FREE WEBINAR | December 12th | 10:30am New York, 3:30pm London, 4:30pm Paris
Patients are looking for easily accessible, personal guidance. Unsurprisingly, they frequently turn to social media, looking for friendly advice and increasingly seeking authoritative voices.
Pharma brands, on the other hand, veer away from social media for fear of compliance and adverse event reporting.
How long can this dichotomy last? And more importantly, if growing patient-consumer expectations demand 24/7 moderation, how should companies engage authentically and attentively?
Patients and HCPs are changing how they are connecting, self-educating, and communicating with social media on a daily basis. So much so, the benefits of gaining new insights and increased engagement now outweighs the negatives – whether your goal is to grow condition awareness, brand perception, or accelerate the patient’s time-to-diagnosis.
This free webinar will give you the tools to make social media work for you and your brand.
Senior Director, Head of Global Social Media
Chief of Social Strategy, VP, Healthcare
Social Media Strategy Leader