1300+ Attendees

100+ Speakers

90+ Exhibitors

40+ Patients

6 Stages

38 Last Chance Tickets Remaining: Register Now

The only event to meet Europe's top commercial leaders and innovators

Power is shifting to payers and providers so much, that a complete rethink of your commercial operations is necessary.

It’s essential to ensure your commercial teams are structured in a way that ensures maximum profitability.

At eyeforpharma Barcelona 2019 (12-14th, March) we will be exploring the future commercial team, new digital capabilities and how to develop a more entrepreneurial mindset, to generate revenue with customer care.

I found the congress exceptionally informing especially as the industry is going through a major change in defining new commercial / operating models Quentin van der Merwe
Sales Excellence Director, GlaxoSmithKline
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Commercial Innovators Include:

Florent EdouardSVP, Global Head of Commercial Excellence and Customer Engagement

Florent Edouard

Laurent AbuafCountry President, UK

Laurent Abuaf

Gregory MillerVice President and Global Head Innovation Accelerator CoE

Gregory Miller

Dirk AbeelGlobal Medical Sales Director

Dirk Abeel

Luis Magarzo BelloCommercial Excellence Head

Luis Magarzo Bello

Patrik GranditsManaging Director, Head Commercial Operations EAME Oncology

Patrik Grandits

The Key Commercial Themes 

Drive sales:Through greater alignment of medical solutions to customer value and the patient journey

Orchestrate your customer journey:How addressing the key pillars of commercial performance to have your customers singing to your tune

A holistic understanding:
Use a single, integrated customer view to overhaul communications, inspire and educate

The new technology opportunity:
Apply cutting edge analytics and data resources to make rapid, confident commercial decisions

New for 2019
The Innovation Stage

A showcase of bleeding-edge, industry-transforming science and new ideas which will open your eyes to the coming disruptions.

Click here to explore more

Patient-focussed conferences are usually designed by pharma. Until now! This time, patients have created the agenda and line-up.

Find out more here
24/7 Interactive Roundtables

Moderated by industry experts, you can now join your fellow attendees in interactive roundtable sessions running throughout the entire event.

See the detailed roundtable topics here
The Networking Party

Join 400 of us at the W Hotel Barcelona for a cocktail, canapés, a coastal view and the very best networking in pharma.

Contact us for more info
Everything you need to know about eyeforpharma Barcelona in 55 seconds

Giselle Quartin

Giselle Quartin
Head, International

+44 (0) 207 375 7176

James Mackintosh

James Mackintosh
Product Director

+44 (0) 207 375 7163

Michael Mayhew

Michael Mayhew
Global Product Director

+44 (0) 207 375 4335