Be the source of customer value.
Collaborate. Educate. Resonate.

250+ Attendees

45+ Speakers

20+ Interactive Sessions

15+ In-depth Case Studies

We’re at a crossroads.

On the one hand, pharma marketeers must adopt and master an array of technological innovations to transform customer relationships and better meet rising expectations.

On the other, successful innovation is currently inhibited by our failure to master the basics - with inconsistent multichannel interaction and a low cultural acceptance of non-traditional methods, whether it’s digital or education-led initiatives.

Let’s build the capability to create new collaborations and partnerships, both internally and externally, to strengthen what’s possible yet at the same time deliver on the fundamentals of customer-value. It’s no longer a nice-to-have – we must do this or face rapid extinction. 

eyeforpharma Marketing and Customer Innovation Europe will bring together 250+ Marketing, Digital, CX, IT/CRM and Business Partnership/Technology pharma executives to bridge internal divides, share the industry pushing case studies and build market-leading customer experiences.

eyeforpharma is strategically & operationally valuable for staying at the forefront of the pharma industry evolution SVP Marketing, Novo Nordisk

Gain practical solutions to tackle key challenges:

Collaborate or die.
Break internal silos in commercial and medical affairs, partner with healthcare’s key innovators and decision makers, and bring the brightest FMCG knowledge and leadership inside

You’re brand obsessed!
Create true customer partnerships and influence behaviours with an above-brand, education-led approach

Digital transformation needs a cultural revolution.
Demonstrate the value of digital initiatives to ensure adoption across affiliates and departments

Harness big data.
Personalise customer interactions with an internal infrastructure built to comprehend and connect insights

Achieve customer-centricity.
Ensure new channel innovations and digital investments remain purpose-led to meet customer needs

Real-life technological innovation.
Channel your investments and cut through unnecessary hyperbole with current applications of technology breakthroughs

Philippe Barrilon


Philippe Barrilon

VP Head of Insights and Analytics

Anders Dyhr Toft

Novo Nordisk

Anders Dyhr Toft

Corporate Vice President, Commercial Innovation

Francesca Wuttke


Francesca Wuttke

Chief Digital Officer

Anish Shindore


Anish Shindore

VP, Global Head Commercial Data Solutions

Bharat Tewarie


Bharat Tewarie

Executive Vice President and Chief Marketing Officer

I thought the conference had a very diverse audience which allowed for more perspectives than I was expecting Director, Multi-Channel Marketing, GSK

4 Reasons to Attend:

  • Case Studies: Practical, tangible advice and actions from your peers which you can put into practise in your own company
  • Out of Industry Speakers: Hear from some of the biggest leader in marketing out of the pharma industry sharing their top tips
  • Team Benefits: Group rates are now available for 2+ attendees, to ensure all interested peers can take advantage of this learning opportunity
  • All Stakeholders in One Room: Working together to ensure we are engaging in solution focused exchanges across all departments

A snapshot of last year’s attendees

Exceptional Networking Opportunities

You’d be hard pushed to find better pharma networking anywhere in the world, beyond eyeforpharma Marketing and Customer Innovation Europe. It is the only place to connect with real innovators and decision-makers


With 250 executives working in Marketing, Digital, Commercial and Customer-focused roles


15+ hours of peer-to-peer networking, and a dazzling networking drinks reception


A slick messaging service on the event app, connecting delegates one-to-one to ensure you meet those whose goals you share


Over 20 interactive discussions moderated by industry experts

Meet the industry’s decision makers

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Do business with this cross-section of pharma

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What Delegates are Saying…

of our attendees call our sessions “essential” to their future success

of our attendees say they will likely return next year

of our attendees rated the program very well run

Michael Mayhew

Michael Mayhew
Global Project Director

+44 (0) 207 422 4335

Come together with the Leaders Driving the Future of Customer Engagement and Digital Innovation