The world’s gathering for pharma pioneers and health innovators

The biggest commercial pharma event.

Being a pharmaceutical leader was once all about what you could sell. Marshalling your troops like a grand army, ready to fight for your share of voice. But customer expectations have moved on. We need a new kind of direction. One that is authentic, digitally native, all about data-driven decision-making, value-based on principle and empowering a new era of customer engagement.

To affect this change, 2000+ pharma leaders (from across Commercial, Marketing / Digital, Medical, Patient Engagement, Market Access, RWE and Clinical) will join healthcare’s brightest innovators at eyeforpharma Barcelona 2020 – where pharma decision-makers come to learn, collaborate and see the future of our industry.

eyeforpharma Barcelona is where we redefine what the pharma industry can do.

Ester Banque, Senior Vice President, Intercontinental BMS Logo Ester Banque Headshot

World-class speaker faculty includes:

David Meek - Headshot
Ipsen - Logo

David Meek CEO Ipsen

Bertrand Bodson - Headshot
Novartis - Logo

Bertrand Bodson Chief Digital Officer, Member of the Executive Board Novartis


Alberto Martinez - Headshot
Mundipharma - Logo

Alberto Martinez CEO Mundipharma

Charlotte Kremer - Headshot
Astellas - Logo

Charlotte Kremer EVP, Head of Medical Affairs Astellas


Stefani Klaskow - Headshot
Google - Logo

Stefani Klaskow Head of Industry, Healthcare Google

Kris Sterkens - Headshot
Janssen  - Logo

Kris Sterkens Company Group Chairman, Janssen EMEA Janssen

Edward Trott - Headshot
Ferring  - Logo

Edward Trott Chief Patient Officer Ferring

Chris Round - Headshot
Merck - Logo

Chris Round EVP, Head of International Operations & Global Core Franchises Merck


Jeffrey Wren - Headshot
UCB - Logo

Jeffrey Wren EVP, Neurology Patient Value Head UCB

Camilla Harder Hartvig - Headshot
Alexion - Logo

Camilla Harder Hartvig SVP, International Business Alexion


Sven Dethlefs - Headshot
Teva - Logo

Sven Dethlefs EVP, Global Marketing & Portfolio Teva

Kristian Hart-Hansen - Headshot
LEO Innovation Lab - Logo

Kristian Hart-Hansen CEO LEO Innovation Lab

Why Barcelona 2020 is the must attend pharma event

9 dedicated conference streams

Barcelona is huge – 2000+ people in total. Yet it’s also intimate, tailored just for you. You’ll spend most of the conference in one of 9 tracks with sessions that hit all your buttons.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

More than just conference sessions

Sometimes, the best ideas don’t come from the stage. They come from those chance happenings, like when you joined one of the numerous roundtables, workshops or networking events.


The start-up health challenge returns

Our hand-selected health entrepreneurs take to the stage for a grand elevator pitch battle. Who is the most inspirational? You choose the winner!

The best pharma networking

Network with over 2000 attendees in 15+ hour dedicated networking time, networking events and interactive sessions (plus find the right people with using the dedicated meeting service/app)

The most senior pharma event in Europe

You won’t find a better place to meet your peers since over 69% of the pharma attendees are director-level or above.


4 essential themes for 2020

Authentic Leadership: Ensure integrity and accuracy in decision-making and portfolio design. Gain healthcare’s trust through medically-driven content, customer innovation and holistic patient solutions

Hit Commercial Goals: Turn HCPs into influencers and inspire patient champions. Use content, education, empowerment and open innovation to harness external relationships

From Drugs to Treatments: Use cloud platforms, data insights and JVs with start-ups to generate a new suite of digital products, value-added services and cell & gene therapies. Go from druggable & reactive to curable & preventative

Digitise Evidence: Prepare a superior mix of virtual clinical trials and regulatory-grade RWE to gain authorisation, widen access, boost launch and drive patient outcomes

Delivered through 9 business-critical tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Learn more about this track

Market Access Find out how to create harmony across market access to achieve new levels of sophistication

Learn more about this track


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Learn more about this track

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

Learn more about this track


Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Learn more about this track

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Learn more about this track

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

eyeforpharma Barcelona is regarded in Janssen as a critical, must-attend. EVERY YEAR

Kris Sterkens, Company Group Chairman, EMEA

Janssen Logo Kris Sterkens Headshot

NEW FOR 2020!

Day 0 workshops

You wanted more practical sessions. We listened and so for 2020, join us on “Day Zero” (March 30th) for an afternoon of practical workshops that allow you to get your hands dirty and develop tools, skills and new approaches. Hosts include:


Merck Group - Logo
HBA - Logo
SAMA - Logo
Medtronic - Logo

Digital Trials Stage

Clinical trials have resisted real innovation, not because they couldn’t, but because of fear of failure.

Now innovation is not optional – and a new hotbed for real innovation in pharma has been created. Find out the latest on our brand new stage with 15+ industry leading speakers. Speakers include:


  • Senior Director, Clinical Innovation, Janssen
  • Global Head Digital Development, Global Clinical Operations, BI
  • Head of Virtual Clinical Trials, LEO Innovation Lab

All new exhibition

2020’s exhibition will be bigger, brighter and more exciting than ever before.

Last year we reached max capacity so now we’ve added more booths, more stages and more action than ever before in a brand new space (and we’re already almost SOLD OUT AGAIN!).


Exhibition floorplan

An Action-Packed Timetable

Attended by pharma and health innovators from:

norgine's Logo
merck's Logo
Amazon's Logo
ada_health's Logo

bill_melinda_gates_foundation__red's Logo
Grunenthal's Logo

Flatiron Health's Logo
IAPO's Logo

Merck KGaA's Logo
FDA's Logo
Reckitt Benckiser's Logo
NICE's Logo



astra_zeneca's Logo
Daiichi Sankyo's Logo
ViiV Healthcare's Logo
Vifor Pharma's Logo

lilly's Logo
otsuka_us's Logo

Proteus Digital Health's Logo
Google's Logo

novartis's Logo
celgene's Logo
Lundbeck's Logo
Medable's Logo



Napp Pharma's Logo
novo_nordisk's Logo
NHS's Logo
grifols's Logo

Benevolent AI's Logo
Boston Scientific's Logo

Medopad's Logo
23andme's Logo

Gedeon Richter's Logo
johnson_johnson's Logo
allergan's Logo
pfizer's Logo



Oxford University's Logo
bms's Logo
transcelerate's Logo
servier's Logo

Eisai's Logo
Galapagos pharma's Logo

sanofi's Logo
csl's Logo

healthcare_businesswomans_association's Logo
janssen's Logo
Abbott's Logo
iavi's Logo



Helsinn healthcare's Logo
amgen's Logo
EFPIA's Logo
Caribou Biosciences's Logo

UICC's Logo
UCB's Logo

bayer's Logo
shire's Logo

EMA's Logo
mylan's Logo
astellas's Logo
roche's Logo



teva's Logo
gsk_logo's Logo
Nutricia's Logo
boehringer_ingelheim's Logo

alnylam_pharmaceuticals's Logo
abbvie's Logo

Babylon Health's Logo
nestle_health_science's Logo

takeda's Logo
Almirall's Logo
biogen's Logo
LEO Pharma's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships