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Agenda

11.00 – 11.30 - Registration and Coffee - Networking

Most Valuable Patient Initiative

11.30 – 11.45

Klara - your allergy companion app:

How ALK improved allergy patients’ lives with the first personalised allergy companion app, using data modelling and machine-learning to provide real-time information and guidance.



Louise Kristine Hjernø, Head of Digital Projects, ALK

11.45 – 12.00

Speak Your Migraine

See how Novartis and Health Unlimited built an online digital community Speak Your Migraine to empower patients and improve conversations with their HCPs



Dimitra Mastrantoni, WorldWide Associate Brand Director Migraine, Novartis

Brendan Manning, Account Director, Health Unlimited

12.00 – 12.15

Improving the lives of Cystic Fibrosis patients

Learn from a pioneering approach to cystic fibrosis care via remote data collection from NuvoAir that has reduced hospital visits and improved patient outcomes



Lorenzo Consoli, Co-Founder, CEO, NuvoAir

Fredrik Aidehag, Director of Products, NuvoAir

12.15 – 12.30

Ava the patient chatbot

Understand how Norgine used AI to develop a patient chatbot Ava to provide timely, accessible information to support patients



Kym Jacks-Bryant, Global Digital Marketing Lead, Norgine

Veronique Segura, Global Brand Manager, Norgine

Hannah Thompson, Senior Central Medical Affairs Executive, Norgine

Patient Champion Award

12.30 – 12.45

Hear the story of Teresa Ferreiro, breast cancer survivor, patient advocate, professional coach, trainer, speaker, and Founder of Baby Beatles and how she has empowered other women to realise their dream of becoming a mother following diagnosis

12.45 – 13.00

Discover how the PsoHappy project changed how healthcare systems look at the impact of chronic conditions on patients’ quality of life, influenced health policies and treatment plans, thanks to creator Catalina CernicaDirector of Health & Happiness Studies, LEO Innovation Lab

13.00 – 13.15

Understand how Scott Williams, Head of Patient Advocacy and Strategic Partnerships leveraged years of experience as a patient advocate to establish a first-of-its kind patient advocacy function within Merck KGaA, which influenced global policies and changed the lives of both patients and caregivers, through coalition-style advocacy.

13.15 - 14.15 - Lunch

Most Valuable HCP Initiative

14.15 – 14.30

Vision for a brighter future for people suffering with retinal disease

Explore how Bayer’s Vision Academy addressed clinical challenges and provided education and drove implementation of clinical best practice to improve retinal disease patients’ lives



George Lambrou, Global Medical Lead, Scientific Projects, Bayer

Robert Poole, Director of Scientific Services, Complete HealthVizion

14.30 – 14.45

Interactive Guidelines asset GINA

Understand how Boehringer Ingelheim and Aptus Health supported HCPs in the daily management of asthma patients using interactive guidelines to make evidence-based decisions



Linda Valenta, Global Team Leader Digital Marketing, Boehringer Ingelheim

Sven Awage, VP, Sales & Strategic Account Management, Aptus Health

14.45– 15.00

Virtual Cardio Academy

Learn how Ecopharm and CredoWeb transformed digital communication with HCPs to increase engagement via their Virtual Cardio Academy events



Dr. Peter Velev, CEO, Ecopharm

Alexandra Veleva, CEO, Credoweb

15.00 – 15.15

BRIDGE takes to Heart physicians and patients

Hear how Menarini worked with a KOL advisory board BRIDGE to conduct primary market research to support physicians to improve patient outcomes



Michele Spinetta, Corporate Market Research Head, Menarini

Elena Zeni, Corporate Product Manager (Cardiovascular), Menarini

15.15 – 15.30

Optimising IBD care through digitalisation and reinforced patient empowerment

Discover how Takeda optimizes IBD care through digitalization and reinforced patient empowerment with Predict and Prevent.



Ingeborg R. Borgheim, Head of Nordics, Takeda

Fredrik Öhrn, Life Science Consultant, Bestor

15.30 – 16.00 – Coffee Break

Most Valuable Collaboration

16.00 – 16.15

Leprosy Post-Exposure Prophylaxis (LPEP) Project: How Novartis and Novartis foundation aligned with National Leprosy Programs in multiple developing countries to help shape global WHO health guidelines for better diagnosis and earlier treatment



Arielle Cavaliero, Health Project Manager, Novartis Foundation

16.15 – 16.30

Householder Health Ambassadors: Understand how Sanofi Pasteur and Horizon Marketing Solutions partnered with a non-medical Association CABA in Turkey to reach and educate pre-school children and their families



Mutlu Aydınoğlu, Marketing Director, Sanofi Pasteur

Didem Aral, Creative Chief Officer, Horizon

16.30 – 16.45

Travel with IBD: See how individual efforts of Takeda UK and Crohn’s & Colitis UK, were maximised through collaboration with Aurora to mobilise the travel industry to help people to Travel with IBD



Audrey Liechti, Senior Communications Manager, Takeda

Andy McGuinness, Campaigns Manager, Crohn’s & Colitis UK,

Kirsty Somerscales, Account Manager, Aurora

16.45 – 17.00

Next Generation Scientist Program

Prepare for the future – how Novartis and University of Basel in conjunction with local educational institutes are developing next generation medicines in emerging countries with a health internship programme for scientists



Akiko Keller, Project Manager, Novartis

Binesh Shrestha, Investigator, Novartis

Ulrich Hassiepen, Investigator, Novartis

17.00 – 17.15

ARC: Providing high quality and sustainable care for stable HIV patients

The importance of partnerships with a multi-faceted team from ViiV Healthcare, Chelsea & Westminster Hospital NHS, Think Connect Change and Avegen who transformed care for stable HIV patients



Christina Nesheva, Co-founder & Operations Director, ‘the hive’ innovation unit, ViiV Healthcare

Sangeeta Patil, Co-founder & Director, Think Connect Change Ltd

19.00 onwards – Networking Drinks in the Hilton Lobby Bar