A giant patient-centric leap for mankind

The world’s largest commercial pharma conference

Evolve into a patient-centric, high-calibre collaborator and transformative pharma company

From clinical trials through to support programmes and strategic decision-making, we know that incorporating patients into design has untold benefits.

But today’s efforts are mostly incremental adjustments of existing processes rather than wholesale change. Unfortunately, that means we are not delivering at the pace patients require.

Until now.

eyeforpharma Barcelona is where patient centricity leaps ahead. Because we’re not interested in merely consulting patients. We’re interested in redesigning, reimagining, with patients. With innovative case studies on culture and strategy, we can deliver big on patient promises.

This is the only event where engagement, advocacy, commercial and digital intersect in order to improve human lives.

Patient-centric leaders

Carefully selected to cover every aspect of your patient engagement strategy.

Edward Trott - Headshot
Ferring  - Logo

Edward Trott Chief Patient Officer Ferring

Steven Hildemann - Headshot
Merck - Logo

Steven Hildemann SVP, Chief Bio-Ethics & Employee Health Merck

Jenna Copeland Kristensen - Headshot
Novo Nordisk - Logo

Jenna Copeland Kristensen Global Director, Patient Support Programmes Novo Nordisk

Niclas Nilsson - Headshot
LEO Pharma - Logo

Niclas Nilsson Head of R&D Open Innovation LEO Pharma

Christina Claussen - Headshot
Pfizer - Logo

Christina Claussen Director, Alliance Management & Patient Relations Pfizer

Andy Powrie-Smith - Headshot
EFPIA - Logo

Andy Powrie-Smith Executive Director, Communications & Partnerships EFPIA

4 essential themes for 2020

Organisational Empowerment: Redesign structure, incentives and targets to supercharge patient-led culture and ensure all functions engage fully

Propel Patient-Led Design: Give patients a seat at the head of the table to co-create solutions that deliver better health outcomes

Innovative Case Studies: Examine how scaling engagement and harnessing a wider range of patient insights can usher in new business models

Collaboration Capabilities: Find new ways to capitalise on your patient network and take advocacy beyond your imagination

I attend eyeforpharma every year. I go to truly know what pharma must do, to serve patients.

Gitte Aabo, Former CEO, LEO Pharma Gitte Aabo Headshot

Why you need to attend

Europe’s No1 patient conference

Barcelona has a dedicated stream bringing patient engagement and advocacy experts together for a holistic discussion. It’s Europe’s biggest patient event, plus much more.

Spread the message

Hear how clinical development, medical affairs, market access, real-world evidence and commercial roles are all changing to become patient-centric.

Old friends and new encounters

The only event that combines leading patient engagement specialists with 2000 more attendees from across clinical, medical affairs, market access, real-world evidence and commercial roles.

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

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Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

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Market Access Find out how to create harmony across market access to achieve new levels of sophistication

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Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

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Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

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Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

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Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

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Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

shire's Logo
merck's Logo
otsuka_us's Logo
celgene's Logo

Almirall's Logo
Lundbeck's Logo

johnson_johnson's Logo
Proteus Digital Health's Logo

EMA's Logo
Grunenthal's Logo
astra_zeneca's Logo
EFPIA's Logo

norgine's Logo
NHS's Logo
UCB's Logo
UICC's Logo

janssen's Logo
csl's Logo

Gedeon Richter's Logo
mylan's Logo

allergan's Logo
roche's Logo
ada_health's Logo
Babylon Health's Logo

healthcare_businesswomans_association's Logo
bms's Logo
alnylam_pharmaceuticals's Logo
Caribou Biosciences's Logo

pfizer's Logo
novartis's Logo

Napp Pharma's Logo
Oxford University's Logo

ViiV Healthcare's Logo
Galapagos pharma's Logo
NICE's Logo
IAPO's Logo

Helsinn healthcare's Logo
lilly's Logo
FDA's Logo
Abbott's Logo

Medable's Logo
Boston Scientific's Logo

Nutricia's Logo
Reckitt Benckiser's Logo

bill_melinda_gates_foundation__red's Logo
iavi's Logo
transcelerate's Logo
Merck KGaA's Logo

takeda's Logo
boehringer_ingelheim's Logo
servier's Logo
grifols's Logo

Flatiron Health's Logo
Vifor Pharma's Logo

LEO Pharma's Logo
23andme's Logo

sanofi's Logo
novo_nordisk's Logo
biogen's Logo
amgen's Logo

abbvie's Logo
Google's Logo
Amazon's Logo
Benevolent AI's Logo

gsk_logo's Logo
nestle_health_science's Logo

bayer's Logo
Daiichi Sankyo's Logo

Eisai's Logo
astellas's Logo
teva's Logo
Medopad's Logo

You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product

Josh Bramwell Headshot

Josh Bramwell Head of Europe

Blair Gottscho Headshot

Blair Gottscho Head of Operations

Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships

Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development

Henry Payne Headshot

Henry Payne Director of Business Development

Alex Norman Headshot

Alex Norman Business Development Director, Clinical

Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships