Don’t be a follower.
Be the one who creates true innovation and the next wave.

The Japan’s most innovative commercial pharma conference

The healthcare landscape is evolving fast and pharma must evolve with it. We require a fundamental rethink around the value we bring. This is not just about the technology or regulations, it’s about true understanding of the objectives to drive the future and partnerships for better patient outcomes.

At the 13th annual eyeforpharma Japan Conference, 500+ pharma decision-makers will draw new blueprints for sustained commercial success. A combination of best digital practice, launch excellence, field force rejuvenation and cultural transformation is required to provide a kickstart. Join this event to breathe new life into your commercial approach.

3 Essential themes:

Digital transformation: Recognise the need to digitize. Learn about new technologies. Focus on value with partnerships that deliver holistic patient outcomes.

New commercial excellence models Transform your business model by ensuring you act decisively on customer insights. Utilise data to gaininsights to engage HCPs in a smart way.

Deliver patient value to drive commercial & medical excellence Prove the authenticity of your medicine and care provision with robust data and a great story for HCPs and patient outcomes.

eyeforpharma is a thriving community of experts exchanging opinions and finding answers. You will meet peers who understand and will help to propel your ideas forward.

Haider Alleg, Global Head of Digital Excellence / GMO, Ferring International Center

Why you need to attend

4 business-critical conference streams

eyeforpharma Japan will cover all key topics with four tracks: Keynote, Clinical Innovation, RWE & Medical and Commercial Excellence.


Network with over 500 attendees with 15+ hours of dedicated networking time, networking events and interactive sessions.

The most senior-level pharma event in Japan

You won’t find a better place to meet your peers since over 80% of the pharma attendees are director-level or above.

4 focused tracks

Keynote Get out of your comfort zone and explore the new frontiers of medicine from the ‘digital twin’ to advanced genomics, digital therapeutics, AI and more.

Learn more about this track

Commercial Excellence A new commercial model is needed to effectively deliver digital transformation. Use technology to provide deeper value to physicians and even patients.

Learn more about this track

RWE & Medical: Make trust your most important principle by communicating in an authentic, scientific way, backed by evidence. Use RWE to speed development, widen access and boost patient outcomes.

Learn more about this track

Clinical Innovation: Cut time and cost through new technology, whilst enabling a more patient-centric approach which boosts recruitment and retention. Recognize that smarter clinical trials could unlock a golden era for pharma.

Learn more about this track

An action-packed timetable

Attended by pharma and health innovators from:

takeda's Logo
sandoz's Logo
abbvie's Logo
sanofi's Logo

johnson_johnson's Logo
bms's Logo

pfizer's Logo
roche's Logo

gsk_logo's Logo
gilead's Logo

msd's Logo
chugai_no_roche's Logo

novo_nordisk's Logo
novartis's Logo
LEO Pharma's Logo
EFPIA's Logo

Daiichi Sankyo's Logo
allergan's Logo

kyoto_university's Logo
astra_zeneca's Logo

ViiV Healthcare's Logo
nestle's Logo
bayer's Logo
janssen's Logo

lilly's Logo
otsuka_us's Logo
university_of_tokyo's Logo
shionogi's Logo

merck_darkerblue's Logo
boehringer_ingelheim's Logo

UCB's Logo
astellas_amgen_biopharma's Logo

Eisai's Logo
amicus's Logo
biogen's Logo
transcelerate's Logo

astellas's Logo
amed's Logo
csl's Logo
tokyo_medical_and_dental_university's Logo

You won’t find your next idea at home. Make the most of the networking with:

500+ networkers Key decision-makers in Japanese pharma

10+ hours
of networking

Total interaction Roundtables, workshops and panel discussions

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 500 of them.

77% of attendees are director-level and above

Real diversity

eyeforpharma Japan attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

Blair Gottscho Headshot

Blair Gottscho VP Operations

Kana Chia Headshot

Kana Chia Head of Japan

Akari Ueda Headshot

Akari Ueda Project Director, Japan

Hiromasa Araki Headshot

Hiromasa Araki Business Development Executive

Ross McMullan Headshot

Ross McMullan Business Development Director