A giant patient-centric leap for mankind

The world’s largest commercial pharma conference

Evolve into a patient-centric, high-calibre collaborator and transformative pharma company

From clinical trials through to support programmes and strategic decision-making, we know that incorporating patients into design has untold benefits.

But today’s efforts are mostly incremental adjustments of existing processes rather than wholesale change. Unfortunately, that means we are not delivering at the pace patients require.

Until now.

eyeforpharma Barcelona is where patient centricity leaps ahead. Because we’re not interested in merely consulting patients. We’re interested in redesigning, reimagining, with patients. With innovative case studies on culture and strategy, we can deliver big on patient promises.

This is the only event where engagement, advocacy, commercial and digital intersect in order to improve human lives.

Patient-centric leaders

Carefully selected to cover every aspect of your patient engagement strategy.

Edward Trott - Headshot
Ferring  - Logo

Edward Trott Chief Patient Officer Ferring

Steven Hildemann - Headshot
Merck - Logo

Steven Hildemann SVP, Chief Bio-Ethics & Employee Health Merck


Jenna Copeland Kristensen - Headshot
Novo Nordisk - Logo

Jenna Copeland Kristensen Global Director, Patient Support Programmes Novo Nordisk

Niclas Nilsson - Headshot
LEO Pharma - Logo

Niclas Nilsson Head of R&D Open Innovation LEO Pharma


Christina Claussen - Headshot
Pfizer - Logo

Christina Claussen Director, Alliance Management & Patient Relations Pfizer

Andy Powrie-Smith - Headshot
EFPIA - Logo

Andy Powrie-Smith Executive Director, Communications & Partnerships EFPIA

4 essential themes for 2020

Organisational Empowerment: Redesign structure, incentives and targets to supercharge patient-led culture and ensure all functions engage fully

Propel Patient-Led Design: Give patients a seat at the head of the table to co-create solutions that deliver better health outcomes

Innovative Case Studies: Examine how scaling engagement and harnessing a wider range of patient insights can usher in new business models

Collaboration Capabilities: Find new ways to capitalise on your patient network and take advocacy beyond your imagination

I attend eyeforpharma every year. I go to truly know what pharma must do, to serve patients.

Gitte Aabo, Former CEO, LEO Pharma Gitte Aabo Headshot

Nothing about us, without us!

At eyeforpharma, we practice what we preach. The eyeforpharma Barcelona 2020 agenda was developed with patients, will be delivered with patients, with audience participation from patients.

Patients Included - Logo

A snapshot of the 2020 patient speakers actioning change in pharma

Carol Munt - Headshot

Carol Munt Patient Partner & Advocate

Olive Fulton - Headshot

Olive Fulton Patient & Public Involvement Lead


Enric Barba Ibañez - Headshot

Enric Barba Ibañez Patient & Digital Health Advocate

Christa Overtoom - Headshot

Christa Overtoom Patient & Family Therapist


Petra Verdaasdonk - Headshot

Petra Verdaasdonk Patient Advocate


Richard Stephens - Headshot

Richard Stephens Patient Advocate


Teresa Ferreiro - Headshot

Teresa Ferreiro Patient Advocate

Ramona Kanters - Headshot

Ramona Kanters Patient Advocate


Frank Hennemann - Headshot

Frank Hennemann Patient Advocate

Eva Schumacher-Wulf - Headshot

Eva Schumacher-Wulf Patient Advocate & Editor-In-Chief Mamma Mia! Magazine

5 years ago, I connected with Paul Simms at eyeforpharma. After our first conversation, I was actually shaking... could it be possible that someone had actually crafted an event that included all areas of the healthcare space AND embraced the patient perspective? He had, and it was an honour and privilege to attend. This year, I am in awe of the progress that has been made. The patient voice is loud, strong and utterly respected. Please lend your voice to this wonderful chorus of compassion.

Heidi Floyd, Patient Advocate Heidi Floyd Headshot

Why you need to attend

Europe’s No1 patient conference

Barcelona has a dedicated stream bringing patient engagement and advocacy experts together for a holistic discussion. It’s Europe’s biggest patient event, plus much more.

Spread the message

Hear how clinical development, medical affairs, market access, real-world evidence and commercial roles are all changing to become patient-centric.

Interactive Roundtables

Roll up your sleeves and delve into debate with colleagues on the challenges and opportunities on the hottest industry topics

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Learn more about this track

Market Access Find out how to create harmony across market access to achieve new levels of sophistication

Learn more about this track


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Learn more about this track

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

Learn more about this track


Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Learn more about this track

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Learn more about this track

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

UCB's Logo
FDA's Logo
abbvie's Logo
nestle_health_science's Logo

NHS's Logo
gsk_logo's Logo

LEO Pharma's Logo
Eisai's Logo

Medopad's Logo
novo_nordisk's Logo
alnylam_pharmaceuticals's Logo
biogen's Logo



Nutricia's Logo
Reckitt Benckiser's Logo
Galapagos pharma's Logo
EMA's Logo

bill_melinda_gates_foundation__red's Logo
grifols's Logo

lilly's Logo
johnson_johnson's Logo

Oxford University's Logo
EFPIA's Logo
servier's Logo
23andme's Logo



Grunenthal's Logo
sanofi's Logo
healthcare_businesswomans_association's Logo
ViiV Healthcare's Logo

Proteus Digital Health's Logo
iavi's Logo

astellas's Logo
amgen's Logo

Boston Scientific's Logo
ada_health's Logo
Napp Pharma's Logo
roche's Logo



astra_zeneca's Logo
Helsinn healthcare's Logo
shire's Logo
celgene's Logo

takeda's Logo
otsuka_us's Logo

janssen's Logo
Google's Logo

Abbott's Logo
Caribou Biosciences's Logo
pfizer's Logo
Gedeon Richter's Logo



allergan's Logo
Benevolent AI's Logo
teva's Logo
IAPO's Logo

Lundbeck's Logo
boehringer_ingelheim's Logo

Merck KGaA's Logo
Babylon Health's Logo

mylan's Logo
bms's Logo
Almirall's Logo
UICC's Logo



transcelerate's Logo
Medable's Logo
Vifor Pharma's Logo
csl's Logo

bayer's Logo
merck's Logo

NICE's Logo
Daiichi Sankyo's Logo

Amazon's Logo
Flatiron Health's Logo
norgine's Logo
novartis's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships