - Logo

Haider Alleg Global Head of Digital Excellence Ferring

Dana Vigier - Headshot
Bristol-Myers Squibb - Logo

Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb

Louise Hjerno - Headshot
ALK - Logo

Louise Hjerno Global Head of Digital Projects, Consumer Division ALK

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Why eyeforpharma Marketing Europe Virtual is the must attend pharma event

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, interactive sessions run throughout the conference including roundtables, workshops and panel discussions.

Benchmark against the best

With an agenda packed with real-life case studies (25+ in total), showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.


You won’t find a better place to connect with pharma marketing decision-makers since over 69% of the pharma attendees are director-level or above.

A team learning experience

Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.

Interactive at its core

We know you want more than just a series of online presentations – this is why live Q&A, interactive roundtables, workshops and online networking are all key experiences of Marketing USA.

World-class online networking

Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.

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Everything you can expect from a physical event… and more

Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!

Discuss Comment and question in real time. Spark conversations with your fellow attendees. Follow up with interesting ideas in the online networking platform!

Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!

On-Demand Missed a session? Catch-up in your own time through our on-demand service for 3 weeks. Imagine Netflix but the best of pharma thought leadership.

Attended by pharma and health innovators from:

Janssen's Logo
Roche's Logo
Takeda's Logo

Novo Nordisk's Logo

MSD's Logo
Lundbeck's Logo

Almirall's Logo
UCB's Logo

Sanofi's Logo

LEO Pharma's Logo
Norgine's Logo
GSK Logo's Logo

Servier's Logo
Bristol-Myers Squibb's Logo
Merz Pharmaceuticals's Logo

Novartis's Logo

Pfizer's Logo
Ferring's Logo

Actelion's Logo
AbbVie's Logo

mundipharma's Logo

AstraZeneca's Logo
Boehringer Ingelheim's Logo
Merck KGaA's Logo

Representatives include:

  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • VP Sales and Marketing
  • Associate Director, Digital Transformation Lead
  • Chief Marketing Officer
  • Digital & Multichannel Lead
  • Director of Strategic Marketing
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Global Head of Digital Excellence
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Marketing Director
  • Senior Brand Manager

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Meet the industry’s decision makers

Do business with this cross-section of pharma

Exceptional online networking opportunities

You won’t find an online pharma marketing networking experience elsewhere. eyeforpharma Marketing USA 2020 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:

  • Connect 1-on-1 with fellow attendees: Over several weeks, you’ll have access to our online networking platform, allowing you to connect with like-minded pharma leaders.
  • Interactivity: Over 30 interactive sessions including virtual workshops, roundtables, live Q&As and panels.

Best-in-class virtual conference experience

World class!


72 our of 100- Net promoter score

A special experience
by any measure!

eyeforpharma by Reuters Events: Industry leaders in virtual events

This is not our first rodeo. April this year we turned two of the industry’s largest events, eyeforpharma Philadelphia and Barcelona, into virtual events in the space of a month. With over 30,000 total attendees, here’s what people thought…

eyeforpharma has once again proven why they are the leaders in this space

Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.

An extraordinary, pioneering job!

The content was superb and well done.

Excellent sessions providing great insights into the future of pharma.

Congratulations on the eyeforpharma virtual work! Very interesting talks and extremely well organised.

I’m grateful to #efpvirtual for making it possible to connect.

This is a great forum and it's working so nicely. Deep and thoughtful exploration.

Congratulations and a huge thank you for this virtual event!

Excellent facilitation and fascinating discussions

Congratulations on the virtual eyeforpharma event! It was a great experience! Thank you for all the insights.

I couldn’t help but feel that I was witnessing the roots of the future being sown today.

Another successful event in Pharma at such challenging times

Holy Sh*t – so impressed!

Wonderful platform. Very valuable.

It was a sheer privilege and an honour to participate.

Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.

Thank you so much for providing this program virtually… I have learned so much.

It was a memorable experience for the industry.

Thanks for hosting this and having it free so patient advocates could really attend!

This was conference was very well done! Thank You.

Brilliantly DONE!

Its an amazing way for networking.

This virtual conference turned out amazingly done! Good job!

The conference hits on everything I am passionate about.

Many thanks for educating all of us in this difficult time!

Here to help

Get in touch with the eyeforpharma team