A new commercial excellence
for the value age

Register & Save €400 - Discount Ends Friday!

1300+ Attendees

100+ Speakers

90+ Exhibitors

40+ Patients

6 Stages

3 Days remaining of €400 discount

Access to physicians is increasingly limited. 


Power is shifting to payers and providers so much so that a complete rethink of our commercial operations is necessary.

It’s essential to ensure our commercial teams are structured in a way that ensures maximum profitability.

At eyeforpharma Barcelona 2019 (12-14th, March) we will be exploring the future commercial team, new digital capabilities and how to develop a more entrepreneurial mindset, to generate revenue with customer care.

Click below to explore each key

pillar of Barcelona 2019

The Key Commercial Themes 

Drive sales:Through greater alignment of medical solutions to customer value and the patient journey

Orchestrate your customer journey:How addressing the key pillars of commercial performance to have your customers singing to your tune

A holistic understanding:
Use a single, integrated customer view to overhaul communications, inspire and educate

The new technology opportunity:
Apply cutting edge analytics and data resources to make rapid, confident commercial decisions

A Sneak-peek of 2019 Commercial Speakers

Florent Edouard

Florent EdouardSVP, Global Head of Commercial Excellence and Customer Engagement

Laurent Abuaf

Laurent AbuafCountry President, UK

Gregory Miller

Gregory MillerVice President and Global Head Innovation Accelerator CoE

Dirk Abeel

Dirk AbeelGlobal Head - Medical Field Effectiveness

Luis Magarzo Bello

Luis Magarzo BelloCommercial Excellence Head

Patrik Grandits

Patrik GranditsManaging Director, Head Commercial Operations EAME Oncology

New for 2019

The ‘Open your Eyes’ Stage

A showcase of bleeding-edge, industry-transforming science and new ideas which will open your eyes to the coming disruptions.

Click here to explore more

Patient-focussed conferences are usually designed by pharma. Until now! This time, patients have created the agenda and line-up.

Find out more here
The Networking Party

Join 400 of us at the W Hotel Barcelona for a cocktail, canapés, a coastal view and the very best networking in pharma.

Contact us for more info
24/7 Interactive Roundtables

Moderated by industry experts, you can now join your fellow attendees in interactive roundtable sessions running throughout the entire event.

See the full action packed agenda here

Quality, not quantity

It might feel like eyeforpharma Barcelona is all about scale. But quality is the key to attendance. Our net promoter score (NPS) has been consistently positive, with +35 recorded in the 2018 meeting. See what people told us in their feedback:

Giselle Quartin

Giselle Quartin
Head, International

+44 (0) 207 375 7176

James Mackintosh

James Mackintosh
Product Director

+44 (0) 207 375 7163