Most valuable patient initiative
The winners of this award are innovative projects designed to deliver tangible patient improvements both in the long and short term. Demonstrating real understanding for the patient requirements prior to implementation, these winning project have been managed to an outstanding level and have made an exceptionally positive impact on their intended customer.
"Don't Leave Love to Luck" App: Bayer Healthcare Turkey
Bayer Healthcare, Turkey met the challenge of increasing birth control and menstrual cycle awareness in discreet an... READ MORE
Most Valuable HCP or Healthcare Initiative
The winners of this award are innovative projects designed to deliver tangible working and healthcare improvements both in the long and short term. Demonstrating understanding of real health requirements prior to implementation, these winning projects have been managed to an outstanding level and have made an exceptionally positive impact on their intended customer.
The George Institute of Global Health, Australia: FoodSwitch App
The George Institute of Global Health's app "Foodswitch" Has won the eyeforpharma award for “Most Valuable Health... READ MORE
Customer Innovator Award
The winners of this award is a person or team who have determined the needs of their customer, and created a relevant approach irrespective of traditional methods. They have an exceptional aptitude for having or sourcing innovative ideas as well as executing them effectively. The winners exhibit the qualities of a true innovator, who strives for patient value, influences others and provides useful learning and examples for others in the industry.
John Pugh, Global Innovation Team Leader, Boehringer Ingelheim
"I was hugely happy to win the inaugural eyeforpharma award for The Customer Innovator Award. The award gave me the... READ MORE
Lifetime Achievement Award
The winners of this award are determined by a free vote from the judges, based on a consistent and determined approach to innovation, resilience and value creation over many years.
Patrick Cashman, Head of Canada, Lundbeck
Novartis and INVIVO Communications staved off stiff competition including Roche, UCB and Bristol-Myers Squibb to wi... READ MORE