Are you looking for the industry’s best case-studies?

Then look no further than the Awards Pitch day. This is where chosen eyeforpharma Awards finalists battle it out to impress the judges with their insights, ingenuity and passion for the big prize. Competition really does bring out the best in people, and if you want examples of pioneering work in pharma, this will be the best place to see it all.

Attend these sessions (on March 11th, the day before the conference) and you will see world-class examples of pharma going beyond “business as usual”, in the following areas:

11th March 2019

11:00am - 11:30am

Registration and coffee

11:30am - 12:30pm

Create patient impact:

Gain insights from 2018’s most impactful projects using a real understanding of patient needs to develop patient solutions that make a difference.

  • How ALK improved allergy patients’ lives with the first personalised allergy companion app Klara, using AI to provide real-time information and support
  • See how Novartis and Health Unlimited built an online digital community Speak Your Migraine to empower patients and improve conversations with their HCPs
  • Learn from a pioneering approach to cystic fibrosis care via remote data collection from NuvoAir that has reduced hospital visits and improved patient outcomes
  • Understand how Norgine used AI to develop a patient chatbot Ava to provide timely, accessible information to support patients

12:30pm - 1:15pm

Be a Patient Champion

Hear from the patient advocates who have empowered patients and changed their lives by providing them with a voice that has influenced governments, customers or other patients.

  • Hear the story of Teresa Ferreiro, breast cancer survivor, patient advocate and Founder of Baby Beatles and how she has empowered other women to realise their dream of becoming a mother following diagnosis
  • Discover how the PsoHappy project changed how healthcare systems look at the impact of chronic conditions on patients’ quality of life, influenced health policies and treatment plans, thanks to creator Catalina Cernica, Director of Health & Happiness Studies, LEO Innovation Lab
  • Understand how Scott Williams leveraged years of experience as a patient advocate to establish a first-of-its kind patient advocacy function within Merck KGaA, which influenced global policies and changed the lives of both patients and caregivers, through coalition-style advocacy.
Baby Beatles
Catalina Cernica
Scott Williams

1:15pm - 2:15pm

Lunch Break

2:15pm - 3:30pm

Generate value for Healthcare Providers:

Learn what your competitors are doing to deliver tangible benefits to healthcare and healthcare providers.      

  • Explore how Bayer’s Vision Academy addressed clinical challenges and provided education and drove implementation of clinical best practice to improve retinal disease patients’ lives
  • Understand how Boehringer Ingelheim and Aptus Health supported HCPs in the daily management of asthma patients using interactive guidelines to make evidence-based decisions
  • Learn how Ecopharm and CredoWeb transformed digital communication with HCPs to increase engagement via their Virtual Cardio Academy events
  • Hear how Menarini worked with a KOL advisory board BRIDGE to conduct primary market research to support physicians to improve patient outcomes
  • Discover why optimising IBD care through digitalisation led to reinforced patient empowerment with Predict and Prevent by Takeda

3:30pm - 4:00pm

Coffee Break

4:00pm - 5:30pm

Collaborate for holistic solutions:

See examples of true partnership between pharma and industry stakeholders including patient associations, industry associations and technology partners that are bring new holistic solutions to customers and/or healthcare systems.

  • How Novartis and Novartis foundation aligned with National Leprosy Programs in multiple developing countries to help shape global WHO health guidelines for better diagnosis and earlier treatment
  • Understand how Sanofi Pasteur and Horizon Marketing Solutions partnered with a non-medical Association in Turkey to reach and educate pre-school children and their families
  • See how individual efforts of Takeda UK and Crohn’s & Colitis UK, were maximised through collaboration with Aurora to mobilise the travel industry to help people to Travel with IBD
  • Prepare for the future – how Novartis and University of Basel in conjunction with local educational institutes are developing next generation medicines in emerging countries with a health internship programme for scientists
  • The importance of partnerships with a multi-faceted team from ViiV Healthcare, Chelsea & Westminster Hospital NHS, Think Connect Change and Avegen transformed care to provide high quality, sustainable care for stable HIV patients
Novartis foundation
Sanofi Pasteur
Horizon Marketing Solutions
Horizon Marketing Solutions
Takeda UK
Crohn’s & Colitis UK,
University of Basel
ViiV Healthcare
Hospital NHS
Think Connect Change

5:30pm onwards

Join the eyeforpharma Barcelona Summit Ice Breaker Networking drinks

NOTE: This is a “Pre-Day” to eyeforpharma Barcelona taking place on 11th March. You must select this option when you register for your conference pass.

Attend this additional day and be able to:

  • Kickstart your creativity: Ideas and insights you can take back to your teams from projects crafted with patient and healthcare value at their core
  • Meet with the best innovators and future leaders who are prioritising patient and customer value – and changing the face of pharma.
  • Benchmark your work against some of the very best initiatives in the industry, that are designed to inspire and support the wellbeing of patients around the world right now. 
  • Hear from patients themselves – the voices who are working with pharma to influence governments, patient groups and more, to provide better results for society.

To sign-up, select “Awards Pitches” after you select your pass-type here

See why the eyeforpharma Awards Pitch Day are a must attend event:

The eyeforpharma awards are helping pharma to focus on its core constituent — the patient. Novocure
winners of the 2018 Most Valuable Patient Initiative award North America

I see the eyeforpharma Awards as a chance to share my work and to further my progress on this journey. It is about making pharma less scared about talking to patients and this creates a space where pharma can talk to patients Trishna Bharadia
winner of the European Patient Champion Award 2018

The eyeforpharma Awards recognize what really matters in the pharmaceutical industry: providing the maximum value to the greatest number of patients. This unique event galvanizes our industry, propelling it in the right direction. I encourage companies and leaders to support and enter – and, just as urgently, to applaud our colleagues who are shining a positive light on the industry as a result of the work they do Christi Shaw, SVP and President, Lilly Bio-Medicines
Winner of the Lifetime Achievement Award, 2016