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Conference Agenda

07:00
-
08:15

Sponsored by:

REGISTRATION, EXHIBITION & WELCOME COFFEE
08:15
-
08:30
Welcome from Organizer and Chairperson’s Opening Remarks

Conference Organizer: eyeforpharma Cintia Hernandez Head of Latin America eyeforpharma

Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

Opening Keynote Session – Next Steps for Healthcare in LATAM
08:30
-
08:55
Case Study Takeda:
See how a leading company has improved access to innovative medicines for patients in the most challenging markets
  • Listen how Takeda has implemented its Access to Medicines strategy which goes beyond medicines and its focused to those most in need
  • Understand your evolving responsibility in managing the delivery of quality healthcare and the partnerships required to solve genuine healthcare challenges
  • Learn how can you continue to deliver innovative and affordable treatments across LATAM

Takeda Pharmaceuticals Ricardo Marek President Emerging Markets, BU Takeda Pharmaceuticals

08:55
-
09:40
Leadership Panel:
Determine your priorities as you shift to value-based provision across LATAM regions.
  • You can't do it alone! Understand which partnerships and collaborations are required in order to bring complete solutions to the patient
  • Hear from experience how long-term, constructive partnerships can be forged and developed
  • Prepare company-wide initiatives which energize your company around new targets

Moderator: Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

Panellists: Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada Novartis

Takeda Renata Campos Area Head Latin America & President Brazil Takeda

Astellas Pharma Rodrigo Fernandez Executive Director, International Business Astellas Pharma

Bayer Pharmaceuticals Eduardo Magallanes Senior Vice President Latin America Bayer Pharmaceuticals

09:40
-
10:25
The Patient Perspective:
Listen to a series of expert patient stories and viewpoints to understand how their insights can create a more valuable final solution
  • The voice that matters: examples of how patient insights have transformed the value proposition for various medications
  • Be a partner on the patient’s journey – appreciate the full extent that living with a chronic disease provides and how better you can complement patient’s daily lives

Moderator: UnEnsayoParaMi Dra. Georgina Sposetti CEO & Founder UnEnsayoParaMi

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

10:25
-
11:00

Sponsored by:

EXHIBITION & NETWORKING COFFEE BREAK
Gain trust & Gain access
11:00
-
11:15
How to leverage your reputation through the promotion of integrity and ethical standards as business and alliance drivers
  • A look at how to build on these principles to foster transparency in pharma
  • Understand the impact and influence that you can achieve through initiatives to leverage transparency and gain trust from stakeholders

FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

11:15
-
12:00
Multi-Stakeholder Panel:
A shared purpose: how cross-stakeholder collaboration is critical to making healthcare work
  • How pharma companies can be key health collaborators without losing focus on commercial performance
  • Compare the partners of different pharma companies to learn which relationships you require in the future
  • How relationships with patient advocates can redefine your success going forward

Moderator: FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Panellists: Bayer Pharmaceuticals Eduardo Magallanes Senior Vice President Latin America Bayer Pharmaceuticals

Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

GAfPA - Global Alliance for Patient Access Eva Maria Ruiz de Castilla Director Latin America GAfPA - Global Alliance for Patient Access

Speaker Logo Dra. Laura Suchil Jefa del Departamento de Vinculación Institucional Instituto Nacional de Cancerología de México

12:00
-
12:25
Innovating to transform patient care in Latin America
  • Understand how demographic trends in chronic illness are putting healthcare systems under pressure
  • This is a golden age for medical science and Novartis is striving to help shape the future of healthcare by focusing on Discovery, Development, Commercializing and Medical Education
  • We must innovate to ensure sustainability to transform healthcare and reimagine medicine

Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada Novartis

NEW 2018 - The Elevator Pitches
12:25
-
12:45
For the first time ever, we bring health entrepreneurs onto center stage

Listen to the digital solutions that highly talented Latin American Start-Ups offer for patients, and even pharma – can you keep up with their disruptive innovation?

1DOC3 Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

UnEnsayoParaMi Dra. Georgina Sposetti CEO & Founder UnEnsayoParaMi

ViewMind Matias Shulz CEO ViewMind

12:45
-
14:00
EXHIBITION & NETWORKING LUNCH BREAK
Commercial Excellence and Patient Centricity
Digital Customer Innovation and Multichannel Excellence
14:00
-
14:10
Chairperson's Opening Address

Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Chairperson's Opening Address

eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

14:10
-
14:35
Mastering Patient Engagement Activities throughout lifecycle of medicines
  • Vital principles to plan, develop and assess the quality of patient engagement programs within your organization
  • Explore the seven PE Quality Criteria to ensure you implement successful PE activities and projects
  • Learn checklist of “do’s and don’ts” to meet the needs of the diverse stakeholders in patient engagement

Pfizer Roslyn Schneider Global Patient Affairs Lead Pfizer

Get personal with a 360-degree view of your customer
  • Identify customer trends, learn what works and create a personalized engagement strategy by analyzing CRM data across all platforms
  • Understand why, even where we pursue customer centricity, pharma is not being recognized for being supportive.
  • Optimize marketing spend by identifying wasteful campaigns and engaging with customers on their terms

Pfizer Jorge Herrera Emerging Markets, Digital Lead Pfizer

14:35
-
15:00
eyeforpharma Award Finalist - Most Valuable Patient Advocate
Team PHenomenal Hope Brazil
  • An innovate advocacy plan, using sports to attract media and population attention, online petition to pressure and be effective. A new way to change public policy and to claim for attention.

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Good bye siloes! - Welcome Orchestrated Customer Engagement; build customer trust and loyalty through more effective engagement.
  • HCP perspectives on how life sciences companies engage them.
  • Value of orchestrating customer interactions.
  • Learn how OCE combines the automation of multichannel marketing with the human touch of traditional sales and the power of next-generation technology, to improve and deepen customer engagement.
  • Dare to overcome one of the most difficult challenges the industry is currently facing: The Lack of trust among Prescribers & other HCP.

IQVIA Paul Conde Global Sales Consultant IQVIA

15:00
-
15:25
How to leverage Real World data to boost your commercial excellence in Latin America
  • Learn how to define the right KPIs to monitor your commercial performance and anticipate the changing markets for your products
  • Understand how getting real time insight into the patient profiles and treatments will maximize your commercial success

Medimix International Henry Gazay CEO & Founder Medimix International

Beyond Digital Campaigns – The Big Opportunity to deliver new information that really matters to customers and patients
  • How can I help? – Demonstrate your promise to patients through digital campaigns which promote prevention and superior support
  • How to make decisions based on data – Understand your patient digital behaviour in order to gain a 360-degree view and unrivalled insights

Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

15:25
-
16:00

Sponsored by:

EXHIBITION & NETWORKING COFFEE BREAK
16:00
-
16:40
Panel:
How we can bring real patient insight into our organizations to influence every initiative
  • Understand how patients and other stakeholders can co-create programs with your staff to ensure direction, user experience and optimal delivery
  • Create a clear vision for your patient support programs which addresses unmet needs in a simple and effective way
  • Measure the success of your programs with relevant KPIs and ensure continuous feedback to help perfect future support activities

Moderator: Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

Panellists: Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

MSD Daniel Alfredo Sapene Cisneros Director Asociado de Programas de Valor MSD

Shire Sofiane Achir Durand Patient Service Lead Shire

Case Study GSK – salud.gsk.com.mx:
Become a dependable partner with a valuable message, wherever and whenever customers want it
  • See how to focus on value in your communications as the primary driver for customer engagement
  • Build strategic partnerships between functions, improving visibility, encouraging data flow and developing shared best practice
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

ROUNDTABLES
16:40
-
17:30
ROUNDTABLES LED BY PATIENTS
  1. Early engagement: How to make clinical trials accessible to patients – Led by Georgina Sposetti, CEO & Founder, Un Ensayo Para Mi (Roundtable in Spanish)
  2. Value and access: How advocacy of the future will evolve and what impact it will have on public policies – Led by Migdalia Denis, President and Founder, Sociedad Latina Hipertension Pulmonar (Roundtable in Spanish)
  3. Value and access: How advocacy of the future will evolve and what impact it will have on public policies – Led by Paula Menezes, President, ABRAF - Brazilian Pulmonary Hipertension Association (Roundtable in English)
  4. How PSPs show your commitment to patients and enhance long term relations with them – Gisela Ayala Téllez, Executive Director, Federación Mexicana de Diabetes (Roundtable in Spanish)
ROUNDTABLES LED BY START-UP
  1. AI, psychology, and robotics: How can them impact patient engagement? – Led by Cory Kidd, CEO & Founder, Catalia Health (Roundtable in English)
  2. Big Data and Digital Health Era - New Opportunities to make cost efficient decisions – Led by Javier Cardona Mora, Co-Founder & CEO, 1DOC3 (Roundtable in Spanish)
  3. Diagnose through high-precision Eye-Tracking – Led by Matias Shulz, CEO, ViewMind (Roundtable in Spanish)
17:30
-
19:00
EXHIBITION & NETWORKING DRINKS RECEPTION – END OF DAY 1
07:30
-
08:20
REGISTRATION, EXHIBITION & WELCOME COFFEE
Sales & Commercial Excellence
Perfecting Patient Support Programs
08:20
-
08:30
Chairperson's Opening Address

Chairperson: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Chairperson's Opening Address

Chairperson: Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

08:30
-
08:55
Case Study Merck KGaA:
Optimize customer experience with a flawless end-to-end strategy
  • Learn how Merck KGaA generates competitive advantages and customer satisfaction through an integrated business planning
  • Operationalize the delivery of customer solutions with a cross-functional approach
  • Listen how Merck increased sales and boost customer satisfaction by aligning internal goals and objectives

Merck Group Danny Antezana Senior Director, Global Supply Chain Merck Group

Case Study Grupo Silanes & Federación Mexicana de Diabetes:
Intégrate - Pharma can’t do it alone! - Enhance patient support programs through collaboration with different stakeholders
  • Understand how to move from an episodic to a continuous patient support model
  • Use technology to provide continuous and relevant support throughout the patient journey
  • Learn how to understand each individual’s needs across a patient population
  • Integrate behavioral science and provide personalized support specific to each patient’s circumstance

Grupo Silanes Rafael Quintanilla Director Farma Mexico Grupo Silanes

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

08:55
-
09:20
The rep of the future: a complete guide to what your reps need for success in a changing environment
  • Identify the key capabilities which matter in a digital world and ensure your company brings in the training to overcome the decline of the traditional face-to-face visit
  • Reward reps for prioritizing what your customer really wants – and build company loyalty
  • Use superior analytics to correctly identify when a rep visit is most appropriate
  • How visits can be reinforced through digital and mobile channels

Speaker Logo Alejandro Arteaga Market Access Senior Director - Latin America Grünenthal

Case Study Grifols International:
Never Give Up! – Listen how to overcome the challenges in the design and implementation of Patient Support Programs in LatAm
  • Lessons learnt - How to transform challenges into opportunities
  • Learn to identify the unmet needs in the health system to optimize your PSP and ensure that they meet patients’ needs
  • PSP Implementation and follow-up through an evolutionary program to ensure the continuous improvement of your programs

Grifols Jose Bernal International Marketing Director Grifols

09:20
-
09:50
A new training paradigm for a new value-based health economy
  • Optimize your training plans to ensure relevance for an evolving and heterogenous landscape – and a more entrepreneurial mindset
  • Determine the correct incentives and KPIs to ensure your focus moves above and beyond short-term profits
  • Define where and when this type of training is required in order to maximize its impact

Teva Dr. Kenneth Sanchez Head Commercial Excellence International and Commercial Academy Teva

Panel Discussion:
Get through to patients with better engagement of HCPs
  • Enable clarity over your value proposition to ensure patients are informed of your deliverables even if you have no direct contact
  • Explore how to support the physician in their relationship with patients

Moderator: eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

Panellists: Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

09:50
-
10:20
EXHIBITION & NETWORKING COFFEE BREAK
10:20
-
10:30
Chairperson's Opening Remarks

Chairperson: Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

The Inspirational Space
10:30
-
10:55
Artificial Irrelevance: Do physicians actually care about healthcare AI revolution?
  • “Artificial Intelligence” is the biggest buzzword in our industry, just like “Wearables” and “Mobile Apps” before it. How do we separate the fluff from meaningful new opportunities in physician engagement?
  • In this talk, Medscape’s VP of Product Design and Innovation takes a close look at Latin-American physician attitudes and behaviors to help marketers form innovative strategies for effective program design

WebMD/Medscape Ben Greenberg Vice President of Product and User Experience WebMD/Medscape

10:55
-
11:40
Decoding the future: democratising AI to empower better outcomes
  • Explore the role of systems of intelligence to reason over an ever-growing amount of health data to advance the promise of precision medicine, shorten and sharpen clinical trials
  • Discover new digital engagement models as companion services to enhance adherence, manage chronic conditions and prevent diseases
  • Trust and new governance models of health data as enabling conditions for future-proof innovation

Complement your learning with an interactive exercise led by Microsoft:

  • Reaffirm the strategic nature of Data &AI and provide clarity on key tools to drive better outcomes
  • To Feel confidence about the opportunity to drive an AI Ready team with your people
  • To Exercise: How you can land a plan for a broad Data & AI adoption plan

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

11:40
-
12:05
Closing the cancer divide: expanding access to care and control
  • Examine the global cancer divide and challenge the common myths about cancer
  • Discuss strategies to achieve this health, equity and economic imperative

University of Miami Institute for Advanced Study of the Americas Dra. Felicia Marie Knaul Director, Institute for Advanced Study of the Americas University of Miami Senior Economist Mexican Health Foundation

12:05
-
12:45
Panel Discussion:
Innovation and sustainability: Finding ways to improve access to quality healthcare in LATAM
  • Discuss and analyse the challenges and opportunities to achieve a sustainable healthcare model in LATAM and the role different institutions play
  • Understand the importance of multi-stakeholder collaboration in addressing the healthcare barriers in the region

Moderator: Roche Jörg-Michael Rupp Head LATAM Roche

Panellists: University of Miami Institute for Advanced Study of the Americas Felicia Marie Knaul Director, Institute for Advanced Study of the Americas University of Miami Senior Economist Mexican Health Foundation

C/Can 2025: City Cancer Challenge, UICC Melissa Rendler-Garcia Special Advisor for LATAM C/Can 2025: City Cancer Challenge, UICC

C/Can 2025: City Cancer Challenge, UICC Alessandra Durstine Founder Catalyst Consulting Group

12:45
-
14:30
NETWORKING LUNCH BREAK AND COFFEE & END OF CONFERENCE
07:00
-
08:15

Sponsored by:

REGISTRATION, EXHIBITION & WELCOME COFFEE
08:15
-
08:30
Welcome from Organizer and Chairperson’s Opening Remarks

Conference Organizer: eyeforpharma Cintia Hernandez Head of Latin America eyeforpharma

Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

Opening Keynote Session – Next Steps for Healthcare in LATAM
08:30
-
08:55
Case Study Takeda:
See how a leading company has improved access to innovative medicines for patients in the most challenging markets
  • Listen how Takeda has implemented its Access to Medicines strategy which goes beyond medicines and its focused to those most in need
  • Understand your evolving responsibility in managing the delivery of quality healthcare and the partnerships required to solve genuine healthcare challenges
  • Learn how can you continue to deliver innovative and affordable treatments across LATAM

Takeda Pharmaceuticals Ricardo Marek President Emerging Markets, BU Takeda Pharmaceuticals

08:55
-
09:40
Leadership Panel:
Determine your priorities as you shift to value-based provision across LATAM regions.
  • You can't do it alone! Understand which partnerships and collaborations are required in order to bring complete solutions to the patient
  • Hear from experience how long-term, constructive partnerships can be forged and developed
  • Prepare company-wide initiatives which energize your company around new targets

Moderator: Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

Panellists: Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada Novartis

Takeda Renata Campos Area Head Latin America & President Brazil Takeda

Astellas Pharma Rodrigo Fernandez Executive Director, International Business Astellas Pharma

Bayer Pharmaceuticals Eduardo Magallanes Senior Vice President Latin America Bayer Pharmaceuticals

09:40
-
10:25
The Patient Perspective:
Listen to a series of expert patient stories and viewpoints to understand how their insights can create a more valuable final solution
  • The voice that matters: examples of how patient insights have transformed the value proposition for various medications
  • Be a partner on the patient’s journey – appreciate the full extent that living with a chronic disease provides and how better you can complement patient’s daily lives

Moderator: UnEnsayoParaMi Dra. Georgina Sposetti CEO & Founder UnEnsayoParaMi

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

10:25
-
11:00

Sponsored by:

EXHIBITION & NETWORKING COFFEE BREAK
Gain trust & Gain access
11:00
-
11:15
How to leverage your reputation through the promotion of integrity and ethical standards as business and alliance drivers
  • A look at how to build on these principles to foster transparency in pharma
  • Understand the impact and influence that you can achieve through initiatives to leverage transparency and gain trust from stakeholders

FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

11:15
-
12:00
Multi-Stakeholder Panel:
A shared purpose: how cross-stakeholder collaboration is critical to making healthcare work
  • How pharma companies can be key health collaborators without losing focus on commercial performance
  • Compare the partners of different pharma companies to learn which relationships you require in the future
  • How relationships with patient advocates can redefine your success going forward

Moderator: FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Panellists: Bayer Pharmaceuticals Eduardo Magallanes Senior Vice President Latin America Bayer Pharmaceuticals

Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

GAfPA - Global Alliance for Patient Access Eva Maria Ruiz de Castilla Director Latin America GAfPA - Global Alliance for Patient Access

Speaker Logo Dra. Laura Suchil Jefa del Departamento de Vinculación Institucional Instituto Nacional de Cancerología de México

12:00
-
12:25
Innovating to transform patient care in Latin America
  • Understand how demographic trends in chronic illness are putting healthcare systems under pressure
  • This is a golden age for medical science and Novartis is striving to help shape the future of healthcare by focusing on Discovery, Development, Commercializing and Medical Education
  • We must innovate to ensure sustainability to transform healthcare and reimagine medicine

Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada Novartis

NEW 2018 - The Elevator Pitches
12:25
-
12:45
For the first time ever, we bring health entrepreneurs onto center stage

Listen to the digital solutions that highly talented Latin American Start-Ups offer for patients, and even pharma – can you keep up with their disruptive innovation?

1DOC3 Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

UnEnsayoParaMi Dra. Georgina Sposetti CEO & Founder UnEnsayoParaMi

ViewMind Matias Shulz CEO ViewMind

12:45
-
14:00
EXHIBITION & NETWORKING LUNCH BREAK
Commercial Excellence and Patient Centricity
Digital Customer Innovation and Multichannel Excellence
14:00
-
14:10
Chairperson's Opening Address

Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Chairperson's Opening Address

eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

14:10
-
14:35
Mastering Patient Engagement Activities throughout lifecycle of medicines
  • Vital principles to plan, develop and assess the quality of patient engagement programs within your organization
  • Explore the seven PE Quality Criteria to ensure you implement successful PE activities and projects
  • Learn checklist of “do’s and don’ts” to meet the needs of the diverse stakeholders in patient engagement

Pfizer Roslyn Schneider Global Patient Affairs Lead Pfizer

Get personal with a 360-degree view of your customer
  • Identify customer trends, learn what works and create a personalized engagement strategy by analyzing CRM data across all platforms
  • Understand why, even where we pursue customer centricity, pharma is not being recognized for being supportive.
  • Optimize marketing spend by identifying wasteful campaigns and engaging with customers on their terms

Pfizer Jorge Herrera Emerging Markets, Digital Lead Pfizer

14:35
-
15:00
eyeforpharma Award Finalist - Most Valuable Patient Advocate
Team PHenomenal Hope Brazil
  • An innovate advocacy plan, using sports to attract media and population attention, online petition to pressure and be effective. A new way to change public policy and to claim for attention.

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Good bye siloes! - Welcome Orchestrated Customer Engagement; build customer trust and loyalty through more effective engagement.
  • HCP perspectives on how life sciences companies engage them.
  • Value of orchestrating customer interactions.
  • Learn how OCE combines the automation of multichannel marketing with the human touch of traditional sales and the power of next-generation technology, to improve and deepen customer engagement.
  • Dare to overcome one of the most difficult challenges the industry is currently facing: The Lack of trust among Prescribers & other HCP.

IQVIA Paul Conde Global Sales Consultant IQVIA

15:00
-
15:25
How to leverage Real World data to boost your commercial excellence in Latin America
  • Learn how to define the right KPIs to monitor your commercial performance and anticipate the changing markets for your products
  • Understand how getting real time insight into the patient profiles and treatments will maximize your commercial success

Medimix International Henry Gazay CEO & Founder Medimix International

Beyond Digital Campaigns – The Big Opportunity to deliver new information that really matters to customers and patients
  • How can I help? – Demonstrate your promise to patients through digital campaigns which promote prevention and superior support
  • How to make decisions based on data – Understand your patient digital behaviour in order to gain a 360-degree view and unrivalled insights

Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

15:25
-
16:00

Sponsored by:

EXHIBITION & NETWORKING COFFEE BREAK
16:00
-
16:40
Panel:
How we can bring real patient insight into our organizations to influence every initiative
  • Understand how patients and other stakeholders can co-create programs with your staff to ensure direction, user experience and optimal delivery
  • Create a clear vision for your patient support programs which addresses unmet needs in a simple and effective way
  • Measure the success of your programs with relevant KPIs and ensure continuous feedback to help perfect future support activities

Moderator: Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

Panellists: Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

MSD Daniel Alfredo Sapene Cisneros Director Asociado de Programas de Valor MSD

Shire Sofiane Achir Durand Patient Service Lead Shire

Case Study GSK – salud.gsk.com.mx:
Become a dependable partner with a valuable message, wherever and whenever customers want it
  • See how to focus on value in your communications as the primary driver for customer engagement
  • Build strategic partnerships between functions, improving visibility, encouraging data flow and developing shared best practice
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

ROUNDTABLES
16:40
-
17:30
ROUNDTABLES LED BY PATIENTS
  1. Early engagement: How to make clinical trials accessible to patients – Led by Georgina Sposetti, CEO & Founder, Un Ensayo Para Mi (Roundtable in Spanish)
  2. Value and access: How advocacy of the future will evolve and what impact it will have on public policies – Led by Migdalia Denis, President and Founder, Sociedad Latina Hipertension Pulmonar (Roundtable in Spanish)
  3. Value and access: How advocacy of the future will evolve and what impact it will have on public policies – Led by Paula Menezes, President, ABRAF - Brazilian Pulmonary Hipertension Association (Roundtable in English)
  4. How PSPs show your commitment to patients and enhance long term relations with them – Gisela Ayala Téllez, Executive Director, Federación Mexicana de Diabetes (Roundtable in Spanish)
ROUNDTABLES LED BY START-UP
  1. AI, psychology, and robotics: How can them impact patient engagement? – Led by Cory Kidd, CEO & Founder, Catalia Health (Roundtable in English)
  2. Big Data and Digital Health Era - New Opportunities to make cost efficient decisions – Led by Javier Cardona Mora, Co-Founder & CEO, 1DOC3 (Roundtable in Spanish)
  3. Diagnose through high-precision Eye-Tracking – Led by Matias Shulz, CEO, ViewMind (Roundtable in Spanish)
17:30
-
19:00
EXHIBITION & NETWORKING DRINKS RECEPTION – END OF DAY 1
07:30
-
08:20
REGISTRATION, EXHIBITION & WELCOME COFFEE
Sales & Commercial Excellence
Perfecting Patient Support Programs
08:20
-
08:30
Chairperson's Opening Address

Chairperson: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Chairperson's Opening Address

Chairperson: Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

08:30
-
08:55
Case Study Merck KGaA:
Optimize customer experience with a flawless end-to-end strategy
  • Learn how Merck KGaA generates competitive advantages and customer satisfaction through an integrated business planning
  • Operationalize the delivery of customer solutions with a cross-functional approach
  • Listen how Merck increased sales and boost customer satisfaction by aligning internal goals and objectives

Merck Group Danny Antezana Senior Director, Global Supply Chain Merck Group

Case Study Grupo Silanes & Federación Mexicana de Diabetes:
Intégrate - Pharma can’t do it alone! - Enhance patient support programs through collaboration with different stakeholders
  • Understand how to move from an episodic to a continuous patient support model
  • Use technology to provide continuous and relevant support throughout the patient journey
  • Learn how to understand each individual’s needs across a patient population
  • Integrate behavioral science and provide personalized support specific to each patient’s circumstance

Grupo Silanes Rafael Quintanilla Director Farma Mexico Grupo Silanes

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

08:55
-
09:20
The rep of the future: a complete guide to what your reps need for success in a changing environment
  • Identify the key capabilities which matter in a digital world and ensure your company brings in the training to overcome the decline of the traditional face-to-face visit
  • Reward reps for prioritizing what your customer really wants – and build company loyalty
  • Use superior analytics to correctly identify when a rep visit is most appropriate
  • How visits can be reinforced through digital and mobile channels

Speaker Logo Alejandro Arteaga Market Access Senior Director - Latin America Grünenthal

Case Study Grifols International:
Never Give Up! – Listen how to overcome the challenges in the design and implementation of Patient Support Programs in LatAm
  • Lessons learnt - How to transform challenges into opportunities
  • Learn to identify the unmet needs in the health system to optimize your PSP and ensure that they meet patients’ needs
  • PSP Implementation and follow-up through an evolutionary program to ensure the continuous improvement of your programs

Grifols Jose Bernal International Marketing Director Grifols

09:20
-
09:50
A new training paradigm for a new value-based health economy
  • Optimize your training plans to ensure relevance for an evolving and heterogenous landscape – and a more entrepreneurial mindset
  • Determine the correct incentives and KPIs to ensure your focus moves above and beyond short-term profits
  • Define where and when this type of training is required in order to maximize its impact

Teva Dr. Kenneth Sanchez Head Commercial Excellence International and Commercial Academy Teva

Panel Discussion:
Get through to patients with better engagement of HCPs
  • Enable clarity over your value proposition to ensure patients are informed of your deliverables even if you have no direct contact
  • Explore how to support the physician in their relationship with patients

Moderator: eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

Panellists: Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

09:50
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10:20
EXHIBITION & NETWORKING COFFEE BREAK
10:20
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10:30
Chairperson's Opening Remarks

Chairperson: Edvard Philipson Edvard Philipson Former VP Latin America Region Pharmaceutical Industry

The Inspirational Space
10:30
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10:55
Artificial Irrelevance: Do physicians actually care about healthcare AI revolution?
  • “Artificial Intelligence” is the biggest buzzword in our industry, just like “Wearables” and “Mobile Apps” before it. How do we separate the fluff from meaningful new opportunities in physician engagement?
  • In this talk, Medscape’s VP of Product Design and Innovation takes a close look at Latin-American physician attitudes and behaviors to help marketers form innovative strategies for effective program design

WebMD/Medscape Ben Greenberg Vice President of Product and User Experience WebMD/Medscape

10:55
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11:40
Decoding the future: democratising AI to empower better outcomes
  • Explore the role of systems of intelligence to reason over an ever-growing amount of health data to advance the promise of precision medicine, shorten and sharpen clinical trials
  • Discover new digital engagement models as companion services to enhance adherence, manage chronic conditions and prevent diseases
  • Trust and new governance models of health data as enabling conditions for future-proof innovation

Complement your learning with an interactive exercise led by Microsoft:

  • Reaffirm the strategic nature of Data &AI and provide clarity on key tools to drive better outcomes
  • To Feel confidence about the opportunity to drive an AI Ready team with your people
  • To Exercise: How you can land a plan for a broad Data & AI adoption plan

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

11:40
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12:05
Closing the cancer divide: expanding access to care and control
  • Examine the global cancer divide and challenge the common myths about cancer
  • Discuss strategies to achieve this health, equity and economic imperative

University of Miami Institute for Advanced Study of the Americas Dra. Felicia Marie Knaul Director, Institute for Advanced Study of the Americas University of Miami Senior Economist Mexican Health Foundation

12:05
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12:45
Panel Discussion:
Innovation and sustainability: Finding ways to improve access to quality healthcare in LATAM
  • Discuss and analyse the challenges and opportunities to achieve a sustainable healthcare model in LATAM and the role different institutions play
  • Understand the importance of multi-stakeholder collaboration in addressing the healthcare barriers in the region

Moderator: Roche Jörg-Michael Rupp Head LATAM Roche

Panellists: University of Miami Institute for Advanced Study of the Americas Felicia Marie Knaul Director, Institute for Advanced Study of the Americas University of Miami Senior Economist Mexican Health Foundation

C/Can 2025: City Cancer Challenge, UICC Melissa Rendler-Garcia Special Advisor for LATAM C/Can 2025: City Cancer Challenge, UICC

C/Can 2025: City Cancer Challenge, UICC Alessandra Durstine Founder Catalyst Consulting Group

12:45
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14:30
NETWORKING LUNCH BREAK AND COFFEE & END OF CONFERENCE

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