Check out Barca 2020 for more of the same

Customers want to be inspired. They want to learn. They want to feel like you’re delivering individualised value to their profession.

How do we, in pharma, meet this demand? Clearly, it’s time to break down the silos. Sales, marketing, product and medical affairs teams should be in partnership rather than in parallel, but how do we build a collaboration model internally that provides a real experience externally?

Should we even be separating our departments in the traditional fashion? Sales rely on marketing, MSLs need softer skills, digital needs integrated and solution-oriented thinking. Everyone needs to inspire and to compliment professional education programs.

Click above or below to join this free webinar to hear from our expert panel. They will reveal how they are approaching cross-departmental initiatives, innovation and education to transform customer relationships.

 

Plus if you can't make the time do not worry - all sign-ups get a copy of the recordings.

Panelists include:
Heather Moses

Heather Moses

Head of Medical Affairs

Roche

Dirk Abeel

Dirk Abeel

Global Medical Sales Director

Reckitt Benckiser

Michael Connolly

Michael Connolly

Director of Enterprise Sales, EMEA

Qstream

Kumaran Krishnan

Kumaran Krishnan

Director, Europe Medical Affairs

Teva Pharmaceuticals

Kumaran Krishnan

Heléna Bargiel

Head of Commercial Excellence, Region International

LEO Pharma

Moderator:
Paul Simms

Paul Simms

Chairman

eyeforpharma