The value-based health economy is here. And with it, market access requirements are becoming more essential, sophisticated and nuanced than ever.
The smart use of technology is critical. But how precisely to apply it? Can we adapt commercial techniques to payer relations? Are there unexplored channels which, rather than simply enhance face-to-face discussion, provide alternative ways of engaging payers and provide more value?
In this webinar we’ll determine new ways of approaching payers pre, during and post tender.
We’ll look at how best to present exploratory research on the current and future market, and existing treatments. How technology can enable better collection and communication of insights. And we’ll see how digital tools can support the complete payer tender process.
In this free webinar you will learn:
Join us as we work out the best path forward, with payer, pharma and tech provider voices on our panel. Let’s build the digital value toolkit.
Vice President and Innovation Center Head, Global Health & Value
Dr. Grace Jennings
Senior Scientific Adviser
NICE- National Institute for Health and Care Excellence
VP, Managed Markets
VP, Marketing & Communications