There is no denying the opportunity that this presents, but an unfamiliar market also presents new challenges. Unknown and complex market access laws, digital censorship, physician's preferences and lack of trust all make it difficult to capitalize on this massive opportunity. The Pharmaceutical Growth Markets Report 2013-2014 highlights the biggest opportunities globally and help you deal with the challenges of entering a new market. The report focuses on the countries offering the greatest opportunities: Mexico, Venezuela, Brazil, China, Thailand and Indonesia. It features contributions from GSK, Pfizer, Bayer, Baxter, Shire and Novartis on their experiences entering these growth markets.
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