The world’s biggest commercial pharma meeting

Register & save €400 – discount ends Friday!

1300+ Attendees

100+ Speakers

90+ Exhibitors

40+ Patients

6 Stages

6 Days remaining of €400 discount

Medicine is just the beginning

Medicines are essential, yet they’re rarely the entire solution. As we shift focus to outcomes, be prepared to deliver value in whatever form is best for patients.

Barcelona 2019 is the starting gun for pharma to move away from traditional models and build maximum benefit in return for maximum long term-rewards

Renowned as the most significant global meeting for pharma executives to meet, learn, network and do business. If you work in Sales, Marketing, Patient Engagement, Market Access, Medical Affairs or Real-World Evidence make sure you’re in Barcelona March 12-14th 2019

Click below to explore each key

pillar of Barcelona 2019

The Industry’s Chosen Themes

Value, driven.Change your mindset to reach beyond the incremental - and find bold solutions for real patients. Only then will outcomes be transformed.

Authenticity rules.Use greater patient insights to build trust with customers and fight for the best patient journey. Make education and credibility your mantra!

Tech is fundamental. See how digital ML & AI are delivering the data that rewrites your business plan, sets new standards and makes the connected future a reality.

Welcome new customers. Exceed elevated expectations by aligning to consumerisation – and setting new goals in wellbeing, prevention and regeneration.

A Sneak-peek of the 2019 Keynote Speakers

Brent Saunders

Brent SaundersCEO

Belén Garijo

Belén GarijoMember of the Executive Board, CEO Healthcare

David Meek

David MeekCEO

Mark Mallon

Mark MallonExecutive Vice President, Global Product and Portfolio Strategy

Kris Sterkens

Kris SterkensCompany Groups Chairman, Europe, Middle East and Africa

Kabir Nath

Kabir NathPresident and CEO

Agenda at a Glance

View a PDF version of the Agenda at a Glance

New for 2019

The ‘Open your Eyes’ Stage

A showcase of bleeding-edge, industry-transforming science and new ideas which will open your eyes to the coming disruptions.

Click here to explore more

Patient-focussed conferences are usually designed by pharma. Until now! This time, patients have created the agenda and line-up.

Find out more here
The Networking Party

Join 400 of us at the W Hotel Barcelona for a cocktail, canapés, a coastal view and the very best networking in pharma.

Contact us for more info
24/7 Interactive Roundtables

Moderated by industry experts, you can now join your fellow attendees in interactive roundtable sessions running throughout the entire event.

See the full action packed agenda here

Quality, not quantity


It might feel like eyeforpharma Barcelona is all about scale. But quality is the key to attendance. Our net promoter score (NPS) has been consistently positive, with +35 recorded in the 2018 meeting.


What our delegates have to say: 

Giselle Quartin

Giselle Quartin
Head, International

+44 (0) 207 375 7176

James Mackintosh

James Mackintosh
Product Director

+44 (0) 207 375 7163