Customer Experience: the definitive guide to commercial success
Great customer experience (CX) means that at any time, a customers touch points with an organisation matches or even exceeds their expectations. It’s therefore no surprise that an organisation providing a positive experience has loyal customers, much more likely to repeat and refer and ultimately drive further business.
So when we think of the CX gods of the consumer world – think airlines, banks and retail – we all have a personal, often emotional, response to the brands we choose to use. So why should pharma be any different?
This in-depth report will act as a ‘manual’ for how to build and implement a CX strategy. It offers a comprehensive view of CX in the industry, as well as a self-assessment tool to measure current maturity. As well as all this, you will find:
Cutting edge case studies of CX from pharma and beyond
Industry survey data on the current maturity of CX in pharma
Best practices on building a CX framework from industry experts
Valuable advice on implementing a CX strategy
If you want the definitive guide to commercial success then this is the report for you! The brand new insights will be available March 2018!