Create harmony across market access to achieve new levels of sophistication

The world’s largest commercial pharma conference

Medicine has evolved. Market access must do the same.

Regulators, payers and HTAs are changing. Clear themes are emerging, including harmonisation, increasingly bespoke agreements and the consideration of new forms of evidence. But these are not solutions - health systems remain close to breaking point, with industry and payers often failing to reach agreement on value and affordability.

We must now harness maturing RWE and digital capabilities to advance access approaches and create a more affordable, value-driven system.

eyeforpharma Barcelona is the only event that brings together market access executives, key market access authorities and pharma leadership from across the commercial and clinical spectrum to accelerate harmonisation and spark our next evolutionary leap forward.

Market access leaders include:

Carefully selected to cover every aspect of your market access strategy.

Martin Price - Headshot
Janssen  - Logo

Martin Price VP, Health Economics, Market Access and Reimbursement, EMEA Janssen

Raquel Riol - Headshot
Sanofi - Logo

Raquel Riol Head of Market Access, AMESA Region Sanofi


Lara Pippo - Headshot
CSL Behring - Logo

Lara Pippo Head Market Access, Italy CSL Behring

Alexander Natz - Headshot
EUCOPE - Logo

Alexander Natz Secretary General EUCOPE


Tamir Singer - Headshot
NHS England - Logo

Tamir Singer Head of Commercial Access & Value, Commercial Medicines Directorate NHS England

Jorg Mahlich - Headshot
Janssen - Logo

Jorg Mahlich Head of HEOR Janssen

Key market access themes:

Collaborate on risk Adopt early, frequent payer liaison to co-create innovative risk-sharing agreements that work for all stakeholders

Affordable, curative medicine Learn how to demonstrate long-term value, create flexible performance schemes and overcome data deficiencies from existing gene/cell therapy leaders

Value is not optional Construct evidence-backed and payer-ready value stories internally to ensure external receptiveness

RWE: More than a supporting act Ensure real-world HTA and payer impact through new levels of data quality, understanding and appropriateness.

A good 3 days at the eyeforpharma conference in Barcelona. Luggage overweight - full of trends, thoughts and inspiration!

Global Product Lead Janssen Logo

Why you need to attend

Choose from 9 streams

Choose from a dedicated market access stream, or from 8 other tracks of interlinking areas such as Commercial Strategy, DTx, Patient Engagement and RWE

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Make market access priorities

Access requirements are never-ending: ensure colleagues, from development through to late-stage marketing, make access central to their role

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Learn more about this track

Market Access Find out how to create harmony across market access to achieve new levels of sophistication

Learn more about this track


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Learn more about this track

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

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Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Learn more about this track

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Learn more about this track

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

23andme's Logo
Merck KGaA's Logo
FDA's Logo
Daiichi Sankyo's Logo

boehringer_ingelheim's Logo
mylan's Logo

Vifor Pharma's Logo
Medopad's Logo

biogen's Logo
Napp Pharma's Logo
norgine's Logo
teva's Logo



iavi's Logo
Google's Logo
Lundbeck's Logo
Flatiron Health's Logo

merck's Logo
Proteus Digital Health's Logo

Amazon's Logo
abbvie's Logo

ViiV Healthcare's Logo
nestle_health_science's Logo
LEO Pharma's Logo
novo_nordisk's Logo



sanofi's Logo
astra_zeneca's Logo
Helsinn healthcare's Logo
gsk_logo's Logo

NHS's Logo
Abbott's Logo

IAPO's Logo
EMA's Logo

grifols's Logo
bayer's Logo
bill_melinda_gates_foundation__red's Logo
ada_health's Logo



Caribou Biosciences's Logo
celgene's Logo
pfizer's Logo
Gedeon Richter's Logo

transcelerate's Logo
bms's Logo

shire's Logo
NICE's Logo

astellas's Logo
Medable's Logo
EFPIA's Logo
alnylam_pharmaceuticals's Logo



roche's Logo
servier's Logo
johnson_johnson's Logo
Boston Scientific's Logo

UICC's Logo
healthcare_businesswomans_association's Logo

Galapagos pharma's Logo
otsuka_us's Logo

novartis's Logo
Grunenthal's Logo
takeda's Logo
Nutricia's Logo



amgen's Logo
Babylon Health's Logo
UCB's Logo
Eisai's Logo

lilly's Logo
csl's Logo

janssen's Logo
allergan's Logo

Benevolent AI's Logo
Almirall's Logo
Reckitt Benckiser's Logo
Oxford University's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships