RWE: From sideshow to centre stage

The world’s largest commercial pharma conference

Real-World Evidence (RWE) is coming of age

From the way we discover treatments, to the nature of development and our understanding of what “value” really means - RWE is our purest reflection of value, and is rightly having seismic impact across the whole value chain.

With the need for more advanced market access systems, more effective commercial models and newly revitalised drug development, RWE is growing up. Whilst uncertainty around regulatory and access authority decision-making must be overcome, RWE can deliver new life to decision-making throughout the product lifecycle.

eyeforpharma Barcelona (March 31st - April 2nd) is the only event that brings together all key RWE stakeholders and decision-makers, plus thousands more health innovators together to spark new ideas and collaborations.

RWE & Big Data leaders include:

Carefully selected to cover every aspect of your RWE & Dig Data strategy.

Michael Seewald - Headshot
Novartis - Logo

Michael Seewald VP, Global Head, Real World Evidence Novartis

Chris Boone - Headshot
Pfizer - Logo

Chris Boone VP, Global Medical Epidemiology & Big Data Analysis Pfizer


Janet Valentine - Headshot
CPRD - Logo

Janet Valentine Director of the CPRD CPRD

Wim Goettsch - Headshot
ZINL - Logo

Wim Goettsch Special Advisor HTA; Affiliate Associate Professor International Collaboration in HTA, Universiteit Utrecht ZINL


Anjan Chatterjee - Headshot
Boehringer Ingelheim  - Logo

Anjan Chatterjee VP, Real World Evidence - COE, Epidemiology and Big Data Boehringer Ingelheim

Sam Hariry - Headshot
Novartis - Logo

Sam Hariry Head of Clinical Strategy & Operations Novartis

4 essential RWE & Big Data themes for 2020

Widen your RWE horizon Capitalise on emerging regulatory acceptance to increase access, better prove effectiveness and drive development decision-making

Achieve Greater Access Demonstrate drug value with increased certainty to enable more progressive market access agreements with payers

Harness Technological Maturity Find new levels of insight through AI-driven analysis and dissemination, plus new medical-grade RWD devices and wearables

Drive RWE Adoption Build trust in RWE by fostering higher level of data quality and consistency across health systems

A fascinating meeting of diverse speakers who outlined numerous ways to prove the validity and trustworthiness of RWE, versus RCTs, emphasising ’real time’ in addition to real world. Thank you eyeforpharma!

Nigel Hughes, Scientific Director Janssen Logo Nigel Hughes Headshot

Why you need to attend

Europe’s No1 RWE conference

A dedicated stream bringing together RWE, medical affairs and market access experts together for the most holistic discussion in Europe. It’s Europe’s biggest RWE event.

Old friends and new encounters

The only event that brings together leading RWE decision-makers plus 2000 attendees from across clinical development, medical affairs, market access, patient engagement and commercial roles.

Technology is the star of the show

From big names, such as Google and Flatiron, to leading pharma and disruptive start-ups – the 6 tracks alongside this RWE track, will be packed with the latest use cases of AI, ML, AR, VR, blockchain and more.

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Learn more about this track

Market Access Find out how to create harmony across market access to achieve new levels of sophistication

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Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

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Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

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Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

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Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Learn more about this track

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

Proteus Digital Health's Logo
Almirall's Logo
Merck KGaA's Logo
EMA's Logo

ada_health's Logo
bill_melinda_gates_foundation__red's Logo

Oxford University's Logo
Nutricia's Logo

Amazon's Logo
Gedeon Richter's Logo
Napp Pharma's Logo
Medopad's Logo



takeda's Logo
Eisai's Logo
lilly's Logo
shire's Logo

grifols's Logo
Reckitt Benckiser's Logo

LEO Pharma's Logo
astra_zeneca's Logo

Vifor Pharma's Logo
FDA's Logo
Abbott's Logo
novo_nordisk's Logo



celgene's Logo
Lundbeck's Logo
abbvie's Logo
Helsinn healthcare's Logo

IAPO's Logo
Medable's Logo

merck's Logo
alnylam_pharmaceuticals's Logo

Benevolent AI's Logo
Boston Scientific's Logo
NHS's Logo
norgine's Logo



biogen's Logo
servier's Logo
iavi's Logo
UCB's Logo

Galapagos pharma's Logo
Daiichi Sankyo's Logo

amgen's Logo
mylan's Logo

pfizer's Logo
sanofi's Logo
Grunenthal's Logo
NICE's Logo



otsuka_us's Logo
EFPIA's Logo
bayer's Logo
healthcare_businesswomans_association's Logo

astellas's Logo
23andme's Logo

Babylon Health's Logo
roche's Logo

janssen's Logo
johnson_johnson's Logo
boehringer_ingelheim's Logo
teva's Logo



ViiV Healthcare's Logo
Flatiron Health's Logo
transcelerate's Logo
nestle_health_science's Logo

bms's Logo
Google's Logo

gsk_logo's Logo
UICC's Logo

Caribou Biosciences's Logo
allergan's Logo
novartis's Logo
csl's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships