Europe’s leading event to benchmark your digital and marketing strategy

  • 250+senior leaders
  • 50+expert speakers
  • 25+case studies
  • 20+interactive sessions

Align your customer touchpoints to deliver value to your HCPs and patients

Pharma marketers must adopt and master an array of technological innovations to better meet rising expectations. To succeed, you need to unite traditional and digital marketing techniques, collaborate with cross-functional teams to revolutionise your customer journey – and deliver the personalisation your customers expect.

Marketing and Customer Innovation Europe Summit brings you exclusive case studies on delivering superior HCPs and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish. Benchmark yourselves against the rest of the industry - this is your one-stop-shop for future-proofing your customer journey.

eyeforpharma by Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.

SVP Marketing, Novo Nordisk Novo Nordisk Logo

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Pharma marketing speakers in the past have included:

Bharat Tewarie - Headshot
UCB - Logo

Bharat Tewarie Executive Vice President and Chief Marketing Officer UCB

Philippe Barrilon - Headshot
Takeda - Logo

Philippe Barrilon VP Head of Insights and Analytics Takeda

Roger Domecq - Headshot
Novartis Spain - Logo

Roger Domecq Head of CRM and Sales Transformation Novartis Spain

Haider Alleg - Headshot
Ferring - Logo

Haider Alleg Global Head of Digital Excellence Ferring

Dana Vigier - Headshot
Bristol-Myers Squibb - Logo

Dana Vigier VP, Head of Oncology Business Unit Bristol-Myers Squibb

Louise Hjerno - Headshot
ALK - Logo

Louise Hjerno Global Head of Digital Projects, Consumer Division ALK

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Why Marketing and Customer Innovation Summit Europe 2020 is the must attend pharma event

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, interactive sessions run throughout the conference including roundtables, workshops and panel discussions.

Benchmark against the best

With an agenda packed with real-life case studies (25+ in total), showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.


You won’t find a better place to connect with pharma marketing decision-makers since over 69% of the pharma attendees are director-level or above.

Solutions to Your Challenges

With cutting-edge technology solutions showcased in your exhibition room, you’ll be able to access new technology and solutions, in just 2 days.

Co-located with The Patient Summit

At the same time and same location, you can join us for the biggest and most pioneering patient-centricity pharma event – at no extra cost.

Exceptional Networking

With 250+ attendees, and 10 hours of networking, there is no better place to connect with pharma marketing, digital and data pioneers, influencers and decision-makers to finally destroy silos.

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Attended by pharma and health innovators from:

Boehringer Ingelheim's Logo
Janssen's Logo
Norgine's Logo

Takeda's Logo

AstraZeneca's Logo
Roche's Logo

Lundbeck's Logo
Merck KGaA's Logo

AbbVie's Logo

Bristol-Myers Squibb's Logo
mundipharma's Logo
Actelion's Logo

Pfizer's Logo
Novartis's Logo
MSD's Logo

Ferring's Logo

Servier's Logo
Merz Pharmaceuticals's Logo

Novo Nordisk's Logo
UCB's Logo

Sanofi's Logo

Almirall's Logo
LEO Pharma's Logo
GSK Logo's Logo

Representatives include:

  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • VP Sales and Marketing
  • Associate Director, Digital Transformation Lead
  • Chief Marketing Officer
  • Digital & Multichannel Lead
  • Director of Strategic Marketing
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Global Head of Digital Excellence
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Marketing Director
  • Senior Brand Manager

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Meet the industry’s decision makers

Do business with this cross-section of pharma

Here to help

Get in touch with the eyeforpharma team