Intelligent, data-driven customer engagement with purpose

The world’s largest commercial pharma conference

The rules of customer engagement have changed.

HCPs and patients expect more. Personalisation, authenticity and purpose are our new mantras.

To create real relationships with HCPs and patients you can’t continue on the same path. Data must become the lifeblood fuelling every engagement decision. Valuable, educational content must be your communication device. And delivery must be digitally-enabled, even if face-to-face. Only then can you satisfy increasing expectations.

It starts with culture and internal ambition. To achieve this transformation you need cross-functional collaboration built around the customer, not separate departments fighting for budget or control. And you must be more than a marketer, blending existing skillsets with new capabilities to ensure you’re purpose-led.

eyeforpharma Barcelona (March 31 – April 2) is the only event to bring together top pharma digital and marketing executives alongside IT, Commercial and Medical roles, plus tech leaders and entrepreneurs – ensuring your digital/marketing capability is ready for 2020 and beyond.

Digital & Marketing leaders include:

Carefully selected to cover every aspect of your Digital & Marketing strategy.

Ivo Roussev - Headshot
GSK - Logo

Ivo Roussev Head, Global Digital/MCM, Vaccines GSK

Stefano Zagnoni - Headshot
Janssen - Logo

Stefano Zagnoni Head of Digital & Innovation Janssen


Steve Skyrme - Headshot
Pfizer - Logo

Steve Skyrme Global Lead, Customer Experience, Oncology Pfizer

Francesca Wuttke - Headshot
Almirall - Logo

Francesca Wuttke Chief Digital Officer Almirall


Denise Dewar - Headshot
GSK - Logo

Denise Dewar Digital Hub Director, Europe GSK

Jonas Kierkegaard - Headshot
Roche - Logo

Jonas Kierkegaard Head of Innovation Lab Roche

Key Digital & Marketing Themes:

Culture gets its appetite from purpose Rally your teams with a unified, customer-centric purpose, driven by collaboration and long-term educational values

Illuminate the end-to-end customer engagement journey Synchronise back-end and front-end capabilities through smarter data science and integration to fully customer behaviour

Exceed expectations in engagement Invest smartly into new digital channels and tools that enable mass personalisation

Very inspiring place to take the pulse, understand the trends that will drive value in Life Sciences and how digital can transform the future of Pharma.

Senior Manager, Multichannel Excellence Strategy Biogen Logo

Why you need to attend

The date that everyone circles

As the worlds largest commercial pharma conference, eyeforpharma Barcelona is the must attend event for pharma leaders looking to drive change and revitalise their customer engagement strategies.

Benchmark against the best: 100+ case studies

You need real examples of your peers and competitors going beyond business as usual. At eyeforpharma Barcelona, we have spent months researching and searching for the very best examples of pharma exceeding customer expectations.

Technology showcases

From the big names, such as Google and Flatiron Health, to industry leading pharma, and disruptive start-ups – the 6 tracks will be packed with AI, ML, AR, VR, blockchain and more.

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Learn more about this track

Market Access Find out how to create harmony across market access to achieve new levels of sophistication

Learn more about this track


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Learn more about this track

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

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Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Learn more about this track

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Learn more about this track

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

EFPIA's Logo
bayer's Logo
FDA's Logo
NHS's Logo

IAPO's Logo
amgen's Logo

Oxford University's Logo
Medable's Logo

ada_health's Logo
bms's Logo
alnylam_pharmaceuticals's Logo
nestle_health_science's Logo



ViiV Healthcare's Logo
Google's Logo
Daiichi Sankyo's Logo
abbvie's Logo

teva's Logo
Abbott's Logo

grifols's Logo
Napp Pharma's Logo

UICC's Logo
celgene's Logo
novo_nordisk's Logo
servier's Logo



Merck KGaA's Logo
Proteus Digital Health's Logo
Benevolent AI's Logo
Eisai's Logo

EMA's Logo
Helsinn healthcare's Logo

novartis's Logo
Medopad's Logo

astellas's Logo
LEO Pharma's Logo
johnson_johnson's Logo
roche's Logo



pfizer's Logo
astra_zeneca's Logo
Flatiron Health's Logo
shire's Logo

iavi's Logo
Lundbeck's Logo

bill_melinda_gates_foundation__red's Logo
csl's Logo

Amazon's Logo
NICE's Logo
Reckitt Benckiser's Logo
23andme's Logo



Gedeon Richter's Logo
mylan's Logo
lilly's Logo
Galapagos pharma's Logo

gsk_logo's Logo
Caribou Biosciences's Logo

sanofi's Logo
Grunenthal's Logo

healthcare_businesswomans_association's Logo
takeda's Logo
janssen's Logo
allergan's Logo



biogen's Logo
Boston Scientific's Logo
transcelerate's Logo
UCB's Logo

Nutricia's Logo
Vifor Pharma's Logo

Babylon Health's Logo
boehringer_ingelheim's Logo

merck's Logo
norgine's Logo
Almirall's Logo
otsuka_us's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships