Unite insights, capabilities and ambition to create customer value

250+ Attendees

45+ Speakers

20+ Interactive Sessions

15+ In-depth Case Studies

Your customer won’t wait for you to listen to them.

We’re at a crossroads. Marketeers must transform customer relationships with an array of new technological capabilities, and yet successful innovation is currently inhibited by our failure to master the basics of closed-loop marketing.

To succeed, marketing departments cannot act alone.

Only through collaboration between marketing, data and technical infrastructure experts will we finally understand what HCPs and patients value and how we can deliver on this. The prize is significant: we can finally deliver the personalisation we’ve been dreaming of.

eyeforpharma’s Marketing and Customer Innovation Europe summit is the leading European forum for Marketing, Digital, Customer Experience, Data and IT pharma executives to share internal capabilities, change cultures and digital insights. Our hunger is for market-leading customer experiences based on understanding value.

eyeforpharma is strategically & operationally valuable for staying at the forefront of the pharma industry evolution SVP Marketing, Novo Nordisk

Practical solutions which put the customer first:

Collaborate or die.
Break internal silos between marketing, commercial and data, partner with healthcare’s key innovators and decision makers, and bring the brightest FMCG knowledge and leadership inside

Harness big data.
Personalise customer interactions with an internal infrastructure built to comprehend and connect insights

Digital transformation needs a cultural revolution.
Demonstrate the value of digital initiatives to ensure adoption across affiliates and departments

Apply purpose-led technology
Cut through the hyperbole and invest in real-life, practical applications of new technology that will transform your customer interactions.

Get over your brand obsession!
Create true customer partnerships with an above-brand, education-led approach

Industry Leading Speakers

… carefully selected to cover every aspect of the back and front-end customer cycle

Positive Customer Experience

Bharat Tewarie


Bharat Tewarie

Executive Vice President and Chief Marketing Officer

Dana Vigier

Bristol-Myers Squibb

Dana Vigier

VP, Head of Oncology Business Unit


Philippe Barrilon


Philippe Barrilon

VP Head of Insights and Analytics

Louise Hjerno


Louise Hjerno

Global Head of Digital Projects, Consumer Division

data & back-end infrastructure

Roger Domecq

Novartis Spain

Roger Domecq

Head of CRM and Sales Transformation

Mauricio Campos Suarez

MSD International

Mauricio Campos Suarez

Head of IT and Digital Innovation, MEA Region

Marketing Capabilities

Haider Alleg


Haider Alleg

Global Head of Digital Excellence

Lucy McGillion


Lucy McGillion

Multichannel Marketing Director (Europe & APAC)

Marketing and Customer Innovation Europe is a unique chance to align internal stakeholders so that you can finally deliver your message to HCPs:


Understand the technical capabilities within your business, build results-based strategies, and unite teams behind your vision.


Drive transformation in your company by demonstrating return on investment and accelerate innovation.


Communicate your capabilities and gain vital authority in strategic conversations.


Build cross functional strategies to revolutionise, personalise and redefine your customer relationships.

Put theory into practice

See how pharma’s market-leaders are actually applying customer innovation with disruptive case studies from:

Opening keynote feature

Anders Dyhr Toft,
Corporate Vice President,
Commercial Innovation

Why Novo Nordisk’s value-added diabetic services succeed in a crowded market:

  • Revealed: how Novo Nordisk differentiated themselves and succeeded with a new ‘connected insulin’ service in an overpopulated market.
  • Increase long-term engagement through co-creation with HCPs and patients when designing your services.
  • Outfit value-added services to gather data insights which feed into valuable content for patients and HCPs.

Already confirmed to attend include:

Why you need to be at the event:

Team Benefits

Strengthen your company culture by learning together – make Marketing and Customer Innovation a team event and save on your passes.

Click here to find out more
Meeting Service

Make the most of your time out the office with our slick messaging service on the event app, connecting attendees 1-to-1 to ensure you meet those whose goals you share.

Register now to find out more
Exceptional Networking

With 250+ attendees, and 10 hours of networking, there is no better place to connect with pharma marketing, digital and data pioneers, influencers and decision-makers to finally destroy silos.

Register now to make the most of the event networking
Exclusive Dinners

Join attendees for one of our attendee or VIP dinners (invite only) taking place at the event. Enjoy world-class food and drinks amongst peers, old colleagues and new acquaintances.

Register now to find out more

Exceptional Networking Opportunities

You’d be hard pushed to find better pharma networking anywhere in the world, beyond eyeforpharma Marketing and Customer Innovation Europe. It is the only place to connect with real innovators and decision-maker. Here’s how:



With 250 executives working in Marketing, Digital, Commercial and Customer-focused roles

business deal


15+ hours of peer-to-peer networking, and a dazzling networking drinks reception

online world


A slick messaging service on the event app, connecting delegates one-to-one to ensure you meet those whose goals you share

interaction design


Over 20 interactive discussions moderated by industry experts

Meet the industry’s
decision makers

Do business with this
cross-section of pharma

What Delegates are Saying…

of our attendees call our sessions “essential” to their future success

of our attendees say they will likely return next year

of our attendees rated the program very well run

Blair Gottscho

Blair Gottscho
Global Project Director

+44 (0) 207 375 7594

Lucy Fisher

Lucy Fisher
Marketing Director