Pharma marketers must adopt and master an array of technological innovations to better meet rising expectations. To succeed, you need to unite traditional and digital marketing techniques, collaborate with cross-functional teams to revolutionise your customer journey – and deliver the personalisation your customers expect.
Marketing and Customer Innovation Europe Summit brings you exclusive case studies on delivering superior HCPs and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish. Benchmark yourselves against the rest of the industry - this is your one-stop-shop for future-proofing your customer journey.
SVP Marketing, Novo Nordiskeyeforpharma by Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.
Bharat Tewarie Executive Vice President and Chief Marketing Officer UCB
Philippe Barrilon VP Head of Insights and Analytics Takeda
Roger Domecq Head of CRM and Sales Transformation Novartis Spain
Haider Alleg Global Head of Digital Excellence Ferring
Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb
Louise Hjerno Global Head of Digital Projects, Consumer Division ALK
Get under the skin of the issue
Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, interactive sessions run throughout the conference including roundtables, workshops and panel discussions.
Benchmark against the best
With an agenda packed with real-life case studies (25+ in total), showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.
You won’t find a better place to connect with pharma marketing decision-makers since over 69% of the pharma attendees are director-level or above.
Solutions to Your Challenges
With cutting-edge technology solutions showcased in your exhibition room, you’ll be able to access new technology and solutions, in just 2 days.
Co-located with The Patient Summit
At the same time and same location, you can join us for the biggest and most pioneering patient-centricity pharma event – at no extra cost.
With 250+ attendees, and 10 hours of networking, there is no better place to connect with pharma marketing, digital and data pioneers, influencers and decision-makers to finally destroy silos.