Don’t be an information provider.
Be the value provider.

The world’s largest commercial pharma conference

The biggest and most important commercial pharma conference in the world.

The world around us is moving fast. We need to move faster. It’s no longer acceptable to improve commercial approaches incrementally – we require a fundamental rethink around the value we bring. This is not just about winning hearts and minds, it’s about shared objectives and partnering for patient outcomes..

At the 18th annual eyeforpharma Barcelona Conference, 2000+ pharma decision-makers will draw new blueprints for sustained commercial success. A combination of best digital practice, launch excellence, field force rejuvenation and cultural transformation is required to provide a kickstart. Breathe new life into your commercial approach.

Commercial leaders include:

Carefully selected to cover every aspect of your commercial strategy.

Christian Scheuer - Headshot
LEO Pharma - Logo

Christian Scheuer VP, Global Commercial Affairs & Excellence LEO Pharma

Pieter De Muynck - Headshot
Janssen - Logo

Pieter De Muynck Global Marketing Leader - Global Commercial Strategy Organization Janssen


Missing Headshot

Ryan Olohan

Rodney Smith - Headshot
Daiichi Sankyo - Logo

Rodney Smith VP, Head of Medical Affairs Europe Daiichi Sankyo


Florent Edouard - Headshot
Grünenthal - Logo

Florent Edouard SVP, Global Head of Commercial Excellence & Customer Engagement Grünenthal

Philipp Maerz - Headshot
Allergopharma - Logo

Philipp Maerz CEO Allergopharma

Key Commercial Themes for 2020

Reveal all of data’s insight Harness AI, ML and advanced analytics to achieve real-world customer understanding and educate decision-making

More than just commercial relationships Turn your audience from customers to advocates with services that go beyond value expectations

Find internal strength in alignment Ensure IT, medical, marketing/digital and patient engagement teams have a shared future by realigning objectives

eyeforpharma is strategically & operationally valuable for staying at the forefront of the pharma industry evolution

SVP Marketing Novo Nordisk Logo

Why you need to attend

6 stages: focus on what matters

Barcelona is huge. Yet it’s also intimate, tailored to your day-to-day learning needs. You’ll be able to pick from across 6 parallel stages - each focused on a critical topic - including medical affairs, patient engagement, RWE and market access.

Old friends and new encounters

The only event that brings together leading commercial & sales decision-makers plus 2000 attendees from across marketing, medical affairs, market access and patient engagement.

Technology showcases

From the big names, such as Google and Flatiron Health, to industry leading pharma, and disruptive start-ups – the 6 tracks will be packed with AI, ML, AR, VR, blockchain and more.

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Learn more about this track

Market Access Find out how to create harmony across market access to achieve new levels of sophistication

Learn more about this track


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Learn more about this track

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

Learn more about this track


Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Learn more about this track

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Learn more about this track

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

Lundbeck's Logo
biogen's Logo
alnylam_pharmaceuticals's Logo
gsk_logo's Logo

allergan's Logo
IAPO's Logo

astellas's Logo
Daiichi Sankyo's Logo

Benevolent AI's Logo
lilly's Logo
Medopad's Logo
takeda's Logo



boehringer_ingelheim's Logo
astra_zeneca's Logo
Flatiron Health's Logo
norgine's Logo

Amazon's Logo
teva's Logo

nestle_health_science's Logo
merck's Logo

Babylon Health's Logo
EFPIA's Logo
celgene's Logo
Helsinn healthcare's Logo



bayer's Logo
healthcare_businesswomans_association's Logo
transcelerate's Logo
otsuka_us's Logo

Almirall's Logo
Proteus Digital Health's Logo

Vifor Pharma's Logo
NHS's Logo

novo_nordisk's Logo
23andme's Logo
Abbott's Logo
roche's Logo



novartis's Logo
LEO Pharma's Logo
janssen's Logo
Google's Logo

csl's Logo
sanofi's Logo

amgen's Logo
abbvie's Logo

Grunenthal's Logo
Nutricia's Logo
iavi's Logo
Gedeon Richter's Logo



ViiV Healthcare's Logo
Merck KGaA's Logo
Medable's Logo
ada_health's Logo

Napp Pharma's Logo
Caribou Biosciences's Logo

bms's Logo
UICC's Logo

EMA's Logo
UCB's Logo
Reckitt Benckiser's Logo
pfizer's Logo



Oxford University's Logo
Galapagos pharma's Logo
grifols's Logo
FDA's Logo

Eisai's Logo
NICE's Logo

servier's Logo
shire's Logo

bill_melinda_gates_foundation__red's Logo
Boston Scientific's Logo
johnson_johnson's Logo
mylan's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships