The agenda that creates pharma’s future

150Research Calls

We guarantee our topics are relevant to you – having spent over 150 hours speaking to pharma executives like you.

120Insightful Sessions

Covering everything from big picture to the devilish details. Use the filters to choose which topics get you going.

1Big Theme

‘Medicine is just the beginning’: Let’s find out how pharma can be the total solution and be rewarded for it.

  • 8:00am - 8:50am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Registration & Welcome Coffee
  • 8:50am - 9:00am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Chairman Opening

Paul Simms

Chairman

eyeforpharma

  • 9:00am - 9:20am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Medicine is just the beginning: we are now in the health innovation industry
  • Pharma is dead, long live pharma. How a prioritisation of patient outcomes instigates a profound evolution of who and what our industry is.
  • How and why it is essential to move from a science-driven organisation to a true data-driven organisation

Belén Garijo

Member of the Executive Board, CEO Healthcare

Merck Group

  • 9:20am - 9:40am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Allergan Keynote Address

Details to be revealed

Brent Saunders

CEO

Allergan

  • 9:40am - 10:10am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Transforming Disease Care to Health Care
  • Science and business have aligned to make disease interception a new frontier
  • Why Janssen is advancing its World Without Disease Strategy to spark change now
  • A partner-driven innovation model to predict and preempt disease

Ben Wiegand, PhD.

Global Head, World Without Disease Accelerator

Janssen Research & Development, LLC

Panelists TBC

  • 10:10am - 10:20am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
eyeforpharma Awards Announcement: Most Valuable Patient Initative & The Patient Champion Award
  • 10:20am - 10:50am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Coffee Break, Networking Sessions and Interactive Solution Zone
  • 10:50am - 11:20am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
The Start-up elevator pitches
  • 6 hand-picked startups each have just three minutes to demonstrate disruption and win your support
  • Understand how a strong vision makes the lack of resources only a temporary setback

Start-up Pitches from:

aparito

exact cure


medEngine

medtep


Nebula Genomics

xbird

  • 11:20am - 11:40am
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Salesforce Keynote Address

Wolfgang Lippert

Senior Director

Salesforce

  • 11:40am - 12:10pm
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
The Healthcare Panel

Belén Garijo

Member of the Executive Board, CEO Healthcare

Merck Group

Zach Weinberg

Co-Founder

Flatiron Health

  • 12:10pm - 12:30pm
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Sanofi Keynote Address

Details to be revealed

Colin Sims

Senior Vice President, Head, Transversal Corporate Strategy

Sanofi

  • 12:30pm - 12:40pm
  • Day 1
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
eyeforpharma Awards Announcement: Most Valuable HCP Initative & Start-up Award Announcement
  • 12:40pm - 1:50pm
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Lunch, Networking Session and Interactive Solution Zone
  • 1:50pm
  • Day 1
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Lunch Time Workshop Sessions

Workshop facilitators:

Agnitio

Qstream

  • 1:50pm
  • Day 1
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Chairman Opening
  • 2:00pm - 2:40pm
  • Day 1
  • Blue Room
    • Digital
    • Commercial
Panel: The digitally mature sales function: how you can transform sales reps into catalysts
  • How real digital transformation will be dependent on capabilities of your customer-facing teams

Naji Gehchan

Chief Marketing Officer & Bio Medicines Leader - France

Eli Lilly

Patrice Baudry

Executive Vice President G3M

LEO Pharma

  • 2:00pm - 2:40pm
  • Day 1
  • Pink Room
    • Digital
    • Patients
Panel: From Collision to Collaboration: How Diagnostics, Pharma and Patients Can Succeed Together
  • In the new era of personalized medicine matching the right patient with the right area requires pharma and diagnostic collaboration
  • Understand how the two can collaborate, combine strengths and establish a true partnership that will lead to better patient outcomes

Patrick Langecker

Thoughtleadership Patient Experience

Siemens Healthineers

Carole Sian Scrafton

Patient Advocate

Melanie Capewell

Group Head Commercial Development

SYNLAB International

  • 2:00pm - 2:40pm
  • Day 1
  • Green Room
    • Medical Affairs
Panel: Medical as leader: discuss how a centralised medical function can improve dynamics with HCPs
  • See whether a concentrated medical HQ team can equip field teams with the skills and capabilities for more effective interactions
  • Discuss the strategic considerations in maintaining a balance of global and regional approaches

Christopher Keenan

Head, Worldwide Medical Customer Engagement, Medical Capabilities

BMS

José Antonio Burón Vidal

Vice President EMEA Medical Affairs

Johnson & Johnson

  • 2:00pm - 2:40pm
  • Day 1
  • Red Room
    • Data & RWE
    • Market Access
Panel: Understand the acceptability of RWE across global regulatory decision-making
  • Explore the evolving role of RWE in the evidence lifecycle, quality expectations and the possibility of regulatory grade RWE
  • Discuss the impact of regulatory policies, such as 21st Century Cures Act, on the global adoption of RWD into R&D and Access framework

Khair ElZarrad

Deputy Director, Office of Medical Policy

FDA

Giuseppe Rosano

Member CVWP, European Medicines Agency, Consultant Cardiologist, Agenzia Italiana del Farmaco

EMA

Christoph von der Goltz

Senior Director, Head of HEOR & RWE

Lundbeck

Speaker from Aetion

  • 2:00pm - 3:00pm
  • Day 1
  • Roundtable Zone
    • Commercial
    • Roundtables
Commercial Roundtables
  1. Are nudging strategies the solution to make communication strategies more effective?
  2. Understand how pharma needs to react to rising benchmarks are essential in order to keep up a positive customer experience
  3. Enable reps to deliver more immersive education with VR tools
  4. Beyond education: become a source of inspiration for HCPs
  5. Improve personalisation with a 360-degree view of your customer
  6. Remove complexity with smarter KAM and MSL coordination
  7. Patient perspectives on the good, the bad and the ugly of service design

Roundtable facilitators include:

Inge Bliestle

Director, Commercial Operations

Actelion

Carsten Grandke

Lead, Center of Excellence Multichannel Marketing

Teva

Patrice Baudry

Executive Vice President G3M

LEO Pharma

Anita Natzkova

Global Insights Established Pharmaceuticals

Abbott

Rami Virtanen

Global Channel Lead

GSK

  • 2:00pm - 2:15pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
eyeforpharma Awards Case Study Finalist - Most Valuable Patient Initiative

Finalist to be announced in 2 weeks

  • 2:15pm - 2:30pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
eyeforpharma Awards Case Study Finalist - Most Valuable Collaboration

Finalist to be announced in 2 weeks

  • 2:30pm - 2:45pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
eyeforpharma Awards Case Study Finalist - Most Valuable HCP Initiative

Finalist to be announced in 2 weeks

  • 2:40pm - 3:00pm
  • Day 1
  • Blue Room
    • Commercial
    • Digital
The key to the future? It lies in a holistic customer centricity
  • Understand how Daichii-Sankyo is actioning a holistic approach to customer centricity
  • Hear about 3 different projects they’re rolling out:
    • NPS targeting towards HCPs
    • Kiku targeting CFRs
    • www.mycancertherapy.eu targeting patients

Dr. Patrik Markt

Executive Strategic Projects and Assistant to the Boar

Daiichi Sankyo Europe GmbH

  • 2:40pm - 3:00pm
  • Day 1
  • Pink Room
    • Patients
    • Commercial
    • Market Access
Shape the business landscape
  • Learn how anticipation of policy changes and proactive engagement on advocacy and policy shaping can be a critical source of competitive advantage.

Lynn Taylor

SVP, Global Healthcare Government & Public Affairs

Merck Group

  • 2:40pm - 3:00pm
  • Day 1
  • Green Room
    • Medical Affairs
The evolution of Medical Affairs role in the Medicines Development Process
  • Make development patient-centric and value-oriented with a more strategic approach using Medical leadership
  • Understand the structural and capability requirements for involvement in the complete life cycle from idea generation on

Pol Vandenbroucke

SVP, Chief Development Officer

Pfizer Essential Health

  • 2:40pm - 3:00pm
  • Day 1
  • Red Room
    • Data & RWE
    • Market Access
Drive the adoption of RWE
  • Explore key driving forces preventing increased adoption of RWE from a force field perspective
  • Discuss approaches to further build a robust European healthcare data-scape

David Leather

Medical Vice President, Respiratory Franchise

GSK

  • 2:45pm - 3:00pm
  • Day 1
  • Innovation Stage
    • Health Tech & Innovation
eyeforpharma Awards Case Study Finalist - Most Valuable Patient Initiative

Finalist to be announced in 2 weeks

  • 3:00pm - 4:10pm
  • Day 1
  • Workshop Rooms
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Workshop Sessions (Pharma & Biotech Only)
  • 4:10pm - 4:40pm
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Coffee Break, Networking Sessions and Interactive Solution Zone
  • 4:40pm - 5:00pm
  • Day 1
  • Blue Room
    • Commercial
    • Digital
Fuelling growth with advanced analytics
  • Understand how you can further growth in new launches, and how to tackle the opportunities
  • Learn about In-depth practical examples and case studies from key EU markets
  • Delve into what capabilities are needed and what you should start doing tomorrow to address the opportunity

McKinsey & Company

  • 4:40pm - 6:00pm
  • Day 1
  • Roundtable Zone
    • Market Access
    • Roundtables
Market Access Roundtables
  1. Patient + value = payer value: how to articulate new patient journey understanding into a language payers understand
  2. Monopoly vs. Monopsony: risks and opportunities for companies and payers/health systems in joint value assessments and negotiations in Europe
  3. Stronger value-based contracting: discuss key challenges and stumbling blocks in payer negotiations for value-based agreements
  4. Italy’s outcomes-based experience: deep dive into the challenges and key learnings from the early movers into outcomes-based agreements in Europe
  5. Master your ePRO/ePREM approach: discuss how to unlock more value-based access with greater patient outcome understanding
  6. Market Access 101: learn the basics on the European Market Access landscape and internal pharma functionality
  7. Internal access alignment: discuss how best to pool capabilities and define Market Access responsibilities
  8. Globalisation vs regionalisation: understand how you can meet local market needs through different submission adaptation approaches

Roundtable facilitators include:

Agathe le Lay

Director, Head of HEOR

Lundbeck

Thomas Temme

Head of Value Demonstration & Access & Public Affairs Germany, Austria & Switzerland

Shire

Lara Pippo

Head of Italy Market Access

CSL

  • 4:40pm - 4:50pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
Thought Leadership Session with Tsquared Insights

Tsquared Insights

  • 4:50pm - 5:05pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
eyeforpharma Awards Case Study Finalist - Most Valuable Collaboration

Finalist to be announced in 2 weeks

  • 5:00pm - 5:20pm
  • Day 1
  • Blue Room
    • Commercial
Sandoz Case Study: Commercial Excellence: as strong as the weakest link
  • Understand the end-to-end process and understand that customer centricity as the key lighthouse and everything you need to do to ensure you meet the expected customer experience.

Gabriel Morelli

Global Head of Commercial Excellence

Sandoz International

  • 5:00pm - 5:20pm
  • Day 1
  • Pink Room
    • Patients
    • Commercial
How Takeda has implemented the patient comes first approach- and the benefits received
  • Ways your organisation can gain maximum patient insights for multiple applications without losing efficiency
  • Ways to deep understanding of patient perspectives and leveraging insights for multiple applications without losing focus

Gundula Schnidewind

Managing Director, Belgium

Takeda

  • 5:00pm - 5:20pm
  • Day 1
  • Green Room
    • Medical Affairs
Beyond education: become a source of inspiration for HCPs
  • Give HCPs revealing insights about patient populations and enable them to provide real service to patients

Mauricio Silva de Lima

VP, Medical Europe

Roche

  • 5:00pm - 5:20pm
  • Day 1
  • Red Room
    • Data & RWE
    • Medical Affairs
Machine learning and emerging analytical approaches for Regulatory and Safety RWE
  • Lessons learnt in building internal capacity to accept new technology through training and partnerships
  • How to take advantage of new capabilities to combine, use and extract data while staying compliant and ensuring appropriate impact"

Andrew Bate

Senior Director, Analytics Team Lead, Epidemiology

Pfizer

  • 5:05pm - 5:20pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
eyeforpharma Awards Winner- Most Valuable HCP Initiative

Winner To Be Announced

  • 5:20pm - 5:40pm
  • Day 1
  • Blue Room
    • Commercial
    • Digital
Thought Leadership Session with Anthill

Anthill

  • 5:20pm - 5:40pm
  • Day 1
  • Pink Room
    • Patients
The future of patient solutions: How pharma can harness technology and innovation to find new patient value
  • The building blocks for successful digital care delivery in the future
  • The transformational, high-value technologies that will come to define us and augment patient care
  • How our business models, patient partnerships and data flow will evolve

Nagore Fernandez Dominguez

Head of Patient Solutions for Europe and Canada.

Ashfield

  • 5:20pm - 5:40pm
  • Day 1
  • Green Room
    • Medical Affairs
Leveraging Online Discussion Platforms for Optimal Publication Planning Execution
  • Identify the logistical and resource barriers to domestic and global participation
  • Learn about innovative communication solutions that leading organizations utilize to overcome these challenges
  • Discuss how to use these solutions to deliver improved publication planning outcomes

Lance Hill

CEO

Within3

  • 5:20pm - 5:40pm
  • Day 1
  • Red Room
    • Data & RWE
Thought Leadership Case Study to be revealed
  • 5:20pm - 5:30pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
Thought Leadership Case Study to be revealed

Speaker to be Revealed

  • 5:40pm - 6:00pm
  • Day 1
  • Blue Room
    • Commercial
An end-to-end view to your customer suite
  • Adopt a multi-customer model: Physicians, Payers, Policy Makers and Patients. Integrated multi-customer strategies are the way forward.

Ana Cespedes

Chief Operating Officer

IAVI

  • 5:40pm - 6:00pm
  • Day 1
  • Pink Room
    • Patients
    • Commercial
Thought Leadership Session by Babylon Health

Umang Patel

Clinical Director

Bablyon Health

  • 5:40pm - 6:00pm
  • Day 1
  • Green Room
    • Medical Affairs
Understand the growing role of Medical Governance in maintaining ethics and compliance in an evolving European regulatory landscape
  • Explore the competency requirements of a modern Medical Affairs function in meeting increasing regulatory requirements
  • Discuss the shifting balance of what constitutes medical information vs commercial activity/material

Speaker to be Revealed

  • 5:40pm - 6:00pm
  • Day 1
  • Red Room
    • Data & RWE
Federated & harmonised real world research in Europe – 2020 and beyond
  • Discuss key challenges and objectives from key European projects (EMIF & EHDEN) in creating a sustainable harmonised EU data ecosystem
  • Explore current and predicted impact IMI European Health Data Network (EHDEN) now underway

Nigel Hughes

Scientific Director

Janssen

  • 5:30pm - 5:45pm
  • Day 1
  • Innovation Stage in the Expo
    • Health Tech & Innovation
eyeforpharma Awards Winner Patient Champion Category

Winner To Be Announced

  • 6:00pm - 7:20pm
  • Day 1
  • Exhibition Hall
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Networking Drinks Reception and Interactive Solution Zone
  • 7:30pm - 9:30pm
  • Day 1
  • W Hotel
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
W Hotel Networking Event

Sponsored by:

Open Health

  • 9:00am - 9:10am
  • Day 2
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Chairman Opening

Four Health

Alpharmaxim

  • 9:10am - 9:30am
  • Day 2
  • Blue Room
    • Digital
    • Commercial
Working towards 'better': How Google is bettering the patient journey
  • Successfully implement the change needed to constantly improve productivity and leverage data to make smarter decisions for the patient journey

Ryan Olohan

Managing Director, Healthcare

Google

  • 9:10am - 9:30am
  • Day 2
  • Pink Room
    • Patients
Start with the service to go beyond just 'beyond the pill'
  • Understand how true value can be translated from the patient rather than from the medicine or treatment regimen
  • Understand how Merck has implemented a cross functional patient culture through it’s pharma sector

Steven Hildemann

SVP, Patient Safety and Chief Medical Officer

Merck Group

  • 9:10am - 9:30am
  • Day 2
  • Red Room
    • Data & RWE
    • Medical Affairs
Modernise the development paradigm with RWE
  • Explore how Boehringer are using RWE to complement data from clinical trials with new levels of patient population understanding
  • Enhance development efforts with easily accessible and communicable RWD platforms

Amanda Golembesky

Head of Real World Evidence Analytics Center of Excellence

Boehringer Ingelheim

  • 9:10am - 9:30am
  • Day 2
  • Green Room
    • Medical Affairs
    • Data & RWE
Understand the future of early access to support your long-term commercial performance
  • Determine the appropriate criteria to temper your investment in early access schemes

Speaker to be Revealed

  • 9:00am - 10:30am
  • Day 2
  • Roundtable Zone
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
    • Roundtables
Design-Thinking Open Workshop

Accelerate innovation by addressing patient and company challenges with design thinking

  1. Learn how aspects of design thinking can be applied to generate solutions and solve even the most complex problems in the healthcare environment,
  2. Think beyond digital, ensuring your organisation utilises new technology and ways of thinking to enhance the patient journey.
  3. Envisage how other industries and companies have embedded design thinking within their organisation, which allows for continuous feedback and improvements to products and services

Curated and led by:

Gregory Miller

Vice President and Global Head Innovation Accelerator CoE

UCB

  • 9:10am - 9:30am
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
The first biopharma company to be born in the cloud
  • Understand how Moderna Therapeutics has evolved as a truly digital biopharma organization and what this means for advancing drug candidates to clinical studies; increasing the agility of its research, development, and manufacturing processes; and achieveing results—such as personalized cancer vaccines—that would have been impossible even a few years ago.
  • Lessons learnt from their journey and their vision for the future of the company and what this means for the future pharma business model

Marcello Damiani

CDO

Moderna Therapeutics

  • 9:30am - 9:50am
  • Day 2
  • Blue Room
    • Commercial
    • Digital
The case for Low-Tech: 5 Tactics that will yield more ROI than AI or Blockchain
  • Help your business grow with new products and software that physicians will actually use, we need to provide solutions to their authentic, underserved needs - and do so in a way that respects their time and native workflow.
  • Delve into the 5 most important tenets of product and user experience design; the low-tech, tried-and-true tactics that engage an audience and lead to meaningful ROI.

Ben Greenberg

Vice President, Product Management & User Experience

Medscape

  • 9:30am - 9:50am
  • Day 2
  • Pink Room
    • Commercial
    • Patients
Why Value Based Care means a move to offering Medicine-as-a-Service for Pharma
  • Understand how Pharma must offer services beyond-the-pill to deliver improvements in healthcare outcomes and meet the demands of Value Based Care
  • Delve into the new normal of Medicine-as-a-Service and see how it has been rapidly evolving
  • How Medicine-as-a-Service addresses the challenges that Pharma is facing including: Digital Innovation, RWE, Patient Centricity and much more.

Jim O'Donoghue

President

S3 Connected Health

  • 9:30am - 10:30am
  • Day 2
  • Roundtable Zone
    • Data & RWE
    • Roundtables
RWE Roundtables
  1. Design your internal RWE function: capability requirements, future proofing, ownership, investment needed
  2. The impact of GDPR: discuss the impact existing and future privacy regulations/policies may
  3. Meet RWE regulatory standards: which internal functions should take leadership/ensure relative quality in emerging area
  4. Tapping Academic collaboration: explore the full potential of academic partnership for data generation
  5. Changing the public perception: pharma’s role in educating and improving negative public attitudes to health data use
  6. RWE in clinical trials: how best to bring big data into the development process
  7. The pragmatic solution: why defining the right question for pragmatic studies is key
  8. The future of data standardisation: explore existing and future European efforts to create a sustainable harmonised EU data ecosystem

Roundtable facilitators include:

Nigel Hughes

Scientific Director

Janssen

Thomas D'Hooghe

Vice President and Head, Global Medical Affairs Fertility

Merck Group

  • 9:30am - 9:50am
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Patients
    • Digital
Liberate the scientists! How AI is propelling a drug discovery revolution
  • Why the pharmaceutical industry is failing in the innovation imperative
  • Understand how AI can increase the efficiency and increase the chance of success of drug discovery and transform drug discovery as we know it
  • See how this disruption is already happening and show how AI can impact the whole value chain

Jackie Hunter

Chief Executive, Clinical Programmes & Strategic Relationships

Benevolent Bio

  • 9:50am - 10:30am
  • Day 2
  • Blue Room
    • Medical Affairs
    • Commercial
Panel: The rep of tomorrow, today
  • Fast-track a new paradigm for your sales reps and MSLs
  • Define the balance of responsibilities and objectives throughout your whole field team

Dirk Abeel

Global Medical Sales Director

Reckitt Benckiser

Walter Sheloff

Customer Facing Medical Effectiveness Lead

Pfizer

Inge Bliestle

Director, Commercial Operations

Actelion

  • 9:50am - 10:30am
  • Day 2
  • Pink Room
    • Medical Affairs
    • Patients
The PARADIGM Panel: Indicators for adding value through patient engagement
  • Discuss feasible outcomes of patient engagement in medicine development
  • What are relevant indicators to evaluate whether this outcome can be reached

Dr. Tjerk Jan Schuitmaker-Warnaar

Assistant Professor System Innovations in Health Care, Coordinator Major Science in Society

Athena Institute for Research on Innovation and Communication in Health and Life Sciences

Lars Joensson

Vice President Patient Engagement R&D

Grünenthal Group

Begonya Nafria

Patient Advocacy Manager

Barcelona Children's Hospital

Ramona Kanters

Director

OPEN

  • 9:50am - 10:30am
  • Day 2
  • Green Room
    • Market Access
    • Medical Affairs
Panel: How to work more openly with HTAs to improve patient care and match medical innovation
  • Discuss the changing needs for value assessment as levels of effectiveness increase
  • How to foster more transparent partnership with government bodies

Martin Price

Vice President, Health Economics, Market Access & Reimbursement

Janssen

Adam Kundzewicz

Global Head of Strategic Market Access Initiatives

Boehringer Ingelheim

Stefan Holmstrom

HTA Strategy and PRO Excellence, Head

Astellas

  • 9:50am - 10:30am
  • Day 2
  • Red Room
    • Data & RWE
    • Medical Affairs
Panel: Understand how to prove real-world effectiveness pre-launch
  • Case Study: Explore how phase II of the IMI GetReal programme is developing industry-wide standards and methodologies to accelerate adoption of RWE
  • Discuss how to incorporate RWE into the traditional R&D framework and tools available now to enhance operational efforts

Páll Jónsson

Associate Director Science Policy and Research

NICE

Rob Thwaites

Former Senior Director, Strategy, Global Outcomes Research (GOR) and Head, GI, GOR

Takeda

Wim Goettsch

Special Advisor HTA, ZINL; Affiliate Associate Professor International Collaboration in HTA, Universiteit Utrecht

ZINL

  • 9:50am - 10:30am
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Digital
    • Patients
    • Market Access
Panel: Without the pill: How digital therapeutics can drive market access innovation and herald in a new era of shared value
  • Discuss how the current partnership model is flawed and why we need to be partnering for new kinds of value
  • Find out how the leading organizations are partnering by focusing on the friction and pain points of care, and building value alliances with key stakeholders

David Van Sickle

CEO

Propeller Health

Matthew Bonam

Head of Intelligent Pharmaceuticals

AstraZeneca

  • 10:30am - 11:00am
  • Day 2
  • Exhibition Hall
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Coffee Break, Networking Sessions and Interactive Solution Zone
  • 11:00am - 11:20am
  • Day 2
  • Blue Room
    • Digital
    • Commercial
Being disruptive from within- The LEO Innovation Lab story
  • Hear how LEO Innovation Lab ensure agility and how they can continuously drive innovation
  • Find out how they use patient insights to leverage innovative new solutions in AI, assistant tools and machine learning.

John Zibert

Chief Medical Officer

LEO Innovation Lab

  • 11:00am - 11:20am
  • Day 2
  • Pink Room
    • Patients
Real advocacy - how to become your patient organisation's number one partner
  • Innovate at the cutting edge of patient communication to generate fans, not just advocates

David Montgomery

Vice President, Global Science Exchange

Pfizer Oncology

  • 11:00am - 11:20am
  • Day 2
  • Green Room
    • Medical Affairs
    • Digital
Use digital as a driver for Medical authenticity and authority
  • Let Medical Affairs be Medical Affairs: Increase effectiveness and efficiencies using digital tools to enhance scientific exchange, medical education and medical programs
  • Explore emerging avenues of high quality data gathering with digital tools

Cesar Sanz Rodriquez

Associate Vice President, Medical Affairs Lead EURAM

MSD

  • 11:00am - 11:20am
  • Day 2
  • Red Room
    • Data & RWE
    • Market Access
    • Patients
Smarter use of patient data & PROs to build your access case
  • How to move beyond clinical measures and successfully capture what truly matters to patients to secure access

Daniel Jackson

Global Head, Market Access Solutions and Strategy

UCB

  • 11:00am - 11:20am
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Digital
    • Patients
From ‘sickcare’ to healthcare: AI and the future of personalised care
  • Understand how AI can support the shift from reactive ""sickcare"" to the delivery of more people-centric, proactive health management and care
  • Learn how AI-enabled tools will empower the individual to more effectively manage their health
  • Preview how AI can support the earlier identification, prevention and management of chronic and rare disease.

Daniel Nathrath

Founder & Chief Executive Officer

Ada Health

  • 11:20am - 11:40am
  • Day 2
  • Green Room
    • Medical Affairs
    • Digital
The next-generation digital congress experience 
  • Amplify the value of your congress campaigns with innovative digital content and communications
  • Use relevant, real-time content to engage with your key customers and stakeholders to improve their congress experience

Felix Jackson

Founder and Medical Director

MedDigital

  • 11:40am - 12:50pm
  • Day 2
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Workshop Session (Pharma & Biotech Only)
  • 12:50pm - 1:50pm
  • Day 2
  • Exhibition Hall
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Lunch, Networking Session and Interactive Solution Zone
  • 1:30pm - 1:50pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Patients
Scale Behavioral Change To Leave No Patient Behind
  • Design effective patient programs through personalized behavioural triggers
  • Apply predictive analytics to create patient segments
  • Build the infrastructure for an RWE strategy capable of informing tailored programs at scale

Jennifer Turgiss

Vice President, Behavior Science & Advanced Analytics

Johnson & Johnson Health and Wellness Solutions

  • 1:50pm - 2:10pm
  • Day 2
  • Blue Room
    • Digital
    • Commercial
Achieve personalization through Omni-channel, longitudinal & behavioral analysis.
  • Establish an Omni-channel customer view, understand customer decision journeys
  • Observe customer behaviors and gather insights over short campaign iterations

Philippe Kirby

Digital Capabilites and Marketing Lead

MSD

  • 1:50pm - 2:10pm
  • Day 2
  • Pink Room
    • Patients
    • Commercial
Convince skeptics and prove the commercial value of a patient-centric approach
  • Obtain senior-level support for patient initiatives by linking efforts to outcomes

Simon Eade

Head Global Commercial Strategy

Actelion

  • 1:50pm - 2:10pm
  • Day 2
  • Green Room
    • Data & RWE
    • Medical Affairs
    • Market Access
Advance data generation by unlocking the value of academic collaboration
  • Ensure full transparency and compliance to maintain ethics and enhance pharma’s external image
  • Understand the full potential of using academic partners in comparison to traditional CROs

Thomas D'Hooghe

Vice President and Head, Global Medical Affairs Fertility

Merck Group

  • 1:50pm - 2:10pm
  • Day 2
  • Red Room
    • Market Access
    • Patients
Accelerate patient access to new treatments – NICE Patient Pathways
  • Discuss pharma’s role in ensuring patient access and care are optimised for newly approved treatments
  • Explore NICE’s new initiative enhancing the clinical/patient guidance for treatment at the point of approval

Gillian Leng

Deputy Chief Executive Officer

NICE

  • 1:50pm - 3:10pm
  • Day 2
  • Roundtable Zone
    • Patients
    • Roundtables
im-patient Roundtables

Speakers to be announced

  • 1:50pm - 2:10pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Patients
Training our immune system to prevent and cure chronic diseases.
  • Understand that the prevention and management of chronic diseases should focus not only on symptomatic patients but on individuals that do not yet have symptoms.
  • Discuss how this disease-prevention strategy profoundly impacts clinical development, marketing and distribution of products, and new payor models.
  • Appreciate how digital strategies that affect an individual’s behaviour towards lifestyle choices, can enhance adherence to treatment and positively affect clinical outcome

Oliver Siegel

CEO

AFFiRiS

  • 2:10pm - 2:30pm
  • Day 2
  • Pink Room
    • Commercial
    • Digital
Global strategies for automation technology: bolding solving major business challenges
  • Separate hype from reality, understand the trends in cognitive automation and how to apply this to your organization
  • Hear how Pharma and Medtech are gaining maximum results and adapting their strategy with the market changes

Catherine Calarco

Senior Director, Industry Strategy and Marketing for Life Sciences

Automation Anywhere

  • 2:30pm - 2:50pm
  • Day 2
  • Blue Room
    • Patients
    • Digital
AbbVie case study: Crush Your FOMO – empowering a nation to take control of its health
  • Hear how AbbVie is collaborating with experts from outside the health industry in a bold preventative health move. By putting open-data at the forefront, AbbVie will explore the value of leveraging real-life, data-driven insights to further understand complex human behaviour, in order to ultimately help build a more sustainable NHS.

Gwenan White

UK Director of Communications and Patient Relations

Abbvie

  • 2:30pm - 2:50pm
  • Day 2
  • Pink Room
    • Commercial
What holistic customer centricity means for the sales rep of the future
  • Understand how Daichii-Sankyo’s holistic approach to customer centricity changes the role of their CFRs
  • Hear about how 3 different projects influence the thinking and acting of sales rep already today
    • NPS targeting towards HCPs
    • Kiku targeting CFRs
    • www.mycancertherapy.eu targeting patients

Patrik Grandits

Managing Director, Head Commercial Operations EAME Oncology

Daiichi Sankyo Europe

  • 2:30pm - 2:50pm
  • Day 2
  • Green Room
    • Data & RWE
    • Medical Affairs
    • Market Access
Hone your RWE generation strategy in Specialty and Rare Diseases
  • Use RWE to define clinical trial endpoints and meet Market Access goals in rare diseases
  • Understand the multiple channels and high quality data sources available and usable

Dirk Vander Mijnsbrugge

VP, Medical Affairs Lead International Developed Markets

Pfizer

  • 2:30pm - 2:50pm
  • Day 2
  • Red Room
    • Market Access
Pricing innovation in the face of CAR-T and gene therapy
  • Explore how to implement appropriate outcomes-based pricing models to match treatment innovation
  • Understand the new needs of payers given the increasing levels of complexity in timelines and outcomes

Martin Price

Vice President, Health Economics, Market Access & Reimbursement

Janssen

  • 2:30pm - 2:50pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Medical Affairs
    • Commercial
How single-cell transcriptomics will redefine human diseases and unearth novel therapeutic avenues
  • Everything you need to know about The Human Cell Atlas, an ambitious project, funded by the Chan-Zuckerberg Institute and others, to map every cell in the human body and how this could impact how drugs are developed
  • Learn how the single revolution is rewriting our understanding of a human disease ranging from cancer to inflammatory conditions

Sam Behjati

Wellcome Trust Intermediate Clinical Fellow

Wellcome Sanger Institute

  • 2:50pm - 3:10pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Digital
    • Commercial
Fireside Chat

Rachel Haurwitz

CEO

Caribou Bio

  • 3:10pm - 3:40pm
  • Day 2
  • Exhibition Hall
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Coffee Break, Networking Sessions and Interactive Solution Zone
  • 3:10pm - 3:40pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
Reimburse digital solutions - lessons learnt from Germany’s most successful reimbursement case study

Jörg Land

CEO

Sonormed

  • 3:40pm - 4:00pm
  • Day 2
  • Blue Room
    • Commercial
Dare to Dare: Redefine your customer approach and get ready for transformation
  • Change your perspective. Engage with patients as the key decision makers they’re becoming, and empower them to make educated decisions about their own health.
  • Go deep to understand the patient journey and core customer needs. Do it well, and the insights can reveal hidden value pools, and possibly force you to change your company strategy
  • Meet the needs of your customers by applying relevant digital tools. Implement by applying a start-up way of working, and it will be rocket fuel for your strategy.

Christina Molt Wengel

Senior Vice President and Head of Global Marketing

ALK Pharmaceuticals

  • 3:40pm - 4:00pm
  • Day 2
  • Pink Room
    • Digital
LEO Pharma – Growth Hacking their way to the top
  • Hear how LEO Pharma is hacking their way into better HCP engagement, the results and challenges
  • Understand not only the challenges of building the function and the business case for digital marketing

Kasper Jerlang

Head of Global Digital Marketing and Engagement

LEO Pharma

  • 3:40pm - 4:00pm
  • Day 2
  • Green Room
    • Data & RWE
    • Market Access
Understand how RWE fits into HTA assessment methodology 
  • Bring it home: use local affiliates to feed into international RWE and access planning
  • Compare and contrast the range of HTA evidence hierarchies across Europe

Wim Goettsch

Special Advisor HTA, ZINL; Affiliate Associate Professor International Collaboration in HTA, Universiteit Utrecht

ZINL

  • 3:40pm - 4:00pm
  • Day 2
  • Red Room
    • Patients
    • Medical Affairs
im-patient Summit

Speakers to be announced

  • 3:40pm - 4:00pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
    • Commercial
What commercial pharma needs to know about blockchain
  • Blockchain is about more than cryptocurrencies – it enables multiple parties to jointly collaborate and transact in near real-time
  • Records in the blockchain are encrypted and linked, addressing the heightened safety and privacy concerns that come with personalized care, patient registries & GDPR

Ben Taylor

CEO

LedgerDomain

  • 3:40pm - 5:20pm
  • Day 2
  • Roundtable Zone
    • Roundtables
    • Commercial
    • Medical Affairs
Field Force Effectiveness Taskforce
  1. Explore the evolution of pharma’s medical and commercial field force in a fast-changing external environment
  2. In an hour-long interactive session hosted by field force leaders understand emerging capability requirements, measure effectiveness and ensure successful interactions

Roundtable facilitators include:

Heather Moses

Head of Medical Affairs

Roche

Walter Sheloff

Customer Facing Medical Effectiveness Lead

Pfizer

Dirk Abeel

Global Medical Sales Director

Reckitt Benckiser

Mauricio Silva de Lima

VP, Medical Europe

Roche

  • 4:20pm - 5:00pm
  • Day 2
  • Blue Room
    • Commercial
    • Digital
Panel: Streamlining of customer experience with an omnichannel approach
  • Envision how an industry leading company has created a truly integrated omni-channel offering
  • Equip different departments to begin the omni-channel transition and ensure the required capabilities are in place
  • Tailor your marketing strategy to ensure alignment between various platforms to ensure a seamless, consistent and effortless user experience

Florent Edouard

SVP, Global Head of Commercial Excellence and Customer Engagement

Grünenthal Group

Philippe Kirby

Digital Capabilites and Marketing Lead

MSD

Rami Virtanen

Global Channel Lead

GSK

Frédéric Ohayon

Director, Digital, Multchannel & CRM

AstraZeneca

  • 4:20pm - 5:00pm
  • Day 2
  • Pink Room
    • Commercial
    • Digital
    • Patients
Panel: Enable your sales force to find traction by aligning with the patient journey

David Ventura

Head of Marketing Iberia

CSL Behring

Irina Osovskaya

Global Director of Mobile and Customer Experience Strategy

AstraZeneca

  • 4:20pm - 5:00pm
  • Day 2
  • Green Room
    • Market Access
Panel: Drive market access innovation in a risk averse environment
  • Explore the next steps in creating an environment capable of successfully enacting more outcomes-based agreements
  • Strengthen stakeholder alignment with understanding of the groundwork capabilities needed for data needs

Ruediger Papsch

Senior Director | Global Head Market Access & Pricing Fertility

Merck Group

Ulf Staginnus

Senior Vice President, Head Global Market Access & Pricing

Ipsen

Anant Murthy

VP, Market Access, Pricing & Policy, General Manager BE/NL/LU

Alynlyam

  • 4:20pm - 4:40pm
  • Day 2
  • Red Room
    • Health Tech & Innovation
An industry interface into Population Genomics at scale

The Genomic Medicine Future: How to balance industry requirements with other key stakeholder groups who also have a critical role to play in preparing healthcare systems

  • Hear a definition and key characteristics of population genomics programmes
  • See examples from across EMEA – including operational features
  • Understand what the industry requirements are
  • Leave with an understanding of “What works well?” and “even better if …” from a leading expert in population genomics programmes

Paul Jones

Director, Population Genomics

Illumina

  • 4:40pm - 5:00pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
Session by Medable

Speaker to be announced

  • 5:00pm - 5:20pm
  • Day 2
  • Blue Room
    • Commercial
    • Patients
Session TBA

Jan Liska

Head of HR Practice Adoption & Differentiation | Global People & Leadership Development

Sanofi

  • 5:00pm - 5:20pm
  • Day 2
  • Pink Room
    • Digital
    • Commercial
The bottom-up approach to driving commercial digital transformation as a global team
  • Driving business change based on local business cases rather than a one-size-fits-all – with results
  • Practical applications of AI and automation to drive local business value
  • Working with all levels – from General Managers to Marketers - to change the ways of working
  • The hidden roadblocks and time saps in a true digital transformation

Lanre Ibitoye

Director , Head of Digital Platforms and Capabilites- Europe & International Markets

Teva

Davidek Herron

Head of Outbound Digital Channels, Europe and Interantional Markets

Teva

  • 5:00pm - 5:20pm
  • Day 2
  • Green Room
    • Market Access
    • Data & RWE
Thought Leadership Session by FlatIron Health

Shane Woods

Vice President, Life Sciences

Flatiron Health

  • 5:00pm - 5:20pm
  • Day 2
  • Innovation Stage in the Expo
    • Health Tech & Innovation
Thought Leadership Session by Medopad

Medopad

  • 5:20pm
  • Day 2
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Networking Drinks Receiption and Interactive Solution Zone
  • 9:00am - 9:05am
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Chairman Opening

Paul Simms

Chairman

eyeforpharma

  • 9:10am - 9:25am
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Keynote Address Ipsen

David Meek

CEO

Ipsen

  • 9:30am - 9:55am
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
How the Otsuka-Proteus collaboration has invented digital therapeutics as a new drug category
  • Witness how a shared commitment to address non-adherence in mental illness has created an edible, microscopic communication platform, approved by the FDA
  • How the connection of hardware (as a medicine) and software has resulted in new product categories with a range of capabilities

Andrew Thompson

Co-Founder and CEO

Proteus Digital Health

Kabir Nath

President and CEO

Otsuka North America

  • 10:15am - 10:25am
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
eyeforpharma Awards Announcement: Most Valuable Collaboration & The Lifetime Achievement Award
  • 10:25am - 11:05am
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
We fight for the patient – and the patient fights for us
  • How the smartest companies are able to go beyond empowerment, beyond advocacy and work with patients for sustained access in a virtuous circle
  • Why your goal must be to have the most comprehensive patient insights if you are ever going to gain trusted partner status

Bharat Tewarie

EVP & Chief Marketing Officer

UCB

Marc Princen

Executive Vice President and President, International Business

Allergan

Penney Cowan

Gitte Aabo

President & CEO

LEO Pharma

  • 11:05am - 11:35am
  • Day 3
  • Exhibition Hall
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
    • Roundtables
Coffee Break, Networking Sessions and Interactive Solution Zone
  • 11:55am - 12:15pm
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Fireside Chat

Paul Jones

Director, Population Genomics

Illumina

  • 12:15pm - 12:40pm
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
eyeforpharma Awards Announcement: Start-up Winner
  • Thursday, March 14th
  • 12:50 PM
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Keynote Address Jannsen

Kris Sterkens

Company Groups Chairman, Europe, Middle East and Africa

Janssen

  • 12:40pm - 1:00pm
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
Keynote Address AstraZeneca
  • 1:00pm - 2:30pm
  • Day 3
  • Keynote
    • Keynotes
    • Commercial
    • Digital
    • Patients
    • Medical Affairs
    • Market Access
    • Data & RWE
    • Health Tech & Innovation
    • Roundtables
End of Conference & Luntime Networking Session